Effective landing pages are critical to generating leads and sales through advertising and marketing campaigns. The best landing page builders have easy-to-use interfaces, templates to get you started, and the tools you need to reliably track conversions—all at an affordable price. To help you choose the one most suited based on your business needs and goals, we ranked the best landing page software for small businesses below.
- Best overall landing page software: HubSpot
- Best landing page creator for CRM integration: Bitrix24
- Top choice for fully customized page design: Wix
- Best for beginners: Zoho LandingPage
- Ideal platform for email marketing: Mailchimp
- Cheapest landing page builder: MailerLite
Best Landing Page Builders at a Glance
Provider | Expert Score Out of 5 | Starting Cost | Unlimited Pages | Free Plan | |
|---|---|---|---|---|---|
 | 5.0 | $18 | ✕ | ✓ | |
 | 4.76 | $49 | ✓ | ✓ | |
 | 4.75 | $16 | ✓ | ✕ | |
 | 4.40 | $23 | ✓ | ✕ | |
 | 4.32 | $13 | ✓ | ✓ | |
 | 4.27 | $9 | ✓ | ✓ |
Take our quiz to find out which landing page builder works best for you.
HubSpot: Best Landing Page Software for Small Businesses Overall
Pros
- Landing pages integrate easily with HubSpot CRM, email marketing, website builder, and more
- Free plan to get started
- Mobile-friendly templates
- New tools for AI-generated text and images
- Intuitive page editing tools
- A/B testing, advanced analytics, SEO optimization tips, and more
Cons
- Plan includes 1,000 contacts, and purchasing more can become expensive for larger volume businesses
- Tools are easy to use but the number of them and options could be overwhelming for new users
- You need a fully integrated inbound sales and marketing suite.
- You want to build a lot of landing pages (up to 10,000 on the Starter plan).
- You anticipate fewer than 1,000 leads or sales a month.
Free | Starter | Professional | |
|---|---|---|---|
Cost per Month* | $0 | $18 | $800 |
Number of Contacts per Month | 0 | 1,000 | 2,000 |
Cost for Additional Contacts | ✕ | $18 per 1,000 | $225 per 5,000 |
Form Automation | 1 | Up to 10 | Unlimited |
Mobile Optimization | ✓ | ✓ | ✓ |
Reporting Dashboard | Up to 3, with 10 reports per dashboard | 10 dashboards, 10 reports per dashboard | 25 dashboards, 30 reports per dashboard |
Ad Retargeting | ✓ | ✓ | ✓ |
Email Reply Tracking | ✓ | ✓ | ✓ |
Receive Payments | ✕ | U.S. only | ✓ |
*Paid annually; monthly rate is 10% higher.
- If you’re an absolute beginner and need a lot of guidance, use Zoho LandingPage.
- If you don’t need a full sales flow management system, just landing pages, consider Wix.
- You’re on a tight budget. Consider MailerLite instead.
HubSpot is a complete marketing and sales solution with a host of free and paid tools, including a landing page builder. When combined with the dozens of HubSpot tools available, the landing page builder becomes a powerful tool for building a strong lead generation and nurturing engine. Because it is easy to use and integrated into HubSpot’s ecosystem, this landing page builder is our best overall choice and a great tool for growing brand presence.
Building landing pages is easy thanks to HubSpot’s fast and intuitive drag-and-drop designer. Simply choose a template, then customize it with images, colors, fonts, text, and more. Choose which fields you want in your form, or set up a buy-now feature. HubSpot’s landing page builder supports U.S. purchasing on its Starter plan, with international sales available on the Professional plan.
Getting started with HubSpot landing page builder only requires an email address. The base system is free to use, though you’ll want to step up to the Starter plan to remove HubSpot branding and logos. Also, the Starter plan includes a robust 1,000 contacts per month, with additional contacts available at $18 per 1,000.
Bitrix24: Best Landing Page Builder With Integrated CRM
Pros
- Track customers with integrated client relationship management system (CRM)
- Block builder takes guesswork out of design
- Connect a custom domain
- Fully responsive landing pages are desktop-, tablet-, and mobile-ready
Pros
- No drag-and-drop editor limits design options
- More expensive than most other options
- Marketing tools locked in higher tiers
- You need an integrated, full-featured CRM system.
