Real Estate Bio: 10 Tips & 20 Examples from the Pros

1. Showcase Your Community Connections

Leslie Woods, Sereno Group, Palo Alto

”Representing mid-peninsula homeowners and future homeowners specializing in the towns of Menlo Park, Atherton, Palo Alto, Los Altos, Mountain View and San Carlos; Leslie’s creative, enthusiastic, and caring nature is perfect for matching each client’s desires as well as skillfully featuring a home’s unique presence and character.

Raised on the Peninsula, Leslie understands the numerous intangible benefits of life in the Silicon Valley with its unmatched weather, culture, and diversity. Leslie joined Sereno Group as her three children approached the middle school and high school years. Educated at Cal Poly San Luis Obispo, receiving a Bachelor of Science degree in Food Science and Nutrition in 1986, she returned to the Bay Area to work as a Diet Technician at a hospital and then went on to excel in pharmaceutical sales with Wyeth Laboratories, covering the Peninsula and San Francisco for ten years.

A very active and connected community volunteer with the Menlo Park-Atherton School District and Education Foundation, Leslie co-chaired several committees at the schools and served on the district level as a member of the Jeanie Ritchie grant committee, which reviews applications and approves grants for teachers and staff throughout the district to fund innovative programs for students, which have often become permanent parts of the curriculum. Leslie’s contacts and lifelong area residency leverage her energy and enthusiasm, enhancing her client dedication and insuring satisfied repeat clients and referrals.”

Leslie showcases her homes on her website and utilizes a team of professional service providers such as a photographer, highly regarded staging companies, virtual tour providers, and graphic designers to assist in marketing her client’s properties.

Why This Real Estate Bio Works

Woods shows her community connections through a variety of channels that can relate to potential clients. For example, she includes that she was born in her farm area, she has three children who attend school there, and she is involved with the school district. Be sure to highlight your own connection to your geographic farm area when writing your real estate bio.

If you’d like more information on real estate farming, see our article on how to choose and dominate a farm area.

2. Underscore Locally-Valued Skills

Kim Fagerland, Douglas Elliman, Montauk

“Born and raised in Montauk, Kim Fagerland has witnessed the tremendous change and growth that’s transformed the area into one of the East End’s most sought-after destinations. Returning to Montauk after attending college, she has taken the knowledge learned in a career of management in the Hamptons, Coastal Carolina and upstate New York to segue into Real Estate and building fine homes. Her exceptional knowledge of the market from East Hampton to Montauk Point, coupled with her seasoned insider’s expertise having built, lived in and sold numerous properties throughout the area with her builder husband, make Kim the unequivocal go-to resource for all your real estate needs.

Whether you want a quaint vacation home in town or an exceptional luxury residence on the water, Kim knows everything there is to know about locations, value, property types, pricing, building requirements and zoning – not to mention every possible attraction to entertain you and your family. She thoroughly loves her work, and enjoys the fantastic people she meets every day – many of whom become her neighbors and friends. ‘I have the best job in the world. It’s like I’m in Vegas every day; you just never know what will happen when you go to work in the morning, and to me that’s very exciting.’”

Why This Real Estate Bio Works

As part of her real estate bio, Fagerland highlights her expertise in building in the area which is a relevant and distinguishing mark for her as an agent. Fagerland clearly knows her farm area when discussing building, given that Montauk has had a resurgence of building particularly in the area of summer homes and second residences. Think about what skills are valued in the area you practice, and be sure to highlight relevant expertise.

While building is certainly one way to make money in real estate, there are many others. To learn more, here is our article on 35 ways to make money in real estate.

3. Prevent Other Agent Bios from Appearing on Your Listings with Zillow Premier Agent

A compelling real estate bio will get you more buyer and seller clients on Zillow. Be sure to update your bio on your website as well as your Zillow and Trulia profiles and leverage Zillow Premier Agent to make your name the only one that appears on your listings. As clients click through to discover more about you, your real estate bio will close the deal.

