Distribution services help businesses get their press release in front of a wider audience. While there are a few options that are technically free, they are limited in their distribution, and often only publish your release on low-quality newswires. That said, there are a few effective ways to distribute your release for free or without…
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9 UX Web Design Principles to Improve Your Site & Delight Your Visitors
Designing a website with the user experience in mind (known as UX web design) is where form meets function, serving both site visitors and business’ goals simultaneously. It puts visitors, and how they interact with your site, at the core of the design process to create a positive and engaging experience. The principles of UX…
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How to Build a Website With Squarespace in 8 Steps
Squarespace is a drag-and-drop website builder and host. While all businesses can use Squarespace, it’s best for those that don’t have technical proficiency and need to build a site quickly and affordably. You can build your own Squarespace website by selecting a template, creating an account, choosing a domain name, customizing your template, and building…
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Hotel Marketing Strategies to Increase Your Bookings
The hotel industry is a $600 billion industry, and while the demand for short-term accommodation is high, the competition may also be fierce. Savvy hoteliers know that hotel marketing is multifaceted and requires multiple marketing channels in order to compete and attain bookings, and a great step to becoming one of them is learning how…
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How to Choose a Domain Name
Choosing a domain name for your business is one of the first decisions you have to make when starting a business. The right domain name can increase traffic, while a bad domain name can cause confusion and unnecessary headaches. We’ll provide tips from the pros designed to help your domain stand out, and walk you…
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11 Best Email Signature Generators for 2020
Having a great email signature gives you the ability to put your brand into each email you send and appear more professional. There are many convenient email signature generators available, and each one offers different features. We’ve compiled a list of the 11 best email signature generators you can start using today. Top 11 Email…
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Top 15 Press Release Distribution Tips 2020
Small businesses distribute press releases to the media with the hopes their releases will be published in front of audiences that will then help them meet business goals, like boosting sales or leads. To maximize your efforts, follow these simple tips, including targeting your distribution, tracking performance, and following up with added promotion and measures…
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15 Best Professional Email Tools for Business in 2020
There is no shortage of email tools to help businesses more easily and efficiently communicate, foster sales, and close deals. The good news is that the best email tools not only make your life easier and potentially your sales higher, but most are also available for free. If you’re looking for a specific type of…
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How to Add Google Analytics to Your Website in 3 Steps
Google Analytics is a staple in website data and insights. It’s a free tool that enables any website owner to track site visitors and collect useful data, which can then be used to optimize your site, ads, and improve your business’ performance online. To add Google Analytics to your site, you’ll need to create a…
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The 25 Best WordPress Themes for Business 2020
A great WordPress theme makes it easy to create a scalable, professional-looking website for your business without learning to code. However, deciding which theme works best for your business can be a challenge. To help, we put together this list of the 25 best WordPress themes for business available in 2020. 1. RYSE Best for:…
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The Ultimate Guide to Writing a Press Release
A press release is a roughly 500-word newsworthy business announcement that offers the media all needed information to publish a story about the announcement. To write a press release, choose your goals and a newsworthy angle, format your document with appropriate branding, craft a headline and subheader, and write an objective, fact-based news story. Include…
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How to Write a Crisis Communication Press Release in 5 Steps
A crisis communication press release is a written communication that defines a crisis the company and its stakeholders are facing and a concrete plan to mitigate its damage or serve those impacted. It helps to stop speculation around the crisis definition and company response by transparently communicating the facts and establishing a central source of…
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