Having email on your domain (e.g., yourname@business.com) is vital for brand credibility, but the cost of domains and email hosting add up. You can avoid racking up expenses with providers that include free domains with services like email hosting, web hosting, or a site builder. Keep reading to learn the best ways to get a…
How To
How to Choose a Payroll Service for Your Business
There are many factors to consider when learning how to choose a payroll service. You have to consider your business’ needs and find a type of provider that can match it—after which, you’ll have to pick out specific providers and find one with all the features you’re looking for. In this article, we help narrow…
How to Use LinkedIn for Real Estate Lead Generation in 8 Steps
LinkedIn is a professional networking and career development website that real estate agents can use to make connections, establish their online identity, and generate business. By learning how to use LinkedIn for real estate, creating a captivating profile and posting real estate-related content will provide steady brand recognition. Also, by using paid advertising and nurturing…
How to Buy a Coffee Shop in 5 Steps
Owning a coffee shop may be a dream come true: the smell of freshly roasting beans, the whirr of the espresso machine, delighted customers depending on you to get their day started right … The coffee shop industry is growing by nearly 5% a year, according to Statista. Depending on what you serve, your location,…
Top 7 Email Marketing Best Practices (+ Examples & Tools)
A well-made marketing email makes all the difference between a slightly interested lead and a highly engaged customer. I’ve witnessed firsthand how even the smallest change in the subject line or the addition of a name to the email body can increase engagement rates. To help businesses bring out the best in their email marketing…
How to Write a Brand Story That Stands Out (+ Free Template)
More and more businesses are finding out that it’s easier to connect with an audience if they see you as more than just someone who sells to them. Writing a brand story will allow you to share your business’ mission, values, and purpose—without making it seem like a sales pitch. An effective brand story is…
How to Create a LinkedIn Marketing Strategy for Your Business
When it comes to business-to-business (B2B) marketing, there is no better social platform than LinkedIn. LinkedIn is one of the most powerful tools you can have today as a B2B marketer. It builds your credibility, lets you network with fellow professionals, and can generate high-quality leads. But with so many tools, LinkedIn can be a…
How to Set Up & Run Payroll With Patriot Payroll
Patriot Payroll offers a relatively inexpensive and easy-to-use software for processing payroll for any number of employees. You can choose the Full Service payroll plan, which costs $37 plus $4 per employee monthly, or its Basic option, which is priced at $17 plus $4 per employee monthly and requires you to handle tax filings. The…