- You’re looking for an all-in-one inbound marketing solution with web hosting.
- You want to incorporate Google and Facebook ad retargeting.
Free | Basic | Standard | |
|---|---|---|---|
Cost per Month* | $0 | $49 | $99 |
Users | Unlimited | 5 | 50 |
Storage Space | 5GB | 24GB | 100GB |
Integrated CRM | ✓ | ✓ | ✓ |
Connect Custom Domain | ✓ | ✓ | ✓ |
Website Hosting Included | ✓ | ✓ | ✓ |
Social Media Integration | ✓ | ✓ | ✓ |
Google & Facebook Ads Integration | ✕ | ✕ | ✓ |
*Introductory rate; may renew at a higher rate after the first year.
- If you need a simple landing page solution without the bells and whistles, use MailerLite.
- If you want a drag-and-drop editor, choose Wix.
- If you rely heavily on email marketing (but not so much on lead management), check out Mailchimp.
Bitrix24 is an integrated sales and marketing solution that includes a robust customer relationship manager (CRM), a suite of marketing tools, and more into a sleek package that helps you grow your marketing efforts. One of those tools is a landing page creator to help you capture leads and convert sales.
Landing pages are created and managed through Bitrix24’s dashboard. The editor is block-based, so you won’t have much design freedom. Still, Bitrix24’s landing page builder includes attractive templates, and with the block builder, you’ll still have a good degree of design control. All of the templates are fully responsive, meaning your landing pages come ready for desktop, tablet, and mobile devices.
While Bitrix24 isn’t the cheapest landing page software available (try MailerLite for that), it offers tremendous value for the money. You get a fully integrated CRM with customer segmentation, marketing, Google and Facebook ads remarketing, and web hosting—all in addition to the landing page builder.
The free-forever plan includes unlimited users and gives you the option to try Bitrix24 before you make a purchase. Read our Bitrix24 review for more information, then test it out using the free plan today.
Wix: Top Landing Page Builder for Custom Landing Pages
Pros
- Drag-and-drop editor allows for total customization
- Use existing landing pages as templates for new pages
- AI content writing assistant to create content and write meta descriptions
- Wix Analytics provides tracking information and connects to advanced third-party tools like a heat map to determine on-site behavior
- 40+ templates to help you get started
Cons
- Lacks a CRM for tracking customer interactions
- Connecting custom domain requires using Wix Builder for your website needs
- Storage can be limiting
- You need full design control over your landing pages.
- You’re also looking for a web hosting solution for your website.
- You need advanced functionality or third-party apps in your landing pages.
Free | Combo | Pro | |
|---|---|---|---|
Cost per Month* | $0 | $16 | $27 |
Custom Domain | ✕ | ✓ | ✓ |
Remove Wix Branding | ✕ | ✓ | ✓ |
Third-party Apps | ✓ | ✓ | ✓ |
Free Domain | ✕ | ✓ | ✓ |
Storage | 500MB | 2GB | 50GB |
Visitor Analytics** | ✕ | ✕ | ✓ |
Support | 24/7 customer care | 24/7 customer care | 24/7 customer care |
*Billed annually
**Free for the first year
- If you need a CRM, consider HubSpot or Bitrix24.
- If Wix is too expensive, use MailerLite.
- If you need email marketing, go with Mailchimp or HubSpot instead.
If you’re on the hunt for total design control of your landing pages, look no further than Wix. Wix uses a fully customizable, drag-and-drop editor that is so good, it landed in the top slot in our list of the best website builders.
The Wix editor is a powerful tool to create dynamic, impactful landing pages with full drag-and-drop editing and a slew of premade content blocks. You can get a feel for how it works and what the interface looks like in our article on how to build a Wix website.
The Wix builder includes a bevy of features small business owners need to develop and track the performance of landing pages. Additionally, with more than 300 add-ons, you can improve functionality. This includes an easy-to-use form builder, a one-click third-party heatmap app, and more than 40 templates. Higher tiers of service also include advanced visitor analytics so you know where visitors are coming from.
Wix offers a free-forever version, a great way to try out the landing page builder. But before you launch your first campaign, you’ll want to upgrade to a paid tier to remove Wix branding. Plans start at $16 a month and include everything you need to build an effective landing page.
