As antiquated as radio advertising may sound, it remains a tried-and-true marketing channel for businesses looking to promote a message to a wide audience. In a 30- to 60-second radio commercial, businesses are able to say a lot more compared to an online, text-based ad, and though it comes at a higher upfront cost, it…
Newspaper Ad Costs, Benefits & How to Create One
Newspaper advertising is best for businesses that want to reach customers aged 35+ on a local, regional, and national scale. The average newspaper ad cost depends on the circulation of the paper, the size, day, and ink. A full-page ad can cost anywhere from $2,700 to over $163,000 depending on these factors, whereas small modular…
10 Best TV Commercials That You Won’t Forget
No one looks forward to TV commercial breaks that always have a way of leaving you hanging the moment a show was about to get good. And yet, when television ads are done well, they can not only provide a surprising form of entertainment that captures an audience’s attention, but serve as an effective form…
How to Get a Commercial on TV for Your Business
American adults spend an astonishing amount of time watching TV—35.5 hours per week, to be exact. And while you may wonder if television advertising is dead in the new world of streaming commercial-free programming, local TV advertising still works. However, there are a number of steps and costs involved in a campaign’s production, which can…
Everything You Need to Know About TV Advertising Costs
We’ve all heard of the jaw-dropping price tags of Super Bowl commercials, but how much do television advertisements really cost the average business? Well, the good news is that it’s not in the millions, but no matter how you slice it, advertising on TV isn’t cheap. In fact, the average TV ad costs $115,000 for…
The Quick Guide to WordPress User Roles & Permissions
WordPress user roles and permissions may seem like a minor detail, but they are incredibly important. Whether you’re looking to enable content creators to add their own content while safeguarding your site, monetize your site with gated content only certain users can access, or looking to create email campaigns for your web-driven contact lists, you…
What Are Taxonomies in WordPress?
WordPress taxonomies are built-in categorization tools for organizing WordPress posts. The two taxonomies that every WordPress site will come standard with are categories and tags. With categories, you can group your posts by topic or subject (e.g., website, SEO, and PPC for a marketing agency), and with tags, you can group posts by specific details…
10 Insightful Domain Name Ideas for Your Business Website
When you’re starting a blog or opening a small business, building your website is an exciting step. But before you can launch a site, you’ll need to determine a domain name (e.g., www.yourdomain.com). As straightforward this sounds, it can be surprisingly difficult to find an available option. To help, we created a list of tips…
How to Quickly Restore a WordPress Backup With UpdraftPlus
Site crashes are a fairly common occurrence. However, if your site was built with WordPress and backed up, it’s easy to get it up and running again. To restore your business website, log in to your WordPress admin dashboard and go to “Settings” from the left-hand vertical menu. From there, select “UpdraftPlus” from the options…
The 5 Best WordPress Backup Plugins for Small Businesses
It takes time to build a great WordPress website. However, it can disappear with one server crash or hack. WordPress backup plugins enable you to restore your site easily. Even better, most of them are affordable, if not free. To help you quickly decide which of the dozens of backup plugins is right for you,…
How to Choose the Perfect WordPress Theme for Your Business
With thousands of themes available, your options can initially feel almost limitless. And while this can make choosing a WordPress theme fun, it can also make choosing the perfect theme difficult. If having an overload of options wasn’t enough, there’s a lot involved in picking out which is best for your business. From layouts and…
The 15 Best One-page Website Examples to Help You Design a Great Site
Less is more when it comes to design—web design included. As compelling as it is to load your site with lots of content across multiple web pages, the reality is that the fewer pages your site has, the more enticing it may actually be to your audience. In other words, that one-page website might more…