The 12 Best Sales Gamification Software Solutions for 2022
Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.
Sales gamification software helps teams turn day-to-day work activities into competitions by using leaderboard recognition or a point system to maximize performance. Acknowledgment, rewards, and friendly competition are proven to improve overall effort and sales production. We’ve reviewed numerous gamification and sales leaderboard software to hone in our top 12 options for small businesses.
Top Sales Gamification Software Tools
- Pointagram: Best free sales gamification option
- Ambition: Great for small firms seeking an all-in-one sales management solution
- Zoho Motivator: Excellent option for businesses already using Zoho CRM
- Spinify: Solid choice for teams seeking a wide range of third-party integration options
- SmartWinnr: Best pick for those wanting ease of use when creating competitions
- LevelEleven: Top platform for coaching and performance management features
- Hoopla: Best for high-level customization of sales contests
- Hurrah! Leaderboard: Excellent choice for leaderboard tracking
- Tango Card: Great option for incentivizing performance with a reward system
- WooBoard: Ideal for firms wanting to prioritize employee wellness with competitions
- Playvox: Good choice for small customer service teams
- Scorebuddy: Best software option for contact center agents
Best Sales Gamification Tools Compared
Provider | Starting Price | Key Gamification Features |
|---|---|---|
 | Free to $4.18 per player, per month** |
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 | Must contact the provider for pricing** |
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| $23 per user, per month* |
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 | Must contact the provider for pricing |
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 | Must contact the provider for pricing |
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| Must contact the provider for pricing |
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| Must contact the provider for pricing |
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 | Must contact the provider for pricing** |
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| Free to use, pay-per purchase of rewards |
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 | Must contact the provider for pricing |
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 | Must contact the provider for pricing |
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 | Must contact the provider for pricing** |
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*Billed annually. Monthly billing is also available at higher prices.
**Tier-based pricing
Best General Sales Gamification Apps
These general sales gamification solutions are well-suited for businesses seeking an all-around set of feature capabilities. These include contest configuration and monitoring as well as coaching features for participants. Many even have integration options with popular small business customer relationship management (CRM) software such as Salesforce, Zoho CRM, and HubSpot.
1. Pointagram: Best Free Sales Gamification Option
Pointagram
What We Like
- Free plan available for unlimited users
- Option for per player or account-based pricing
- Comprehensive gamification with quests, battles, and rewards store features
What's Missing
- Only 5 available active competitions on the Plus plan
- Poor ease of use ratings
- Customer support only available through email
Pointagram Pricing at Glance*
Per Player Pricing
- Per Player: 4€ (approx. $4.18) per player, per month
- Plus: 59€ (approx. $61.68) per month for unlimited players
Account-based Pricing
- Free: Unlimited players with limited features
- Plus: 59€ (approx. $61.68) per month for unlimited players
- Pro: 159€ (approx. $166.22) per month for unlimited players
- Pro Plus: 299€ (approx. $312.57) per month for unlimited players
*Based on annual billing. Monthly billing is also available at higher prices.
Pointagram uses visualized competitions to fulfill its gamification purpose for sales teams. With the option to create leaderboard-based quests or head-to-head battles, managers get top-of-the-line performance out of their reps and incentivize further using the rewards store feature. The rewards system allows participants to redeem points-earned prizes found on a customizable rewards catalog.
This gamification tool integrates with popular CRM software such as Pipedrive and HubSpot as well as other popular small business products, including Slack, Zapier, and Google Sheets. Pointagram also has data visualization tools to compare players and teams, along with options to award badges to players. Those badges can be displayed on player profiles to enhance individual pride and engagement.
Pointagram visual competition
(Source: Pointagram)
2. Ambition: Best for All-around Sales Management Tools
Ambition
What We Like
- Full sales management platform with gamification, coaching, and key performance indicator (KPI) analysis
- Direct integration with Salesforce
- Offers free scoreboard, reporting, contest, and coaching templates
What's Missing
- Lacks transparent pricing
- Only 12 integration options available
- Reported issues of bugs and problems during integration process
Ambition Pricing at Glance
- Gamify: Must contact for pricing but includes sales gamification features
- Coach: Must contact for pricing but includes coaching, check-in, and action plan features
- Pro: Must contact for pricing and includes everything in Gamify and Coach
- Enterprise: Must contact for pricing
Ambition is a sales management program with tools for motivating through competitions, coaching underperforming reps, and analyzing performance and activity. Regarding gamification capabilities, users can create contests, either head-to-head or team-based, and incorporate “spiffs” (sales cash bonuses) within them. There’s also the ability to create digital clubs, send out celebration alerts, and give awards as forms of recognition.
