A real estate domain name is the web address that your clients will use to visit your site (e.g., www.yourrealty.com). Domain names are an essential part of a business’ overall branding as it will be included across many marketing materials. It’s important to choose the right domain name that represents your business well, though it can be a challenge to find an available domain name so we’re here to give you some ideas and examples.
A mistake many businesses make is registering a domain name before getting web hosting. While it might sound backward, most web hosting providers, such as Bluehost, include a free domain name with web hosting plans for as little as $2.95 per month. Getting a domain through your web host not only saves you money but also time, as it eliminates the need to manually connect your domain to your site.
Here are the 25 best examples of real estate domain names for your business website:
1. Be Playful With Your Domain Name: Nestseekers.com
As long as your company is professional, don’t be afraid to be a bit playful with your real estate domain name. Nest Seekers is an excellent domain name that is memorable and cuts across locations. Although a serious international company with fast growth, the domain name plays on the concept of everyone seeking a “nest,” no matter where they live.
2. Highlight Your Unique Company Position: AgentHeroRealty.com
Staffed with former military service members and spouses, AgentHero highlights their unique company position through their real estate domain name. The website discusses their agents’ service in the military with great pride, as well as the carryover to serving their consumers. In examining real estate domain name ideas for your business, think about branding a distinguishing feature of your group.
3. Use Alliteration: TheDuplexDoctors.com
Eric Johnson, who oversees the digital real estate marketing for The Duplex Doctors, explains the benefits of their domain name. “Our team currently ranks on the first page for many of our target keywords, and we attribute a portion of that success to the domain name that we have.”
He stated further that there are other perks to their choice aside from their search engine optimization (SEO). “Our domain name might seem like the obvious solution for a team of realtors specializing in duplexes, and that’s exactly what we wanted it to be, and the alliteration in ‘Duplex Doctors’ has also proven extremely helpful in developing a brand that’s easily recalled by consumers when searching for us.” Consider using alliteration when brainstorming real estate domain names, and be more memorable.
4. Use Local References: PeachtreeRealtyGroup.com
We’re betting you already know what state these real estate agents operate in (Georgia), and that’s exactly the point. Real estate domain name ideas can be as simple as finding local references that everyone understands and pairing them with what you do. This type of real estate domain name also lends itself to wonderful branding on business cards, T-shirts, and even sponsorship banners at events.
5. Play on Words: HausStPete.com
This clever real estate domain name was built as a take on the agent’s name. Eileen Bedinghaus is an experienced agent of over 20 years, and St. Petersburg, Florida, is her house. Like many fashion designers (referencing the “haus” of their brand), Bedinghaus establishes herself as a sort of creative lead all her own. It’s easier to remember than her own name and a great play on words.
6. Use a Literal Description: BrickandMortar.com
Brick & Mortar nails the descriptive concept of what they do. Never hesitate to use straightforward descriptors when thinking of real estate domain name ideas. They are often memorable, clear, and a great kicking-off point for your brand to develop for years to come. This type of domain name would work with a variety of real estate businesses, such as home renovation or flipping.
7. Try an Adjective: DependableHomebuyers.com
A name that inspires trust is always a solid domain choice. The co-founder, Evan Roberts, had a great strategy for searching real estate domain name ideas that anyone could use: Adjective + Service Description = Perfect Domain Name.
“We used a thesaurus to create a list of adjectives that had positive connotations when combined with the service that we provide. We then checked to see which combinations were available until we found our domain name. It was easy to say and easy to remember and we knew we had a winner!”
8. Include Common Search Terms: LuxurySoCalRealty.com
Sometimes real estate domain names do not match the name of the company, and that’s OK. Although it’s always ideal if they do, sometimes you are able to register a domain name that’s just too good to pass up. In this case, we understand that the domain name might be easily something typed into a search engine, and that is likely the angle Aumann Bender & Associates is going for—to be discoverable for luxury Southern California realty. This is a great way to increase your organic real estate lead generation.
