Using expert press release writers saves time and increases your chances of getting media coverage. The best press release writing services also make it easy to create and publish your news to get the most exposure, and many save you time with options for mass distribution and guaranteed placements. We researched dozens of services to help you find the right option.
Based on our criteria, here are the best press release writing services for small businesses:
- Best overall for media-expert writing and editing: eReleases
- Cheapest press release writers: Fiverr
- Best artificial intelligence (AI)-driven service: Marketers Media
- Great for higher word count announcements: Send2Press
- Best for publication-targeted placement: PR Services
- All-in-one writing and distribution on a budget: IssueWire
- Unlimited releases and direct-to-journalist email pitching: Prowly
- Excellent subscription-based service for frequent submissions: Verblio
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Best Press Release Writing Services at a Glance
Service | Plans From | # of Press Releases | Base Word Count | Distribution Services |
|---|---|---|---|---|
 | $300 | 1 | 400 | Yes |
 | $5* | 1 | Varies | Varies |
 | Free | Unlimited | Unlimited | Yes |
 | $199 | 1 | 800 | Yes |
 | Custom | 1 | Varies | Yes |
 | $25 | 1 | 400 | Yes |
 | $339/month | Unlimited | Unlimited | Email Only |
 | $49.50/month plus cost-per-word | 1 | 6 cents/word | No |
*Depending on freelance professional selected and plan | ||||
On the fence as to whether or not you should hire a press release writer or write your own? To get an idea of what is involved and to decide if you’re up for the challenge, learn how to write a press release.
eReleases: Best Press Release Writing Services Overall
Pros
- Highly experienced public relations (PR) experts write your story
- Includes two images
- Two-tier editorial process for quality assurance
- Unlimited hyperlinks
- Massive distribution and placements
Cons
- Can’t purchase writing as a standalone
- Small word count in base plan
- Video embed is an extra $200
eReleases is an all-in-one professional writing and distribution service for press releases. Writing is offered as an add-on to distribution plans for $300, and eReleases’ writers are seasoned PR professionals. Plus, there’s a two-tier editorial process to ensure your story is properly formatted and expertly written with the goal of landing additional media coverage.
eReleases also has the largest U.S. media database, so in addition to guaranteed placements in newswires and outlets, it’s emailed directly to journalists looking for stories like yours. If you want maximum reach and a press release tailored to media requirements, this is the best overall press release writing service to go with.
Services Overview
- Press release writing as an add-on to distribution
- Press release distribution to newswires, media outlets, and direct-to-journalist and social influencer emails
- Complete national distribution through Cision PR Newswire
- Editorial review by professional editors (included with all plans)
- Add-ons available for YouTube embedding, additional images, higher word count, extra targeting, and local saturation
eReleases Pricing & Feature Tiers
eReleases writing services are a $300 add-on to any distribution package. Learn more about the best combination of writing and distribution in the tabs below.
eReleases is a high-quality, professional solution for small to midsize businesses that are serious about landing press but don’t yet have an in-house public relations team. Unlike more affordable options, eReleases press releases aren’t written by generalists or business writers, but public relations experts, giving your announcement a leg up.
Did you know? Press release statistics show that 59% of journalists find media releases the most useful PR asset of all. Using a service like eReleases gets your story directly into the hands of the media, increasing your chances of landing press and positive PR.
Fiverr: Cheapest Press Release Writing Service
Pros
- Cheap options starting from $5
- Lots of press release writers to choose from
- Direct communication with writers
- Transparency—provider ratings displayed
- Only pay for the exact service and features you need
- Some press release writers also offer distribution for a one-stop solution
Cons
- No money-back guarantee
- Pricing varies by provider, so it can be challenging to find the one that is perfect for your business
- With so many options, finding the best freelance writer to work with can take time
Fiverr is a freelance marketplace where you can find a wide range of ultra-affordable professional services, including press release writers for hire. In fact, it’s the cheapest press release writing service on our list, with prices starting at $5. However, you should expect to spend from $20 to $100 depending on factors like the quality you want, desired turnaround time, and the length of release you need.