4. Showcase Your Achievements

Aaron Kirman, Aaron Kirman Partners, Los Angeles Area

“Aaron Kirman, President of the International Estates Division of John Aaroe Group, is one of the leading real estate agents in the USA and has repeatedly been named Top Agent in Los Angeles. With over $3 billion in sales, Kirman represents the finest estates across the globe and was ranked #13 in the U.S by the Wall Street Journal. He has an extensive client base featuring those who seek the luxury lifestyle, including heads of industry, celebrities, royalty, major lending institutions and foreign investors.

As a prominent figure in the luxury real estate market, Aaron has received international acclaim from the Architectural and Estate communities and represents some of the most exclusive residences across the globe, including: Frank Lloyd Wright’s Ennis House, Richard Neutra’s Kaufmann Residence, Frank Gehry’s Schnabel House, Liongate by Paul Williams, and the only Oscar Niemeyer in North America. Aaron’s vast knowledge and expertise in selling exclusive properties has helped him to procure some of the highest prices in Beverly Hills, Hollywood Hills, Beverly Hills PO and Malibu. His most recent price record in Hollywood set the bar at $4,722 price per square foot, representing both the seller and buyer on Case Study 21.

Aaron attributes his success to his vast marketing and advertising strategies, partners, market knowledge, exclusive contact base and true love of luxury sales. He is sought by many developers to sell multi-unit projects, including a private island in the Pacific, Turks and Caicos, and the W Hotels. Many developers, architects and designers contact Aaron prior to construction and completion of their projects to take advantage of his long track record of success to insure the design, architecture and plan would appeal to the right high-end buyers. Aaron is often featured in various media outlets including CNBC, The New York Times, CNN, The Los Angeles Times, Variety, The London Times, E Entertainment and CBS. Media sources often call for information and quotes as he is a go-to source for current real estate insight.”

Why This Real Estate Bio Works

Kirman demonstrates expertise in his area of luxury sales by showcasing his many achievements in the area. When creating your own real estate bio, remember that you don’t always have to say you’re “number one” with the ability to impressively demonstrate your skill set.

If you’ve always wondered how to transition to luxury property sales, here are 21 tips to break into the luxury real estate market.

5. Assure Clients You Are on Their Side

Robert Perlin, Baird & Warner, Austin Area

”Robert Perlin brings his experience as a Special Education Teacher to Baird & Warner, Oak Park/River Forest. Prior to joining the Baird & Warner team, he taught students with special needs in the Chicago public schools. As an educator, he learned how to be patient, detail oriented, proactive and a strong advocate for all his students.

As your Realtor, Robert will be an advocate for you. Whether you are buying, selling or renting, he will work tirelessly to promote your best interests. If you are selling, he will work with you to get you the fairest price, in the least amount of time, by using state-of-the-art technology, team collaboration and Baird & Warner’s superior marketing materials. If you are buying, he will work hard to provide you with the best information and market data to inform and assist you so you can be a well-equipped buyer with the strongest possible negotiating position.

Robert understands that buying and selling real estate can be stressful. As a full-time Realtor, he will work hard to lower your stress level and make your experience as pleasurable as possible. He will accomplish this through constant communication and by being accessible whenever you need him.

Robert has been an area resident since 1999 and earned his master’s degree in Special Education at Dominican University in River Forest. He recognizes the unique characteristics and benefits of living and working in Oak Park, Elmwood Park, River Forest and Forest Park, as well as the Galewood and Monclaire neighborhoods of Chicago.

When not assisting clients, Robert enjoys spending time with his husband Jon and their family, entertaining their friends, and traveling and relaxing at their cottage in Sugar Creek, Wisconsin.

‘It would be a pleasure and an honor to work for you.’”

Why This Real Estate Bio Works

Perlin takes the wonderful approach of assuring buyer or seller clients that their needs will be taken care of, no matter who they are or what type of transaction they will be a part of. When writing your own real estate bio, think of the ways in which you can emotionally assure your potential clients, and unique variables in your own history which demonstrate a unique commitment to advocating for others.

When writing your real estate bio, consider how your clients will select who they want to work with. To give you some insight into their thinking, we interviewed 25 individuals on how they recommend choosing an agent.

