SmartZip is a real estate marketing and lead generation platform that assists brokers and agents in generating and nurturing listing leads with predictive analytics. The team and I rated it a 4.38 out of 5 based on essential factors for predictive analytics and artificial intelligence (AI) software, including pricing, ease of use, help and support, and key features (e.g., AI applications, predictive analytics, and integration with other platforms). Our analysis, which also incorporated third-party SmartZip reviews from users, determined that it is an ideal platform for real estate agents targeting their marketing initiatives to leads most likely to list their homes.
Pros:
- Customizable ads and mailers
- Branded landing pages
- Streamlined referral strategy
Cons:
- Not exclusive listings
- Does not offer a free trial
- Inconsistent lead quality and volume
Recommended For
- Real estate agents wanting to build their business solely on listings
- Agents and brokers desiring to maximize their marketing efficiency
- Real estate professionals wanting to be the primary authority in a farm area
Not Recommended For
- Real estate professionals who want to attract buyer leads
- New real estate agents needing immediate deals
- Agents and brokers looking for exclusive leads
- Smart Data: Approximately $500 per user, per month
- SmartTargeting: Approximately $1,000 per user, per month
- Reach150: $36 to $119 per month
Over 1,000 customers have left SmartZip reviews online. Many users praise the tool for providing valuable information about their targeted audience. Customers are happy that their marketing funds are spent on prospects who are most likely to convert rather than wasting time and money by aiming in the dark. These showcase how SmartZip has been an effective solution for targeted marketing.
- Featured Customers: 4.7 out of 5 based on 2,235 SmartZip reviews
- Active Rain: 3.32 out of 5 based on 31 SmartZip reviews
Unfortunately, some SmartZip reviews have mentioned that its support staff is not communicative and is unhelpful when users bring up their concerns. Many users also found it to be quite expensive. One user reported having to handle his own mailings and use his existing landing pages and found that he could do Every Door Direct Mail (EDDM) marketing to a 2,500-farm area for about half the price. If you want to generate real estate leads on a platform that offers affordable monthly billing and a money-back guarantee, we recommend iNCOM.
Based on our SmartZip review, my team and I recommend it as a real estate marketing platform for its robust tools and products. With its core features, including predictive SmartZip analytics, aggregated data from 25 sources, a referral system, and online ad campaigns, you can build a strong presence in a farm area. In addition, receive valuable and accurate insights into homeowners and potential sellers in your area. With highly targeted marketing strategies, you can stay ahead of your competition and grow your business.
However, SmartZip requires a 12-month contract and does not grant full transparency on its pricing, so it may get quite expensive. Moreover, SmartZip primarily delivers data on likely homesellers, so you may need to use an alternative tool like Offrs if you’re looking to market to homebuyers in your farm area. Offrs also provides real estate professionals with in-depth data, ready-to-convert leads, and marketing tools like email marketing.
SmartZip Alternatives
If you want to explore other marketing and lead generation software with advanced AI applications, predictive analytics, and business development tools, consider these alternatives to SmartZip:
Software | ||||
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Best For | All-in-one CRM with automation tools | Widest range of lead generation strategies | Agents who want to increase their chances for lead conversion with AI insights | Built-in lead generation and lead activity monitoring tools with comprehensive analytics |
Key Features |
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Starting Monthly Price | $69 per user | $49.95 per user, plus a $249.95 setup fee | 10 cents per lead and 20 cents per exclusive lead | Free; paid plans start at $20 for two users |
Learn More |
SmartZip’s pricing depends on the market size you purchase and the median property value in that market, so the cost of plans fluctuates from month to month. Smart Data is the core feature of SmartZip, and each additional plan and service builds on the capabilities of the data. There is also a required 12-month contract for all plans, and the SmartZip cost shown below is based on the averages over one year. Its pricing score is significantly lower than competitors because it is a more expensive option for lead generation.