9. Evoke an Image of Hospitality: PorchLightGroup.com
The porch light is a staple of American homes and is often referenced in pop culture through songs and writing. PorchLight Real Estate Group really capitalizes on the iconic home reference by making it front and center for their real estate group. When thinking about your own real estate domain name ideas, consider iconic references that are synonymous with simply being home.
10. Use Popular References: BoardandPark.com
Tory Keith is the President of Board & Park, and selected both his company and domain name as “A nod to Monopoly’s most desirable properties, Boardwalk and Park Place. It works because it’s real estate-related and memorable.”
Board & Park provides services to buyers, sellers, landlords, and others. Even if you don’t automatically get the Monopoly reference, the real estate domain name is distinctive and reflects well on the business. If you have particular real estate-related pop culture elements that you like, be sure to toss them around when thinking of real estate domain name ideas.
11. Consider Nontraditional Spellings: 4salemarco.com
This domain name definitely has a nontraditional spelling, but it may be the way some people are searching. When we asked Reilly McGregor, the broker associate at Harborview Realty, how they selected their real estate domain name, he was candid. “We were looking to create a domain name that was concise, focused, and easy to remember. We feel that this simple name accomplished our goals.”
12. Reference Luxury: PlatinumPropertiesNYC.com
Making a reference to something luxurious will often be a winning strategy because people want to be associated with exclusivity. Platinum Properties NYC is accurately named, selling upscale properties in the New York City area. Finding real estate domain names is much like finding company names, because they are both so often intertwined.
13. Let Your Domain Name Guide Visitors: Compass.com
Compass is one of the fastest-growing real estate companies in the United States right now, and their reference to guiding people to their home brings a wonderful feel to any potential client. It is simple and easy to remember, with a name that works no matter how large they expand. If you’re a company on the move to include many markets, having a name like this—that omits geographic references—is a perfect choice.
14. Put Your Value Proposition Front & Center: HawaiiLife.com
If anyone is selling a lifestyle, it’s those who sell property on an island. Naming your real estate company Hawaii Life Real Estate Brokers is certainly putting the value proposition front and center. For a state that has significant tourism comprised of those who likely yearn for the Hawaii life, selling it to those who want it 24/7 (or at least in vacation home format) is a smart idea for their real estate domain name.
15. Let Your Name Be Your Brand: TheJills.com
The Jills have sold $3.4 billion since 2005, so don’t let the quirky name fool you. What we love about real estate domain names like this is that they are memorable and reflect a true component of the company. The team co-leaders, Jill Hertzberg and Jill Eber, have been selling luxury Miami real estate for years, and have built a powerhouse of a team. You may not have two team leaders with the same first same, but if there’s a trait you all share in common, it might be a wonderful beginning to generating your real estate domain name ideas.
16. Brand Yourself as the Best: BestAgentsinTX.com
If you’re going to sell real estate in one location, branding yourself as the best often has rewards. Best Agents in Texas primarily sells property in Austin, but as you might imagine, could certainly expand outward to sell elsewhere in the state. Real estate domain names like this are easy to remember, and might pick up some search traffic as well for someone specifically looking for the “best real estate agents in Texas.” Texas is ranked as one of the best states to start a business, and establishing a footprint there that can carry into bigger cities is a smart move for this real estate company.
17. Use Your Exact Business Name: HomesandVillasAbroad.com
Some people choose to use their domain name as their business name, and this can lead to even more difficult decisions than coming in with domain name ideas after the business has been established.
Co-founder of Homes and Villas Abroad Ainsley Llewellyn had a fantastic way in which she came to her domain name, “My co-founder and I had been agonizing over a name for two or three days and ended up in an animated discussion in a pub. A barman passing our table chipped in and asked: ‘What will the company do?’ Our answer: ‘Sell homes and villas abroad.’ Barman with a shrug: ‘Why not make that the name?’ Simple and inspired.” Llewellyn reports that her company benefits quite a bit from organic search traffic because there are people searching the exact terms of her domain.