Zoho LandingPage: Best Landing Page Software for Beginners
Pros
- Easy drag-and-drop interface and prebuilt page elements make it great for beginners
- Pop-up builder to add pop-ups to your landing pages
- Custom HTML/CSS and JavaScript for advanced functionality
- Fully responsive and mobile-friendly designs
- Zia AI content assistant suggests alternatives to improve pages
Cons
- Usage capped by number of visitors, even on the highest plan
- Advanced analytics tools are reserved for higher tiers
- More expensive than most others on this list
- You’re an absolute novice builder who’s never created a web page before.
- You need to add pop-ups easily.
- You want to be able to embed custom code.
Essentials | Professional | Enterprise | |
|---|---|---|---|
Cost per Month* | $23 | $29 | $47 |
Users | 3 | 10 | 25 |
Domains | 1 | 5 | 10 |
Unique Visitors | 10,000 | 30,000 | 50,000 |
A/B Testing | ✕ | ✓ | ✓ |
Heat & Scroll Maps | ✕ | ✓ | ✓ |
Content Assistant | ✕ | ✓ | ✓ |
SEO Insights | ✕ | ✓ | ✓ |
Form Analytics | ✕ | ✓ | ✓ |
Lead Enrichment | ✕ | ✕ | ✓ |
Google Ads Integration | ✕ | ✕ | ✓ |
Customer Reports | ✕ | ✕ | ✓ |
*Billed annually; cost increases with month-to-month billing.
- If you’re a more advanced builder, consider Bitrix24.
- If you need advanced analytics and are on a budget, use HubSpot.
- If you need Google Ads, HubSpot and Wix are both cheaper alternatives.
Zoho LandingPage is the landing page builder from Zoho, the maker of Zoho Office Suite and Zoho Cloud. Its landing page builder gives beginners the guidance and tools they need to build effective landing pages on their first try. With attractive templates and a drag-and-drop builder, you can create a landing page that matches your brand identity.
Another major value of Zoho LandingPage is its advanced analytics. It includes a heat map of your landing page, so you can see where visitors are most focusing their attention. It also includes a scroll map to help you understand how deeply they’re going into the content. The highest tier of service includes customer reports that integrate easily with Zoho CRM. These reports help track revenue per customer and where in the sales process customers are converting.
Zoho LandingPage does not have a free plan, but it does offer a 14-day risk-free trial that will give you plenty of time to try out the system and make sure it’s right for you. While Zoho LandingPage is not the cheapest option we reviewed, even its highest tier still comes in at an affordable $47 a month. Try Zoho LandingPage today to see if it’s the right landing page builder for your small business.
Mailchimp: Best Landing Page Software for Email Marketing
Pros
- Seamless integration with Mailchimp’s email marketing tools
- Drag-and-drop editor for building landing pages
- A/B testing in all paid plans
- Email scheduling in all paid plans
- Free plan up to 500 contacts
Cons
- Entry level pricing based on just 500 contacts a month; additional contacts quickly gets expensive
- 2% transaction fee for ecommerce in addition to payment processing charges from Stripe
- You need landing pages combined with a robust email marketing platform.
- You need multiple users to be able to build and monitor landing pages.
- You don’t need a large contact list capacity (or you can afford to pay more as your list grows).
Free | Essentials | Standard | Premium | |
|---|---|---|---|---|
Cost per Month* | $0 | $13 | $20 | $350 |
Number of Landing Pages | Unlimited | Unlimited | Unlimited | Unlimited |
Support | Email for first 30 days only | 24/7 email and chat support | 24/7 email and chat support | Phone and priority support |
Templates | Prebuilt section-based layouts (not full templates) | Prebuilt section-based layouts and templates | Custom-coded and prebuilt email templates | Custom-coded and prebuilt email templates |
A/B Testing | ✕ | ✓ | ✓ | ✓ |
Drip Campaigns | ✓ | ✓ | ✓ | ✓ |
Predictive Segmentation | ✕ | ✕ | ✓ | ✓ |
*Billed annually
- If you need Google AdSense or Facebook Ads integration, choose Wix.
- For advanced customer tracking, choose Bitrix24 or Zoho LandingPage.
