Google Analytics is a staple in website data and insights. It’s a free tool that enables any website owner to track site visitors and collect useful data, which can then be used to optimize your site, ads, and improve your business’ performance online. To add Google Analytics to your site, you’ll need to create a…
The 25 Best WordPress Themes for Business 2020
A great WordPress theme makes it easy to create a scalable, professional-looking website for your business without learning to code. However, deciding which theme works best for your business can be a challenge. To help, we put together this list of the 25 best WordPress themes for business available in 2020. 1. RYSE Best for:…
The Ultimate Guide to Writing a Press Release
A press release is a roughly 500-word newsworthy business announcement that offers the media all needed information to publish a story about the announcement. To write a press release, choose your goals and a newsworthy angle, format your document with appropriate branding, craft a headline and subheader, and write an objective, fact-based news story. Include…
How to Write a Crisis Communication Press Release in 5 Steps
A crisis communication press release is a written communication that defines a crisis the company and its stakeholders are facing and a concrete plan to mitigate its damage or serve those impacted. It helps to stop speculation around the crisis definition and company response by transparently communicating the facts and establishing a central source of…
Microsoft 365 for Business Guide 2020
Microsoft 365 for business is a professional email hosting service that has been one of the most popular email services for decades. With Microsoft 365 plans, businesses can get a professional email address that uses their own domain name, along with cloud storage and the Microsoft Office Suite, for as little as $5 per user,…
3 Simple Ways to Get an SSL Certificate in 2020
Websites that accept online payments are required to have an SSL (secure sockets layer) certificate, but even if you’re not selling online, you should get one. The reason is that it creates a secure connection, protecting the transfer of sensitive information (such as credit card numbers), but it also helps build trust and can even…
Best Wix Alternatives in 2020
Wix is a well-known and highly regarded website builder, though that doesn’t mean it the only good site builder out there. On the contrary, there are dozens of great site builders that make it easy to build a business website, so to help make your decision easy, we’ve narrowed it down to the five best…
Best Squarespace Alternatives in 2020
Squarespace is a top website builder, though it’s not the only good option. There are a number of Squarespace alternatives, so we’ve researched the top platforms and narrowed it down to the five best based on features, ease of use, versatility, and affordability. Which is the best for you will depend on your unique needs,…
How to Design a Website in Just 7 Super Simple Steps
You may not be a web developer, but that doesn’t mean you can’t build a professional website that serves as a marketing tool for your business with some simple web design principles. With a bit of patience, you can learn how to design a website by following our guidance in as little as seven steps….
Wix Ecommerce: Everything You Need to Know
Wix is one of the leading all-in-one site builders that gives users an easy way to build and manage an online store for as little as $23 per month. Its competitively priced plans give users everything they need to build an online store, from a domain name and hosting to online store templates, product listings,…
Gmail vs Outlook Email for Business: Which Should You Use & Why
When it comes to business email, everyone wants to know which of the world’s leading email providers is better: Gmail or Outlook? Which is best for you will depend on your unique needs. While each provider enables you to connect your own domain, have admin control over email accounts, and offer productivity suites, where they…
6 Best Website Builders in 2020
For some, the most difficult part of building a website is choosing which platform to use. To help narrow it down, we’ve reviewed dozens of the top website builders and found out which are actually the best options in 2020 for small businesses based on ease of use, features and capabilities, affordability, and flexibility. In…