Listicle

Cyber Monday Strategies, Trends & Tips for SMBs

This year, Cyber Monday is happening on December 2nd. A short holiday season (only 27 days between Thanksgiving and Christmas) and an uncertain economy will lead shoppers to wait for big sale events like Cyber Monday.

By Agatha Aviso November 11, 2024 | Insights and Trends, Listicle, Retail

Since it was introduced, Cyber Monday has been one of the biggest online shopping days of the year. With 67% of consumers planning to do the bulk of their holiday shopping online, adopting Cyber Monday strategies is crucial whether you have a brick-and-mortar store or sell exclusively online. In this guide, I list my recommended…

How to Track Employee Hours for Your Small Businesses

By Jennifer Soper November 7, 2024 | Human Resources, Listicle

Tracking employee hours is essential for small businesses to process payroll, handle HR, and stay compliant with labor laws.

Business Types: Which Is the Best Structure for Your Business?

By Madeline Clarke November 6, 2024 | Listicle, Starting a Business

The only decision more intimidating than choosing to start a business, in general, is deciding on a business structure. Different business types can offer different advantages and disadvantages to new entrepreneurs, but don’t fret! This article aims to demystify the various business structures so that you can choose the best one for your entrepreneurial pursuits….

27 Crazy Publicity Stunts That Actually Worked

By Audrey Rawnie Rico November 5, 2024 | Listicle, Marketing

Is there a publicity stunt that has particularly stuck out in recent memory? By nature, publicity stunts are meant to be a little (or a lot) disruptive, extraordinary, and surprising. They’re meant to make audiences stop and really take notice. While they can be notoriously high-risk (and high-budget), the potential reward is a lot of…

6 Best Accounting Books for Small Business Owners

By Eric Gerard Ruiz, CPA November 4, 2024 | Accounting, Listicle

While taking a crash course might be beneficial to small business owners who aren’t well-versed in accounting concepts, it often lacks the flexibility busy business owners need. To help, here are six small business accounting books that allow business owners to expand their knowledge at their own pace, providing valuable insights without the time constraints…

Squarespace Refresh 2024: 10 Key Features for Your Business

By Audrey Rawnie Rico October 30, 2024 | Listicle, Marketing

Squarespace announced its 2024 Squarespace Refresh in September, aka the rollout of brand-new features to its (already very capable) platform. Squarespace’s new features include a bunch of handy new tools, most notably the integration of AI into its website builder (Squarespace’s entry into the AI game) that can significantly help grow your brand online. That’s…

11 Profitable Winter Business Ideas to Try This Season

By Mary King October 29, 2024 | Listicle, Starting a Business

Flowers don’t grow when winter approaches, but this doesn’t mean your revenue growth should slow. There are plenty of different jobs, trades, and gigs available for small business owners and entrepreneurs alike to consider in the colder seasons. To help you win customers and earn profits this upcoming winter, consider this list of 10 winter…