Ecommerce

6 Consumer Behavior Trends for Small Businesses in 2024

Understanding consumer behavior is essential if you want to build a sustainable business.

By Meaghan Brophy June 19, 2024 | Ecommerce, Listicle, Retail

Consumer behavior is how individuals buy goods, services, or experiences and the elements that influence those purchasing decisions—including psychological, social, cultural, and economic factors. Retailers need to stay informed about emerging trends and shifts in consumer preferences to effectively connect with target audiences and keep customers coming back for more. Here’s a deeper look at…

How Much Does TikTok Shop Take? 2024 TikTok Shop Fees Guide

By Agatha Aviso June 18, 2024 | Ecommerce, Retail, What is

TikTok Shop charges a 6% referral fee for every order, up from its original fees of 2% + 30 cents when it first launched in the US in September 2023. By July 1, 2024, referral fees for every order will go up to 8%, with above $10,000 orders for certain product categories slightly lower at…

17 Profitable Ecommerce Business Ideas + Tips to Get Started

By Meaghan Brophy June 14, 2024 | Ecommerce, Listicle, Retail

As the online shopping market continues to grow at a rapid clip, EMARKETER reveals the ecommerce industry is projected to grow another 8.8% this year, hitting more than $6.3 trillion in sales and 20.1% of the total retail market. What does that tell you? If you are thinking about starting an ecommerce business, the time…

Amazon Pay Review: Pricing & Features

By Andrea Herrera June 13, 2024 | Ecommerce, Editorial Review, Retail

Amazon Pay is a secure and user-friendly online payment processing platform that streamlines checkout for businesses and customers. It lets customers with Amazon accounts use their stored payment information to pay for products and services quickly and securely. Amazon Pay has features specifically designed for online, mobile, and voice (Alexa devices) payments. Other tools include…

What Is Circular Fashion? A Retailer’s Guide

By David Rivera June 11, 2024 | Ecommerce, Retail, What is

Circular fashion involves designing, manufacturing, and using clothing and fashion products with the goal of extending their life cycles and minimizing waste. On the producer’s end, this can mean sourcing sustainable materials or reusing or recycling materials back into the production phase, rather than being discarded as waste and removed from the process entirely. A…

Shopify Payments Review: Pricing, Features & More

By Andrea Herrera June 11, 2024 | Ecommerce, Editorial Review, Retail

Shopify Payments is a built-in payment processing service that Shopify users can opt to use to access features such as invoicing, card-on-file payment processing, omnichannel sales, chargeback management, and payment tracking. Best for retail and ecommerce businesses using Shopify, Shopify Payments earned an overall score of 4.17 out of 5 in our evaluation of the…

The Lipstick Effect: Small Luxuries Shaping Economic Trends

By Andrea Herrera June 11, 2024 | Ecommerce, Retail, Ultimate Guide

Are you familiar with the consumer tendency to indulge in small, affordable luxuries during economic downturns? This trend is called the lipstick effect. For small business owners, understanding this phenomenon can unlock new opportunities for attracting and retaining customers, even when times are tough. This guide will show you how to leverage the lipstick effect…

How to Increase Ecommerce Sales: 13 Key Strategies

By David Rivera June 10, 2024 | Ecommerce, Listicle, Retail

A sure sign of ecommerce growth is increased sales. It’s way easier to achieve (and is better down the road) than reducing costs or raising prices to increase store revenue. Learn how to increase ecommerce sales by reading our recommended tips below. These ecommerce sales strategies will go a long way toward bringing in greater…