Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords. To advertise on Google, set up a Google Ads Manager account, click “+” to start the new campaign creation process, and follow the prompts to complete all steps….
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Ultimate Guide to Effective Marketing Materials in 2020
Digital marketing may have taken center stage, but businesses that overlook tangible marketing materials and print marketing campaigns may be missing out on a big opportunity to build lasting awareness, leads, and sales. Marketing materials can be used in a number of ways and give businesses the chance to connect more personally with audiences offline….
Squarespace vs Weebly: Pricing & Features Comparison 2020
Squarespace and Weebly are both leading website builders with very similar drag-and-drop editing interfaces for code-free site-building. While they are both similarly priced and offer similar features, Squarespace is the best option for building and maintaining an online store affordably. In contrast, Weebly is best for building a low-cost website very quickly and easily. When…
The Complete Guide to Social Media Advertising 2020
Social media advertising, otherwise known as paid social, is a form of advertising over social networks, such as Facebook, Instagram, or YouTube. With 2.65 billion worldwide social media users, paid social gives businesses a cost-effective way to reach their advertising goals by putting their ads in front of users of your choice based primarily on…
11 Content Marketing Statistics to Help You Crush Your 2020 Goals
Content marketing is hot—red hot, in fact. Videos, blogs, emails, podcasts, and viral-worthy images are among the most popular content tactics for boosting search rankings and skyrocketing sales. We’ve compiled a list of 11 eye-opening content marketing statistics that will help you bring your A-game to all your content marketing initiatives in 2020.
Search Engine Marketing: The Ultimate Guide
Search engine marketing, or SEM, is a strategy for increasing site visibility and traffic using tactics like SEO and paid digital ads. It grows a business by generating brand awareness and driving traffic to a well-designed site, meaning every business looking to leverage its site as a sales tool to grow should consider using SEM….
Cheap Domain Registration: 6 Best Options 2019
A domain is an address people use to access a website online, such as www.yourbusiness.com. Domain registration can sometimes be expensive. To help find you an inexpensive option, we reviewed 30 top domain registrars to select the top six—including the best overall—based on price, security, add-ons, and more. Top 6 Cheap Domain Registration Providers 2019…
Email Marketing: The Ultimate Guide
Email marketing is a strategy where businesses create and send email campaigns to their contact lists. It’s one of the most effective and low-cost marketing strategies, especially for businesses looking to leverage their contact list. Businesses typically create email marketing campaigns to generate and nurture leads, share news and content, and promote products and services….
How to Rebrand Your Business in 5 Steps
Rebranding involves changing visual and text-based elements, such as your logo and tagline, that represent your brand to the public. If you institute a new mission or need to change public perception of your company, consider rebranding. To do so, examine how successful competitors are branded, then use this to inform your new brand identity….
Why Email Segmentation Matters & How to Do It in 5 Steps
Email segmentation is a strategy in email marketing where contact lists are broken out into smaller groups of people with shared attributes such as interests, location, or buying behavior. It drastically improves open rates and conversion rates, so businesses using email marketing should use segmentation to create better campaigns that effectively reach marketing objectives. How…
How to Create a Facebook Content Strategy in 6 Steps
Creating a Facebook content strategy is an important part of any company’s marketing plan. With an estimated 2.4 billion active users monthly, it’s not hard to see why businesses consider Facebook essential for finding new customers. This step-by-step guide will help you create content that drives engagement, fills out a content calendar, captures leads, and…
The Ultimate Guide to Facebook Groups for Business 2020
Facebook groups are online communities that give Facebook users a platform to connect over a shared interest. Businesses can use groups to generate awareness, stay top-of-mind, and increase brand loyalty by building a community of engaged users. Facebook groups are best for businesses whose target audience centers around a certain interest, topic, or cause. Groups…