- Mailchimp’s CRM capabilities are too basic; for advanced lead management, go with HubSpot or Bitrix24.
Mailchimp is a leading email marketing software platform that can be your one-stop shop for building brand presence online. This includes a website builder as well as a landing page builder to help you capture leads and make sales, and a basic CRM to help manage it all.
Because it is integrated with a robust email marketing system, Mailchimp is ideal for businesses that rely heavily on email marketing. See how it works in our article and video tutorial showing how to use Mailchimp.
Mailchimp’s drag-and-drop page builder offers enough flexibility and functionality to allow you to create visually appealing landing pages that match your brand identity. Also, Mailchimp includes a host of tools to help you become more successful in your email marketing and landing page efforts. These include A/B testing, predictive segmentation of your audience, and advanced analytics to let you know how campaigns are performing.
Mailchimp offers a free-forever plan that includes up to 500 contacts per month, though to remove Mailchimp branding, you’ll need to step up to the paid plans. Starting at $13 a month, these plans are an affordable way to combine an effective landing page with email marketing to grow your sales.
MailerLite: Cheapest Landing Page Builder
Pros
- Cheapest paid plans of any on this list
- Inexpensive landing page builder with email marketing component built in
- Unlimited landing pages on all paid plans
- Free-forever plan to try before you buy anything
Cons
- A/B testing reserved for paid tier only
- Templates available in paid plans only
- You just need a basic system and want it to be as inexpensive as possible.
- You want to combine an email marketing campaign with your landing page efforts.
- You need basic reporting without the expense of HubSpot or Bitrix24.
Free | Growing Business | Advanced | |
|---|---|---|---|
Cost per Month* | $0 | $9 | $19 |
Monthly Email Sends | 12,000 | Unlimited | Unlimited |
Landing Pages | 10 | Unlimited | Unlimited |
Promotion Pop-ups | ✕ | ✕ | ✓ |
Templates | ✕ | ✓ | ✓ |
Custom Domain | ✕ | ✓ | ✓ |
A/B Split Testing | ✕ | ✓ | ✓ |
Click Maps | ✕ | ✓ | ✓ |
Custom Code | ✕ | ✕ | ✓ |
Sell Digital Products & Subscriptions | ✕ | ✓ | ✓ |
*Billed annually; monthly billing is available at a higher rate.
- If you want a drag-and-drop builder for design freedom and landing page customization, use Wix.
- For advanced analytics and a robust CRM, consider HubSpot or Bitrix24.
MailerLite is known for its inexpensive email marketing platform, but it also includes a relatively impressive tool for building landing pages. In fact, at just $9 a month, it is the most affordable landing page builder we reviewed. For small businesses on a tight budget, MailerLite may be the best option.
The landing page maker is a block-and-grid-based editor. The selection of templates is somewhat meager, but the variety of content blocks available makes it easy to customize a landing page to match your branding and to spread the word about your promotion, special event, or new product offering. On the back-end, paid plans receive access to basic metrics like a click map, and MailerLite has the ability to conduct A/B testing.
A free-forever plan offers up to 10 landing pages and 12,000 email sends per month. The paid plans start at $9 per month and include unlimited landing pages and unlimited email sends. You can even connect multiple custom domains to paid plans. Get started in just a couple of minutes and a few clicks at MailerLite.
How We Evaluated the Best Landing Page Builders for Small Businesses
The best tools for building landing pages are inexpensive and have the features small businesses need to convert website traffic into leads. Additionally, these providers also sport niche features to help them stand out from the competition. We examined more than two dozen platforms to determine which were the best. Click on any of the tabs to learn more about our evaluation method.
25% of Overall Score
The best software offers a range of features at an affordable price. This includes free-forever plans and free trials. These providers were judged both for their plans and pricing, as well as the features included with each plan.
25% of Overall Score
The best tools for creating landing pages offer unlimited pages, unlimited contacts and conversions, and a host of other features. These features include templates, pop-ups, A/B testing, and the ability to integrate third-party apps into your landing page.
25% of Overall Score
Every small business has unique needs, depending on what that business provides its customers. Niche features set landing page builders apart and provide the functionality small business owners need to drive conversions. These features include things like AI writing assistants, built-in CRMs, and advanced analytics.
