This article is part of a larger series on Real Estate Lead Generation and Marketing.
A domain name is the internet URL of a website, like realestatebusiness.com. Choosing the right real estate domain name is vital as it represents your brand, products, and services to the online world. It should be catchy, easy to remember, appealing to your target audience, and include keywords that allow clients to find you online easily. For inspiration, we rounded up examples of the best real estate domain names below.
1. Property Type Domain Name
Domain name: cabinhomes.com
One of the most tried-and-true practices when choosing real estate domain names is to keep it clear, concise, and simple, as with Cabin Homes’ example. Cabin Homes’ domain describes precisely what type of properties they cover, making it easily searchable by clients interested in this specific property type.
The keywords “cabin homes” and “log cabin” return high search volumes. So Cabin Homes’ web pages are also keyword-optimized, which boosts the site’s chances of ranking higher on Google and other search engines. It also displays its location and price point on the web page, directly addressing its target customers’ other likely queries.
2. Use High-volume Keywords
Domain name: bhhsbeachpropertiesofflorida.com
Florida beach properties
You’ll notice this real estate business domain name differs from its company name, unlike in the previous example. This is a strategic choice—using high-volume keywords directly in the domain name signals search engines that the site is a good answer to a related search query.
By using “beach properties” as the primary keyword in the domain name, the website is attracting 1,000 potential monthly visitors vs the search potential for its business name. In addition, including a keyword variation like “Florida beach properties” draws fewer searches, but narrows the search field to a specific location, increasing the probability of converting those visitors into leads.
3. Include Specific Cities or Regions
Domain name: santabarbarahomes.com
Santa Barbara homes
Santa Barbara homes for sale
The location in a real estate domain plays a large role in online search discoverability. A specific location can attract visits from those looking to move to the area. Plus, targeting specific regions or cities (using “Santa Barbara” instead of “California,” for example) narrows site visitors to a precise target audience, which makes it more likely to generate real estate leads.
Using a more precise location also means having less competition for keywords on search engine results (SERPs). This is especially helpful as 97% of people looking to buy new homes use the internet in their search—even more so since the COVID-19 pandemic.
Pro tip: Having a website is crucial to your real estate business’ success in today’s digital-first world. Learn everything you need to know about making a business website.
4. Address Your Target Market With Your Domain Name
Domain name: petfriendlymanhattanrealestate.com
Pet friendly apartments
Pet friendly apartments nyc
This real estate domain is straightforward and specific, directly addressing their target market: homeowners with pets. In cities with high volumes of multi-family buildings, pets aren’t always welcome because of certain limitations. This leaves a gap in the market, which businesses like the example above readily fill.
If you have a defined target audience, speak to them directly. By including its audience in its domain and website content, Pet Friendly Manhattan Real Estate directly addresses the needs of its target market. It does this all while being search-friendly—its keywords can potentially draw nearly 9,000 site visitors per month.
5. Focus on a Specific Lifestyle
Domain name: luxuryrealestate.com
Luxury real estate
Luxury real estate california
Many times clients are looking for homes that fit particular lifestyle needs or aspirations. These buyers usually search for specific features. For example, some may want full luxury amenities like gyms, a spa, or a swimming pool, while others may want an historic home vs new construction. If you have a specific lifestyle niche that competitors don’t, use it as your unique selling point (USP).
For instance, in the example above, a keyword like “luxury real estate” has a search volume potential of 5,700 per month. In addition, a secondary target keyword with a specific location, e.g., “luxury real estate California,” will draw audiences in that specific area, leading to more targeted site visitors and prospects.
6. Take Advantage of a Well-known Name
Domain name: www.serhant.com
Using your own name as your domain taps into your personal branding power. If you’ve developed enough brand power, prospective clients will seek you out to represent their transactions and will even type your name into online search engines.
For example, Ryan Serhant is known as one of the best brokers in New York through television shows, social media, seminars, and books. He has also sold billions of dollars in real estate throughout New York City. Clients seek Ryan for his celebrity status and because they know he understands New York luxury real estate.
7. Include Real Estate Terminology
Domain name: downtownapartmentcompany.com
Apartment rental chicago
Using real estate words in your property site name clearly identifies what you’re selling, especially among real estate circles. Specific terms help connect you with certain types of clientele. For example, using terms like “downtown” or “skyline view” will attract homebuyers looking for those particular types of properties.
In the above example, the company targets only clients seeking apartment rentals, instead of buyers and sellers—and specifically those seeking rentals in the downtown area. This is clearly reflected in the website’s domain name, making it easily searchable and identifiable. Its other keywords include “apartment rental in Chicago,” which draws 35,000 monthly searches.
8. Appeal to Client Aspirations
Domain name: dreamtown.com
Dream town realty
Many clients aspire to live in the hustle and bustle of cities where transportation, entertainment, nightlife, shopping, restaurants, and other amenities are in abundance. You can tap into these aspirations and dreams with the best real estate domain names while simultaneously targeting specific keywords your client may be searching for, as in the example above by Dreamtown.
