From product endorsements to affiliate marketing, there are countless ways to use influencer marketing campaigns to promote your business. Not only can they help bring in sales and brand engagement, influencer campaigns are also cost-effective and highly relevant in this day and age. To help you, we’ve listed five types of affordable influencer marketing campaigns…
Tip List
14 Local Online Marketing Strategies for Small Businesses
Building a local online marketing strategy for your small business isn’t guesswork. Mounting an effective campaign takes time, planning, and resources. From making your website shoot to the top of Google search results to just getting people talking about your business, here are more than a dozen local online marketing tips to help you gain…
Top 30 Crazy Business Ideas for Entrepreneurs
Are you looking to start a business, but aren’t sure what to do or if your “out there” idea will work? Take heart! Weird business ideas can lead to successful companies. Unconventional businesses usually cater to a niche market need, which means less competition. Plus, they can be a lot of fun! Here are 30…
How to Create a TikTok Marketing Strategy (+ Examples)
The meteoric rise of TikTok has been hard to miss, and marketing on TikTok offers a plethora of benefits. Users are highly engaged and authentic, it’s a versatile medium that can support different types of marketing campaigns, and it’s popular (TikTok is the most downloaded social media app right now). Keep reading to learn how…
10 Checkout Optimization Tips for Small Businesses
As many as 17% of ecommerce shoppers ditch their purchase because the checkout process is too complicated. This is why checkout optimization strategies are important. This guide outlines several checkout optimization tips and includes examples to demonstrate how the tips translate into real checkout pages. 1. Go Mobile-first Mobile commerce, or mcommerce, is continuing to…
How to Liquidate Inventory & Unsold Merchandise
Are you one of the many retailers currently sitting on excess merchandise? Learn how to liquidate those products to clear up your cash flow and clear out your stock room.
If you are sitting on excess inventory that you need to get rid of, you are not alone. According to a study from McKinsey, in just the US, retailers have more than $740 billion worth of unsold goods. In the face of all this excessive inventory, the answer many retailers are looking to is liquidation….
6 Ways to Lower Credit Card Processing Fees
Credit card processing fees are a necessary cost of doing business, but it doesn’t have to take more of your business profit than it should. By analyzing one’s business model, customer preferences, and current credit card processing fees, merchants can adapt simple strategies to effectively lower costs without disrupting operations. Here are six things merchants…
11 Franchise Marketing Tips to Grow Your Business
Owning a franchise gives you a jump-start on branding and operations. However, that’s not to say there aren’t still things you need to do for your business to succeed. Franchise marketing is still something you’ll need to do, from building brand presence to growing your customer base and generating leads and sales. Here are 11…