6 Best Real Estate Predictive Analytics & AI Software
This article is part of a larger series on Real Estate Lead Generation and Marketing.
Real estate predictive analytics and artificial intelligence (AI) tools help agents sift through millions of data from credible sources, use algorithms to obtain insights, and generate accurate predictions for market trends and investment opportunities. To help you choose one that matches your needs, we examined the six best real estate predictive analytics and AI tools in 2023, evaluating their features, pricing, customer reviews, and ease of use.
- Best for real-time lead insights dashboard: Livv.ai
- Best for distressed property leads: Likely.AI
- Best for real estate farming: Top Producer (Smart Targeting)
- Best for predictive algorithms and data analytics: SmartZip
- Best for a vast library of records and data: TopHap
- Best for smart data and marketing: Offrs
Best Real Estate Predictive Analytics & AI Tools at a Glance
Software | Monthly Starting Price | Free Trial | Mobile App | Customer Support |
---|---|---|---|---|
Free to use | âś• | âś• | Phone, email, and live chat | |
$89 | âś“ (14 days) | âś• | Phone and email | |
$109 per user | âś• | âś• | Phone, email, and live chat | |
$36 | âś• | âś• | Phone and email | |
$11 (billed annually) | âś“ (7 days) | âś“ | Live chat only | |
$599 | âś• | âś• | Email only | |
To find out which real estate predictive analytics and AI software will best suit your real estate needs, take this quick quiz:
Which best real estate predictive analytics and AI software is right for you?
Livv.ai: Best for Real-time Lead Insights Dashboard
Pros
- Comprehensive lead profile
- Offers business development tools
- Fully automated and managed system
Cons
- No market trend analysis
- No training resources
- No mobile app
Monthly Livv.ai Pricing
- Free to use
- Package 1: $999, $10 per lead (minimum of 100 leads)
- Package 2: $999, $6.50 per lead (minimum of 200 leads)
- Package 3: $999, $5 per lead (minimum of 300 leads)
Our Expert Opinion on Livv.ai
Livv.ai ranks first as the best real estate predictive analytics and AI tools for real estate agents. It is an AI-based lead management software that analyzes behavior and scales lead nurturing automatically. To provide agents with a real-time view of each lead relevant to their interests, Livv.ai tracks each lead daily. This tool also creates a detailed profile for each lead. Its dashboard displays each lead’s intent level, activity highlights, property preferences, and properties that match the lead profile.
Furthermore, its system is entirely automated and managed, so brokers and agents won’t have to do anything other than provide their leads to nurture. Livv.ai monitors buyer or seller activity and identifies the right time and agent or service provider to engage. However, offering market trend analysis and training resources could improve the software.
Livv.ai insights tab (Source: Livv.ai)
- Insights: Livv.ai provides various articles and blogs about homebuyers, sellers, investors, and agents seeking real estate industry news, guides, and trends.
- Data and analytics: In-depth statistics and data about your chosen neighborhood, including the number of properties for sale, average price per square foot, and average time to sell.
- Property highlights: Offers a list of the latest hot properties in your chosen area, helping you discover and examine multiple properties.
There were no Livv.ai reviews available on third-party websites. Our expert evaluation of the platform found its data and analytics valuable. It helps real estate professionals, such as realtors, brokers, and investors, forecast market trends, accurately price properties, and identify potential leads or investment opportunities. Livv.ai provides comprehensive reports about the neighborhood’s demographics, points of interest, the average price per square foot, and the average time to sell.
While Livv.ai offers useful predictive analysis and AI tools for real estate agents, there are areas where it could enhance its offerings to align with competitors in the market. Expanding its training resources by including webinars, live seminars, or educational articles could further equip users to maximize this platform. Livv.ai could also offer a mobile app and referral marketing solutions like those in SmartZip and TopHap.
Likely.AI: Best for Distressed Property Leads
Pros
- 24/7 contact monitoring
- Provides training resources (playbooks and cheatsheets)
- ChatGPT integration
Cons
- No data and analytics
- No market trend analysis
- No live chat customer support
Likely.AI Monthly Pricing*
- Launch: $89 for 2,000 contacts
- Grow: $199 for 5,000 contacts
- Scale: $599 for 15,000 contacts
- Free trial: 14 days
*Annual subscriptions are also available at a higher rate, but these come with two free months.
Our Expert Opinion on Likely.AI
Likely.AI analyzes millions of data sources to predict who will sell a home soon. It focuses specifically on distressed properties, which is great for investors, fix-and-flippers, or agents with clients interested in these types of properties. It refreshes agents’ contacts with the most updated information, including property addresses, residence history, and full contact information, which predicts when properties are most likely to sell or determined as distressed.