6. Show Leadership in the Larger Real Estate Industry

Maura Neill, RE/MAX, Atlanta

“Maura Neill, ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR® is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura previously taught at The Florida State University, University of Phoenix, and Gwinnett County Public Schools (in the Metro Atlanta area). She is an active agent with RE/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis, and considers education – both clients and other real estate agents – an important part of her role as a REALTOR®.

Maura is a social media and technology devotee and an active real estate speaker and instructor on subjects such as real estate technology, building your business via social media, customer service and client retention. She has spoken for various conferences, such as RETSO, Inman Agent Reboot, Inman Connect, Council of Residential Specialists’ Sell-A-Bration, Women’s Council of REALTORS®, and the National Association of REALTORS®, for state and local associations in Georgia, Hawaii, Illinois, Iowa, Kansas, Louisiana, Mississippi, Missouri, Montana, New Mexico, South Dakota, Tennessee, Virginia, and Wisconsin, as well as the Guam Association of REALTORS®, RE/MAX, ERA, and Crye-Leike.

Maura is active with the Atlanta Board of REALTORS® and the National Association of REALTORS®. An active voice for the real estate industry, Maura was chosen to be a facilitator for NAR’s ‘REthink the Future’ project in 2012-2013. In addition, she’s an NAR-approved e-PRO® instructor and is the lead instructor and subject matter expert for NAR’s newest certification, the Military Relocation Professional (MRP).

Maura is founder of Trick or Treat for the Troops, which is now in its ninth year and sends dozens of care packages to U.S. servicemen and women who are deployed and away from their families during the holiday season. A lover of all things Atlanta, Maura lives in Johns Creek, Georgia, with her husband Ben, their beagles Charlie, Maddy, and Jarvis, and a cat who wishes to remain anonymous.”

Why This Real Estate Bio Works

Establishing leadership in the larger real estate industry will be valuable for some clients. Neill demonstrates continued involvement in the industry through her real estate bio and highlighting her speaking engagements at various conferences. Listing real estate industry speaking engagements or workshop presentations can be useful in your bio to demonstrate a connection to and leadership within the industry.

If you want to get more involved in the larger real estate industry, but don’t know where to start, here are the best real estate conferences of 2018.

7. Keep the Focus on Your Listings with an IDX Website

If you’re relatively new to the industry or working solely as a buyer’s agent, focus on summarizing your story and showing leads why they should spend time with you. When searching for agents, most people will not be spending extensive time on any one bio, so keeping your message as succinct as possible will keep the focus where it belongs — on your listings.

Use Placester to stand out with a personalized IDX website that showcases both you and your listings.

8. Break Up the Content for Readability

Jason J. Smith, Colorado Real Estate, Summit County

“Hi. I’m Jason Smith, how can I help you?

There’s no place else on earth quite like Summit County, Colorado, and owning property here is one of the great privileges of life. I love this area and once I show you around, I’m convinced you will love it too and want to plant roots of your own in the mountains. When to buy? Where to buy? What areas should I avoid? How can I really make sure I’m getting a good deal? These are the questions I can help you answer. Give me a call today at 970-262-7890 and let’s get started!

The Best Service, The Best Results

I love the real estate business and have been a full-time broker since 1995. I have the experience and local know-how to help you make the best possible decisions. I also have specialized training in real estate negotiation, so having me on your side means you’re working with a real professional. I’d like to earn your business, so call me today and I’ll work extra hard to make sure your real estate transaction is a complete success!

What makes Summit County, Colorado, so unique?

Summit County is home to the ski resorts of Breckenridge, Keystone, Copper Mountain, and Arapahoe Basin. It’s also just about 20 minutes to Vail and Beaver Creek. It’s 90 minutes of scenic driving to Denver International Airport, and home to two 3,000+ acre lakes for unique year-round fun.

Did you know?

Markets are always driven by supply and demand. Since Summit County is very small and it’s surrounded by national forest, future development is very, very, limited and the county has nearly reached its build-out point. That means supply is very limited now and in the long term. Our ease of access from anywhere on earth and proximity to Denver assures that demand stays steady. This means that Summit County, Colorado, is a great place to make your real estate investment.”