Though you can’t directly get pricing straight from the website, Ambition does offer a tiered-based system with their Gamify and Coach subscription plans as well as a Pro plan which combines the features of both. Furthermore, an Enterprise plan is available for a more customizable experience for sales teams prioritizing that attribute.
Ambition season competition board
(Source: Ambition)
Did you know Ambition is also ranked on our list of the top sales management tools? Check out our guide to learn more about solutions that help you process insights and make better decisions for your sales operation.
3. Zoho Motivator: Zoho CRM Users
Zoho Motivator
What We Like
- Native Zoho software with consistent feel to Zoho CRM and other products
- Relatively inexpensive
- System is easy to use for setting up and monitoring games or target campaigns
What's Missing
- No free plan
- Does not have a rewards system for participants
- Lacks coaching features
Zoho Motivator Pricing at Glance*
- Professional: $23 per user, per month
- Enterprise: $40 per user, per month
- Ultimate: $52 per user, per month
- Free trial: 15 days
*Pricing based on annual billing. Monthly billing is also available at slightly higher rates.
Zoho Motivator is a modular feature available on the Professional, Enterprise, and Ultimate plans of Zoho CRM. It takes data from the CRM system to track key performance indicator (KPI) target progress and competition results between teams or individuals. You can also broadcast ongoing sales contests or target campaigns that are switchable to view upon command.
Managers can customize competitions to their liking using standard KPIs such as leads generated, emails sent, deals closed, or custom metrics unique to their operation. All ongoing contests and goal targeting campaigns can be monitored on a centralized sales gamification dashboard view tailored to your preferences.
Zoho Motivator individual competition card
(Source: Zoho)
Like Zoho Motivator but don’t know anything about Zoho CRM? Our Zoho CRM review tells you everything you need to know about the features, pricing, usability, and customer support Zoho offers your business.
4. Spinify: Best for Third-party Integration Capabilities
Spinify
What We Like
- 24/7 customer support
- Robust integration options with CRM, coaching, communication, and business intelligence software
- All-in-one leaderboard, gamification, recognition, and visual competition platform
What's Missing
- No transparent pricing
- Only has live chat customer support
- Reported data sync issues with CRM systems
Spinify Pricing at Glance
- Must contact for pricing
Spinify users can create various competitions that award points, badges, and tier-based levels for top performers. The celebration of winners is fully customizable and automated with songs, videos, gong sounds, messages, and personalized memes. There are also leaderboard visuals where you can track multiple KPI targets all in one spot.
The visual competitions can be viewed on an office TV as well as within the mobile or web application. This platform also has excellent coaching features for setting targets, providing performance insights, and giving feedback to participants to improve. Spinify can even sync with your customer relationship manager (CRM) data using integrations with popular products like Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics.
Spinify competition leaderboard
(Source: Spinify)
5. SmartWinnr: Best for Ease of Use
SmartWinnr
What We Like
- Easy-to-use features with 3-click sales contest creation
- Integrates with popular CRMs like Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics
- Built-in incentive plan automation
What's Missing
- No transparent pricing
- Relatively poor reviews for customer support
- Some system integration issues reported
SmartWinnr Pricing at Glance
- Must contact for pricing
SmartWinnr is a comprehensive sales gamification tool that allows teams to implement contests, incentive programs, and coaching regimens all in one product. Users tout the platform’s ease of use and love the variety of competition capabilities available, including long-term, on-the-spot, leagues, and tournament-style contests. There are also various sports themes to go with it for leaderboard tracking.
Managers can create individual or team competitions and check in on the progress through a mobile app. SmartWinnr also allows you to manage incentive compensation plans with flexible payout structures. This incentive system integrates with human resource management systems (HRMS) to easily add performance-based compensation to the sales rep’s paycheck.
SmartWinnr mobile app competition board
(Source: SmartWinnr)
Best Sales Gamification Platforms With Robust Customization
These gamification platforms offer highly customizable sales competitions, goal campaigns, and performance management features. Businesses with larger sales teams or with a unique operation requiring specialized contests and KPI monitoring will benefit from these providers. Additionally, firms seeking sales leaderboard software with a high degree of customization options also find these platforms beneficial.
