Facebook ad specs are specifications like image size, aspect ratio, and ad copy length, and can vary by type. For example, a single image ad’s image ratio is 1.91:1, whereas Carousel ads are 1:1. Advertisers must conform to these requirements or risk their ad displaying improperly or not being approved at all. Creating ads that…
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Realtor Designations – Are They Really Worth it?
Real estate designations specify skills or expertise a real estate agent has acquired through additional training and experience. They make clients aware of any specializations, and increase your specific skills in areas of buying, selling and contract negotiations. This article will lay out the top real estate agent designations to acquire, how to get them,…
Facebook Pixel: What It Is & How to Use It in 3 Steps
The Facebook Pixel is a free JavaScript code that Facebook advertisers put on their website to track site visitors and their actions. Advertisers can use this information to retarget specified ads to display to certain website visitors. With this, advertisers can build more effective ads, driving more sales and a higher return on ad spend….
Fiduciary Financial Advisor: What It Is, Duties & Obligations
A fiduciary financial advisor is an investment professional who is licensed with the United States Securities and Exchange Commission (SEC) or state regulators. Fiduciary advisors are important for clients because they are legally required to put clients’ interests ahead of their own. Using a fiduciary is important if you want an advisor to manage your…
The Ultimate Real Estate Listing Presentation [+Free Template]
A listing presentation is an interview to represent a home seller in a real estate transaction. While a listing presentation can simply be a conversation with a homeowner, the best prepared and most successful agents include slide decks, visuals, and documents to demonstrate their expertise, build trust and win the listing. Download Your Free Template…
Fulfillment Center: Definition, Providers & Costs
A fulfillment center is a business that provides outsourced inventory storage, order packing and shipping services to ecommerce sellers and other companies that store and ship goods. With fulfillment centers covering these time-consuming tasks, small businesses owners can focus on growth. Outsourcing fulfillment is more flexible and often more economical than an in-house operation. Outsourcing…
Adjustable Rate Mortgage: ARM Rates, Types & More
An adjustable rate mortgage (ARM), or variable rate mortgage, is a home loan that has a periodically changing interest rate. Typically, the initial rate on an adjustable rate mortgage is lower than on fixed rate mortgages, averaging 4.38 percent. That rate can climb during the loan term, making ARM loans more unpredictable and riskier over…
Performance Management Process: Definition, Cost & Software
Performance management is the process of motivating employees to maximize their potential. Employees need ongoing feedback, overperformers need to be engaged and underperformers need a clear improvement plan. We’ll describe performance management from end-to-end with a focus on the processes and tools that work best for small business. A project management tool can give you…
Closing Costs: Definition, Types & Average Amounts
Closing costs are the extra expenses that buyers and sellers pay on top of the purchase price at settlement of a real estate transaction. Closing costs include mortgage origination fees, discount points, appraisal fees, and more. Average closing costs on the median home sales price of $230,000 are 2 percent to 5 percent, or $4,600…
Rollover IRA: Rules, Limits & Deadlines
A rollover individual retirement account (IRA) is established with funds that are rolled over from another IRA or 401(k). Rollover IRAs are used by investors who want to change IRA providers. If you want to change providers or get more investment options, an IRA rollover is a free process that’s ideal for getting access to…
Carrying Costs on Real Estate Investments – 2018
Real estate carrying costs are the costs an owner must pay on an investment property during the time he or she owns it. The most common carrying costs are paid monthly and include utilities, mortgage payments, taxes, property insurance and more. These carrying costs apply to both fix-and-flip investors and buy-and-hold investors. What Are Carrying…
Balloon Mortgages: Rates, Payment & More
A balloon mortgage is a loan in which a large portion of the principal is repaid in one payment at the end of the term. Investors use a balloon mortgage to qualify for a higher loan amount, lower rates, and lower monthly payments. Balloon mortgage rates typically start around 4.5 percent with five- to seven-year…