Why This Real Estate Bio Works

Readability will have your potential clients spending more time with your real estate bio. Note that while Smith’s bio has almost the same number of words as Neill’s above it, Smith uses subheadings to break up the text in his real estate bio with great results. When crafting your own real estate bio, consider using subheadings to break up the content and make it easier for potential clients to scan the page.

9. Craft a Team Real Estate Bio That Lets Each Member Shine

The Bomze Team, Compass, New York City

“Treating customers like family is both a guiding principle and a way of life for the award-winning Bomze Team. Comprised of mother and daughter duo Gail and Hannah, alongside Susan Hirschorn and Nancy Arzanipour, the Bomze Team is dedicated to listening intently and matching individuals and families with the properties, buildings and neighborhoods that best suit their needs.

Boasting decades of experience in the real estate industry and deep roots in New York City, the team excels in navigating the complicated terrain of co-op boards, condos, 1031 Exchanges, investment acquisition, property management and more. It’s no surprise they’ve consistently ranked among the top one percent of agents in the city.

Leader Gail Bomze is a respected and award-winning veteran with numerous notable transactions to her name and a deep drive to help people by finding homes and properties that exceed their expectations.

Hannah Bomze brings a lifetime of New York City living and a strong background in digital marketing to her clients, creating deep relationships and strong referral business.

A 20-year veteran of the events industry, Susan Hirschorn shines when it comes to providing peerless customer service and attention to detail – skills that continually impress her satisfied real estate clients. Nancy Arzanipour is a 25-year industry expert dedicated to providing service and expertise that make each transaction as seamless and successful as possible.”

Why This Real Estate Bio Works

The Bomze Team at Compass nails this real estate team bio by describing their overall benefit and then individually including one sentence bios on each team member. While certainly including numbers to show their impressive position in the market, the Bomze team emphasizes their treatment of clients and ability to get the job done. When writing a bio for your team, use real estate bio examples such as these to model how to integrate both individual and team philosophy.

If you feel like it might be time in your career to start a team but don’t know where to start, here is our guide to how to build a real estate team with a free contract template.

10. Personalize Your Real Estate Bio with Photos

Christine Ko, Climb SF, San Francisco

“Christine Ko is an accomplished Bay Area agent who brings a strategic yet personable approach to the home buying and home selling process. Drawing from years of experience as a Silicon Valley entrepreneur, Christine has built a reputation for her refreshingly friendly customer care and proven ability to guide buyers to obtain the best value for their dream home and to assist sellers to a smooth, stress-free sale of their home.

A Bay Area native, Christine has extensive knowledge of the different cities and neighborhoods across the South Bay and up the Peninsula. She serves the entire Silicon Valley area and specializes in home buying and selling, investment properties, luxury homes, and multi-residential properties. Christine obtained a bachelor’s degree in Economics from the University of California, San Diego. She then studied at the top commercial real estate company, CB Richard Ellis, becoming an expert in current financial options, local and national markets, and the subtle art of negotiating property purchases. Now she brings her passion and sharp attention to detail to help buyers in a highly focused search for their new house and to help sellers get the most value for their home.

As an experienced agent, Christine understands that buying and selling is one of the biggest decisions in a client’s life and views representation and guidance of her clients through this process as a true privilege.

Christine is a member of CAR, NAR, SILVAR, and SFAR and currently serves on the board of the Korean American Professional Society. Along with her service in the community, Christine received a highly prestigious award in 2013 when she was chosen as one of Realtor Magazine’s top 30 under 30. This award is honored to individuals who exemplify success, skills, creativity, and leadership in the real estate industry.”

Why This Real Estate Bio Works

Ko kicks off her real estate bio with a span of personal and professional photos to engage the reader. Climb SF’s Christine Ko, Senior Sales Associate and one of Realtor Magazine’s 30 Under 30 supplement her impeccable professional accomplishments in her bio with fun personal pictures from her life.

In the age of Instagram, the process of getting to know someone increasingly involves scrolling through personal photos to learn more about them. Clients want someone they can trust, someone who can complete their transaction, and someone they want to spend time with. Including personal photos along with a strong professional bio is a great way to knock out all three in your bio.

