All Marketing Articles - Page 4

What Are Press Release Analytics?

By Alana Rudder on April 21, 2020 | Marketing, What is | Comments (0)

Press release analytics tell you how your press release performed in terms of the metrics you track. Example press release metrics include reads, inbound traffic, conversions, backlinks earned, placements, and social media mentions. Press release analytics help you justify your investment, know how to further nurture sales, and inform how to successfully craft future campaigns….

5 Best Ways to Create a Free Website (+ Step-by-Step Instructions)

By Kelly Main on April 17, 2020 | Business Website, How To, Marketing | Comments (0)

In 2020, it’s easier than ever to create a free website. There are dozens of powerful online tools that let you build a free website quickly, easily, and without knowing any code at all. If you already have a great idea for your site, you can be up and running in an afternoon. However, these…

GoDaddy Ecommerce: Everything You Need to Know + How to Build Your Online Store

By Kelly Main on April 17, 2020 | Business Website, How To, Marketing | Comments (0)

GoDaddy is one of the web’s most recognizable brands, and for good reason. They’re a leader in domain sales, website development, and provide a flexible platform to sell products and services for businesses of any shape or size. In this guide, we’ll walk through everything you need to know about starting an online store with…

How to Set Up & Use Gmail for Business in 5 Easy Steps

By Kelly Main on April 16, 2020 | Business Website, How To, Marketing | Comments (3)

Gmail for business is Google’s professional email hosting service. With Gmail business email through G Suite, businesses can create email addresses that use the business’ domain name and access its multitude of business tools for $6 per user, per month. The hosting service is best for businesses that want an all-in-one professional communication and productivity…

8 Types of Press Releases to Get Your Message Out

By Alana Rudder on April 16, 2020 | Listicle, Marketing, Public Relations | Comments (0)

A press release is a written company announcement with details needed for bloggers, influencers, and news outlets to publish the story and amplify the announcement’s message. Types of press releases include those for events, book releases, product releases, new businesses, new hires, rebranding, new partnerships, and awards. An effective press release includes eight key expertly…

How to Get a Story on the Local News (Newspapers, TV & Radio) 2020

By Alana Rudder on April 15, 2020 | How To, Marketing, Public Relations | Comments (43)

Local press coverage gives businesses exposure through newspapers, radio, or TV channels that have audiences generally limited to a specific metropolitan area. You can get local press coverage for your business by finding the right media outlets, pitching an attention-grabbing story, and following up with journalists. This helps build your brand and attract new customers….

How Much Does a Website Cost: DIY vs Professional in 2020

By Kelly Main on April 15, 2020 | Business Website, Marketing, What is | Comments (40)

The cost to build a website varies widely, depending on factors such as which platform it’s built on and what features are needed. A DIY website using a content management system (CMS) like WordPress or site builders like Squarespace cost around $12 to $15 per month, whereas the cost to have a site professionally built…

Squarespace Ecommerce: Everything You Need to Know + How to Launch Your Online Store

By Kelly Main on April 14, 2020 | Business Website, How To, Marketing | Comments (0)

Squarespace is a popular website platform that enables businesses of all shapes and sizes to create a compelling ecommerce experience for their customers, both new and returning, for as little as $18 per month. It makes building an ecommerce site easy with its award-winning online store themes and user-friendly site editor, along with its ability…

The Complete Guide to Building a Small Business Website

By Kelly Main on April 7, 2020 | Business Website, How To, Marketing | Comments (160)

Your website is one of your most important marketing tools. For many customers, it is the first interaction they have with your business. For others, it’s the place they visit to order your products or communicate with you about their experience. While there are a variety of ways to build a small business website, the…

Com vs Net: Which Domain Extension Is Best for Your Business Website

By Kelly Main on April 2, 2020 | Business Website, Marketing, Versus | Comments (3)

If finding an available domain name wasn’t difficult enough, once you find one, you’ll have to decide which domain name extension you want. Generally, when choosing between a .com and a .net, most will want to go with the .com as it represents a commercial entity and is the most recognizable domain extension. Those in…

Types of Web Hosting Explained (+ How to Choose the Right Plan)

By Kelly Main on March 26, 2020 | Marketing, What is | Comments (0)

Every website requires web hosting to be seen online, but with so many available types of web hosting plans, how do you know which is right for your business website? The answer will depend on a variety of factors, such as whether you accept online payments, your need for fast load times, and your budget….