Fiverr is also unique in that you can hand-select a writer and compare real user reviews to determine which offers the best service. Since most writing services don’t offer direct contact with writers, Fiverr is ideal for a business that wants to be more involved in the writing process.
In addition, many freelance press release writers have plans that include distribution. This makes Fiverr a good choice for those looking for a cheap, all-in-one writing and distribution option, with pricing similar to IssueWire.
Services Overview
- Press release writing as a standalone or in combination with distribution and social media marketing
- Editing
- Distribution
- Media outreach
In Fiverr, you aren’t assured of having your copy written by a PR pro as you are with eReleases. But if budget is your top concern, you can hire a press release writer on Fiverr at a low cost and send out your release using one of the best free press release distribution services.
Fiverr Pricing & Feature Tiers [Examples]
Since Fiverr is a service marketplace, each freelancer on the site has different prices and services included. For a better idea of what to expect, here are three sellers of various prices we recommend and the services they offer.
Fiverr is a great platform to find some of the best press release writers at super competitive prices. However, since Fiverr is a freelancer marketplace, service pricing, packages, and quality vary widely from seller to seller. It’s the best choice for businesses on a tight budget who want the ability to hand-pick and work directly with a writer.
Marketers Media: Best Artificial Intelligence (AI) Press Release Writer
Pros
- Create 3 free press releases daily
- AI generator unlimited $99/month
- Unlimited press releases, revisions, and word count
- 30+ press release types and over 100 languages supported
- Immediate turnaround
Cons
- AI-generated content can be possibly flagged for plagiarism
- Not expertly written by actual PR professionals, like Send2Press or IssueWire
- Google prefers human-written content
- Less personalized results
Marketers Media was the first press release distribution company to release an AI-driven press release writing service. Instead of having a team of writers to craft compelling press releases for businesses, you can use AI to instantly create a press release online, though you will have to enter some information about your story and business.
Marketers Media prides itself on laser-focused AI that is specifically developed for writing press releases. It uses data from millions of existing press releases to methodically create content that is optimized, engaging, and ranks the best on organic search. Once created, you can directly integrate it into Marketers Media Newswire to reach more than 580 media and news outlets.
Services Overview
- AI press release generator
- Professional writing services
- Local press release with Google map embedding
- Blockchain press release (new)
- Video news release
- Press release distribution
The biggest advantages of using Marketers Media’s AI Press Release Generator are unlimited press releases, unlimited revisions, and unlimited word count with immediate results. Unfortunately, you do not get the same assurance as having PR professionals or experts to write your press releases, although that service is also available through Marketers Media.
Search engine algorithms are known to devalue AI-generated content, and an AI generator may not create compelling headlines or a unique angle for your story. So if you use AI to write your announcement, be sure to personalize and fine-tune your story for engagement, press release best practices, and unique content so that it won’t get flagged for plagiarism.
Marketers Media Pricing & Feature Tiers
You can use the AI Press Release Generator tool free three times daily, or get unfettered access for $99 a month. You can integrate it with a distribution plan that starts at $180 per release. However, you can create three free press releases per day.
For technical businesses or brands that need a steady supply of press releases and rewritten drafts, subscribing to an AI press release generator may be the best option. Not only will you get unlimited revisions to get the results you want, but you can also write press releases for various business cases and lengths. See what you can do with Marketers Media AI generator for free.
Send2Press: Best Service for Long Press Releases
Pros
- Writing services from $199 with multiple revisions
- Higher word count limit than most services—up to 800 words
- Writing revision services for press releases you write from $89
- Separate packages for writing and distribution
- Press release writers are media professionals
- Quick turnaround time
Cons
- Send2Press website is difficult to navigate and outdated
- No multi-tier editorial process to ensure quality, unlike eReleases
Send2Press is a one-stop shop for writing, proofing, revisions, and distribution of press releases with more than four decades in the business. Media announcements are written by PR professionals based in the U.S. and can be purchased separately or as an add-on with a distribution package. Releases can be up to 800 words in length, which is far higher than most services offer without your cost going up.