Another feature that sets Likely.AI apart is its ChatGPT integration—creating content for emails, real estate newsletters, and texts. It provides prebuilt ChatGPT templates with patented real estate data and prompt engineering, allowing agents to create compelling content that drives results. Yet, Likely.AI can improve by offering market trend analysis, comprehensive data, and analytics.
Likely.AI playbooks and cheatsheets (Source: Likely.AI)
- Playbooks and cheatsheets: Likely.AI marketing playbooks are packed with tips and tricks based on proven success and cover a range of marketing channels, including ChatGPT, ChatGPT vol 2, Direct Mail, Text Messaging, Email, Cold Calling, and Multi-Media. Each playbook provides step-by-step instructions, real-life examples, scripts, and templates to help you engage effectively with and convert leads.
- Customer relationship management (CRM) tools integration: Connect your marketing platforms or push contacts into Follow Up Boss CRM to track off-market sellers and prospects.
- 24/7 contact monitoring: When a contact becomes a potential seller, encounters distress, or goes through other significant changes, Likely.AI’s activities feed keeps you updated.
As of this writing, there are few third-party online reviews for Likely.AI. However, based on its 3.0 out of 5 rating from Likely.AI’s Facebook page, users are happy with the onboarding process. In our evaluation, we found the software to be an excellent real estate predictive analytics and AI tool for real estate agents, providing business development tools, real estate services, lead generation, and third-party integrations.
But, there are solutions that Likely.AI doesn’t offer, one of which is data and analytics and market trend analysis. Aside from these, most users complained about the company’s customer support, saying it was unresponsive and late to give feedback. If you want real estate AI software with extensive customer support and comprehensive solutions, we recommend Livv.ai.
Top Producer (Smart Targeting): Best for Real Estate Farming
Pros
- Automated follow-up for leads
- Personalized multi-channel marketing
- Referral marketing
Cons
- No free trial
- No mobile app
- No 24/7 customer support
Top Producer (Smart Targeting) Monthly Pricing
- Pro: $109 per user
- Pro Teams 5: $299 for up to 5 users
- Pro + Leads*: Starting from $359
- Pro + Farming*: Starting from $399
- Pro Teams 10: $499 for up to 10 users
- Pro Teams 25: $999 for up to 25 users
*Cost varies based on lead volume
Our Expert Opinion on Top Producer (Smart Targeting)
Top Producer’s Smart Targeting is a real estate farming solution driven by AI that finds, targets, and follows up with the top percent of homeowners in your target farm area who are most likely to sell. Once the homeowners are identified, a marketing campaign is launched to keep your brand in front of top prospects. Online advertisements, email marketing, postcards, and handwritten letters are all done for you.
When leads start responding to your campaign, they will be directed to landing pages designed to convert seller leads. After providing their contact information, leads will receive a comparative market analysis (CMA) and monthly local trends, which can help you advance them along your pipeline. However, offering a mobile app and around-the-clock customer service might improve the software.
Top Producer’s Smart Targeting referral marketing (Source: Top Producer)
- Referral marketing: Keep track of referrals you have received or given out. Examine each referral agreement’s details and the contact information for the person who referred you. You may also view or print detailed referral statistics to determine which referral sources send you the most referral business, helping you strengthen these connections.
- Training resources: Top Producer provides various resources, including how-to guides and a video library to help you get started.
- Email drip campaign: Automated email drip campaign that is launched each time a visitor reaches one of your four landing pages and submits their email address.
Top Producer garnered a 3.5 out of 5 customer review rating for its ease of use and contact management. Users also like its flexible options, storage, and customization of the customer relationship manager (CRM). Many users also commended its training or onboarding support. Users said the trainer had a remarkable level of professionalism and dedication and made sure users fully understood the ins and outs of the product.
However, some users wished they could import all details of their past clients from the MLS tax records so that they didn’t have to enter their information, like emails and phone numbers, manually. Aside from these, Top Producer doesn’t provide extensive customer support, so we suggest Livv.ai or Likely.AI.
Read how our experts feel about this predictive analytics real estate tool in our Top Producer Review.