If you want to learn more about how to leverage image intensive social media platforms to enhance your business, check out our article on Instagram for real estate.

11. Write Your Bio in the Third Person

Anthony West, John Moffitt & Associates, Kansas City

“As a Realtor® licensed in Kansas & Missouri, Anthony provides Strategic Marketing and Transaction Management services to his clients across many Kansas City markets. His business is built on: Dedication, Communication, Determination, and Trust while embodying the ability to cater and adapt to all of his client’s Real Estate needs. ‘Just as the Real Estate industry evolves to become more innovative and efficient, so do I.’ A Kansas City native for over 20 years, his knowledge of the city’s geography can assist you with all of your Residential Real Estate endeavors on both sides of the state line! In addition, he provides exceptional Real Estate services to ensure you feel confident with your decision to hire him. ‘Rest assured I will listen to you! With an understanding of your needs and wants, I will do my best to help you achieve them all.’

Anthony graduated with honors from the University of Kansas School of Business, majoring in Business Administration with an emphasis in Entrepreneurship. As a Tech Enthusiast, Inman News Real Estate industry writer, and Athlete, he believes: ‘If you Work Hard you can Play Hard.’”

Why This Real Estate Bio Works

Talking about yourself in the third person creates a professional presentation. Writing in the third person means when creating a bio about yourself, you use terms like “he or she” instead of “I.” Notice that West personalizes his real estate bio a bit more by switching to first person to give some quotes. Be sure to write your own real estate bio in the third person for a solid first impression.

12. Incorporate Testimonials for Social Proof

Patricia “Trish” Ford, Southeby’s, Skillman NJ

“Meet Trish Ford – one of Central New Jersey’s top producers. As the daughter of a highly successful real estate professional, Trish not only inherited exposure to real estate, but also developed a keen aptitude stemming from her sincere interest, knowledge and experience in the industry. Trish understands what it is like to stand in her clients’ shoes. Relocating several times – buying and selling houses of her own – has afforded Trish a sensitivity towards her clients’ journey, which can be attributed to the first-hand perspective she gained through her personal experience. Now, a long-time resident of the area, having navigated her three children through the Montgomery Township school system, serving on several administrative committees, and chairing extra-curricular organizations, Trish has gained a full understanding of the diverse needs of families in the community.

A recipient of the NJAR® Circle of Excellence Sales Award®, 2015, and a member of the Mercer County Top Producers Association, 2016, Trish has repeatedly gained recognition for effectively representing her clients. Trish is an Accredited Buyers Representative, ABR®, and a member in good standing of Hunterdon-Somerset Association of Realtors, Trend MLS, Garden State MLS and Middlesex MLS.

‘Trish was a tremendous asset in selling our home. She suggested a strategy that helped us to not only sell our house quickly, but also to get several immediate offers, some of which were over the asking price. We would work again with Trish anytime, and highly recommend her. She’s passionate, diligent, and very responsive.’”

Why This Real Estate Bio Works

Incorporating testimonials lends authority to your work, and allows you to brag a bit without having to say it yourself. If you are writing your own real estate bio and want to give credibility to your services, including some choice testimonials will leave a great impression on potential clients.

Utilizing positive client reviews can benefit your business in a variety of ways. See our article on using social proof to get more leads to learn more.

13. Include Fun-Relatable Facts

Travis Smith, Senior Broker Associate, Luxury Living Chicago Realty

“Travis Smith is a Senior Broker Associate at Luxury Living Chicago. Travis is an Austin, Texas, native and graduate of the University of Michigan, where he received a BA in Political Science and Sociology.

Travis prides himself in his passionate and heartfelt drive to serve his clients’ best interests. He is dedicated, knowledgeable, and committed to finding the perfect fit, whether apartment or home, for his clientele. His devotion and unparalleled customer service has resulted in a continuously expanding network of loyal clients and referrals. Passionate to his craft, he continuously seeks to stay ahead of the game when it comes to real estate market education and trends.