Send2Press also provides professional revision services for copy you write yourself. You can get one draft revision for $89 or two revisions of your draft for $169. Having a PR expert review your copy improves your chances of landing media coverage, since they know what journalists are looking for. Revisions like these help to ensure proper press release formatting and that engaging and essential details stand out in your headlines and copy.
Services Overview
- Press release writing
- Revisions and editing
- Distribution including AP newswire and direct-to-editors send
- State, regional, national, online, and industry-specific distribution options
- Higher tier plan includes distribution via Cision (PR Newswire)
Send2Press Pricing & Feature Tiers
Send2Press offers full PR writing services for $199 per press release. Revisions and rewriting services start at $89 as add-ons for distribution plans.
Send2Press is a great option for small businesses wanting press release writing services as a standalone or along with distribution in a single solution. The company’s staff includes expert writers and authors, PR pros, and journalists who know how to get the attention of the press. Plus, those writing their own copy can get expert help refining and formatting article content before distributing news announcements.
Wondering what to include when you order your press release? Check out our list of the best press release examples for inspiration.
PR Services: Best for Publication-specific Placements
Pros
- Services for multiple types of small business PR, from press releases and web content to social, TV, billboards, Wikipedia, and more
- Targeted placements (get featured in publications best for your brand)
- Free consultation
- Press packages available
- Money-back guarantee
Cons
- Pricing isn’t transparent
- Longer turn time vs other services, from 1-2 weeks
PR Services could be ideal for businesses looking to build a strong brand presence. Not only do they target your story to specific, high-profile publications, but the firm also provides services for many different types of PR. From press release writing to social media, web content, TV appearances, billboards, and even creating content about your brand on Wikipedia, PR Services can make your small business look big.
Services Overview
- Stories about your brand written by PR experts
- Pitch-style distribution to top business news publications
- Placement in “Top 10” lists
- Press packages to save with bundled services
- Web development and search engine optimization (SEO)
- Social media marketing
- TV appearances and billboard placements
- Lead generation
- Wikipedia profiles
PR Services is unique compared to other providers on this list and may cost more. But the extra brand credibility of having your business featured in high-profile publications could be well worth the cost.
Unfortunately, PR Services doesn’t publish starting costs or a range of what to expect for services. However, with a free consultation, there’s no risk for you to book an appointment to learn more.
IssueWire: Most Affordable Writing & Distribution Combo
Pros
- Cheap writing and lowest cost for longer releases up to 700 words
- Most affordable all-in-one writing and distribution service
- 24-hour turnaround time on your draft
- Includes up to 5 images in all plans
- High media inclusions at no additional cost, including free video embedding and up to five images
Cons
- No industry targeting, unlike eReleases
- Far fewer guaranteed placements with distribution, even in higher-tier plans
- No direct email send to editors or journalists
IssueWire offers both writing and distribution like eReleases and Send2Press. The cost for standalone press release writing rivals those of the lowest-cost Fiverr freelancers, starting at $10 for 200 words and including multiple revisions. Writers include industry experts, and IssueWire promises your press release copy will be optimized for online search.
Services Overview
- Press release writing
- Distribution (newswires, outlets, SEO ping for indexing, social media, and more, plan dependent)
With five pricing tiers, IssueWire offers several options for business owners to subscribe to the plan that suits their press release service needs. Some notable features consistent in all tiers include professionally crafted press releases, SEO optimization for multiple keywords, full content ownership, up to five attached images at no additional cost, and a full detailed report after the release.
IssueWire Pricing & Feature Tiers
For as low as $10 for a 200-word press release, you can use IssueWire’s full writing services either as standalone products or in addition to their distribution plans. IssueWire also offers free distribution for one press release and paid plans that start at $42.
