Creating a marketing plan and need some new real estate marketing ideas? We put together the ultimate list of great marketing advice from top producing agents from all over the country. From virtual open houses to marketing for millennials, you’ll find everything you need here to kick start your marketing campaign.
Here are 52 of the best real estate marketing ideas the pros use.
We interviewed dozens of top real estate marketing experts and asked them for their best tip on how realtors can generate the most leads for their business. Read what they told us.
Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter and with family. Even if the audience isn’t your target, they may send the video to someone who is.
In this excellent edition of Marketing Academy Secrets, Placester’s Seth Price gives you the lowdown on how to use landing pages to convert visitors to leads. Quick, actionable, and easy to follow advice to make sure your site captures as many leads as possible. Super helpful!
One of the biggest mistakes made by agents is not regularly following up with their leads and connections. Once an agent starts generating more than 15 news leads per month, keeping track and managing leads through email and calendar reminders becomes unfeasible. At that point, you’re better off automating it with a software such as Contactually, which offers a free 14-day trial you can access here.
One of the best ways to market your business is through your real estate website. But, in order to get your website seen, it has to show up when local home buyers search Google, Bing, and other online search engines. Follow this 25 step checklist to ensure your site is up to speed.
Want to impress clients and get them more involved in your listings? Stand out as a modern agent by providing virtual tours of your listings with Matterport 3D technology. Virtual tours are not only impressive to buyers, giving them a chance to walk through your listings again and again, but they’re also a great way to market yourself to seller leads. Showing them a virtual tour you created for another listing will definitely give you an edge over other agents.
Want to learn more about this cutting edge technology? Watch Matterport’s free webinar: “Top 10 Ways to Use VR to Win Listings in Real Estate”
Check out the in-depth guide on the best 150 real estate keywords to drive traffic to your site. We also cover keyword research on a shoestring budget and insightful general SEO tips from the pros. Still looking for more keywords? Check out Marketing Artfully’s Tara Jacobsen’s list of the best SEO keywords to use on your website.
Services like REDX and Intellius do all the hard work of digging up correct contact info for expired and FSBO listings. Sure, you can probably find all this information yourself, but is that really an effective use of your time?
Don’t have your FSBO game down yet? Check out Jeff Glover’s amazing and 100% free FSBO script.
Joshua Smith famously built his business from scratch to closing over 100 homes per year partly by using door hangers. The biggest benefit of door hangers over direct mail is that your leads are guaranteed to see your message. Instead of getting lost in a pile of bills, they need to take your door hanger off their door to get inside their homes.
To get started with door hangers, check out ProspectsPLUS!®, which offers a large number of templates specifically for real estate agents and brokers.
Los Angeles luxury brokerage Partners Trust has a great writeup of how you can use Instagram Stories to market your listings or personal brand. The key is to use Instagram Stories to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, lots of people are curious about what the heck real estate agents do all day!
Sending out real estate marketing postcards on regular intervals will inspire interest in your business, and raise brand awareness as well.
If you’re interested in postcard marketing, also be sure to check out ProspectsPLUS!®, which offers a large number of templates specifically for real estate agents and brokers.
If viral content has taught us anything, it’s that there’s no predicting what an audience will find fascinating. Sometimes a home’s price or its location in a hot market draws the views, and sometimes it’s just been on the market for a long time. In this guide, Nancy Robbers looks at many different Zillow listings that have 10,000 views or more and compares what they all have in common.
Over on the Placester Academy, Matthew Bushery explains how to make the most of your marketing efforts on Instagram. His tips include diversifying your posts (posting nothing but listing pictures is boring), using a local perspective, appealing to sellers, focusing on keywords rather than hashtags and more. Lot’s of useful info here.
This is the holy grail of social media tips for your real estate business. Follow this guide’s advice on how to use different tools in social media.
Sponsoring your local youth soccer, baseball, or football team can be a great way to stay top of mind with your local community. You’ll not only build goodwill with their parents but can often get links back to your website on community websites. At the end of the season, throw a pizza party and invite the entire team, coaches, and their family and friends.
We discussed earlier how video marketing is so effective to successful conversion. This article discusses the 5 best types of videos to use in your marketing campaign.
Of course, billboards aren’t illegal (at least, not that we know of). This article from Trulia shares 10 dos and don’ts for your banner campaign.
Opendoor is currently working with Realtors in Phoenix and Dallas-Forth Worth and will open soon in Las Vegas.
“When it comes to landing more deals than my competition, one of the aces up my sleeve is effectively using testimonials to help earn the trust of my potential clients. Nothing is more positive than a third party account of your performance from someone who has done business with you previously. Sometimes this is all it takes to push someone over the edge to work with you and sign the contract.”
So, now that you understand the need for a drip email campaign, check out Travis’ article on how to create killer email newsletters. Having a strong subject line for your email is definitely a can’t miss step. Another one is to include a call-to-action that prompts engagement.
Infographics take useful data and present them in an attractive and easy to read format. If you’re on any Pinterest or Facebook real estate groups, you’ve likely seen (and shared) dozens of infographics already. At Fit Small Business, we use a tool called Venngage to create great looking infographics.
Choosing the right farm area can mean the difference between becoming a local expert and closing a ton of deals and struggling. To help you get started, we put together this highly detailed guide to choosing and dominating the right farm area.
