Construction marketing involves online and offline relationship-building. In many cases, finding construction clients requires maintaining a solid network of customers from past builds whom you can tap for referrals. You can also source clients using online ads targeted to industry associations. For help with these and other strategies, we reached out to construction marketing pros….
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Radio Advertising Costs & How to Negotiate Lower Rates 2019
Radio advertising costs range from $200 to $5,000 per week depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included like music, voice actors, and editing. Some stations have their own advertising production teams to save costs. How Much Does…
Newspaper Ad Costs, Benefits & How To Create One 2019
Newspaper advertising is best for businesses that want to reach customers aged 35-45 on a local, regional, or national scale. The average newspaper ad cost depends on the circulation of the paper, the size, day, and ink. A full-page ad can start at $2,700 and increase to $163,000 depending on these factors. Print Newspaper Ad…
6 Best WordPress IDX Plugins 2019
WordPress IDX (internet data exchange) is a connection between a website and the multiple listing service (MLS) that allows agents to display MLS for-sale properties on their website, typically using a plugin. We compared 12 IDX WordPress plugins to find the best according to price, features, customization, marketing, usability, and service. Before you can use…
Relationship Marketing: Definition, Cost & Examples
Relationship marketing is a method of building a customer’s trust and loyalty with a brand, resulting in ongoing sales that increase their lifetime value. Businesses employ this strategy as a way to create repeat customers, not single-purchase customers. As this results in repeat sales, all companies should consider using relationship marketing. In order for relationship…
What Is a Sitemap? The Ultimate Guide for 2019
A sitemap is a digital index of all content and pages on your site, delivered to search engines to ensure your content appears in search results for relevant keywords searches. All businesses should create sitemaps — which can be done for free using plugins — to ensure maximum exposure in search engines like Google. If your…
Marketing Plan: The Ultimate Guide for 2019 [+ 4 Free Templates]
A marketing plan is a document outlining high-level marketing goals and the step-by-step strategy for achieving them. These marketing plans typically include sections like buyer personas, a unique value proposition, and distribution channels. Marketing plans help businesses in all industries ensure they have a path to achieving clear goals and measuring marketing success. Both the…
6 Best Free Web Hosting Services 2019
Free web hosting services offer a no-cost way of storing website files for public access. We reviewed dozens of services to find the six best free web hosting sites based on bandwidth, storage, uptimes, whether ads are displayed, the ability to connect your own domain, and if they include email hosting. While many businesses look…
17 of the Best Government Website Designs
The best government websites offer easily-accessible, resident, and state visitor-centered information wrapped in an appealing experience. This is accomplished via high-quality and immersive images and videos, clear site navigation, interactive features, and options that enable users to personalize experiences. To help inspire your government website design, we’ve included the best state website examples below. Here…
6 Best Social Media Marketing Agencies for Small Business 2019
Social media marketing agencies build, manage, and grow online social networks on behalf of businesses in an effort to market their brand. We reviewed over two dozen of the top-rated agencies and chose the top six—including the best overall—based on performance, value, customer service, and features such as dedicated account managers, content creation, and reporting….
Bluehost vs Squarespace: Price, Features & What’s Best in 2019
Bluehost and Squarespace are leading web hosts that enable businesses to maintain a professional website. Bluehost is a top web host provider for those building a site with WordPress. Squarespace is a web host and website builder in-one, so it’s best for those looking to build their own website without any technical expertise. When to…
How to Make a Commercial for Must-see TV in 9 Steps
Making a TV commercial requires an understanding of which businesses can benefit most from commercials and how much commercials cost. Once you decide that TV commercials are right for your business, identify your advertising needs, create a compelling and relatable storyline, and film and edit commercial footage. Then, choose a network and air your ad….