You will be hard-pressed to find a more affordable all-in-one press release service than IssueWire. Writing and distributing a 700-word search-optimized article to 300-plus outlets with additional perks like up to five images, free video embedding, SEO mass ping, and social media posts will cost just $90. However, if you have the extra budget and want U.S.-based PR professionals to craft your press release, Send2Press is the best way to go.
Prowly: Best for Unlimited Releases & Direct Media Pitches
Pros
- Unlimited visual and interactive press releases for standout content
- High media inclusions
- NEW AI press release generator
- Online press room and press kit
- Find media contacts on the platform’s database of over 1 million contacts to build a press release distribution list
- Collaborative software—craft press releases with a team
- 7-day free trial
Cons
- Press release creator can’t be used without a bundled plan
- No media outlet placements guaranteed, unlike eReleases
- Distribution is only by email and you have to build your own contact list
- Since it is a DIY writing tool, the elements can be created on the software but will still have to be written by you or a third-party service
Prowly is a Semrush-owned company. Unlike other press release writing services on this list, Prowly doesn’t offer copywriting services per se. Instead, it provides an intuitive AI press release generator that produces high-quality, visually impactful press releases you can quickly edit and send directly to journalists on the platform.
Prowly clients can expect a broad range of services, including unlimited press releases built on the Press Release Creator. Plans also include access to the Media Base database with the contact info of over a million media contacts, press release analytics, an online newsroom, a press kit, and up to 3,000 emails per month.
Services Overview
- Press release input form to format your release for distribution
- AI press release generator (new) and unlimited press releases
- Media database of over 1 million journalists (you can create your own contact list)
- Contacts
- Email pitching
- Media monitoring
- Online newsroom and press kit
- PR reports
Prowly also helps you build a media list with smart and automated recommendations from your content and the option to import an existing media list. However, keep in mind that as with any DIY solution, press release writing and distribution through Prowly takes more time than with an all-inclusive service like eReleases or a budget-friendly Fiverr freelancer. (See what it takes to write a press release that will get picked up.)
Prowly Pricing & Feature Tiers
Prowly’s press release creator is an extra feature for their platform’s paid plans. Prices start at $339 per month, charged annually. Month-to-month billing comes at higher rates.
For businesses looking for tools to create many different types of press releases, Prowly will be a solid addition to your PR efforts. Aside from helping you create unlimited interactive press releases with multiple media content, it’s a targeted email distribution service and provides stellar customer service and training for your team. Work individually or with a team in crafting unlimited visual press releases.
Verblio: Best Subscription-based Business PR Writing Service
Pros
- Elastic subscription model with no platform fees
- Multiple content types
- Vetted and curated writers who use proprietary AI to work faster
- Verblio writers find your content requests and submit drafts—you only pay for what you want
- Pay as you go or subscribe for 100 articles/month and up
- Optimization, photo, and video add-ons are available
Cons
- More expensive than Fiverr
- No distribution services
- Content is priced per piece—it can get expensive quickly if your subscription includes multiple pieces of content per month, unlike Marketers Media
Verblio is an excellent option for small businesses and startups planning to publish press releases and other types of content as part of an ongoing PR and marketing plan. There are writing services for many different types of businesses and integrations that can streamline your processes. For instance, WordPress and HubSpot integrations make adding content to your website and blog easy.
Unlike most other press release writing services, Verblio is a monthly subscription-based writing service where you subscribe based on the number and length of content pieces. For example, if you only need one 300-word piece every month, it will cost $43 per month. If you want three 300-word press releases a month, it will cost $129.
You can also save money by paying quarterly or annually, or purchasing add-ons to enhance your content. Search optimization is a $24 add-on, embedding an image will cost $12 more, and embedding a video will cost an additional $60.
Services Overview
- AI-powered expert writing services, plus proofing and editing
- Writing services for a multitude of content needs, not just PR (e.g., website, blogs)
Verblio Pricing & Feature Tiers
Verblio’s pricing is unique. You can pay as you go or get custom pricing for plans that start with 100 articles a month.
