Yelp is a review site where users share opinions and ratings of local businesses across the U.S. Businesses manage their own profiles on Yelp; this includes adding business information, answering comments, and advertising. With more than 130 million monthly users, Yelp offers businesses a valuable means to increase brand awareness and generate new customers. Who…
All Marketing Articles - Page 14
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Facebook Advertising Cost by Industry 2019
Facebook ads have an average cost-per-click (CPC) of $1.86 and cost-per-thousand-views (CPM) of $11.20, which varies based on factors from ad quality to competition. While the average small business advertising on Facebook spends around $1,000–$2,000 per month, there is no minimum monthly ad spend, making Facebook affordable for most businesses. Facebook Advertising Cost Estimates The…
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17 Best Squarespace Plugins & Integrations 2019
There are two ways to add functionality to your Squarespace website: via plugins or integrations. Plugins are third-party tools added by pasting a code into your webpage. Integrations are built by Squarespace and are accessible via your Squarespace menu. We’ve included the top 17 of both below to help you make your site more dynamic….
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6 Best Online Business Card Providers 2019
Providers of the best business cards online make it easy for you to create and print your own business cards, either using your own design or with predesigned templates. We looked at a variety of online providers and narrowed it down to these six best options in terms of price, available designs, and turnaround time….
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Direct Mail Marketing: The Ultimate Guide for 2019
Direct mail marketing campaigns deliver physical advertising materials to the mailboxes of targeted customers. It’s more affordable than magazine ads, and generally enjoys higher response rates than email. It’s best for businesses with a mailing list looking to promote a new product or service, an event, or seasonal offering. Types of Direct Mail Marketing The…
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How to Get a Free Facebook Ad Coupon & Avoid Scams in 2019
Facebook ad coupons provide free credits that businesses can redeem for use on its social advertising platform. It’s a great way for those new to Facebook advertising to try the platform without a financial investment. Free Facebook ad coupons are not easy to find, but can be acquired through Facebook promotions, events, and partnerships. Before…
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How Much Does WordPress Cost: Hosting, Themes, Plugins & More
WordPress is the world’s largest, open-source content management system (CMS) used to build websites. It’s free to use, but there are costs associated with site building, including web hosting ($3 to $25/month), and optional premium themes ($29-$49) and plugins ($19-$100 or more). Overall, total WordPress website costs range from $0 to $500 or more. WordPress…
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Website Design Inspiration: 25 Top Sites 2019
Website design is critical to business success; it serves as a first impression for new customers and encourages user engagement, resulting in sales. However, it can be difficult to design a site well; to help, we scoured the internet for website examples to inspire you as you build your own professional, user-friendly business website. For…
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Local & National TV Advertising Costs & How to Advertise 2019
A TV ad is a 15 to 60-second video that’s aired during television show breaks to market a business’ products or services or to build brand awareness. Businesses pay $5 to $34 per 1,000 viewers for a local TV ad and an average of $115,000 for national 30-second ad airings. TV Advertising Costs For local…
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Facebook Advertising: The Ultimate Guide with Examples
Facebook advertising targets Facebook users with various ad types and placements based on interests, web activity, psychographics, and demographics. Effective ads deliver eye-catching photos, valuable content, and calls to action (CTAs) aimed at converting your target audience into customers. To optimize ads, use content that captures Facebook users’ attention, trust, and loyalty. Most small businesses…
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How to Make a Forum Website in 8 Simple Steps
Forum websites are online communities created by businesses that allow users to submit questions/comments and respond to other users, similar to a bulletin board. To build a forum website, secure web hosting, create a website, install a forum plugin, add topics, and launch your forum website. This can lead to increased customer engagement. Here’s how…
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Facebook Ads vs Google Ads: Which Is Best in 2019
Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….
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