Web hosting is a service that allows your website to be accessed on the internet. It’s usually provided either by companies that specialize in providing space on their servers for customer websites or by site builder platforms that include it in their monthly cost. Understanding hosting and finding the right host is something every company…
All Marketing Articles - Page 5
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How to Set Up a Blog in 6 Steps
So you’ve found your niche, you know what you’re going to blog about, who will want to read it, and how you will find these readers and now it’s time to actually build your blog. The good news is that it is easier than ever for anyone to build a professional blog—no coding or web…
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3 Rules to Choosing a Professional Email Address (+ Examples)
A professional email address, using a custom domain and clear naming structure (such as james@williamslaw.com), is critical for all businesses that want to build trust with customers. This trust ultimately results in a better brand reputation and, over time, increased sales. To help, there are three main rules for choosing your own professional email address….
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Best Marketing Automation Tools for Real Estate Agents
Marketing automation tools allow you to consistently complete marketing tasks without being glued to your computer or phone constantly. They save you time and energy by simplifying and automating your tasks so you can focus on real estate. To help, we’ve identified 10 of the best real estate marketing automation tools. 10 Best Real Estate…
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How to Design a Restaurant Website in 8 Steps [+ Free Templates]
A restaurant website with delivery options and take out that complies with CDC guidelines is crucial to your business during the COVID-19 pandemic. You can design a website fast and get it online quickly with these simple steps. Restaurant websites typically showcase reservation information and location, menus, and staff bios. Website builders like WordPress offer…
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How to Make a WordPress Website in 10 Easy Steps: The Complete Beginner’s Guide
WordPress is the world’s leading content management system (CMS) platform with more than 75 million websites. Businesses choose WordPress because of its vast customization options making it suitable for nearly any company. It works for small businesses just starting as well as large, internationally recognized companies. Building a site with WordPress no longer requires technical…
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What Is a Domain Name & How Much Does it Cost?
A domain name is the website address people type into their browser to visit your site, such as www.yourbusiness.com. Every website is required to have a domain name as it’s how people find and view sites from the web. Domains cost around $12 to $15 per year and can be purchased directly from a domain…
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10 Most Memorable Branding Fails of All Time
The Ad That Broke the Internet On Nov. 21, 2019, popular fitness startup Peloton released a 30-second holiday-themed ad for its high-end stationary bike that rubbed people the wrong way. The ad, entitled “The Gift That Gives Back,” depicts a woman receiving a Peloton bike for Christmas from her husband and then chronicling her use…
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11 Best Social Media Management Tools for Small Businesses in 2020
Social media management tools make it easier for you to schedule posts, manage incoming messages, and analyze your performance across a number of social profiles in one place. We analyzed dozens of tools to find the best ones to save you time and take a more strategic approach to social. We found the 11 best…
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6 Best Facebook Ad Management Services for 2020
Facebook ad management services professionally build, manage, and optimize campaigns on behalf of businesses in order to more effectively generate awareness, drive sales, and increase return on ad spend. With so many, it can be difficult to find the right one for you, so we compared the top services to find the overall six best….
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How Much Does Google Advertising Cost?
Google Ads is a cost-effective pay-per-click advertising platform where businesses pay based on interactions, such as a click. The average cost per click, or CPC, is $2.69. However, CPCs range greatly from under $1 to $20+. The average small business using Google Ads has an ad spend of around $1,500 to $3,000+ per month. Google…
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13 Best Email-Design Tips & Eye-Catching Examples 2020
Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, entice recipients to click on…
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