10% of Overall Score
Building landing pages takes skills many small business owners may lack. So it’s important that providers offer support when needed. We rated these providers on whether they provide 24/7 technical support, knowledge base articles, tutorials, and more.
15% of Overall Score
We looked at each of these landing page generators based on our years of marketing and website experience. We examined how easy each makes it to build a landing page, how beginner-friendly they are, and the effectiveness with which they convert visitors to leads. Then, we considered how well we think each of these landing page creators will work for you.
What a Landing Page Is & How to Use It
A landing page is a form of small business advertising with just one job: to convince a visitor to your website to take a specific action. Maybe the goal is to entice visitors to fill out a form. Or, perhaps it’s to buy a product or subscribe to a newsletter. Whatever action you’re hoping the visitor takes, that’s the singular focus of the landing page.
Browse our curated selection of the best landing page examples for inspiration. Landing pages contain highly specific information about the campaign you’re running. This can include:
- Special announcements like a new product offering
- Discounts on products or services
- Incentives for subscribing to a newsletter or marketing email
- Limited-time offers
Examples of when using a landing page might benefit sales and marketing campaigns include Google and social media ads, promotions sent through email marketing software, and even calls to action (CTAs) on your own website. Directing ads to landing pages helps you track the effectiveness of the ads, and it increases the likelihood your visitors will convert to a lead or sale.
By providing information about a specific product, service, special feature, or discount, you can increase the likelihood of converting visitors to a lead. Put another way: Landing pages are a critical tool in online marketing to help you increase sales. Learn more about how to build landing pages in our expert guide.
Landing Page Builders vs Website Builders
Landing page builders share much in common with website builders. They both include templates to help you get started, as well as the ability to add images and other visual elements. However, landing page builders have certain features that website builders may lack (and vice versa).
These features include form builders, CRM integration tools, advanced analytics, and the ability to do A/B testing to compare how different versions of your message resonate. Landing page builders are designed to help you target a specific message to a specific audience, like real estate landing pages, whereas website builders are designed to convey broad messages to a wider audience.
Alternatively, website builders can be used both for site building as well as landing pages. While website builders like Wix don’t have native CRMs, it’s easy to integrate third-party CRM, customer support, and other operational apps through third-party integrations or custom code embedding tools.
Key Considerations When Choosing Landing Page Software
Choosing the best software to use is about more than just picking the cheapest option or the one that’s easiest to use. Here are some of the key considerations you should take into account.
- Functionality: What are the features you need in your landing page? For example, do you need a CRM, or will simple email forms suffice?
- Price: Cheap is good but not always the best. Consider how much you can afford to spend on your landing page builder and what you need to get for that price.
- Ease of use: Not all landing page builders are as easy to use as others. The more feature-packed a piece of software is, the more complicated operations become. Ask yourself your level of competence and the learning curve needed to master your landing page software.
- Effectiveness: What kind of landing page you build will drive conversions and, hopefully, lead to increased sales. How effective will the tool you’re considering be in helping you achieve your sales goals?
Frequently Asked Questions (FAQs)
A landing page is a web page designed for a single purpose, such as collecting a visitor’s contact information, selling a product or service, or convincing a visitor to subscribe to a mailing list. Landing pages are used in conjunction with other forms of online advertising, such as email blasts or pay-per-click (PPC) ads to track how effective a particular effort is.
Yes, you can create landing pages for free. Many of the best landing page builders offer free versions of their products to help you get started. For example, HubSpot offers a free-forever version of its landing page builder that you can use to try out its system before committing to a paid plan.
While Wix is primarily a website builder, it incorporates all of the tools and features you need to build basic landing pages. These tools include form builders, advanced analytics, an online store, and more. These tools are part of their website builder, which means you have complete control over your landing page’s appearance and functionality. You can even install advanced features like appointment booking on your landing page through the use of third-party add-ons.
Bottom Line
The overall best landing page builder is HubSpot. It provides the tools most small businesses require at a reasonable price. With HubSpot landing page creator, your landing pages will look great, and you’ll know exactly why they’re converting or, more importantly, why they aren’t. With a free-forever plan, it’s easy to try HubSpot before you make a purchase commitment.