18. Evoke an Emotion: BeHappyRenting.com
Charleston Home Rentals snagged a real estate domain name that just makes you feel good to use them. Evoking emotion in your name but still showcasing what you do is a great way to kick off thinking about real estate domain name ideas. Matt Manaker, the Licensed Property Manager in Charge, stated that they chose the domain name because it reflects their philosophy and mission.
19. Lead With Your Niche: Equinehomes.com
If you have a specific niche, whether that be equestrian, historic, oceanfront, or vacation properties, consider putting your niche and area of expertise front and center. This way, users will not only immediately know what your real estate company offers and specializes in, but it also helps attract quality site traffic and more effectively rank in search when people search for these keywords (in this case, “equine” or “equestrian” homes).
20. Use an Action Word: GoSherlockHomes.com
This fun real estate company calls their agents “detectives,” and they report that they’ll find that perfect home. Of course, Sherlock Homes is a fun take on Sherlock Holmes, and they use the cultural reference for a memorable domain name. Using cultural references can be interesting and quirky—just be sure if you are using them for your business or real estate domain names, they don’t backfire if not widely understood or a bit too out there for the general public. Sherlock is a pretty widely known reference, and not offensive in the least.
21. Be Clear & Direct: VosburghandVosburgh.com
Pat and Chuck Vosburgh are a married couple who sell real estate, and they build their brand on their reputation. They selected a real estate domain name that represented them and what they do. It’s clear, direct, integrates their identity as an integral part of their business, and feels more personal.
22. Keep It Short With a Different Domain Extension: Zolo.ca
Yes, they’re Canadian—Zolo has a great story of how they selected their real estate domain name that was just too good not to feature. Romana King, Director of Content at Zolo, gave us some great tips for people looking to establish a unique real estate domain name, and they also told us how they came up with theirs.
“First, make it simple and easy. Apparently, names with three or four letters are super-easy for clients to remember. Zolo is four letters. Check. Second, make sure the name is identifiable and not easily confused with anything else in the marketplace (within your business sector). Competing against Century 21, Royal LePage, Re/Max, Coldwell Banker, Home Trust, and the like, we felt Zolo Realty stood out. Third, replicate what works. Everyone in the U.S. knows Zillow and homebuyers, sellers, and renters in the United Kingdom all swear by Zoopla. So we figured Canada needed its own Z-brand (which would eventually dominate the industry). That’s how Zolo Realty was born.”
23. Build on the Back of a Legend: Atlasrep.com
Building on the back of a legend, Atlas Real Estate Partners was able to find a great abbreviation for their company when looking at real estate domain names. With exact match domain names being difficult to acquire, this does the job to abbreviate the name while still being easy to remember.
24. Explain What You Do: HeartlandBuysHouses.com
Don Wede, the President of Heartland Funding, says that the domain they selected was a perfect descriptive representation when kicking around real estate domain name ideas. “It is a natural fit in that the name of the company is Heartland Funding Inc. It works so well because the domain name explains exactly what we do: ‘Buy Houses.’”
25. Be Consistent: TheLeonardSteinbergTeam.com
There is a reason you see so many real estate domain names linked to the team leader, and that’s branding consistency and personalization. Seeing signs around town that match the domain name is the classic way that clients can easily find you, but what’s more, it feels more personal than a general business name. If you’re searching for traditional real estate domain names, an easy formula for your team is simply capitalizing on the lead’s name.
The Bottom Line: Choosing a Real Estate Domain Name
Finding the perfect real estate domain name can be a challenge in a saturated market, but by using the model of others, you can help find the right fit for your real estate website. Be sure as you are checking your real estate domain name ideas that you use the examples above to find a combination that reflects what you do and who you are.
When you’re finally ready to pull the trigger and have the perfect name, sign in to Bluehost and buy it as soon as possible. Bluehost offers both a domain and customized email for just $2.95 per month and is one of the best deals on the market to get started.