SmartZip Review: Is It Right for Your Real Estate Business?
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
Jealie is a staff writer at Fit Small Business, specializing in real estate education.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
SmartZip is a real estate marketing platform that assists brokers and agents in generating and nurturing listing leads. It is affiliated with Offrs and distinguishes itself through the use of artificial intelligence (AI) to predict potential real estate listings before they occur. Many SmartZip customers praised the smart farming tools for providing them with valuable insights into their target area, allowing them to save time and resources. SmartZip is ideal for real estate agents who want to target their marketing to leads who are most likely to list their homes.
What We Like
- Marketing efficiency
- Verified data from over 25 providers
- Automated online ads and direct mail
- Customizable ads and mailers
- Branded landing pages
What's Missing
- Not exclusive listings
- Inconsistent lead volume
- Inconsistent lead quality
- Required 12-month contract
- SmartZip pricing can be expensive
Recommended For:
- Real estate agents wanting to build their business solely on listings
- Agents and brokers desiring to maximize their marketing efficiency
- Agents and brokers wanting to be the primary authority in a farm area
Not Recommended For:
- Real estate professionals who want to attract buyer leads
- New real estate agents needing immediate deals
- Agents and brokers looking for exclusive leads
- Basic: Approximately $500 per user, per month
- Smart Targeting: Approximately $1,000 per user, per month
SmartZip Reviews: What Users Think of SmartZip
Over 1,000 customers have left SmartZip reviews online. Many users praise the tool for providing valuable information about their targeted audience. Additionally, customers are happy that their marketing funds are being spent on prospects who are likely to convert rather than wasting time and money by aiming in the dark.
- Featured Customers: 4.7 out of 5 based on 1,091 SmartZip reviews
- Active Rain: 3.32 out of 5 based on 31 SmartZip reviews
Unfortunately, some SmartZip reviews indicated that users found the platform very expensive. One user said he has calculated doing his own mailings and utilizing his existing landing pages and can do the same for about one-third of the cost. For about half the price, he can do Every Door Direct Mail (EDDM) marketing to a 2,500-farm area. If you want to generate real estate leads on a platform that offers affordable month-to-month billing and a money-back guarantee, we recommend iNCOM.
Would Our Expert Use SmartZip?
Our SmartZip real estate review recommends it as a real estate marketing platform for its robust tools, products, and features. With SmartZip’s core features, including predictive analytics, aggregated data from 25 sources, online ad campaigns, and direct mail, you can build an authoritative presence in a farm area. In addition, you can receive the most insightful and accurate data about the homeowners and potential sellers in your area, helping you to get ahead of your competition with highly targeted marketing strategies.
However, SmartZip only delivers data on likely homesellers, so you need to use an alternative tool like Offrs for marketing to homebuyers in your farm area. Offrs also provides real estate professionals with in-depth data, ready-to-convert leads, and marketing tools like email marketing.
SmartZip Alternatives
Software |  |  |  |
|---|---|---|---|
Best For | Widest range of lead generation strategies | Agents who want to increase their chances for lead conversion with AI insights | Built-in lead generation and lead activity monitoring tools with comprehensive analytics |
Key Features |
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Starting Price | $49.95 per user, per month plus a $249.95 setup fee | 5 cents per lead, per month and 10 cents per exclusive lead, per month | Free; paid plans start at $50 per month for two users |
Learn More |
SmartZip Plans & Pricing
SmartZip’s pricing is based on the size of the market you purchase and the median property value in that market, so the cost of plans fluctuates from month-to-month. Smart Data is the core feature of SmartZip, and each additional plan and service builds on the capabilities of the data. There is also a required 12-month contract for all plans, and the SmartZip cost shown below is based on averages over one year.
Plans | Basic Plan | Smart Targeting |
|---|---|---|
Who Plan Is Best For | Agents who want to access smart data but don’t have the long-term strategy or budget for automated targeting and marketing | Agents and brokers who already have a customer base and want to build authority with a long-term nurturing strategy |
Monthly Pricing ($/User/Month) | Approximately $500 at minimum | Approximately $1,000 at minimum |
Listing Leads | ✓ | ✓ |
Smart Data | ✓ | ✓ |
Automated Marketing | ✕ | ✓ |
The three products from SmartZip are Smart Data, Smart Targeting, and Reach150. Smart Data is the core product of SmartZip and is included in most plans, while Smart Targeting adds the ability to implement the data most effectively. Use Smart Targeting when you want to automate marketing using the data you receive. On the other hand, Reach150 is an additional tool to leverage customer reviews and maximize your referral business.
