Indeed.com is the world’s largest job board, with over 200 million unique visitors every month and growing. Indeed is a great job board for small businesses to use not just because of their size, but also because they have free and paid options, as well as a high quality resume database that you can search for free.
At Fit Small Business, we use Indeed regularly to recruit, and we’ve consistently found and hired quality talent via their job board. In this article, we’ll show you the three ways to get your job posted on indeed, and how to maximize your job posting for each of those three methods.
If this is your first time hiring with Indeed, click here for a free $50 ad credit to boost your job posting.
How Does Indeed Work? – 3 Ways to Post Jobs on Indeed
There are three main ways your job listing can show up on Indeed.
1. Free Job Posting
To post a job for free on Indeed, all you need to do is create a free employer account using your company email, fill in your pertinent job information, and then post it. We’ll provide simple step-by-step instructions on how to do this below.
2. Sponsored Job Posting
While there’s no limit to the number of free job postings, sponsoring your job ad can help you find better applicants faster. If you do a sponsored posting on Indeed, you will pay-per-click, generally between $0.25 – $1.50. Sponsored job posts appear at the top of Indeed search results. You can sponsor either a posting that is on your website or one that you have posted directly on Indeed.com.
If you’re new to Indeed, you can claim a $50 credit to sponsor your new job posting.
3. Jobs Posted on Your Business Website
If you have a Careers section on your website, well give you tips on how to format your job postings so that those jobs get picked up by Indeed.
Let’s focus on how to maximize your job ads on Indeed using each of the 3 Indeed job posting options.
How to Post a Job for Free on Indeed
To post a job for free complete the following steps:
- Go to Indeed.com.
- Create your free employer account.
- Click “Post a Job”.
- Provide job information, such as company name, job title, and job description. Indeed requires that you put something in the company name field when you post an ad. Consider using a business unit name like ‘marketing department’, instead of the company name, if you want to post a blind ad. This comes in handy if, for example, you are posting a job for an administrative assistant and you don’t want your current admin to know.
- When asked to add a sponsorship, click “Post your job without sponsoring”.
How to Maximize Your Free Indeed Job Posting
There are over 50 Million jobs on Indeed, and over 60K monthly visitors. That’s a lot of eyes on your job posting, but getting the most qualified candidates to click on your free job posting and apply to your job takes some effort on your part. Here are a couple ways to maximize your free Indeed job posting:
1. Choose a Job Title that Will Get the Most Clicks
Some job titles get more action than others. You’ll need a descriptive but compelling title.
If you’re recruiting for a marketing representative for example, your payroll system might list the job as “Mkt Rep II”, but don’t use that as a the job title. You’ll get more and better job applicants if the job seeker sees a job that they feel matches their skills. If you need suggestions, read our article on how to choose a job title or try Indeed’s Job Title Generator. This tool is super handy because it tells you 3 things:
- How many job postings are currently out there containing the job title(s) you’re considering.
- How many people are looking for that job title when looking for postings.
- Compares postings per job title for different job titles.
For example, below is a screenshot of the job titles “Front Office Manager” vs “Office Manager”. This graph shows you how the orange line, which is Office Manager, gets way more traffic than Front Office Manager shown by the blue line. So even though the jobs are similar, the job ads titled Office Manager get more traffic.
All of this information can help you create the best job title possible for your role so that it gets picked up by Indeed’s organic search.
2. Write an Interesting & Clear Job Description
Indeed’s Job Description field offers suggestions to include a description of the responsibilities, work experience, skills, and education. Having a good job description ensures that you’ll not only attract the right candidates, but will help non-qualified applicants opt out once they see they are not qualified or they don’t fit your culture.
Here are three tips to ensure your job description attracts the best applicants:
Tip 1: Make it easy to read.
To reach more job seekers, make your job description easy to read, and be specific enough on the job description that job seekers can know whether their skills match.
Break your job description into sections with clearly defined headers such as “Required Skills” or “Work Environment” and then use short summary statements under each section, like “must be proficient in MS Office/Word/PPT/Excel”. This helps job seekers scan your job description quickly and decide if its a job they are able to do and would like to apply for. It’s important because job seekers are probably looking at several jobs a day, and you want yours to stand out.