Whether rooting on the Cubs at Wrigley Field or playing in local intramural sports leagues, in his free time, you can find Travis watching or talking sports. An avid explorer of the city, he loves to try new restaurants and check out local music and neighborhood festivals.”

Why This Real Estate Bio Works

Including fun, relatable facts about yourself makes you likeable, and allows your potential buyer or seller to see you as someone they could work with. Smith was smart to include not only facts that were interesting, but ones that are firmly rooted in where he does business, using images that further solidify his status as a native resident and expert. When creating your own real estate bio, consider leveraging your unique relationship to where you do business to give yourself enhanced credibility.

There are so many ways to show love for where you live, and using your blog is just another way to bring in future clients and show off your local knowledge. If you’re interested in knowing more about how to use your blog to bring leads, here are the 25 best real estate blog ideas to capitalize on.

14. Share Your Journey

Ati Williams, Broker/Owner, DC Home Buzz, Washington DC

“Atieno ‘Ati’ Okelo Williams is a philanthropist, real estate broker and owner/founder of DC Home Buzz, a real estate brokerage firm located in Washington, D.C. She started DC Home Buzz in 2008, which has since grown into a multimillion-dollar entity. Ati is passionate about educating buyers and sellers on the real estate process and committed to educating, mentoring and supporting other entrepreneurs. Keeping in line with that commitment, she has begun training with Pipeline Fellows as an angel investor.

Ati was the recipient of the Jones New York empowerment grant, which she used to develop a financial education curriculum for homeless women. Ati has been featured on HGTV, Forbes, Ladies Who Launch, and Real Estate Radio Washington, and regularly speaks on her entrepreneurial experiences. Ati is also involved in a number of other philanthropic ventures, including partnerships with the Washington Humane Society and Thrive DC, a food program for homeless women. Born and raised in Nairobi, Kenya, she attended college in Toronto, Canada, and now lives in Washington, DC, with her loving husband, Rob, beautiful baby girl Amelia, and brilliant pup, Cooper.”

Why This Real Estate Bio Works

Although Williams is not a DC native, sharing her journey puts her squarely in the “go-getter” category, which is appealing to anyone looking to buy or sell a home. If you are not from the local area, but have a compelling journey to where you are today, share your story in your real estate bio and let your potential clients know you have “hustle” in spades.

If you’re a go-getter, you’re likely always prospecting your farm area. Here are the top 18 tips to real estate prospecting that will help channel that hustle into commission checks.

15. Convey Your Specialties

Shari Cohen, Stribling, NYC

“A real estate professional since 2004, Shari Cohen is known for integrity, diplomacy and sincerity in all her dealings. In her tenure in the business, she has first and foremost strived to be someone in whom her clientele and colleagues can put their trust and faith. A former advertising sales executive for nearly twenty years, Shari uses her unique negotiating insights to tirelessly advocate for her clients. When working with buyers and sellers, Shari is assertive and effective without being too aggressive. A born-and-bred New Yorker, Shari offers a seasoned knowledge of the city and an intimate understanding of what makes each distinct residential niche so special. Above all, Shari values relationships over transactions, and much of her business comes from repeat clients or referrals. Whether it’s a starter apartment, investment property, or second home, Shari provides the same level of unmatched service for all of her buyers, sellers, and renters at any stage of their real estate journeys.”

Why This Real Estate Bio Works

Cohen leverages her background in sales to tout her strong negotiation skills, and this helps to make a compelling case for her as an agent you want on your side. When crafting your bio, be sure to examine real estate bio examples like Cohen’s to see how they use the background they have to demonstrate the unique skills they bring to the table.

16. Address Client Pain Points

Nelson Ausebio, On-site Leasing Assistant Manager, DTH Capital

“I have successfully transitioned from an independent agent to a successful and exciting career as an on-site leasing agent. Over the past two years successfully transacting over 250 rental leases, I have grown to fully understand the unique process needed to keep a rental portfolio moving and, most importantly, profitable. Although the transactions are the same, the clients are always unique. Ensuring that each and every individual receives dedicated attention ensures that their application process is not only efficient but enjoyable.”