6. LevelEleven: Best for Coaching & Performance Management
LevelEleven
What We Like
- Includes gamification and coaching features
- Customizable competitions and incentives for team and individual contests
- Color-coded performance scorecards for visualizing large amounts of data
What's Missing
- No transparent pricing
- Slow response and lag times commonly reported
- Interface can be difficult to navigate
LevelEleven Pricing at Glance
- Must contact for pricing
LevelEleven helps you motivate your teams and celebrate success through contest creation and employee recognition features. Also, the data collected can be used to predict how certain activities could have impacted sales performance through a built-in what-if analysis tool. The data analytics features also are used with the performance scorecards, which offer a glance into a rep’s performance using dashboard views and a color-coded system.
The competition leaderboards show real-time standings and are broadcasted on its Channel11 feature. This displays results from Salesforce or Google data and automatically triggers recognition through a custom workflow of activity or accomplishments that deserve acknowledgment.
LevelEleven color-coded scorecard
(Source: LevelEleven)
7. Hoopla: Best for Contest Customization
Hoopla
What We Like
- Rewards programs with real prizes using a point system
- Live leaderboards with performance tracking and on-screen celebrations
- Notably clean and easy-to-navigate interface
What's Missing
- Very few integration options
- No transparent pricing
- Doesn’t include many coaching features
Hoopla Pricing at Glance
- Must contact for pricing
Hoopla is a system designed for creating highly customizable competitions and challenges in one-on-one battles, company contests, and even tournament-style formats. Performance can be tracked live and presented on various visual scoreboards showing comparative rankings, contest progress, and results as they take place.
This sales gamification tool also comes with a solid rewards program with custom prizes and point systems redeemable by employees. Full recognition for top performers and victories is available through real-time alerts on web application screens as well as in Slack and Microsoft Teams messages.
Hoopla rewards store
(Source: Raydiant)
8. Hurrah! Leaderboard: Best for Leaderboard Tracking
Hurrah! Leaderboard
What We Like
- Scalable subscription options depending on your business size
- Leaderboard viewing features allow remote access
- Includes both competition and goal-based leaderboard and progress tracking
What's Missing
- Website shows plans but requires you to contact for quotes
- Only integrates with Salesforce and Microsoft Dynamics CRM systems
- Commonly reported implementation issues
Hurrah Leaderboard Pricing at Glance
- Startup: Must contact for a quote; includes 1 leaderboard channel
- Pro: Must contact for a quote; includes 3 leaderboard channels
- Enterprise: Must contact for a quote; includes unlimited leaderboard channels
Hurrah! Leaderboard by CRM Gamified lets teams view competition results in real time through TV broadcasts in the office as well as remotely through the web application. It can sync with sales data from Salesforce and Microsoft Dynamics while using highly customizable key performance indicators (KPIs) to create contests and team goals.
This gamification software comes with various celebration options such as sound effects, videos, images, and messages to publicly recognize individuals or teams for their accomplishments. Similar acknowledgments can even be distributed through email and communication tools such as Slack and Microsoft Teams.
Hurrah! Leaderboard contest board
(Source: CRM Gamified)
Best Reward-based Sales Gamification Programs
These software products focus more on the end result of a sales competition than the actual contest—the reward. Through gifts or recognition, teams use these gamification systems to easily distribute the incentives that motivate your employees to strive for their best performance.
9. Tango Card: Best for Rewards Options
Tango Card
What We Like
- Easy to select and send rewards electronically
- Wide range of reward options, including gift cards, prepaid cards, and charitable donations
- Free to use, only pay as you purchase rewards
What's Missing
- Doesn’t have contest features since it's a rewards system
- No coaching features available
- Some reward emails will go to the recipient's spam email folder
Tango Card Pricing at Glance
- Free to use—you pay based on what rewards your business purchases
With the most robust rewards system on this list, Tango Card has a plethora of options for sales competition winners and top performers. This provider has gift cards, prepaid cards, and options for donations to popular charities recipients can select from to give them that extra push they need to compete.
The system, as a whole, is intuitive to use for finding and distributing rewards. Upon selecting from the endless options, a manager or administrator can easily send the reward via email for the recipient to redeem.