For a further breakdown of each of SmartZip’s products, click on each product below:
SmartZip’s basic plan gives you access to Smart Data, which uses a proprietary algorithm to gather real estate data and analyze it to predict real estate listings. SmartZip is also a data aggregator, which means it collects data about properties, demographics, behaviors, and events from 25 different sources to verify accuracy. Predictive analytics accurately forecasts 72% of all listings before they happen.
The basic plan can give you incredible insight into your area but does not include Smart Targeting or any marketing tools. This makes it fitting for those who need data like this to build their nurturing and marketing strategies or agents using other lead nurturing and marketing tools and want access to predictive data. It helps you increase your efficiency and return on investment (ROI) by only targeting leads who are most likely to list.
In addition to accessing the data from SmartZip, the Smart Targeting product helps you build authority in your farm area with automated, highly targeted marketing. That includes online ad campaigns, branded landing pages, email marketing, and direct mail. These marketing tools are only directed toward the 20% of your market most likely to list their home for sale, driving leads to you with maximum efficiency.
SmartZip’s Smart Targeting feature on mobile and desktop interfaces
Provide potential sellers with valuable tools and information like a comparative market analysis (CMA), home valuation tools, or a local trends report—without manually creating any of these resources. This is how SmartZip reduces your time, effort, and stress while demonstrating to leads that you are an authority.
Since 82% of all real estate transactions come from referrals, SmartZip’s Reach150 is a tool designed to maximize your referral business. Instead of waiting for clients to leave reviews and hoping that their friends and family see those reviews, you can intentionally gather reviews and use them to multiply your lead generation. Reach150 helps manage your reputation by inviting reviews, driving referrals from reviews, and promoting your clients’ positive words.
Reach150 reputation platform
General SmartZip Features
SmartZip is designed to take the guesswork out of generating real estate leads and increase your marketing efficiency. Its core feature is the listing prediction algorithm, and the targeting tools help agents and brokers increase conversions with less stress. With the marketing tools and resources included with the Smart Targeting product, you can distribute valuable resources to your audience without spending hours on your computer.
SmartZip’s Territory Builder
Take a closer look at SmartZip’s core features below:
- Custom campaigns
- Effective for real estate farming
- Map tool
Homeowners and buyers have different needs and questions within your real estate farm area, such as the type of homes, accessibility to transportation and stores, and neighborhood quality. You are much more likely to get responses and build your clientele by providing personalized solutions to leads in your farm area rather than sending a generic message to everyone there.
The Audience Builder is a feature within SmartZip’s dashboard that allows you to create customized marketing campaigns for different audiences within your farm area. Use the mapping tool to search an address and define the geographical location where you want to define a specific audience, then view all contacts within that area and create a customized mailing campaign.
- Marketing campaigns
- Social media advertising
- Customizable templates
SmartZip’s marketing templates
One of the essential features of SmartZip is its highly targeted digital ads. Run ad campaigns on Google, Facebook, Instagram, and other social media platforms that will be shown to the contacts in your farm area who are most likely to list a home for sale in the next 12 months. SmartZip even provides you with marketing templates for online ads, so you can easily create a compelling and professional-looking ad campaign quickly and easily.
To take your social media marketing to the next level, check out our 16 Tips to Use Instagram for Real Estate Lead Generation, 5 Ways to Generate Real Estate Leads on Facebook for 2022, and How to Use TikTok & Real Estate Videos for Lead Generation articles to find and attract more high-quality real estate leads.
- Premade landing page designs
- Lead capture
- Professionally branded
Example of a SmartZip landing page
With Smart Targeting, your digital ads will drive traffic to a highly optimized landing page. These pages are built into SmartZip’s tools and allow you to have a modern and professional landing page without stressing about coding or design.
Your landing pages will have your name and branding and can include lead magnets like monthly trend reports, home valuation offers, and comparative market analyses (CMAs). Potential leads are much more likely to provide their contact information and seek your expertise when you first offer value in this way.
Ease of Use
You can access SmartZip’s data and marketing tools through the dashboard, which is extremely easy to navigate. There are also many answers and tips in the support center, including detailed video tutorials and step-by-step instructions on using the features.
However, the challenge many SmartZip users found is that you must have a robust nurturing strategy to get the maximum ROI. SmartZip is not a tool where you can just set it up and watch the leads pour in, but it has enormous potential when used correctly. It takes many agents a year or even a few years to see the tool’s impact, so you need the financial bandwidth to invest in this for the long haul and become successful in real estate.
Bottom Line
SmartZip is a real estate marketing and lead generation company that provides predictive data. Its highly targeted marketing tools are especially effective for real estate farming. It includes data from 25 different sources and accurately predicts 72% of listings, which makes your marketing more cost-effective and puts you ahead of your competition.