Dreamtown’s website also follows through with its theme. It differentiates itself from other real estate website names by featuring the culture and cityscape of Chicago, its service area, as the website’s focal point. It even features specific neighborhoods within the city to fuel aspirations to live there further, all while boosting their local search engine optimization (SEO).
9. Be Clever & Make It Memorable
Domain name: sherlockhomesaustin.com
Sherlock holmes austin texas
Memorable and witty real estate domain names leave prospects with a lasting impression of your brand. Take the example above—while Sherlock Holmes is a fictional character, the premise behind him being a detective who searches for your dream property is the perfect analogy for real estate agents. Plus, it helps that his name creates a great real estate pun.
While it doesn’t make the most SEO-friendly real estate keyword, you can still use strong on-page SEO efforts to maximize traffic to your site, such as using optimized keywords in your subheadings, which the example above also does.
10. Concentrate on a Specific Demographic
Domain name: 55places.com
Over 55 communities
If your real estate business caters to a specific demographic, make your site easy for them to find with relevant keywords in your domain. Since 55 and older is a popular real estate niche, highlighting that detail in the domain attracts that specific demographic while excluding those who don’t fit its customer persona.
It’s also catchy and easy to remember, making it even more accessible to its particular demographic. This is more important than ever, as studies show 96% of the 55-and-over demographic of homebuyers use the internet to search for properties.
11. Target Niche Home Types
Domain name: foreclosure.com
Not all buyers are looking for big, new residences. Some have more specific wants and needs, for example, affordability, a quick deal flow, or an agent knowledgeable about foreclosure transactions. Targeting keywords relevant to your real estate niche, like “foreclosure homes” and “foreclosure listings,” is a great way to attract property buyers, investors, home flippers, and more who are interested in your specialty.
Other effective niche terms to use in real estate domain names are “asset,” “blue chip,” “capital,” “profit,” etc. These will appeal to the wants and needs of specific clientele. You can also use keywords representing various types of distressed properties (e.g., Real Estate Owned (REO) Properties, short sales, preforeclosures, or auctions) to attract investors.
12. Add Your Area Code or ZIP Code
Domain name: 901res.com
901 area code
901 real estate
Using an area code in your domain identifies your area of expertise and helps your website rank higher for local searches. This strategy works especially well for popular area codes or ZIP codes. For example, the ZIP code “90210” is commonly known as Beverly Hills, while “212” immediately brings New York City to mind. This strategy allows you to keep your realtor domain name short and memorable, and makes it stand out.
13. Capitalize on Current Trends
Domain name: bitcoin-realestate.com
Bitcoin real estate
Crypto real estate
Interest in cryptocurrency is still on the rise, and so is the market for bitcoin-enabled real estate transactions. In 2021, 11.6% of first-time homebuyers used cryptocurrency to save for down payments, up from 5% in 2019. Having a domain name with crypto terminology can tap into that market, and can even help your domain show up in non-real estate-related crypto searches.
However, with cryptocurrency being so new, agents representing these properties must understand the nuances involved with real estate cryptocurrency, which is still a developing landscape. While it is a newer keyword with hundreds of monthly searches, it can be an excellent opportunity for agents who want to adopt this niche and get in on the ground floor.
14. List a Client Benefit
Domain name: movefastmovenow.com
Buy home now
Sell home now
This particular domain name hones in on the benefits clients get with the agency’s services. While many other websites would use locations or property types for their domains, this one stands out by focusing on the quality of their services instead—not just in their domain name, but in their overall branding. It’s catchy and meaningful, and can easily be incorporated into many different types of real estate marketing.
This domain name highlights the agents at its center, giving site visitors and prospects a glimpse into the services they’ll get with the company. As you choose a real estate domain name, leverage strengths that appeal to prospective leads and make them want to work with you and your team. Some examples of this are quick closing, reduced fee, buyer representation, and so on.
15. Use Realtor Domain Names to Attract the Eco-conscious
Domain name: ecosmartre.com
Eco friendly homes
With consumers being more conscious than ever about their buying habits, some clients may be specifically looking for homes with sustainable, green, and environmentally friendly features. In fact, according to HomeLight, the value of energy-efficient homes increased by over 25% in 2022.
Some of the qualities clients look for include solar panels, drought-resistant landscaping, energy-efficient appliances, and sustainable building materials. Agents can capture this market using eco-friendly terminology in their domain, as prospective clients would search for these terms in their real estate search.
16. Consider Synonyms for ‘Home’
Domain name: nestrealty.com
Nest real estate
Synonyms for “home” make for great realtor domain names, as they still are relevant to what people are looking for. This is especially helpful since “home” is already a high-competition keyword. Other synonyms to consider are “condo,” “residence,” “cabin,” “pad,” “house,” and so on, and some even help with your site’s SEO.
Since many common real estate terms are already taken for domains (and have high competition), using a synonym instead can help you find your niche.