Tango Card gift card catalog
(Source: PAT Research)
10. WooBoard: Best for Employee Wellness Tools
WooBoard
What We Like
- All-in-one recognition and rewards system
- Unique features for managing employee wellness
- Solid reporting features for evaluating engagement and activity
What's Missing
- Does not provide pricing on website
- No sales competition features
- Only integrates with Slack and Microsoft Teams
WooBoard Pricing at Glance
- Must contact for pricing
WooBoard takes gamification to a new level through features that focus on employee recognition. Whether you’re talking about contests or day-to-day activities, users can give a “Woo” on a thread for everyone to see, comment on, and react to. This system also integrates with Slack and Microsoft Teams for distributing “Woo’s” in your favorite communication tools.
Another beneficial feature is the employee mindfulness and check-in tools. These modules, which were released just last year, allow you to see how your peers are doing and include an interactive library of wellness exercises and knowledge base guides on personal and mental health.
WooBoard feedback board
(Source: Tecla)
Best Customer Service Gamification Software
This type of software is specialized for teams in the customer service, customer experience, or contact center realms rather than outside sales roles. Delivering exceptional customer support is just as important to revenue generation as bringing in new business, and should have the right motivation tools to motivate service teams to excel.
11. Playvox: Best for Customer Service Competitions
Playvox
What We Like
- Specialty gamification tool for customer service teams
- Robust performance management, motivation, coaching, and learning platform
- Community wall feature for recognition and exchanging ideas
What's Missing
- Limited CRM integration options to Salesforce and Freshdesk
- No transparent pricing
- Does not have mobile app
Playvox Pricing at Glance
- Fully customizable quote based on modules and business size; must contact provider
Playvox is a customer service solution that includes modular software options for work management, performance management, rep coaching, and gamification. Customizable competitions can be designed and implemented for KPIs and activities related specifically for customer support operations.
The system is accessible for in-office and remote workforces and lets you manage coaching sessions or learning courses for your support agents. Lastly, the community wall feature is an excellent place for recognizing high performance or goal achievement. It also helps create cohesion between your team members through exchanging ideas and asking questions in a forum structure.
Playvox goal and progress tracking
(Source: Freshworks)
12. Scorebuddy: Best for Contact Center Gamification
Scorebuddy
What We Like
- Modular options for customer agent training, assessment, and development
- All-in-one quality management solution for contact center agents
- Add-on options are available on every plan
What's Missing
- Does not provide pricing
- Limited service integration options to Salesforce and Freshdesk
- Common for users to experience system crashes and error messages
Scorebuddy Pricing at Glance
- Quality Assessment: Must contact for pricing; includes goal setting
- Quality Assessment and Training: Must contact for pricing; includes gamification features
- Quality Assessment and Analytics: Must contact for pricing; includes goal setting
- Integrated QA Solutions: Must contact for pricing; includes all modules
Scorebuddy is a quality assurance management system specifically designed for overseeing call center agents and teams that assist with customer support functions. This platform combines training, coaching, analytics, and performance management into one solution to help agents provide the best quality service.
This software includes goal-setting features, scorecard tracking, and gamification for creating contests out of everyday call center activities. Each agent gets their own profile full of badges, points, awards, and leveled tiers for completing courses, achieving milestones, or completing customer support activities.
Scorebuddy profile achievements
(Source: Scorebuddy)
Sales Gamification Stats
Sales gamification doesn’t just sound good on paper—there are real-world scenarios and data that prove gamification increases employee engagement and performance and will continue the high growth trends in the gamification technology market.
Here are some key gamification stats you should know:
- On average, there is a 60% increase in work engagement when activities are gamified
- Companies using gamification are up to 7x more profitable than those who do not
- 72% of people agree that motivation from gamification makes them work harder
- 66% of employees report that gamification reduces their stress levels while at work
- 71% of employees believe that gamification increases their energy levels
- The North American gamification software industry is valued at $2.72 billion
- An industry report found that the implementation of gamification increases customer retention by 5% on average and profits by 25% to 95%
Bottom Line
Fostering gamification in sales helps teams boost motivation through healthy competitions and goal campaigns by incorporating point systems for rewards. The idea of gamifying business activities is proven to boost engagement—ultimately leading to higher team performance. Each solution designed to manage contests and rewards has unique attributes better suited for certain firms based on their integration needs, budget, and tool preferences.