Why This Real Estate Bio Works

Ausebio conveys his reputation for successful leasing transactions and a pleasant client experience. In NYC real estate, being able to close the deal and have it move smoothly with any amount of enjoyment is a rare find. When crafting your real estate bio, be sure to subtly address the pain points your potential clients may experience, and help them feel assured when taking the next step to select you.

17. Showcase Your Network

Forrest Gregg, Allie Beth Allman & Associates, Dallas

“A great place to live is huge, but Forrest is about something bigger and even more meaningful. Take a look at his track record and his ties to his community. Speak to any of his clients and hear about how he understands the value of Dallas’ communities, its schools and different neighborhood dynamics. Most importantly, hear about each successful deal and listen to his clients rave about their experience.

With a background in marketing and relocation, he joined the real estate world over 20 years ago, to meld together his market knowledge with the more people-oriented world of real estate. A University of Texas graduate, Forrest is a tried-and-true Texan who has also given back to his community since graduating in 1995. A seven-year dedication as a big brother for Big Brothers Big Sisters, board appointments including the University of Texas Alumni Association, Habitat for Humanity and the Make a Wish Foundation as well as the 2013 graduating class of Leadership Dallas all show his uncompromising commitment to his community and its needs.

Because of this commitment to our community, Forrest has become a sort of go-to guy, with a comprehensive network of contacts that many of his clients, both current and past, tap into continuously when searching for their next home, learning about a particular neighborhood, or perhaps looking for a new handyman. This sort of unwavering customer service has proven to be the delineating factor for Forrest’s clients when they decide to either purchase a new home or sell their current one.

From the moment Forrest starts working with you until the moment you close on your home, he will never stop thinking about your real estate experience. How all the pieces fit. How he can help you put it all together.”

Why This Real Estate Bio Works

Gregg uses his fantastic community work to illustrate not only his involvement, but his expanded reach and connections within the area. After reading through Gregg’s bio, you can clearly see the value he offers potential clients. Gregg offers a great real estate bio example to follow when examining how to position your involvement with local activities and organizations.

If you’ve got a large network like Gregg, knowing how to tap them for referrals can be key to a full pipeline. Here’s our article on real estate referrals and how to get leads to learn more.

18. Identify Your Specialty

Alex Algarin, MSIRE, Broker Associate, Brown Harris Stevens, Miami

“An expert in oceanfront condos and single-family homes in Miami Beach and neighboring communities, Alex Algarin is known for his in-depth knowledge of both local and global markets, delivering unparalleled service in the marketing and acquisition of exceptional properties. His continued success is a result of his commitment to his clients, excellent negotiation skills, and analytical training.

Alex is an active member of the non-profit Urban Land Institute (ULI) and is candidate for the coveted CCIM designation. Adding to his many accomplishments, he is a graduate of the globally ranked Hollo School of Real Estate at Florida International University, where he earned a Master of Science in International Real Estate (MSIRE). His unmatched knowledge and experience enable him to provide the necessary tools to succeed in the most complex real estate transactions and the skills to represent investors, buyers and sellers across various real estate assets.

Originally from Boston, Massachusetts, Alex relocated to Miami over a decade ago, falling in love with the sophisticated blend of city and beach life. Having lived in Edgewater, Brickell and now Miami Beach, Alex’s personal insight into a number of Miami’s best neighborhoods and properties is an added advantage to his clients. During his free time, Alex enjoys visiting many of the cultural venues, staying active by participating in athletic events, and, of course, exploring the great dining venues with his family and friends.

Alex makes it a priority to learn about his clients’ interests and goals in order to help identify their perfect home or investment. His clients feel confident being represented by a knowledgeable and reputable realtor who is single-mindedly devoted to their interest and satisfaction.”

Why This Real Estate Bio Works

Notice that everything in Algarin’s real estate bio supports his expertise in international clients and oceanfront property. From his MSIR degree to his history of achievements and clientele, Algarin uses his bio to underscore his particular area of specialty. Is there an expertise you can claim in your farm area that would attract potential clients? If so, look to real estate bio examples like this one to use it as a focal point.

