Custom email addresses use your business’ domain name, such as jsmith@YourBusiness.com. This offers a professional appearance with consistent branding that builds trust with customers. To create your own custom email address, start by getting a domain name, then register your email address and connect your host to an email platform.
1. Get a Domain Name
In order to create a custom email address, you need to have your own domain name. The most direct way to get a domain is through a domain name registrar, such as GoDaddy, but you can also get a domain name through an email hosting plan with G Suite and Microsoft 365, as well as via a web hosting plan (for those building a WordPress site) or an all-in-one site builder plan, such as Squarespace or Weebly.
Ways to get a domain name:
- Domain name registrars: If you just need a domain name, use a domain name registrar such as a GoDaddy, Google Domains, or Hover. The average price for a domain is around $12 to $20 per year.
- Email providers: If you need a domain, but don’t need web hosting or a site builder plan, it can be worth getting your domain directly from an email provider such as G Suite or Microsoft. It costs about the same as getting one from a registrar, but it does make it easier to connect your domain to your email.
- Web hosts: Those with a WordPress website, or those planning to build one, will need web hosting. The good news is that many of the top web hosting providers include a free domain name with annual plans, such as Bluehost and DreamHost, for as little as $3 per month.
- All-in-one site builders: If you plan to build a website using an all-in-one site builder, such as Squarespace, Wix, or Weebly, you will find that many plans come with a free domain name.
Choosing a domain name for your business website, which is part of your URL, is a very important part of creating your custom email because it’s what will show after the @ symbol in your email address. Once you find a suitable available domain, register it with the domain host of your choice (e.g., GoDaddy, G Suite, or Bluehost).
2. Connect Your Domain Name to Your Email Provider
The next step is to connect your domain name to an email provider. Where you choose to register your domain name will dictate how you will do this. For example, if you registered a domain name through G Suite or Microsoft, you’ll simply follow the remaining prompts. On the other hand, if you got one through a site builder, you can connect through the site builder’s settings.
Connecting a Domain Through Email Providers
Follow the step-by-step instructions on how to connect your domain through your email provider by navigating to the email provider you used for all remaining steps.
Connecting a Domain Through Site Builders
For steps on how to connect your domain to email, navigate to the site builder you chose to acquire your domain name through.
Connecting a Domain Through a Web Hosting Plan
The process of connecting a domain name you acquired through a web hosting plan will vary slightly by web hosting provider. However, the steps are generally similar, so we’ll show you how to connect a domain from Bluehost to email as it’s a top web hosting provider with low-cost, feature-rich plans that include a free domain.
To sign up with a domain host, navigate to Bluehost.com and select the green “Get Started” button. Follow the prompts, such as choosing your plan, entering your domain name of choice, and completing contact and payment information.
Once you’ve purchased your plan, you will be directed to the Bluehost dashboard. If you scroll down, you’ll see the email section. Click on the “Email Manager.”
Select “Create an email account” and enter the text you want to come before your domain name in your email address. When choosing how employee names will display in their custom email address, be sure to choose a standard format so that all employee email addresses are standardized and easy to find, such as their first initial and last name. For more guidance, read our tips for creating your email address.
When you’ve set up the name and password, click “Create.”
3. Connect Your Email to a Third-party Email Host Such as Gmail
Setting up your email address on an email client requires entering your Bluehost username, password, and server information in your client’s settings menu. The exact process for doing this differs with each email platform, but we have included step-by-step instructions for three of the most popular: Gmail, Outlook, and Apple Mail.
Connect Your Email to Gmail
To get started, you’ll need to first log in to your Gmail account. If you don’t already have one, you can quickly create one for free here. From your Gmail account, click on the gear in the top right corner and select “Settings.”
Navigate to the “Accounts and Import” tab at the top. Then click “Add a mail account.”
This will open a new window where you can enter the Bluehost email address you just created. Enter your full business email address and Bluehost password in the window. You do not need to add POP server information. Once completed, click “Add Account.”
Important: Be sure to enter your full business email address in the Username field, including your domain (firstname.lastname@example.org).
You have now connected your Bluehost email address to Gmail; this means all email sent to your Bluehost address will land in your Gmail folder. However, you need to update Gmail so you can send from this address too.
On the following screen, Bluehost will ask if you want to set this up. Select “Yes” and click “Next.”
The next screen prompts you to verify your email address. Verification is required to ensure that you are the owner of your domain and the email addresses connected to it. To complete verification, enter your full email address and your Gmail password again. Gmail will send a verification code to your Bluehost email address.
Head back into your Bluehost account. Select “Email Manager” and click “View Inbox.” You should see an email from Google with your verification code. Copy this code and enter it into the appropriate field in Gmail. Click “Verify.” This should complete the outgoing mail setup.