Anneamarie du LeBohn, Community Engagement Strategist, TNG Real Estate
My favorite marketing advice is to embrace community engagement. For example, in May and June we’ll host two free community paper shred events. One will be in Los Alamitos, CA and the other in Brea, CA. The event reduces paper in the landfill and it helps people reduce identity theft. To help spread the word, our agents farm various neighborhoods with flyers and door hangers. People can shred up to five boxes of paper for free (it’s about a $100 savings).
39. Try Sending Handwritten Notes to Stand out From the Competition.
Danielle Procopio, CSC | Real Estate Broker, Certified Home Staging Consultant
I would say that my favorite marketing advice is –write thank you notes! I thought going the high-tech route when contacting people would be the way to go. I was wrong. People are very receptive to receiving handwritten letters and thank you notes. It sounds silly and simple but this old school technique seems to set me apart from my competition. Not many people are doing this anymore. And in real estate, you need any advantage you can get!
If you’re like me and your handwriting is as bad as your doctor, check out services like Bond.co who create fonts from your handwriting and automate the process.
Are you paying enough attention to your personal brand? The hard truth is, when you don’t work on your personal brand, that becomes your personal brand. Instead of leaving it up to chance, every top producing agent I’ve interviewed (hundreds) recommends taking a more active role in building your brand. This quick, actionable and social media friendly infographic will teach you the ropes.
43. Set Up Local Community Pages
Ryan Fitzgerald, Owner, Raleigh Realty
One way we are able to generate 5+ new leads daily is with our local community pages. What makes this such an effective marketing idea is the fact you are reverse engineering attention to generate real estate leads. Once you put the work in up front, these leads are continuous.
44. Make your house memorable with one stand-out item that buyers can’t forget.
Heather W. Leikin, Realtor, The House Agents/Partners Trust
Have one really quirky item in the house. So when a buyer is talking about it, they can say, “the house with the giant buddha or the orange rug house.” Have something that stays in their mind about the style or design.
Sometimes a perfectly nice normal house can be forgotten about if it is the middle house in 6 houses seen.
46. Send Postcards that are “Fridge-Worthy”
Karen Wachtel, PorchLight Real Estate Group
When you send out a batch of postcards, you never know if a recipient is interested right now or 6 months down the line. In order to give your postcards staying power, Wachtel recommends using “fridge-worthy” subjects “like best metro area hikes, a great go-to recipe for guacamole, a guide to what the NFL referee signals mean, or a table for timing your Thanksgiving meal perfectly.” As she explains, “we regularly hear from clients—and even prospective agents—who end up calling us or their agent directly based on a postcard that had been hanging on their refrigerator or memo board for months on end.”
47. Create a Blog that Answers Client’s Questions.
Ameet Khabra, Search Engine Strategist
My advice would be to create quality content around the questions of my potential clients. Am I experienced with new home buyers? If so, what questions do they usually have that I can answer through content on my site or blog? The same goes with clients that buyer homes often or are looking for a bigger home for their growing family! There will always be a question and the sooner you answer those questions, the quicker the client will trust you which will lead to a sale down the line.
48. Master the Subject Line (for Email Marketing)
Sacha Ferrandi, Source Capital Funding
With emails, the most important aspect is the email subject line. They are key to get the recipient to open and read the email. Now, this means crafting a subject that is essentially a call to action but doesn’t give away too much information about the email and shows that you are not a spammer. It is sort of a ‘Goldilocks Scenario’ where you have to convince the reader that the information is good enough, without being too specific.
- Bad – Learn About an Amazing Property (Address) In the Bay Park Area
- Good – Updated Information Regarding Your Neighborhood Property Values
49. If They Can’t Come to the Open House, Bring the Open House to Them.
Reba Miller, Founder, RP Miller Realty Group
Using a proprietary technology, I hosted a virtual open house which used proprietary technology to offer 360-degree immersive panoramic photography. The result? A person attending the open house could feel like he/she was in the apartment doing an in-person walkthrough. To make it more attractive, I also attached a contest to the virtual open house. Anyone who walked through five of the seven rooms was automatically entered into a raffle for the chance to win an iPad. The unit sold in a matter of days.click here
51. Use Retargeting Campaigns to Drive Traffic Back to Your Site
Ira Chopovska, Marketing Manager, Agent Drive
A powerful way to enhance your marketing is to set up retargeting campaigns. The idea is to craft a great ad copy that directs people to a dedicated landing page (or a single-property website with the listing you’re marketing).
The ad follows your site visitors across the web and social media helping you redirect the traffic back to your site when they’re more ready to reach out.
Want to learn more about retargeting? Check out our Facebook advertising guide.
Anita Clark, Warners Robin Real Estate
While you may not be able to compete with Zillow for search terms like “houses for sale in _______”,
you might be able to rank on Google for more niche search terms for micro neighborhoods, pretty streets, or subdivisions. With photos, video, a market snapshot, school districts, and pertinent information about the subdivision/area, they are a great way to build organic traffic to your website.
Bonus: Utilize the Latest in Social Media
Dustin Brohm, Search Salt Lake
Facebook is great, and should continue to be a big part of your online presence, but it’s old news. Snapchat is the social network of the future. Everyone using Snapchat for real estate right now is just the early adopters. Soon, it will be just as common to use Snapchat for real estate as it is for Realtors to have a Facebook Pag
Over to You
Whew! That was a long list. Have a great real estate marketing idea we missed? Let us know in the comments.