Online business is booming—nearly 30% more people are shopping online this year compared to last. As more consumers look to the computer instead of the shops to buy what they want, more organizations are shifting their focus to selling online. Unfortunately, while there are tons of great tools to create a professional small business website,…
All Marketing Articles - Page 4
The Beginner’s Guide to Easily Using the WordPress Dashboard
So you’ve created a WordPress website and you’ve come to find that the WordPress dashboard seems to be anything but user-friendly at first glance. You’re not wrong. While it’s not quite as daunting as it looks, it does take some time to get used to. We’ll show you how to navigate the WordPress dashboard so…
How to Change Your WordPress Login URL in 4 Easy Steps
WordPress is the world’s most popular CMS—for both users and hackers alike. About 90% of all sites that get hacked are WordPress sites, and according to Security Magazine, there is an attack every 39 seconds on the web. Naturally, non-secure usernames and passwords increase the odds of success for these attackers. One way to help…
2 Surefire Ways to Quickly Find Your WordPress Login URL
You’ve created a WordPress account, and now you’re trying to access it again. So how do you find your WordPress login URL? WordPress beginners frequently wonder the same thing. By default, your WordPress login URL is your domain name plus the slug /wp-admin/ (e.g., yourdomain.com/wp-admin/). If you’re not having any luck with /wp-admin/, chances are…
How to Set Up a Professional Email Address in 4 Easy Steps
Using a professional email address has many advantages, from being more memorable to building trust and credibility, which can ultimately result in increased sales. Fortunately, setting one up requires very little time and is a low-cost investment that is definitely worth it. To reap the benefits of a business email address, navigate to your provider…
What Makes a Good Website: 21 Must-haves You May Be Missing
What makes a good website for promoting your brand in the digital world? You may think it’s a revolutionary new layout or a certain color CTA button that psychologists say triggers impulse purchases, but there are a number of website basics that businesses overlook. From something as simple as displaying your contact information or including…
25 Best Small Business Website Examples to Inspire Your Web Design
There was a time when having a business website was considered a luxury. However, those days are long gone. Now, even local businesses depend on getting found online in order to drive in-store traffic. Whether you’re starting a new business or looking to improve your existing website, it’s always easier to draw inspiration from other…
Should I Hire a Web Designer? DIY vs Hiring a Pro
You know you need a small business website, but you don’t know if you’re qualified for the job. The question of whether you should do it yourself or hire a web designer is common. To answer it, start by first trying your hand at making your own site. Between the massive amount of resources available…
Com vs Org: Which Domain Extension Is Best for Your Business
The general rule of thumb is that commercial businesses are best suited for a .com, whereas organizations, such as nonprofits and groups, are best suited for a .org extension. Choosing which domain extension should be the easy part of getting a new domain name. However, if you’re still on the fence between .com vs .org,…
How to Create a Business Website: The Quick Guide
Your small business website is one of your most important marketing tools. It’s a key brand awareness and customer acquisition tool that gives your business not only the opportunity to get found online, but to get leads and convert visitors into customers. With so many ways to build a small business website, you might be…
How to Duplicate a WordPress Page in 3 Super Simple Steps
Maintaining page layouts throughout your site keeps it consistent—a basic principle in good small business website design—and yet WordPress doesn’t come standard with the ability to duplicate pages. However, the good news is that there’s a plugin for that. There are actually a few plugins that give you a free and simple way to copy…
Top 25 WordPress Tips & Tricks
More and more people are turning to WordPress to build a professional website as it increasingly becomes a more user-friendly CMS thanks to the availability of quality themes, plugins, and tools. Granted, that doesn’t mean it’s an easy platform to build a small business website with, and anyone who has used WordPress knows it takes…