Verblio is the best option for those wanting PR writing on an on-going basis. As with Fiverr, you have access to expert writers and only pay for the content you want. You can also outsource different writing projects to Verblio, making it a great option for startups and small operations that don’t have in-house writers or lack the time needed to write content.
How We Evaluated Press Release Writing Services
The best press release writing services do all the heavy lifting for you, from writing and editing your story to optimizing it for search and embedding images and videos. We analyzed dozens of leading options based on price (and value for price), writer quality, word count, and turnaround time.
We also looked at features and inclusions like media, hyperlinks, expedited services, the number of revisions included, and satisfaction guarantees. Finally, we considered whether you could bundle distribution for a one-stop solution to save time and resources.
The specific criteria we used to determine which writing services are the best for small businesses include:
- Cost: Services should be offered at an affordable price for startups and small to midsize businesses.
- Word count: We looked at how many words are included and how adding more words impacts the price.
- Writer expertise: A poorly written story can hurt your brand, so we compared the expertise and experience of press release writers in each service.
- Turnaround time: We considered the standard delivery time for the first draft and if rush services are available. Since there are instances when you might be pressed for time, we also looked at whether the company has expedited options.
- Inclusion of media: We looked at what media can be added, like images and embedded video, and how many are included in the base price.
- Satisfaction guarantee: Outsourcing PR writing is an investment, so we considered which providers offer peace of mind and secure investment with some kind of satisfaction or money-back guarantee.
- Customer support: We searched for services that provide stellar customer service so that it’s easy to work with them throughout the entire writing process.
Key Considerations When Choosing a Press Release Writer
A good press release can make all the difference in a business’ marketing efforts. Learning how to choose the best press release writing service for your business involves understanding these key considerations:
- Cost: How much you are willing or able to spend for writing services
- Expertise: Whether it’s important for your writer to have media or industry-specific expertise
- Turnaround time: How quickly you need your press release written
- Communication: Whether direct communication and collaboration with your writer is available
- Distribution options: Are distribution services available from the same provider
- Focus points: Specific features you are looking for, such as SEO, bulk discounts, subscription-based writing, or release revisions
Once you have determined what your business values the most, you can easily choose from any of the reputable press release writing services on this list.
Frequently Asked Questions (FAQs)
Press release writing costs from $5 to $25 on the low end, with a freelance press release writer from Fiverr to as much as $300 or more through a professional service. The additional expense could be worth it, however—a professional press release writer is likely to be a media expert with a track record of landing national and local media coverage through press releases.
A press release writing service is any type of agency, AI platform, or freelancer who provides writing services for press releases. Not long ago, this was mainly the domain of PR professionals. However, with easy-to-follow AP style press release templates and AI press release generators, there are many different types of services available.
You can send press releases for free by building an email contact list of media outlets and journalists. Many accept press release pitches by direct email and web forms. You can also publish press releases for free on your website and share them on social media. Plus, there are free press release distribution services like PR Log (best for small businesses), PR.com (best for industry targeting), and NewswireToday.com (geared toward nonprofits).
Anyone can write and distribute a press release as long as they are able to create an announcement in the proper press release format and write their story objectively. Other factors to consider are having the ability to develop a newsworthy angle, craft a compelling headline, and develop the lead, body, and boilerplate sections of their announcements effectively.
Based on our comparison, EIN Presswire offers the strongest combination of the cheapest and best press release distribution services. While they don’t offer PR writing services, the cost to distribute a press release across the major newswires and outlets, target one industry, and have your release sent by email to their subscribers is $99.95.
Bottom Line
Writing a press release that effectively engages your target audience is no joke. It requires a combination of concise writing and fact-sharing and an objective tone that doesn’t come naturally to everyone. Professional press release writing services and freelance press release writers let you offload the task of writing press releases so you can stay focused on running your business.
Businesses on a budget find that Fiverr offers high-quality services with unbeatable pricing, starting from $5. However, if you’re new to press releases and looking to secure media coverage along with expertly written content, the best investment is to choose a combination of writing and distribution services like eReleases.