Getting further education like Algarin did can be the key to taking your own career to the next level. If you’ve ever thought about taking that next step from agent to broker, here is how to become a real estate broker in three steps.

19. Speak to Your Core Client Persona

Irene Dazzan-Palmer, Coldwell Banker, Malibu

“For nearly 30 years, Irene Dazzan-Palmer has been hailed as ‘the queen of coastal real estate.’ A consistent top producer in Coldwell Banker’s Malibu Colony office and an Estates Director for Coldwell Banker Previews International, she has amassed nearly $2 billion in career sales and a history of selling some of the nation’s most significant coastal homes alongside her partner and son, Sandro Dazzan. These achievements have helped Irene earn a prestigious membership in the Society of Excellence, Coldwell Banker’s highest honor for the top one percent real estate agents nationwide. Irene’s record listings and sales have been the subject of international attention over the last three decades, and span from Forbes and The Wall Street Journal to The Los Angeles Times. She has also been widely recognized in the media as a luxury real estate authority, appearing in national television broadcasts such as NBC’s ‘Today Show’ and prestigious publications like Los Angeles magazine.

A resident of Malibu since 1980, Irene attributes much of her success to her passion for the place she calls ‘paradise.’ From Malibu’s wine-producing canyons to its legendary beaches and estate properties, her appreciation and knowledge of the region has become an advantage for her affluent clients, who range from Fortune 500 executives to celebrities. They continue to value her hands-on approach, persistence, strong negotiating skills, unsurpassed global network and insider knowledge, above all else. She is particularly beloved among her seller clients, who tout her aggressive marketing strategies and Malibu market intelligence as her top assets.

When Irene is not previewing estate properties or helping celebrities find their next Hollywood escape, she enjoys spending time with her family, running on the beach, hiking in the canyons and hitting the gym for a spinning session, or attending a wine tasting. She is in good company on the latter activity: her husband, Jim Palmer, is the proud owner of the local award-winning Malibu Vineyards and has been growing wine grapes in Western Malibu since 1997. Whether sharing the experience of wine with her clients or marketing a home to the global elite, Irene is committed to offering the highest quality representation and service. Her track record says it all.”

Why This Real Estate Bio Works

Palmer is selling $43 million properties, and speaks to her core client persona by talking about former clients in the same income range and her track record of being in the top one percent of all Coldwell Banker agents nationwide. Always formulate your real estate bio with your core client persona in mind, and meet them where they’re at. Palmer shows she has gotten these types of elite properties purchased and sold in the past, and inspires trust that she can do so again for any future client as well.

20. Speak to Your Foundation

Mark Blackwell, Compass, New York City

“Mark Blackwell came to real estate from the art world. While transforming lofts and storefronts into short-term art galleries, he realized he loved buildings as much as paintings and embarked on a career in real estate. He maintains deep connections with the art business and a passion for creative spaces. With his partner, industry veteran Paddington Matz, he handles many artist lofts, especially in Tribeca. While he focuses downtown, Mark represents buyers, sellers, renters, and landlords all over Manhattan and in brownstone Brooklyn.

Firmly committed to the philosophy ‘quality, not quantity,’ Mark takes on a project only when he can give it the full measure of his attention. He is known for his integrity and equanimity in difficult situations.

Mark savors the history of New York and its buildings every day. He always thinks of Andy Warhol’s Factory when passing the Decker Building in Union Square, and twice enjoyed listing a townhouse apartment in the Village that was once home to silent film star John Barrymore.

A Virginian by birth, Mark holds a BA in Art History from the University of Virginia and an MA in Art Business from the Sotheby’s Institute of Art/University of Manchester.”

Why This Real Estate Bio Works

Blackwell discusses the artistic foundation for his work in real estate. In Tribeca, where Blackwell primarily operates, it is largely populated with re-imagined loft spaces and artistic residents who would likely appreciate his eye for detail and path to the profession. Many professionals come to real estate after a path elsewhere to discover their passion. Integrate your foundation if it helps you connect with potential clients in your area.

Understanding your farm area and the core clients who buy and sell property there is one key to real estate success. Our ultimate guide to real estate branding can give you the insight to package yourself for maximum appeal.