Managing your trucking company’s books is one of the most essential activities that can be used to leverage its success. To assist you, we compiled 12 trucking bookkeeping tips and best practices, from understanding your business entity type and using a business credit card to reducing your day sales outstanding and selecting the right accounting…
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8 Job Fair Tips for Employers [+ Free Checklist]
A job fair is a great opportunity to connect with multiple job seekers at once in a single location and can be a strategic addition to your hiring practices. Although each job fair is different, they all enable you to give information on job openings and hiring initiatives to potential candidates, casual job seekers, and…
13 Automotive Marketing Strategies to Attract Customers
Promoting your auto business can be easy and affordable using the automotive marketing strategies below. From digital strategies like social media and email to traditional tactics such as direct mail and coupon marketing, learn how to create a marketing mix to build brand awareness, attract customers, and increase sales and loyalty. 1. Build Trust With…
31 WordPress Tips & Tricks for Small Business Websites
Getting the most out of WordPress means knowing how to save time, providing a safe browsing experience, and making sure your site is search-friendly and optimized for mobile devices. Below are dozens of WordPress tips and tricks to help you do just that. Tips & Tricks for Building a WordPress Site While WordPress isn’t as…
10 CRM Best Practices for Small Business
Customer relationship management (CRM) software offers tools for sales teams to store contact data, track sales deals, and engage leads from one system. They also help businesses design and deploy marketing campaigns and manage customer service activity—allowing them to improve customer acquisition and retention. To get the most value out of your CRM system, users…
20 Retail Customer Service Tips & Examples
Retail customer service (CS) should enhance shoppers’ experience by simplifying in-store procedures, proactively answering concerns, and giving customers attention and care. It is an invaluable tool for building customer loyalty and ultimately driving the bottom line of your retail business. Positive experiences with your store and associates will make your customers (and their buying power)…
18 Press Release Best Practices to Boost Small Business PR
Following press release best practices makes your story more likely to get additional coverage. The process starts before you sit down to write your announcement and extends to writing it, following best practices for press release search engine optimization (SEO), sending it out, and what happens after it’s gone live. Learn how to boost your…
18 Tips on How to Get Bookkeeping Clients
There are many creative ways for your bookkeeping business to stand out from competitors. By enhancing your credibility, creating a professional image both virtually and in person, and actively seeking referrals, you will increase your chances of retaining your current clients and gaining new ones greatly. If you’re wondering how to find bookkeeping clients, read…