Plans | Basic Plan | Smart Targeting |
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Who Plan Is Best For | Agents who want to access smart data but don’t have the long-term strategy or budget for automated targeting and marketing | Agents and brokers who already have a customer base and want to build authority with a long-term nurturing strategy |
Annual Price Range ($/User/Month) | Approximately $500 at minimum | Approximately $1,000 at minimum |
Listing Leads | ✓ | ✓ |
Smart Data | ✓ | ✓ |
Contact Homeowners & Advertise Directly on Google | ✓ | ✓ |
Automated & Targeted Marketing | ✕ | ✓ |
Comparative Market Analysis (CMA) | ✕ | ✓ |
SmartZip Home Valuation Tools | ✕ | ✓ |
Add-ons
SmartZip’s pricing of Reach150 comes in tiered packages:
- Basic: $36 per month; includes full-featured testimonial website, search engine optimization (SEO), and social media integration
- Pro: $119 per month; includes everything in the Basic package, but also allows turning testimonials into online ads
- Enterprise: Custom-quoted; incorporates everything in the Basic and Pro packages, plus a branded marketing platform and geo-targeted ads
- Marketing efficiency
- Verified data from over 25 providers
- Predictive analytics
SmartZip is designed to take the guesswork out of generating real estate leads and enhance your marketing efficiency. Its core feature is the listing prediction algorithm that delivers useful insights to assist your strategies. The targeting tools help agents and brokers increase conversions with less stress. With the marketing tools and resources delivered by SmartTargeting, you can distribute valuable resources to your audience without spending hours on your computer.
Advanced SmartZip Features
SmartZip offers features that enhance lead generation and marketing solutions. Explore each feature in detail by clicking on the tabs below:
- Custom campaigns
- Effective for real estate farming
- Map tool
Homeowners and buyers have different needs and questions within your real estate farm area, such as the type of homes, accessibility to transportation and stores, or neighborhood quality. You are much more likely to get responses and build your clientele by providing personalized solutions to leads in your farm area rather than sending a generic message to everyone there.
The Audience Builder is a feature within SmartZip’s dashboard that allows you to create customized marketing campaigns for different audiences within your farm area. Use the mapping tool to search an address and define the geographical location where you want to define a specific audience, then view all contacts within that area and create a customized mailing campaign.
- Marketing campaigns
- Social media advertising
- Customizable templates
The Audience Builder is a feature within SmartZip’s dashboard that allows you to create customized marketing campaigns for different audiences within your farm area. Use the mapping tool to search an address and define the geographical location where you want to define a specific audience, then view all contacts within that area and create a customized mailing campaign.
To take your social media marketing to the next level and attract more high-quality leads, check out these articles:
- 16 Tips to Use Instagram for Real Estate Lead Generation
- 5 Ways to Generate Real Estate Leads on Facebook for 2022
- How to Use TikTok & Real Estate Videos for Lead Generation
- Premade landing page designs
- Lead capture
- Professionally branded
With Smart Targeting, your digital ads will drive traffic to a highly optimized landing page. These pages are built into SmartZip’s tools and allow you to have a modern and professional landing page without stressing about coding or design.
Your landing pages will have your name and branding and can include lead magnets like monthly trend reports, home valuation offers, and comparative market analyses (CMAs). Potential leads are much more likely to provide their contact information and seek your expertise when you first offer value in this way.
- Search by city or ZIP
- Displays statistical data relevant to the real estate market
- Downloadable images
Market Pulse is an excellent tool for accessing relevant data on the real estate market. The housing market snapshot is designed to equip you with timely and key insights without overwhelming you with too many statistics and details. You can use this to create content for emails or social media and initiate conversations in your local markets. It can also help you establish yourself as a knowledgeable and trustworthy source of information in your field.
- Free real estate business plans
- Prelisting interview forms
- Guide on real estate geo-farming
A range of free downloadable resources are available on the SmartZip website. These include a real estate business plan that outlines your vision, goals, basic financial plan, and other planning decisions to guide your investments and strategy. Additionally, SmartZip provides a prelisting interview form that equips you with phone scripts and questions to help you prepare for your client listing appointments. It also offers a guide on geo-farming that gives tips and insights on why farming can boost your real estate business.
