All Marketing Articles - Page 4

Cheap WordPress hosting providers allow users to set up a website from scratch using WordPress CMS for less than $10 per month. We reviewed over a dozen of the top hosting sites and chose the six best—including the best overall—based on price, usability, reliability, storage, and extras, such as free domain names and email addresses….

The cost of building a website can vary widely, depending on what tools or services you use to build it. Creating a website yourself using a content management system (CMS) like WordPress or site-building platform like Weebly costs between $50 and $250 per year, whereas professional web design fees range from $500 to more than…

The first email sent to potential clients is meant to create a reply-worthy first impression. However, with the average cold email response rate down to less than 1%, sales professionals should carefully review their strategy for engaging new leads. We asked experts to share email tips with examples that helped them achieve their goals. Here…

A WordPress theme is a pre-designed website template you can edit using simple drag-and-drop or menu-based editing tools. The best free WordPress themes are easy to install and edit, are highly customizable, and produce websites that are both attractive and highly functional. Below, we’ve assembled the 21 best WordPress themes for business in 2019. To…

Groupon is a platform that facilitates the sale of coupons (known as vouchers) offered primarily by local businesses. Groupon doesn’t charge upfront fees to advertise these deals; instead, they collect 50% of each sale. To create a deal on Groupon, simply choose your deal category, determine the discount, and add offer details. Groupon customers will…

A brand consists of many expressions of the relationship between a company and its customers or clients. And yes, you can quantify its value (ask big name brands like Nike and Coca-Cola about that). We’ll do that and more with these intriguing branding statistics that will convince you to invest in your brand! 1. The…

Online image and graphic editors, like Canva, are becoming the go-to choice of small businesses. Canva offers millions of stock photos and thousands of free templates, so you can create stunning logos, business cards, social posts, and more. However, you may want a less expensive or easier solution, and if so, consider these Canva alternatives….

Do people still look or listen to ads? Do they remember what they see? Is it worthwhile to spend money on traditional advertising methods such as radio, television, or magazine ads? These and many other questions are answered in our look at advertising statistics that all small business owners should know. We’ve taken a broad…

The Better Business Bureau (BBB) is a private, nonprofit company that offers accreditation to businesses that meet a standard of trustworthiness and quality. Companies with a “B” rating or better are eligible for accreditation; by securing this seal of approval, businesses may be more likely to attract quality-seeking consumers and increase sales. BBB also accepts…