SmartZip: Best for Predictive Algorithms & Data Analytics
Pros
- Targeted marketing
- Branded landing pages
- Customized advertisements and campaigns
Cons
- No live chat support
- No mobile app
- No free trial
SmartZip Monthly Pricing
- Reach150 Basic: $36
- Reach150 Pro: $119
- Basic: Approximately $500 per user
- Smart Targeting: Approximately $1,000 per user
Our Expert Opinion on SmartZip
SmartZip is one of the best predictive analytics real estate software, combining predictive algorithms, data analytics, and automated marketing and follow-up. The software also boasts 72% prediction accuracy and uses predictive analysis and data from 24 trusted homeowner data sources. This allows you to predict real estate listings likely to sell in the future and helps you gain access to high-potential leads and their specific interests.
This artificial intelligence (AI) tool for real estate agents also sends specific campaigns to select lists and automates follow-ups so you can focus on other areas of your business while generating leads. You can also share valuable information, such as CMA and local reports, with clients to set you up as an authority in the real estate industry. But, SmartZip could improve by offering a mobile app and free trial, so interested users could explore the software.
Example of a SmartZip landing page (Source: SmartZip)
- Check-in app: SmartZip gives users access to the check-in app, which suggests actions based on lead information and delivers daily follow-up plans.
- SmartZip resources: Resources include a real estate business plan, a prelisting interview form, and a geo-farming guide, all of which are free to users.
- Branded landing pages: Your landing pages will display your name and branding and may feature lead magnets like comparative market analyses (CMAs), home valuation offers, and monthly trend reports.
Over 1,200 users have submitted SmartZip testimonials online, garnering 4.7 out of 5 customer review ratings. Many users laud the tool for offering useful data on their target market. Users are also pleased that their advertising funds are being used to target prospects who are likely to convert instead of squandering time and resources with unqualified leads.
Unfortunately, SmartZip doesn’t provide a mobile app and live chat support, which disappoints some users. Additionally, users are unhappy with the expensive pricing of its plans, especially those on a tight budget. We recommend TopHap if you need predictive analytics real estate software with a mobile app, live chat customer support, and a free trial.
Read how our experts feel about predictive analytics in real estate tool in our SmartZip Review.
TopHap: Best for Vast Library of Records & Data
Pros
- Affordable pricing
- 150+ advanced filters
- Comprehensive market trends data and analytics
Cons
- No phone or email customer support
- No third-party integrations
- No referral marketing
TopHap Monthly Pricing*
- Basic: $11
- Pro: $45
- Expert: $126
- Enterprise: Custom pricing
*Based on annual billing; monthly billing is also available for slightly higher rates.
Our Expert Opinion on TopHap
TopHap is a platform for visualizing and analyzing geographical data focusing on commercial and residential properties. With 150 million parcels across the U.S. covered, it has a substantial library of 47 trillion records, including value, hazards, and investment data. Each property detail page on TopHap has a nearby statistics section. This new section includes a set of cards that let you compare the characteristics of your selected property against other homes in a block, neighborhood, city, or any other geo zone.
Use TopHap’s new CMA+ mode to quickly determine how your subject property compares to nearby properties. You can also see a map of all selected properties, range and median values for list and sold price statistics, and a detailed property features and characteristics comparison table. Yet, the software could improve by allowing third-party integrations and referral marketing.
Sample TopHap’s full property report (Source: TopHap)
- Training resources: TopHap Academy constantly evolves with new content blogs and how-to videos, and it urges you to explore the resources to learn more about TopHap’s features and functionality.
- Exporting CSV property lists: A list of properties can now be directly exported from TopHap as a CSV file. TopHap has you covered whether you’re trying to buy real estate leads or want to compile a list of houses in your buy box.
- Full property report: Using the self-service option of TopHap Full Property Report, you can instantly receive comprehensive PDF reports. Reports are generated immediately with the most recent data, so you can export them whenever you want, day or night.
TopHap garnered an excellent customer review rating of 4.8 out of 5. Users commented that TopHap is a one-stop shop for analyzing any property in the U.S. and provides way more data about a property than any other real estate listing platform. It shows comprehensive data, including elevations, lot boundaries, permit info, comps analysis, risk factors, and demographics.
However, one user is unhappy with its mobile app as it only offers basic features compared to the desktop version. Users wished that the mobile app version would obtain heat maps, so they could forecast market trends, accurately price properties, and identify potential leads or investment opportunities on the go. Additionally, TopHap doesn’t have third-party integrations and referral marketing, unlike SmartZip and Top Producer.
