Learning how to start a T-shirt business online starts with choosing a strong niche and creating unique designs that will separate your business from the competition. Once you validate your designs, you’ll need to select a production method and sales platform, determine costs, set pricing, register your business, and build your online store. You’ll then…
How To
How to Start a Jewelry Business in 9 Steps
Jewelry is a $270 billion market with an endless amount of opportunity to carve out a specific niche or market. You can make jewelry for men, women, adults, children—or animals even. Though competitive, a jewelry business can also be lucrative. Historically, the average gross profit margin has been in the 43%–47% range. It’s estimated to…
9 Best Referral Lead Generation Sources by Industry
A lead referral source is anyone who helps you with lead generation by recommending your business to someone. Referral leads are optimal because their interest is based on a recommendation from a trusted source. This increases the chances of converting them into paying customers and statistically representing higher customer lifetime value. In this article, we…
CRM Team Training in 7 Steps for Small Business
Maximizing the use of customer relationship management (CRM) software is only possible when team members know how to use its various functionalities. It is crucial they understand how the use of the tool fits into their day-to-day business processes. In this guide, we share seven steps for CRM training involving planning, utilizing various resources, and…
Microsoft Advertising: How to Use Microsoft Ads in 6 Steps
Microsoft Advertising (formerly Bing Ads) is an affordable, easy-to-use platform for search and display ads. To get started, create an account, choose keywords, write your ad copy, and set your budget. Next, add your payment information and then publish your ads. Once your campaign starts running, monitor its performance and make adjustments to increase conversions…
How to Create a CRM Strategy in 6 Steps (+ Free Worksheet)
A customer relationship management (CRM) strategy is an organization’s plan of action to leverage available customer data to improve their relationship. Successful implementation of CRM strategy requires reviewing your business strategy, mapping your customer journey, understanding your team dynamics, and selecting the right tools needed to facilitate the implementation. If you are developing your CRM…
How to Make a Social Media Plan in 5 Steps [+ Free Template]
Creating a social media plan is essential for success on social networks as it allows you to save time and avoid mistakes when posting on platforms. To make one, set campaign goals, define your audience, and analyze the competition. Set your campaigns up for success with strong branding and detail the strategies you will use…
How to Write a Retail Return Policy (& Free Templates)
Your return policy isn’t the first thing that comes to mind when starting a retail business, but it’s certainly important. Writing a return policy, which sets the terms and conditions under which customers can receive a refund or exchange items they’ve purchased, is important for any retailer. These policies are meant to protect both the…