Leveraging the power of real estate video marketing helps agents sell listings, attract new clients, educate prospective clients, and market their services. However, many real estate agents are not sure where to start. There are endless ideas for real estate videos—from listing videos to neighborhood tours to behind-the-scenes content. I’ve gathered 16 types of videos and real-life examples, along with the resources and tips you need to start creating high-quality videos for your real estate business.
Real Estate Agent Personalization Videos
Competition is fierce, and first impressions mean everything for real estate agents to be successful. Personal branding has become the cornerstone of agent recognition. In this digital age, prospective clients are not just looking for a property to purchase; they’re looking for a trustworthy partner who they can connect with to guide them in what will be the largest and most expensive purchase of their life.
Savvy real estate agents are leveraging the power of video marketing in real estate to offer a glimpse into the life of the agent behind it all. Here are five examples of ways real estate agents can engage with their audience:
- Introduce Yourself
- Share a Day-in-the-Life
- Go Behind the Scenes
- DIY Home Improvement Tips
- Social Media Trends
Click the tabs to learn more about each type and how each video works for agents, and find excellent examples of video ideas for realtors:
Client-focused Videos
Video content focused on client interactions is a great way to highlight what truly matters: the clients themselves. Featuring happy clients who can share their success stories builds trust and credibility with the agent. These videos give a glimpse into the agent-client relationship while highlighting the agent’s commitment to delivering top-notch service and obtaining desired results. Putting clients front and center will help grow your business and make your brand feel friendly and relatable.
Client-focused videos are more than just testimonials from past clients. Let’s look at three examples of ways agents can use client-centric videos in real estate marketing:
- Testimonials
- Community Events
- Neighborhood Guides
Click the tabs to learn more and see examples of each suggestion of video ideas for realtors.
Property Showcase Videos
Showcasing properties is the number one way of attracting buyers to view your listing. Unlike photos or text, video gives viewers an opportunity to engage with the property’s layout, size, and atmosphere. These videos let agents highlight the property’s best features, like unique architecture or nearby amenities, making it more appealing to buyers.
There are several ways to show off a property depending on its unique features and provide a deeper look at what it may feel like to live there.
- Property Tours
- Virtual Reality (VR) Tours
- Drone Footage
- Before and After Transformations
Click these tabs to see the four types of property showcase videos.
Best practice: Always remember to get the listing agent’s permission to market any property. The right to market the property effectively lies with the agent and their brokerage.
Expert Advice Videos
An important element of real estate video marketing is introducing experts who can advise on various topics. As agents, our clients look to us to know all the answers. Most agents fail to realize that providing all the answers doesn’t mean knowing all the answers. Experts exist for a reason, and smart agents build a network of real estate professionals in different specialties.
Expert advice videos are a helpful resource when used correctly and can help build the agent’s brand while attracting more clients. These four examples of expert advice videos are sure to expand your audience as you shine through as an expert in your field:
- Live Question and Answer (Q&A) Sessions
- Educational Content
- Interviews With Experts
- Market Updates
Check out the tabs for more information.
Tip: Keep in mind that the real estate market changes frequently, and filming one video on the state of the housing market will not last forever. Set a calendar reminder to refresh your market updates on a regular basis—at minimum annually.
Equipment Needed to Shoot Real Estate Videos
Whether you’re creating a painting, a building, a business, or a video, your success depends on having the right tools. With modern smartphone technology, most realtors can start creating videos without purchasing additional equipment. However, investing in a high-quality DSLR camera and a few additional videography tools will take your real estate video marketing ideas to a new level of professionalism and effectiveness.
Here are some suggested pieces of video gear that will make your real estate videos look more professional:
- Digital single-lens reflex (DSLR) camera: One of the best starting cameras for real estate professionals is the Canon Rebel T7. It can help you get a crystal-clear video without too many settings to learn on your own.
- Wide-angle lens: Just like in real estate photography, having a wide-angle lens is the key to making videos that capture an entire room.
- Microphone: Whether you plan to talk directly to your camera or create narration, you need a microphone that can prevent distortion.
- Selfie stick, tripod, or gimbal: These are all forms of video stabilizers, and they help prevent your video from shaking as you walk around.
- Supporting gear: Remote trigger, external flashes, and flash diffusers are key real estate photography tools that will make video creation look more professional with less effort.
Another way to upgrade the quality of your video without purchasing equipment is to optimize your profiles and marketing channels. For example, a real estate YouTube channel will have limited success without adding a cover photo or profile photo. You’ll get the most mileage out of your video marketing efforts by using every tool at your disposal.
