Using social media to promote your small business allows you to connect and engage with your audience organically. It lets people know your business is accessible and present, which can make all the difference in getting your brand found and chosen over a competitor. To get started, choose the best platforms for your audience, learn…
How To
How to Set Up Shopify Store for Dropshipping in 5 Steps
Dropshipping is a popular low-cost ecommerce model because you don’t have to buy products upfront or keep inventory on hand. In this article, we show how to set up your Shopify store for dropshipping success. Shopify connects to hundreds of dropshippers via apps that automate every step making it the quickest, easiest, and most economical…
How to Write a Product Description [+ Template & Examples]
Product descriptions are key to building customer trust and successfully selling your products. To be effective, product descriptions need to go beyond simply describing the product. They should also inform your customers, convey your brand, and get your store visited by searchers—bringing in sales and boosting other key performance indicators (KPIs). Continue reading for our…
How To Get an SBA Restaurant Loan in 6 Steps
SBA restaurant loans can offer competitive rates with lower monthly payments compared to other financing options. Restaurant loans from the Small Business Administration (SBA) can be used to start a new restaurant, acquire an existing business, or obtain funding to cover other business expenses. However, getting approved for one can be difficult as restaurants tend…
How to Train New Employees in 5 Steps
Knowing how to train employees can make a significant difference in their success with your company. By providing comprehensive and effective training, you are equipping your employees with the tools and skills they need to excel in their roles. A strong training program starts with selecting the appropriate training methods and establishing a schedule. Hire…
How to Set Up Click and Collect for Retail in 5 Steps
Accepting click-and-collect orders is an effective way to boost sales and increase customer satisfaction by making it easier for shoppers to buy. It enhances convenience, enables safer transactions, and requires less labor than traditional retail sales. Click and collect can also be offered as a speedier alternative to standard ecommerce orders, reducing delivery time and…
How to Dispute a Chargeback: Small Business Guide
Chargebacks cost merchants nearly $80 billion annually. Providing the right supporting documents is one of the best ways to win that revenue back.
Chargebacks can have a significant impact on the revenue, profitability, and reputation of small businesses. Knowing how to dispute and ultimately win a chargeback will help keep the impact on your business to a minimum. Prompt response to a chargeback notice, compelling evidence, and a well-drafted rebuttal letter are some of the things that will…
How to Do Payroll in Wisconsin: Guide for Employers
There are some nuances to remember when learning how to do payroll in Wisconsin. It has a progressive income tax system, which means the math for calculating payroll taxes won’t be as straightforward as it is with a flat-tax system. In addition, it has special laws governing family and sick leave that employers must comply…