Pay equity supports equal pay for equal work—typically between genders. Organizations are getting serious about managing pay equity for three reasons: first, to improve their employment brand and results by attracting diverse talent; second, to comply with labor laws like the Equal Pay Act; and finally, because it’s the right thing to do. Here are…
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Real Estate Text Message Marketing: Cost, Features & Providers
Real estate text message marketing is a way to engage buyers via text with information about properties and lead them through the sales cycle. Real estate texts are best for agents relying on mobile devices. Automated text messages allow real estate agents to respond to actions and communications to keep buyers interested and increase sales….
How to Create Facebook Lookalike Audiences in 7 Steps
Facebook lookalike audiences are an advanced segmentation tool Facebook advertisers use to build new audiences that match the profile of their top customers. They allow advertisers to reach high-converting audiences, leading to more sales. They are great for businesses looking to reach more users on Facebook who are likely to engage their brand. Creating and…
How to Create Facebook Retargeting Ad Campaigns in 8 Steps
Retargeting allows advertisers to reach warm leads by showing ads to those who have already shown an interest in your product or service. Facebook advertisers do this by embedding the Facebook Pixel into their site’s code. This code tracks the user behavior of their site’s visitors, which then helps advertisers create targeted ads on Facebook….
How to Create & Launch Effective Facebook Carousel Ads
Facebook carousel ads are a Facebook ad type that allows for two to ten images or videos within one ad. They are built in Facebook Ads Manager with multiple images and videos in a single ad, allowing advertisers to get more ad real estate at no additional cost. They are best for businesses advertising product-based…
The SBA’s Proposed Rule Change: Lower Fee Cap
Right now the SBA is considering a new rule that would reduce existing fee caps by 50% for some loan facilitators, including referral and packaging services. While lower fees might sound like a good idea, it’s important to remember that those loan facilitators can be crucial to connecting small businesses in need of credit to…
Safe Harbor 401(k) Plan: What it is, Contributions, & Matching Rules
A Safe Harbor 401(k) is a retirement plan allowing employers and high-earners to shelter income that would be considered “discriminatory” against employees in a standard retirement plan. Employers and high-earning employees can shelter $56,000-$62,000 per year from income tax without falling out of compliance by providing matching contributions to employees. can help small business owners…
Zurple Pricing, Features & Where to Get It
Zurple is a location-specific lead generation platform and website builder offering paid advertising and lead capture tools. Targeted emails and texts are produced by Zurple based on buyer behavior to nurture leads through the sales process. Zurple pricing is $349 per month plus an onboarding fee with managed Facebook and Google AdWords ads. Zurple is…
Keogh Plan: Contribution Limits, Rules & Deadlines
A Keogh plan is a qualified retirement plan that allows self-employed individuals up to $56,000 per year in tax-deductible contributions. Keogh plans have largely been replaced by alternatives, including SEP IRAs and Solo 401(k)s, because tax laws now allow business owners who used to use Keoghs to use other plans instead. What a Keogh Plan…
Vacancy Rate Definition, Formula & Average
Real estate vacancy rate is the percentage of all units in one rental property that are unoccupied during a particular time. Vacancy rate is calculated by multiplying the number of vacant units by 100 and then dividing that by the total number of units in the building. The U.S. average vacancy rate is 7 percent….
Top 7 Facebook Ad Targeting Options
Facebook ad targeting options are the parameters advertisers set during the campaign creation process to determine who to show their ads to. Their targeting options are robust, including everything from demographics to behavior and lifestyle. Targeting is required for every ad, and choosing the right options gets your ad in front of your ideal customers….
Pipedrive: Pricing, Cost & Features
is a customer relationship management (CRM) tool with pricing starting at $12.50 per user, per month that offers features to help manage, organize and visualize sales activities. It helps small businesses focus on critical selling activities while navigating long and complex sales processes. This article focuses on Pipedrive pricing tiers and the features you get…