Sales gamification software are applications that turn performance measurement into a game by adding elements like competitions, badges, levels, prizes, or leaderboards. Businesses use them to motivate salespeople and make it easy to visualize performance through fun and interactive ways. We evaluated dozens of options to bring you this list of the top 11 tools.
If you’re looking for a unique and customized way to use sales gamification, consider finding an app developer on Fiverr that can create your very own software tool. Fiverr is an online marketplace for freelancers who can do everything from designing an app to creating custom integrations. Pricing varies by task, but most start at $5. Visit Fiverr for more info.
Top 11 Sales Gamification Software Tools
|Sales Gamification Software Tools||Best for|
|Hoopla||Businesses that want simple customized leaderboards from Salesforce data.|
|Tango Card||Managers wanting to incorporate sending digital rewards as part of sales gamification strategy.|
|LevelEleven||Businesses that want gamified performance management as well as digital coaching.|
|PlayVox||Businesses who want quality assurance for support teams as well as sales performance.|
|WooBoard||Businesses wanting a white label social rewards system.|
|CRM.me||Sales teams looking for a CRM with integrated sales gamification features.|
|Zoho Motivator||Zoho users who want a fun way to motivate sales performance.|
|Spinify||Google Sheets users that want to create interactive and fun performance motivation.|
|FantasySalesTeam||Teams that want to involve the entire organization in a sale-oriented competition.|
|Funifier||Enterprise-level developers wanting to design custom gamification solutions for their team.|
|SalesScreen||Teams that want to add gamification to their CRM along with forecasting.|
Who it’s for: Small Businesses using Salesforce that are looking to setup friendly leaderboards to broadcast in-house on a TV or via mobile devices.
What it costs: Requires a custom quote from the company, but you can request a 14-day trial.
Hoopla takes your data from Salesforce and other sources, and makes it easy to create visually appealing leaderboards to highlight and celebrate the accomplishments of members of your sales team. Hoopla uses API connections to automatically feed your sales information into its platform and presents it as customizable rankings of your top performers. It then streams these leaderboards directly to its TV interface that connects to any external display.
Hoopla also includes common gamification features like challenges, where two reps “face-off” in a one-to-one competition. For example, a rep could challenge another rep to see who can set the most customer appointments in a short period of time. The platform also allows you to set up badges that can be earned for meeting certain milestones, and then Hoopla publicly shares these accomplishments with the entire organization.
Who it’s for: Managers and Team Leaders who want an easy way to send digital rewards for top performance as part of a gamification strategy.
What it costs: Contact company for a quote.
Tango Card is a recognition and rewards program that allows team leaders to send digital gift cards to their employees as a bonus or prize. It has an extensive catalog of gift card providers to choose from, and users can send an email that allows the team member to select the reward of their choice, which is then instantly emailed to them directly.
Tango Card allows you to choose one of its gift card collections or to create one of your own, which makes it easy to customize your reward program. It is especially useful for sales teams who want a way to provide prizes for sales competitions or one-time bonuses. Since the gift cards are digital, it makes the entire process quick and simple, which means you make your team happy without having to deal with buying gift cards or dealing with loss or theft.
Who it’s for: Salesforce users who want to combine gamification with both performance management and skills coaching.
What it costs: Requires a custom quote, but starts at $600 per month.
LevelEleven combines sales gamification like leaderboards, competitions, and company-wide alerts, with skills performance coaching. This makes it a unique tool for both motivating your team as well as improving their overall sales output. LevelEleven pulls data based on KPIs you set in Salesforce and turns it into games or leaderboard broadcasts.
LevelEleven also gives you the ability to create games and competitions, and allows your team to view personalized scorecards to track their progress and see their performance in relationship to their peers. Another unique feature is the focus on using the information on your team’s performance to drive coaching decisions to help improve performance. Since the tool plugs in to Salesforce, you can manage both the setup and output from within the CRM.
Who it’s for: Businesses that want an all-in-one motivation and reward tool.
What it costs: $15/user per month.
PlayVox helps you drive performance by letting you award points to your team members based on specific achievements and performance, which can then be redeemed in your customized store for digital gift cards. PlayVox focuses both on sales and support performance, and in addition to being well suited for the sales side, provides motivation tools to help your support teams better satisfy your customers, resulting in improved overall customer relationships.
PlayVox also includes unique features like a community wall for sharing best practices, and lets you award badges for specific achievements like closing a certain number of deals. PlayVox integrates with your CRM or help desk and starts at $15 per month, per user.
Who it’s for: Businesses looking for a white label social rewards solution to recognize employee performance.
What it costs: $3/user per month for up to 200 users.
WooBoard is a software tool that includes games, badges, point systems, mobile leaderboards, and tv broadcast modes to help motivate and drive sales performance. Unlike other tools, it can also be completely white labeled, meaning that you can brand it as your own. WooBoard also adds a social aspect, allowing team members to “like” and comment on recognition posts, which drives engagement and helps foster a friendly competitive environment.
Like several other options on this list, WooBoard includes a point system where employees earn credit for achievements which can then be redeemed in an online store for gift cards. One of the benefits of this type of system compared to one-time rewards, is that it drives ongoing performance and motivates team members to continue to strive for points so they can redeem additional rewards.
Who it’s for: Businesses who want an open-source CRM with gamification built in.
What it costs: Starts at $35/user per month.
CRM.me is a customizable customer relationship management tool that is built around sales gamification. It features leaderboards, challenges (called missions) and reward systems built into the CRM software you use to manage your leads, contacts, and sales opportunities. Users can set up the competitions and leaderboards as a way to motivate sales performance, and can create rewards that can be redeemed based on the tasks and goals that are accomplished.
