Learn how to create a free job posting on Indeed, sponsor your job, and attract top talent with our step-by-step guide.
This article is part of a larger series on Hiring.
To maximize your Indeed job posting, write clear job descriptions, highlight your company and benefits, and focus on using search-engine-friendly keywords. A detailed and specific job posting will lead to a larger pool of qualified candidates on Indeed, which boasts 100 million resumes and more than 200 million visitors every month. You can post your jobs for free and opt to sponsor your critical ads to get more views.
Step 1: Draft a Clear & Detailed Job Post
Before posting your job openings to Indeed, determine the type of candidates you want to attract. Make sure your job post reflects your company’s vision and details the type of candidate you are looking to hire.
- Choose a job title that gets the attention of job seekers: Some job titles get more action than others. You’ll need a descriptive but compelling title that clearly outlines the position.
- Write an interesting and clear job description: Indeed’s Job Description field offers a space to explain the responsibilities and work experience, skills, and education required for the position. Be sure your description is keyword-rich to maximize the potential of it reaching top candidates. Having a good job description ensures that you’ll not only attract the right candidates but help non-qualified applicants opt out.
- Highlight your company attributes: A strong company culture can attract job seekers. Be sure to update the company career page on your website and highlight your company within the job posting.
Step 2: Post Your Open Jobs
Indeed allows employers to post open job listings for free; no credit card is required. It’s a great option if you are making your first hires or cannot afford paid advertising. To post a job on Indeed for free, complete these four steps:
Select Employers/Post Job
Go to Indeed.com and select Employers/Post Job in the upper right-hand corner. Once you click, you will have the option to Create a Post (for a brand-new job) or View Eligible Jobs (add an existing job from your career page).
Create a Free Employer Account
If you do not already have an account on Indeed, follow the instructions to create your free employer account. You will be asked to provide your company email address—it is wise to use a dedicated company email address (such as firstname.lastname@example.org or email@example.com) specifically for receiving resumes and notifications about your job post. Additionally, you will provide your company name, contact information, and a unique password.
Create a Job Post
When you begin the process of creating your job post, you will have the option to start with a new post or use a previous job as a template. Select Post a Job from your Indeed for Employers dashboard.
Click continue and then follow the prompts to fill out the rest of your job posting information through the following categories:
Review & Publish Job Post
Finally, you will have the opportunity to review the job post for accuracy before completing the process. The pencil icon next to each job category will allow you to edit your answers to preselected questions or any self-written information such as the job title and description. Once you are satisfied with your post, press Confirm to publish your post.
Make sure you close any open job posts before you post another job with the same title, or Indeed may flag you for posting duplicate positions—and may lock your free account. Go to the job on your dashboard and choose pause or close.
Step 3: Sponsor Your Job Posting
Although posting your job on Indeed is free, you can pay to sponsor your listing so it will remain displayed in relevant search results (and not move down as new jobs are added) for longer. There are no contracts, so you can stop sponsoring or change your budget at any time. The higher your budget, the better the chance that your ad will be visible and competitive.
Sponsored jobs are priced using a daily budget, and charges are only incurred when interested job seekers click on your sponsored job. You set a daily budget (ranging from $5–$499 a day), which is the average amount you’d like to spend per day to promote your job.
To sponsor your job, simply click Sponsor Job on the right-hand side of the job listing in your Jobs tab on your Employer Dashboard. From there you will determine your ad duration (amount of time you want your job to be sponsored) and your daily budget. Based on your input, Indeed will calculate the estimated number of applicants you should receive for your job posting and the total amount your budget will cost. You can change your budget at this time or Save and Continue.
When you sponsor a job posting, you can access those candidates whose resumes match your job description instantly and invite candidates to apply. While there’s no limit to the number of free job postings you can list on Indeed’s job board, sponsoring your most critical jobs can help you find better applicants faster. If you do a sponsored posting on Indeed, you can terminate advertising at any time (i.e., as soon as you feel you have enough qualified candidates or by closing the job opening) and still have access to any candidates who applied.
Step 4: Claim Your Company & Careers Page
Indeed, like Glassdoor, posts company reviews from job applicants and employees. These are found on your Company and Careers Page. Chances are, this page already exists and you simply need to claim it. Go to Indeed.com and type in your company name, and if unclaimed, a button on the right side will show Claim this company page.
Your Indeed company page lets job seekers learn more about your company and determine if it’s a good fit. It includes detailed information about your company (filled in by you), reviews, average reported salaries, and job openings. You can maximize your job postings by placing a link to them on your social media networks or embedding it on your company website. It updates in real time, so if you pause or close a job in Indeed, it’s also removed from your Company and Careers page.
Additionally, this page shows potential candidates a ratings overview based on reviews. Categories include Work & Life Balance, Compensation & Benefits, Job Security & Advancement, Management, and Culture. Ratings are scored based on a total perfect score of 5.0.
Benefits of Posting to Indeed
Posting jobs using recruiting software like Indeed benefits your company by allowing you to reach a larger pool of qualified talent.
- Get applicants. This may seem simple, but for even the most complex roles, Indeed always delivers at least a few job seekers. Since the process to post a job on Indeed takes only about two to three minutes (if you already have a job description ready), it’s worth your time.
- Lets you search resumes. Maybe you aren’t getting enough applicants to your job posting or want more control over finding good candidates. Indeed allows you to source candidates that match your job description. This may be more affordable than contacting them using social media tools like LinkedIn InMail or LinkedIn Recruiter. To learn more, read our guide on how to search resumes on Indeed.
- View resumes on your terms. Indeed gives you nice flexibility when hiring. For instance, even if you’re not logged in, you can view applicant resumes via email alerts. Indeed attaches the full resume of an applicant to the email alert you receive. Or, you can log in to Indeed and go through and organize candidates systematically. It’s like having your own applicant tracking system (ATS).
- Send applicants to your careers page to apply. Within your job posting on Indeed, you can send applicants to the careers page on your company website to apply for your open job positions. This allows you to keep the hiring process in-house.
Indeed can be a great tool for finding quality employees, especially if you put some effort into making sure your job posting is accurate and compelling. Be sure to keep your job posts up to date and as detailed as possible, and consider sponsoring some of your job postings to attract more candidates. Job seekers will be more likely to apply if you have a strong company culture, which should be reflected on your company page.