Tip 2: Distinguish between what’s required and what’s nice to have.
Be sure to indicate whether a skill or education is required. For example, you may require a high school diploma or GED, and prefer (but not require) the ability to speak Spanish. This helps candidates know whether they should apply or not.
While you want to make the requirements and the nice-to-haves clear, you also don’t want to have too long a list of requirements, which could discourage good candidates from applying. Professor Ronda Smith advises:
Consider each requirement or desired qualification very carefully. When developing your online job posting you need to think as much about who you want in your pool as how your posting might be discouraging good candidates from applying in the first place. Every item on the job posting could be a source of encouragement or discouragement for the candidate to self-select into or out of your potential pool.
— Ronda M. Smith, PhD, Assistant Professor of Management, Ball State University
Tip 3: Make it Personal.
Add a little information about your company and work culture, like when it was founded, or your mission statement, to help job applicants choose your company and your job over others. You’d be surprised how adding background information such as how the company was started, that it’s a start up, or what kind of perks are offered, can entice job seekers to apply.
Sponsoring Your Indeed Job Posting to Get Better Candidates
If a free job post isn’t getting you the results you want, you can get more exposure with a sponsored job posting on Indeed. Sponsored job listings show up in the top 2-3 and the bottom 2-3 listings on each Indeed.com job search page.
Here’s an example of sponsored job postings showing up at the top of a job seeker’s list. See the jobs with red circled text.
If you want to sponsor a post, click here to get $50 in free advertising. Don’t worry — this credit is stored in your account, so if you aren’t ready to use it now, that’s ok.
Indeed Job Ad Costs
Indeed.com’s sponsored ads work on a pay-per-click cost model, which means you pay a certain fee for every job seeker that ‘clicks’ on your ad, generally between $0.25 and $1.50. The actual cost of per click varies based on competition for similar jobs in your area. For example, a restaurant server job in New York might cost more per click than a Industrial Engineer job in Kansas.
How to Sponsor a Job Posting Ad on Indeed
If you want to do sponsored advertising for a job posting on Indeed.com, it’s as simple as shown in the screenshot below. At this step in the job posting process, you would click “continue” to set up your campaign and pay.
You can set a monthly budget, a daily budget, and a targeted number of applicants, and Indeed.com will try to meet your goals by bidding automatically for you, no longer displaying your job ad when your monthly budget or your job posting end date is reached.
Why Sponsoring a Job Ad Can Mean Better Results
Indeed.com’s search results are based on relevancy and recency. As free listings age, they generally fall further down in search results. Sponsored postings do not — they always remain visible, which results in more applicants.
In many cases, sponsored listings will outperform free job listings by 3-5 times. That’s because free job ads move further and further down over time, while sponsored job ads stay in view. You can see this from our example posting in the image below, which estimates 105 applicants with sponsorship versus 9 applicants with a free posting.
In addition, once you reach a certain threshold of sponsored ads, Indeed provides you the free option of being a Featured Employer, which means even more exposure by giving your company, your logo and your job ads more prominent placement on the employee’s job search page. Check out their FAQs to find out more about being a featured employer.
Reposting a Job Instead of Sponsoring
You may be wondering if you can just repost free job ads to get to the top of the search Indeed results, instead of sponsoring your job posts. We recommend you sponsor the job post because Indeed flags duplicate postings. If you do want to repost a job, make sure to delete any old postings that are similar. (When you delete older postings, you’ll also delete the applications attached to it). You’re likely to get your account locked if found posting duplicate ads, or be required to pay for all ads going forward.
Get Jobs From Your Website Posted on Indeed
Indeed.com is constantly on the search for job postings, using search engines and prowlers to find new ones to add to their site. If your business website is search engine friendly, and you have a careers page with jobs listed, Indeed is likely to find and post those jobs for job seekers to find on Indeed without you having to do or pay for anything.