Offrs: Best for Smart Data & Marketing
Pros
- Higher probability of conversions and exclusive listing leads
- Verified data from 25 sources
- 72% predictive analytics accuracy
Cons
- No CRM or lead follow-up tools
- Few third-party integrations
- No SMS marketing tools
Offrs Monthly Pricing
- Premium Plan: $599 for five ZIP codes
- Premium Plan + ISA: $899 for five ZIP codes
Our Expert Opinion on Offrs
Offrs provides two types of services: Smart Data, the results of their proprietary predictive algorithm, and Smart Apps, marketing channels for their identified leads. The platform uses big data, analyzes hundreds of data points per property, and applies a custom algorithm to provide you with a list of potential housesellers in the market of your choice. However, it is more than just a list of names and addresses in your inbox.
The software provides property, demographic, behavioral, and event data in a powerful dashboard to prioritize these leads and monitor your progress with them. Plus, with the Offrs Smart Apps, you can execute all kinds of automated marketing to the property owners that Smart Data identifies, so your prospects who have already engaged with your message will turn into hot leads. But, Offrs could improve by providing lead follow-up and SMS marketing tools.
Offrs territory builder interface (Source: Offrs)
- Smart Sites: Create landing pages to draw leads. A home evaluation page is one of Offrs’ most popular Smart Sites, and it’s frequently utilized with some of its paid apps, like voicemail autopilot, to add value and foster communication with the sellers in your area.
- Smart Broker: Combines Offrs applications and tools so you can monitor lead information and effectively customize your marketing to where they want to purchase or sell. Brokers can use the application for free.
- Email Autopilot: This creates drip-marketing automated emails to leads that your Smart Data has identified. With Email Autopilot enabled, Offrs can find a homeseller, send them an email, and receive a response from the homeseller.
Offrs received a 3.10 out of 5 customer review rating. Based on one Offrs testimonial, its comprehensive lead generation and nurturing capabilities make Offrs an indispensable tool for gaining a competitive edge and capturing more high-quality leads. In addition to these, several customers laud the Smart App platform and lead feeding option for allowing them to convert leads into clients successfully.
However, one user also complained about the lead guarantee, saying that all of the leads he received were old—from months ago. Additionally, Offrs lacks customer relationship manager (CRM) or lead follow-up tools, multiple third-party integrations, and SMS marketing tools. If you’d prefer predictive analytics real estate software that consistently provides high-quality leads with a robust CRM tool, check out Likely.AI.
Read how our experts feel about this predictive analytics in real estate tool in our Offrs Review.
How We Evaluated the Best Real Estate Predictive Analytics & AI Tools
AI continues to leave its impact across many industries, including real estate. To transform their operations and provide excellent customer experiences, real estate agents are now equipped with various AI and predictive analytics solutions.
After researching a dozen options, Livv.ai emerged as the overall best real estate predictive analytics and AI software. It provides comprehensive features, including AI applications, predictive analytics, business development tools, potential seller targeting, lead generation tools, and third-party integrations. Aside from these, Livv.ai monitors buyer or seller activity and identifies the right time and agent or service provider to engage.
Here are the criteria we used to evaluate the best real estate predictive analytics and AI tools:
25% of Overall Score
We evaluated providers by looking into their free plans, free trials, monthly billing options, and pricing options to determine affordability.
40% of Overall Score
We considered platforms that include AI applications, predictive analytics, business development tools, real estate services, targeting potential sellers, data and analytics, lead generation tools, referral marketing, third-party integration, and market trend analysis.
10% of Overall Score
We rated the technical skill required to set up each software and gave points to software solutions with mobile apps and training resources.
5% of Overall Score
We looked into the convenience and attainability of customer service for technical support and assistance.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual product user reviews and the popularity of each software.
10% of Overall Score
We evaluated each platform’s unique or standout features, ease of use, and the overall value of the cost.
Frequently Asked Questions (FAQs)
Predictive analytics forecasts future trends by using statistical analysis and other data-mining techniques. Certain real estate software solutions use analytics to identify potential business risks by comparing historical sales information to the present market situation. When used correctly, predictive analytics help real estate professionals and investors determine how to handle potential issues before they arise. It also lets you see how your business can grow or shrink based on several possible scenarios.
The benefits of using predictive analytics in real estate are the following:
- Gain competitive edge
- Improve your revenue opportunities
- Enhanced fraud detection
- Increase asset utilization
- Improve production capacity
- Improve collaboration and quality controls
- Reduce risks
There are multiple available AI tools for real estate agents, including Livv.ai, Likely.AI, Top Producer, SmartZip, TopHap, and Offrs. These tools offer vast features such as AI applications, predictive analytics, business development tools, targeting potential sellers, lead generation tools, referral marketing, third-party integration, and market trend analysis.