WordPress widgets are blocks of content you can use to add extra features to areas of your site such as the sidebar, header, and footer. While they may sound technical to web design beginners, widgets make it very easy to customize a site’s design without any coding skills. To find your widgets, go to “Appearance”…
Facebook Ads Cost by Industry
Facebook Ads continues to grow as a popular digital advertising platform, and now has around 7 million advertisers worldwide. With a low average cost-per-click (CPC) of $1.86 and an average cost-per-thousand-views (CPM) of $11.19, it’s easy to see why businesses are looking to Facebook Ads. It not only offers sophisticated audience targeting options, but it…
How to Create & Distribute a Video Press Release
A video press release is a company announcement presented to the press (via a news wire, digital targeting, or email) in a video format rather than a traditional written format. These videos can then stand alone as the entire press release or can be included in a traditional written press release as a multimedia component….
What Are Press Release Analytics?
Press release analytics tell you how your press release performed in terms of the metrics you track. Example press release metrics include reads, inbound traffic, conversions, backlinks earned, placements, and social media mentions. Press release analytics can help you justify your investment, understand how to further nurture sales, and inform how you to successfully craft…
The Beginner’s Guide to WordPress Plugins: Everything You Need to Know
WordPress plugins are pieces of software that can be added to your site for extra functionality, and one of the main reasons WordPress is a highly versatile content management system (CMS). From SEO plugins that help your site rank in Google to page builder plugins that transform your page editor into a drag-and-drop interface, no…
Demystifying the Press Release Format + Free, Easy-to-Use Template
When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources,…
How to Create an XML Sitemap to Boost SEO
An XML (extensible markup language) sitemap will help boost SEO and help your site get found in search, but if you’re like most, you may be wondering how to create one. As technical as it sounds, the good news is that it’s surprisingly easy to create and submit an XML sitemap. While site builders, such…
8 Ways to Ensure Your Local Press Release Gains Media Coverage
Writing a local press release is the first step businesses should take when attempting to share their news with the audiences most likely to be impacted. However, there is no guarantee that newspapers, TV, or radio outlets will air it. That said, there are a number of things businesses can do when writing their press…
Ways to Get the Best Business Logo Design (+ 21 Inspiring Examples)
There’s a lot riding on your business logo design. From making a good first impression to being strewn across all of your marketing materials and branding, having a good logo is crucial. A well-designed business logo will be simple, easily identifiable, and will effectively represent your business. But if you’ve ever attempted to make a…
20 Surprisingly Useful Website Statistics Every Business Should Know
If you’re a business of any size, it’s a given that you need a website. However, just having a business website isn’t enough―you need one that performs. We’ve compiled these business website statistics to help you understand how your site should look and what kind of functionality it should have. 1. Only 50% of small…
15 Professional Email Address Ideas & Examples
You can’t call yourself a professional and still use that old free email address. You know, the one that ends in @gmail.com, yahoo.com, or going even further back in time, hotmail.com. Sure, you could use this, but it’s a surefire way to look unprofessional to your potential customers. Whether you’re looking to maintain a professional…
How to Make a WordPress Website in 10 Easy Steps: The Complete Beginner’s Guide
WordPress is the world’s leading content management system (CMS) platform with more than 75 million websites. Businesses choose WordPress because of its vast customization options, making it suitable for nearly any company. It works for small businesses just starting out as well as large, internationally recognized companies. Building a site with WordPress no longer requires…