Below are 6 tips to increase the odds that Indeed.com will find and link job openings directly from your own company website posting/feed to their job search site.
Tip 1: Bold the Job Title & Place it at the Top.
Place the job title at or near the top of your listing, and make sure it is in bold so it stands out in some way. If it is jumbled in with everything else, Indeed won’t link to it. Also, be as specific with your job title as possible, or consider changing it to a more popular job title which you can research on Indeed’s Job Title Generator.
Tip 2: Include Your Company Name on Each Job Posting.
This seems like a no-brainer, but at times employers list only a contact email or application submission button and never actually include their company name because they figure it is obvious. However, Indeed is looking for listings with company names included, so take the extra minute to make sure you’ve added it in. If you have a company social media profile, add that too!
Tip 3: List a Physical Location with a City and State.
Indeed.com is looking for a physical location. Even if your business does not technically have one, put your business’s founding address, P.O. Box, or the address where you get your business mail. Be sure to include only one location, as Indeed does not like multiple locations. Make sure to include a city, state and zip code.
If the job is remote, or allows telework, that’s a huge plus. You’ll actually want to add words like ‘remote’ ‘work from home’ or ‘offsite’ early on in your job description, since Indeed won’t allow you to put this information in the location field.
Tip 4: Give Each Individual Job Its Own Web Page and Unique URL.
Indeed.com will not link to pages or job feeds that have more than one job on the page. They want to see a custom url for each job that is linked to specific job posting. So, if you have multiple job postings on your website, create separate web pages for each.
Tip 5: Include Keywords in Your Job Description.
Include lots of keywords related to the role and industry in your job description. It’s also a good idea to repeat words from your job title whenever you can. The more keywords that are repeated, the more likely it is that search engines and Indeed will find your job posting.
Tip 6: Have a Submit Button or Application Submission Email Address.
Include clear instructions for how an applicant should conclude the process, whether it is a submit application button, or a phrase like “Send resumes and applications to firstname.lastname@example.org.”
Indeed Company and Careers Pages
Indeed, like Glassdoor, posts company reviews. The page where reviews are shown, pictured below, is called your Indeed Company Page. The page also links to active job postings that you have on Indeed.
If you don’t have a career or jobs page on your own website, you can leverage a tool called Indeed Careers Page. This is a page you can link to on your social media networks or embed on your site which shows your active Indeed job postings. It updates in real time, so if you pause or remove a job from Indeed, it’s also removed from your Careers page.
We provide an great explanation of how to view, claim and set up your Company and Careers pages on Indeed.
Top 3 Perks of Posting Your Job on Indeed
If you still aren’t convinced about posting your job on Indeed, here are some more reasons you might want to consider it.
Perk 1: Indeed lets you message job seekers.
Maybe you aren’t getting enough applicants to your job posting or want more control over finding good candidates. Indeed allows you to source your own candidates that match your job description, and may be more affordable than contacting them using social media tools like LinkedIn InMail or LinkedIn Recruiter. To learn more, read how to search resumes on Indeed.
Perk 2: You will get applicants.
This may seem simple, but, for even the most complex roles, Indeed always delivers at least a few applicants. Since the process to post takes about 3-5 minutes total, if you already have a job description ready, it’s totally worth your time. Based on our own experience at Fit Small Business, compared to other job boards, the applicant quality on Indeed, in general is better.
Perk 3: You can see the resumes of applicants on your own terms.
Indeed gives you some nice flexibility when hiring. For instance, even if you’re not logged in, you can view applicant resumes via their email alerts while you are commuting home. Indeed attaches the full resume of an applicant to the email alert you receive. Or, you can log into Indeed and go through and organize candidates systematically. It’s like having your own applicant tracking system. The choice is yours.
Indeed.com can be a great tool for finding quality employees, especially if you put some effort into making sure your job posting is as accurate and compelling as it can be. With the tips above, you should be well on your way to getting a good set of quality applicants and making the most of your Indeed job posting, whether you post for free, or sponsor your job posting to get more candidates. Click here to get $50 in free sponsorship credit on Indeed.