Top Real Estate Video Marketing Software
It’s possible to create high-quality videos with just a smartphone and social media editors. However, finding the right software to edit and share your videos will help you efficiently create professional video content. Real estate video marketing services can include editing apps, a customer relationship manager, or additional tools to create personalized videos.
Find out more about the best real estate video marketing software for agents in our buyer’s guide. To get you started, here are a few of the best free video marketing tools for real estate video creation:
Company | |||
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Best For | Real estate agents seeking an easy-to-use video editor | Agents who want a large variety of video templates | Professionals wanting to use social media video marketing |
Key Features |
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Starting Price | Free | Free | Free |
Learn More |
Pro tip: If you also want to improve the quality of your real estate listing videography, consider software programs that make it easy to generate 3D virtual tours. Matterport is the most well-known 3D tour creator. Aside from this, learn about other high-quality options in our guide to the best Matterport competitors.
Video Marketing Tips
Even the best real estate videos are useless if no one ever sees them. Be sure to get the most mileage out of your carefully crafted videos by promoting them through a variety of different strategies. Even if you have a large social media following or email list, keep in mind that not every one of your followers or subscribers will see your content. Instead, you need to promote your videos on every platform, repurpose them, and reshare them to get the maximum reach.
A few ways to get the best results out of your video marketing ideas include:
- Plan your content: Before shooting, have a clear plan of what you want to convey in your video. Create a script, if necessary, and be sure to keep the content informative yet fun and engaging.
- Invest in quality equipment: Use high-quality cameras, microphones, and lighting equipment to make your videos look and sound professional.
- Showcase the property: If you are creating property-related content, be sure to showcase the most attractive features of the home. Capture spaces at different angles, and be sure the camera doesn’t shake.
- Tell a story: Compel potential buyers to view your property by telling a story. Highlight the lifestyle potential of the home and its surroundings to help viewers imagine themselves living there (think lake house, privacy, city living, etc.).
- Include calls to action: Encourage viewers to take action by including clear calls to action. Whether it’s visiting your website, scheduling a showing, or contacting you for more information, make it easy for them to take the next step.
- Optimize for mobile viewing: It’s 2024, and most people watch videos on their phones or tablets, so ensure your videos are optimized for mobile viewing across multiple devices. Don’t believe me? Just ask an Android user who has received a video from an iPhone user.
- Promote across multiple channels: Share your videos on multiple platforms, including your website, social media, paid digital advertising, and landing pages, to reach as many viewers as possible.
- Engage with your audience: Respond to viewer comments to promote engagement and build relationships. This shows that you are attentive and responsive, which will build trust.
- Monitor performance: Track the performance of your videos using analytics tools. Look at metrics like views, engagement, and conversions to determine what’s working well and what needs improvement.
- Stay consistent: The key to building a strong online presence is consistency, which helps keep your audience engaged and coming back for more.
Pro tip: Maximize your video marketing impact by embedding videos on your website, sharing YouTube links on third-party sites (like Zillow), and repurposing content across multiple platforms. Enhance engagement with text and music overlays and automate video sharing through email campaigns for broader reach and increased exposure.
Real Estate Video Marketing Statistics
Anyone who has been involved with digital marketing in the last few years knows that video is a powerful marketing medium on every marketing channel. Plus, the video marketing landscape is continuing to grow and develop, so agents should start finding ways to make videos work for them.
To show why video marketing is so important for real estate professionals, here are a few key statistics:
- The average consumer watched 17 hours of online videos per week in 2023, an increase from 10.5 hours in 2018.
- As of the last update in 2023, 91% of business owners use video as a marketing tool, an all-time high since data was originally collected back in 2016.
- Listings with drone photography sell 68% faster than listings without them.
- 73% of homeowners say that they would prefer to list their home with an agent who uses video.
- Consumers remember 95% of the information they receive from video, compared to only 10% when reading it.
- 84% of video marketers say that video has helped them successfully generate leads.
- 66% of users say they pay the most attention to short-form videos.
- 82% of people who have watched a brand video were influenced to make a purchase.
Bottom Line
Video should be an integral part of your real estate marketing strategy. Fortunately, because of the versatility of videos, there are a variety of options to easily start creating videos that fit your personality and brand. Using the real estate video examples and ideas above, start establishing a video marketing strategy that enables you to generate more real estate leads.