As a contact management tool, CRM.me offers many of the same features found in other CRMs, however it clearly focuses on making it easy to motivate performance through the gamification features. They are prominent throughout the interface, which is intuitive and easy-to-use. Tiered pricing that begins at $35 per month, per user, and a free trial is available upon request.
Who it’s for: Zoho users who want a fun way to motivate sales performance.
What it costs: Ranges from free to $12/user per month.
Zoho Motivator is a tool for motivating performance for Zoho CRM users. It allows you to create customized leaderboards, both in the desktop version as well as a mobile app. It allows you to set targets, create competitions, and monitor results through real-time feedback and analytics. Since motivator is a part of the Zoho ecosystem, it is tightly integrated with the CRM, making it one of the easiest gamification tools on this list to set up.
Motivator includes many of the standard gamification tools like setting up competitions that track specific sales activities among your team, and rewarding winners with badges or points. It also has goal tracking features in the sense that it allows you to create personalized scorecards for your team members, allowing them to keep track of their specific performance in relation to the overall team goals. Finally, Zoho Motivator provides real-time analytics for managers to monitor and coach performance.
Who it’s for: Google Sheets users that want to create fun performance motivation.
What it costs: $25/user per month.
Spinify is a sales gamification platform that integrates with Google Sheets along with other data sources like Salesforce. It allows you to create competitions and leaderboards, using your reporting data from Sheets, making it a great option for teams that use CRMs that don’t automatically integrate with other gamification options. All you have to do is connect it to your G Suite account and you can create leaderboards and dashboards from your spreadsheets.
Spinify lets you set up competitive games that award points and badges for reaching milestones and achievements. It also lets you create tiers that your team can reach based on the number of points they earn for various sales activities or deals won. Like other options it includes a rewards store, however, Spinify doesn’t limit it to digital gift cards, letting you choose other prizes like vacations or sports tickets, and gives you the ability to approve reward redemptions.
Who it’s for: Microsoft Dynamics 365 users who want to create a fun and competitive sales team environment.
What it costs: Pricing is available by contacting Microsoft.
FantasySalesTeam is a component of Microsoft Dynamics 365’s gamification tool that lets you set up individual or team competitions based on sales activities and KPIs. It uses the fantasy sports model to enhance the gamification experience and lets you award prizes and status as well as public recognition of specific achievements.
You can even set up sports teams and fantasy drafts that let your salespeople cheer for their favorite peers and teams, which engages employees in the competitive spirit, while rewarding top performers. You can create games based on any activity tracked by Dynamics 365, such as leads created, deals closed, specific products sold, or total revenue. Microsoft doesn’t publicly disclose pricing, but it can be obtained by contacting the company directly.
Who it’s for: Enterprise-level developers wanting to design custom gamification solutions for their team.
What it costs: Request a custom quote. Free trial available.
Funifier is a customizable gamification platform that can be adapted to any enterprise-level sales organization. It integrates with hundreds of services including HubSpot, Mailchimp, Act-on, ZohoCRM, Zendesk Sell, Salesforce, and Pipedrive, making it the most flexible overall sales gamification tool we looked at. You can create competitions and leaderboards based on any KPI you are tracking, and set up both individual and team-based contests.
In addition to providing a platform to create your own gamification tools, Funifier offers a marketplace of predesigned widgets including leaderboards, quests, and player status. These make it easy to set up with your existing CRM and improve sales performance through motivational games and competitive activities.
Who it’s for: Small business CRM users who want to add simple gamification tools with forecasting.
What it costs: $30/user per month.
SalesScreen is a standalone sales gamification tool that makes it easy to import data and set up a variety of different gamification scenarios including leaderboards and head-to-head competitions. It lets you create competitions between different teams, territories, or offices, creating a friendly competitive environment to motivate your sales organization. Salescreen is unique in that it also includes forecasting tools that help you predict performance outcomes.
One of the benefits of SalesScreen is that like Funifier, it integrates with many of the CRMs small businesses are already using. It easily connects with Zoho CRM, Pipedrive, Dynamics 365, Salesforce, Podio, SugarCRM, and HubSpot, letting you pull information that you can use to create leaderboards, competitions, and games.
How We Evaluated The Best Sales Gamification Tools
We looked at the software that helps motivate sales professionals in a variety of ways. Specifically, we looked at sales management tools that are easy to integrate into your existing CRM, were intuitive to use, and that were affordable for small businesses. We also evaluated which tools were the best for motivating performance through leaderboards, games, badges, and rewards.
We looked at the following criteria to determine the best software for generating leads.
- Affordability/Price: We looked at how affordable the software is to license for teams of various sizes, and the return on investment based on the overall value and functionality.
- Ease of Use: We considered how easily the software is to fit into your existing sales and marketing strategies, and how intuitive it is to use for sales team members on a regular basis.
- Integrations: We evaluated which common software tools each of the choices on our list connect with, including CRMs and marketing automation tools.
- Support/Service: We evaluated the customer support options for each option, and whether training and implementation support is available. We also looked at the community of users for each, taking into consideration what types of peer education and support are available.
- Overall Features & Functionality: We looked at the overall set of features for each software tool, considering what aspects of the lead generation or sales management process the software can handle.
Each of these tools can be a valuable addition to your sales performance toolkit. Whether your business is looking to motivate your team through competitive leaderboards, game-like competitions, or simply by providing points-based rewards, these tools can help you set up a system that encourages your team to drive increased sales performance.
Fiverr is a great place to find an app developer that can create your very own software tool for sales gamification. Fiverr is an online marketplace for freelancers who can do everything from designing an app to creating custom integrations. Pricing varies by task, but most start at $5. Visit Fiverr for more info.