Once you’ve combined your accounts, you’ll be able to navigate between your professional and personal email addresses within Gmail. Just choose which “From” address you want to use while composing your email.
Keep in mind, however, that it sometimes takes a few minutes for Gmail to process the new email address. Wait five minutes, then send a message to your new email address. You should see it appear in your Gmail account and have the ability to respond using your new address.
Connect Your Email to Outlook
First, log in to your Outlook email account. Select the “File” menu, and then “Info” from the left-hand menu that appears. Click the “Add Account” button.
From the options that appear after clicking “Add Account,” choose “Manual setup or additional server types.” Click “Next” to continue to the following step, then select the “POP or IMAP” option.
Click “Next” and complete the form, including user information, server information, and logon information. For guidance on what information you need to add, read Bluehost’s tutorial on setting up email addresses in Outlook.
Before you click “Next,” click the “More Settings” button in the bottom right-hand corner of the screen. Choose the “Outgoing Server” tab from the top of the pop-up window. Select the “My outgoing server (SMTP) requires authentication” and check the “Use same settings as my incoming mail server” radio button as well.
From the same window, select the “Advanced” tab from the top (next to the “Outgoing Server” tab). On this window, you will need to know which type of server you’re using, such as POP3, IMAP, or SMTP with or without SSL. This information can be confirmed on Bluehost, but if you know it already, you can find your server port numbers below:
- If you are using POP3 with SSL security, please enter 995 for your port. Otherwise, leave the port at 110.
- If you are using POP3, choose when messages are removed from the server.
- If you are using IMAP with SSL security, please enter 993 for your port. Otherwise, leave the port at 143.
- If you are using SMTP with SSL security, please enter 465 for your port. Otherwise, change the port to 26.
When your server information is entered, click “OK” at the bottom of the window. On the next window, click “Next” and finally, click the “Finish” button to complete the process.
Connect Your Email to Apple Mail
Open your Apple Mail application from your desktop. Click “Mail” from the upper right-hand corner, then “Preferences” from the drop-down menu. From Preferences, click the “Accounts” tab and click the “+” sign at the bottom left-hand corner of the screen. When the options window appears, select the last option, “Other Mail Account…”
Fill in the appropriate fields for your name, email, and Bluehost password. Remember to use your new custom email address for this. When you’re done, click “Create” on the bottom right.
On the next screen, you will be prompted to input your incoming mail server settings. Reference Bluehost for complete server information, then select your account type and add your mail server, username (your complete custom email address), and Bluehost password. Click “Next.”
If you are using an SSL certificate, a “Verify Certificate” pop-up will appear. In the bottom left of the window, click the “Show Certificate” button. Check the box that says “Always trust bluehost.com…” and then click the “Connect” button in the bottom right.
Now you will be prompted to complete steps for the outgoing server settings. Follow the same steps as when you completed the incoming mail server settings, such as inputting your domain name as your server, your custom email address, and your password. Finally, click “Create.”
Frequently Asked Questions (FAQs)
Where can I get more help setting up my custom email address?
The best source for support is the provider you got your domain name from. For example, if you registered your domain through Bluehost, contact its customer service team for additional troubleshooting help via phone or live chat. If you’d rather have someone set up your custom email on your behalf, you can find technical support freelancers on Fiverr for as little as $5.
How do you get a professional email signature?
If you’re using Gmail, set up your email signature by clicking the gear icon in the upper right-hand corner. Then select “Settings” and scroll down to find the “Signature” box, where you can input your signature. Alternatively, you can design a professional email signature using a signature generator, such as WiseStamp, which lets you create a customized professional email signature with no coding knowledge. Learn more about the best email signature generators.
Should I use email tracking software?
Email tracking is a great tool to gain insight into who has opened and read your emails. This information can then be strategically used to gauge sales prospects, allowing sales teams to focus their time on warmer, more interested leads. Read more in our article on the six best email tracking tools.
What are the best email marketing platforms?
The overall best email marketing platforms that are affordable, feature-rich, and highly rated include Mailchimp, Constant Contact, Drip, ConvertKit, ActiveCampaign, and HubSpot. Which is the best platform for you will depend on your unique needs, such as the number of contacts you have, email frequency, design skills, and budget. Find which of the best email marketing platforms is right for you.
It’s important for businesses using email to communicate to have a custom business email address that uses your own domain. It makes your business appear more legitimate, which helps to build trust, and also reinforces the credibility of your business while retaining control over email. To get a custom email address, get a domain name, set up your email addresses, and connect your address to the email client of your choice.