- Free blog articles
- Step-by-step guides for agents
- Real estate glossary
SmartZip offers you a wealth of resources through its real estate blog. The blog features a range of articles covering topics such as “Revolutionizing Real Estate Marketing: How SmartZip’s Predictive Platform Gives Agents and Teams a Competitive Edge” and “Tech-Enhanced Human Connection: How Real Estate Agents Can Use Technology to Better Connect with Buyers.” These articles provide free educational content that can be serviceable to various professionals in the real estate industry.
SmartZip provides support to its customers via phone and email. It also provides live chat support during business hours from Monday to Friday, 8 a.m. to 4 p.m. Pacific Time. It earned a rating of 3 out of 5 because its customer support is accessible solely during business hours.
You can access SmartZip’s data and marketing tools through the dashboard, which is extremely easy to navigate. The support center also has many answers and tips, including detailed video tutorials and step-by-step instructions on using the features.
However, the challenge many SmartZip users found is that you must have a robust nurturing strategy to get the maximum return on investment (ROI). SmartZip is not a tool where you can just set it up and watch the leads pour in, but it has enormous potential when used correctly. It takes many agents a year or even more to see the tool’s impact, so you need the financial bandwidth to invest in this for the long haul and become successful in real estate.
How We Evaluated SmartZip
We conducted a comprehensive analysis to evaluate SmartZip against other similar marketing and lead generation software, considering a range of factors. Our SmartZip review thoroughly examined SmartZip’s general and advanced features, analyzing their strengths and weaknesses. We also scrutinized the overall user experience and considered valuable insights from customer SmartZip reviews.
Below is a breakdown of each criterion analyzed to provide a deeper understanding:
40% of Overall Score
We examined real estate marketing tools and features, including mass marketing tools, lead list generation, and customizable reports.
25% of Overall Score
Our assessment considered SmartZip’s pricing for subscription plans, scalability options, availability of a free plan, and monthly or annual payment choices.
10% of Overall Score
We evaluated SmartZip.com’s platform usability, setup simplicity, learning curve, mobile app, and training resources.
10% of Overall Score
User feedback, third-party SmartZip reviews, and provider popularity were considered to ensure user satisfaction.
10% of Overall Score
Our expertise and firsthand experience allowed us to evaluate standout features, value for money, and ease of use for each platform.
5% of Overall Score
We analyzed the convenience and availability of customer service for technical support, onboarding, and training.
Frequently Asked Questions (FAQs)
SmartZip utilizes a unique algorithm to gather and analyze real estate information from approximately 25 sources, including MLS and search engines like Google. SmartZip.com has accurately predicted 72% of listings in the United States over the past year.
To get an accurate SmartZip cost, you need to contact them as quotes are customized based on the market size you purchase and the median property value in that market. However, you can expect to pay around $500 to $1,000 monthly for Smart Data and SmartTargeting access. For individual users, Reach150 can cost from $36 to $119 per month.
One way to use artificial intelligence (AI) in real estate is to use AI-powered lead generation tools like SmartZip, which can assist in identifying potential clients and target them with personalized marketing campaigns. AI can also be used to analyze market trends and predict future changes, enabling you to make more informed decisions about pricing and marketing strategies.
Additionally, AI-powered chatbots can facilitate better customer service by answering common questions and providing support 24/7. Overall, AI can help you streamline your business processes, save time, and improve your service as a real estate professional.
Bottom Line
SmartZip is a real estate lead generation and marketing platform that delivers predictive data. Its highly targeted marketing tools are especially effective for real estate farming. It includes a robust referral strategy and data from 25 different sources. By accurately predicting 72% of listings, SmartZip makes your marketing more cost-effective and puts you ahead of your competition. Overall, the team and I consider SmartZip a great marketing and lead solution for streamlining and growing your real estate business.