17. Use Acronyms to Keep It Short
Domain name: bhgre.com
Better homes and garden
Better homes and garden real estate
The longer your domain name, the harder it will be for people to remember and type in correctly. As with all effective web copy, keep your domain short and easy for clients to remember and associate with your brand.
In this example, Better Homes and Gardens already has an established branding through its magazine and online presence, and can therefore use acronyms in its real estate website domain. It’s short and easy to remember, especially for audience members familiar with the brand.
18. Turn Your Domain Into a Call to Action
Domain name: buytheforgottencoast.net
Land for sale florida
Florida forgotten coast
Catchy marketing copy can also be included in real estate domain names. A good way to make your domain memorable is by adding action words in it, such as “buy,” “list,” or “move,” followed by your name or location, as in the example above. These words effectively turn your domain name into a call to action—an essential element of any marketing material.
This way, your domain still covers your essential information, such as your location, while subtly encouraging visitors to take action. It also makes for a good alternative if your preferred domain name is unavailable—for example, if your preferred domain name was “brooklynhomes.com,” a good alternative would be “buybrooklynhomes.com.”
19. Use Your Name as Your Business & Domain Name
Domain name: christiesrealestate.com
International real estate
Christie’s international real estate
For real estate agents, your name often represents your entire business, so it’s a good idea to include it in your domain name. Clients like to know who they’re working with, allowing you to build your brand as you become more successful in your real estate career.
Adding your name to your domain turns it into a kind of business card—which is especially helpful for building a long-term personal brand and boosting your credibility. It also adds a personal touch to your website, helping build trust with prospective clients. When using your name in your domain, keep it short and easy to remember, and indicate your specialty or region (e.g., “christiesrealestateNYC” or “johnscoastalhomes”).
Best Practices for Choosing Real Estate Domain Names
When choosing a domain name, it’s essential that it accurately represents your business. Although it’s simple to purchase and register domains, it’s best to choose and stick to one that will work over the long term, as it can be difficult to redirect website traffic if you change your domain name down the road.
Here are some things to consider when choosing real estate or realtor domain names:
- Identify precisely what you’re selling: “Home” is a very generic term (and thus a very competitive keyword), so specify the type of property you’re selling instead. For example, use condos, co-ops, apartments, land, new construction, single-family, new development, etc.
- Speak to your target location: Locations help with SEO, but also help those searching within a specific area or moving to that location. It helps clients identify your service areas immediately—this is especially important since 76% of consumers visit a store’s online presence before visiting it in person. You can use your city name, area code, or ZIP code.
- Make it easy to remember: If your domain name is too long or difficult to remember, clients will forget, making it harder for them to visit your site and become prospective leads. Make sure your domain name is memorable and easy to type into a search engine.
- Be accessible: Creativity is great, but you also want to ensure clients don’t need too much effort to reach your website. Whether you choose an area code or a niche home type for your domain, make sure it is short (ideally between three and four words) and understandable.
- Use a .com extension: Some website hosting platforms allow .net, .realtor, and other extensions. The upside of these is that obtaining your desired domain name might be easier, but the downside is that they are more difficult for clients to remember since “.com” is a universal term for a website.
- Make it engaging and creative: Like any other public-facing asset, your website’s domain name reflects your brand’s personality and unique traits. Don’t be afraid to make your domain engaging, creative, and memorable.
- Include keywords: SEO keywords (like your location or niche) make domains, as well as websites, more searchable.
- Buy domains with commonly misspelled words: Finally, if you have the extra budget, consider buying domains similar to yours with commonly misspelled words. For example, if your domain is “pennsylvaniahomes.com,” consider purchasing “pensylvaniahomes.com.” This ensures visitors who misspell your domain are still directed to your website.
How to Get a Real Estate Domain Name
Now that you have a domain name in mind, check to see if it’s available using the tool below from Domain.com.
Keep in mind that your first choice for a domain name could be taken. If this is the case for you, read our article on how to choose a domain name to get ways to brainstorm the best alternatives.
Then, when you’re ready, use a domain registrar to buy a domain name for your business. Different types are available—for example, some offer a free domain with web hosting, while others add value by including free business email. Others, like Domain.com, offer standalone domain registration services.
Best Places to Get Real Estate Domain Names at a Glance
Starting Cost for .com Domains
All-in-one real estate website solution
$49.95 / month
Standalone domain registration
$9.99 / year
Free domain with unlimited bandwidth
$2.99 / month
Free domain in email hosting plans
$12 / year
All-in-one solution for real estate website and CRM
$79 / month
For more options and step by step instructions, read our article detailing how to register a business domain name.
Your domain name is one of the first details online visitors see about your business. To get a domain that contributes to the success of your business and website, choose one that matches your brand and services and speaks to your target market. Also, ensure it adds SEO value with high search volume keywords or your location. Be memorable, target a specific audience, and use appropriate keywords to make the most of your real estate domain name.