A press release is a written company announcement with details needed for bloggers, influencers, and news outlets to publish the story and amplify the announcement’s message. Types of press releases include those for events, book releases, product releases, new businesses, new hires, rebranding, new partnerships, and awards. Here, we’ll cover eight of the most effective…
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PRWeb Versus PR Newswire: Price, Features & What’s Best in 2020
PR Newswire and PRWeb are press release distribution services for small to mid-sized companies. PRWeb excels at distributing highly engaging digital press releases for budget-conscious small companies with little press release experience. In contrast, PR Newswire excels by offering highly targeted, high-reach press releases distribution across digital and traditional outlets for companies with moderate budgets….
Bluehost vs DreamHost: Pricing & Features Comparison 2020
Bluehost and DreamHost are leading web hosting providers that give businesses the tools to build and maintain a professional website. Bluehost is best known for its low-cost, all-inclusive plans that come with everything you need to build a new website from scratch, whereas DreamHost stands out for its fast and reliable hosting with contract-free plans….
Bluehost vs GoDaddy: Price, Features & What’s Best in 2020
Bluehost and GoDaddy are leading web hosting providers with competitively priced plans. While they are similarly priced, Bluehost is cheaper—especially on long-term contracts—and offers more features and inclusions, such as a free domain, a free SSL certificate, and free business email. GoDaddy offers more storage, shorter contracts, faster hosting, and is unique in that it…
20 Best Web Design Tools for Beginners
Web design doesn’t have to be complicated thanks to the array of tools available that can help those new to web design do anything from logically map out your site to reflect your user journey to build a site that is designed to get found in search and create landing pages that convert visitors. With…
PR Newswire vs Business Wire: Price, Features & What’s Best in 2020
Business Wire’s strengths lie in its robust targeting, outlet-type choices, and multimedia options, as well as its ability to distribute to 100,000 premium outlets across broadcast, digital, and print. Its weakness lies in its price. It is better suited for large businesses with large PR and marketing budgets. PR Newswire, on the other hand, is…
10 Ways to Use Multimedia to Make Your Press Release More Interactive
An interactive multimedia press release includes elements like videos, audio files, hashtags, hover-box tours, infographics, and free demos or trials. It takes readers on a journey of their choosing, allowing them to find the most interesting angle for them or their audiences and then continue on that journey to learn more. It benefits businesses by…
Social Media Press Release Ultimate Guide: What It Is & How to Use It
A social media press release is a post that introduces a full press release that is used on social media channels like Facebook and Instagram. Its key elements include images, videos, links, hashtags, and social media handles. An effective social media press release offers businesses affordable and targeted press release distribution, free multimedia inclusions, more…
What Is Domain Privacy & Why It’s Worth Having
Domain privacy (which is also known as domain privacy protection or WHOIS privacy) is a service that domain registrars offer that replaces your contact information with their information in the public WHOIS directory. This protects all businesses by ensuring contact information is less accessible to spammers, hackers, and solicitors. The good news is that domain…
15 Easy Tips to Quickly Improve Website User Experience
Websites hold the power to work as a marketing machine for business, but only if they’re well-designed. The web design practice of building and optimizing sites for user experience, or UX web design, may sound like an advanced technique, but there’s a surprisingly large number of things you can do to improve the user experience…
19 Easy Ways to Market a Website & Boost Traffic & Sales
These days it’s not enough to simply build a website, you also have to market it. Why? Well, as many quickly find out, the work doesn’t end when your site is launched—it’s only just begun. Now that your site is live, you need to begin marketing it so that your site will get found online…
Top 17 Hair Salon Marketing Ideas (& How to Implement Them)
As many states are now allowing stores and services to reopen, there’s never been a more important time to have a marketing plan for your salon. Fortunately, no matter your budget, there are plenty of ways to market to previous clients while attracting new ones, including using social media, print, email, video, online directory, and…