All Marketing Articles - Page 5

Digital marketing has advanced by leaps and bounds, and now includes content marketing, social media marketing, search engine marketing, search engine optimization, mobile marketing, television and radio advertising, and much more. Digital marketing adds more opportunities to build brand awareness and increase sales. Here are some digital marketing statistics to inform your digital marketing campaigns….

Secure sockets layer (SSL) certificates create a secure connection between a website server and browser, protecting the transfer of sensitive information, such as credit card numbers. Get one by signing up with a web host that includes a free SSL certificate, then activate and install it through the host’s control panel. Many SSL certificate providers…

WordPress hosting providers are companies with servers that store WordPress website files. This allows providers to offer WordPress-specific support and features, such as one-click setup. We compared 25 of the best WordPress hosting providers to find the top six — including the best overall — based on reliability, features, pricing, and customer service. Top 6…

A/B testing is an optimization technique that creates a copy of an existing webpage, allowing you to change a specific feature (like a button or sign-up form) on the copied version and test which page performs better. The better-performing version is kept, which should result in higher clicks, conversions, or traffic. Many businesses find A/B…

Cloud hosting providers offer businesses reliable website file storage on a network of internet-connected servers that users can access anywhere. We evaluated 20 cloud hosting providers and narrowed them down to the best six for small businesses—including the best overall—based on price, memory, additional features, customer support, and more. Top 6 Small Business Cloud Hosting…

Interior designers have a passion for developing spaces that are both beautiful and functional, but these creative professionals need a solid marketing plan to get noticed by potential clients. To help, we asked experts for effective marketing tips every interior design firm needs to build their brand. Here are 25 interior design marketing ideas from…

An email list is comprised of customer or prospect contact information and is a great way to send promotions or business information. Building a roster of customer email addresses can be done by pushing visitors to your site with ads, then offering a “freebie” (valuable information or a gift) in exchange for their contact information….

A business email address uses your company’s domain (yourbusiness.com) and your personal name (frank@yourbusiness.com), giving your brand a professional image. Set up a free business email address in just five minutes or less by choosing a domain and hosting provider, registering a new email address, and connecting it with your email client. Most business email…