Sales gamification software helps teams turn day-to-day work activities into competitions by using leaderboard recognition or a point system to maximize performance. Acknowledgment, rewards, and friendly competition are proven to improve overall effort and sales production. We’ve reviewed numerous gamification and sales leaderboard software to hone in on our top 13 options for small businesses.
- Top Sales Gamification Software Tools
- Best Sales Gamification Tools Compared
- Best General Sales Gamification Apps
- Gamification Platforms With Robust Customization
- Best Reward-based Gamification Platforms
- Best Customer Service Gamification Software
- Key Gamification Stats
- Frequently Asked Questions
- Bottom Line
Top Sales Gamification Software Tools
- SalesScreen: Best for multi-platform integration
- Pointagram: Best free gamification software platform
- Ambition: Great for small firms seeking an all-in-one sales management solution
- Zoho Motivator: Excellent option for businesses already using Zoho CRM
- Spinify: Solid choice for teams needing significant support
- SmartWinnr: Best pick for those wanting ease of use when creating competitions
- LevelEleven: Top platform for coaching and performance management features
- Hoopla: Best for brick-and-mortar retail operations
- Hurrah! Leaderboard: Excellent choice for leaderboard tracking
- Tango Card: Great option for incentivizing performance with a reward system
- Wooboard: Ideal for firms wanting to prioritize employee wellness with competitions
- Playvox: Good choice for small customer service teams
- Scorebuddy: Best software option for contact center agents
Best Sales Gamification Tools Compared
| Provider | Starting Price* | Key Gamification Features |
|---|---|---|
 | Must contact the provider for pricing | Element of chance engages team members who aren’t top performers |
| Visit SalesScreen | ||
 | Free to $4.18 per player, per month** | Visual competitions and goal campaigns |
| Visit Pointagram | ||
 | Starts at $750/month for 30-seat average* | Competitions with coach and analysis |
| Visit Ambition | ||
 | Free for Zoho CRM Plus/Zoho One users | Performance tracking on Zoho CRM dashboard |
| Visit Zoho Motivator | ||
 | Must contact the provider for pricing | Robust competitions with strong integration capabilities |
| Visit Spinify | ||
 | Must contact the provider for pricing | Easy-to-use competition design tools |
| Visit SmartWinnr | ||
 | Starts at $30 per user, per month | Comprehensive coaching and performance management |
| Visit LevelEleven | ||
 | Must contact the provider for pricing | High-level contest, challenge, and rewards customization |
| Visit Hoopla | ||
 | Must contact the provider for pricing** | Advanced leaderboard tracking features |
| Visit Hurrah! Leaderboard | ||
 | Free to use, pay-per purchase of rewards | Broad range of rewards options |
| Visit Tango Card | ||
 | Must contact the provider for pricing | Employee recognition board and wellness features |
| Visit Wooboard | ||
 | Must contact the provider for pricing | Customer service competition and coaching modules |
| Visit Playvox | ||
 | Must contact the provider for pricing** | Comprehensive call center quality management modules |
| Visit Scorebuddy | ||
*Billed annually, monthly billing is also available for higher prices
**Tier-based pricing
Best General Sales Gamification Apps
These gamification solutions are well-suited for businesses seeking an all-around set of capabilities. They include contest configuration and monitoring as well as coaching features for participants. Many also have integration options with popular small business customer relationship management (CRM) systems such as Salesforce, Zoho CRM, and HubSpot.
1. SalesScreen: Best for Multi-platform Integration
Because a business’ sales reps are often at different career stages and have varying experience levels, it can be difficult to find motivation techniques for encouraging everyone at the same time. SalesScreen understands this and has built a platform that focuses on incentivizing daily actions and end results.
An interactive feed keeps everyone up to date with competitions and allows team members to congratulate each other after hitting specified milestones. Managers also have access to dashboards, updated in real time with sales rep performances, so they immediately know how and when to coach their team to success.
What’s more, SalesScreen is designed to integrate with more than 30 third-party platforms, including CRMs like HubSpot, Salesforce, and Pipedrive, as well as the educational platform Lessonly. Not only do these integrations make managing sales processes and teams more convenient, they also eliminate some of the frustrations of navigating multiple, disparate software.
SalesScreen head-to-head competition board (Source: SalesScreen)
2. Pointagram: Best Free Option
As the software’s name would suggest, Pointagram allows users to turn virtually any activity into an opportunity to compete for points. These points are then converted into coins for purchasing prizes in a customizable rewards catalog.
Competitions can be staged between individuals, teams, or as one group working toward a shared goal. And while this can include sales, Pointagram notes that HR managers, educators, and tech execs have leveraged the platform to inspire their students and team members to achieve more.
To improve team-wide adoption and user-friendliness, Pointagram is easily integrated with CRM software, including Pipedrive and HubSpot, as well as Slack, Zapier, Google Sheets, and other popular small business products. Once you’re in the game, Pointagram features data visualization tools to compare players and teams. They also have a live feed for players to interact and celebrate with each other in real time.
Pricing & Plan Overview
Cost: $0
Key Benefits:
- Unlimited players
- 100 transactions per month
- Two active competitions
- Two active badges
- Quest (up to five players per quest)
Pointagram visual competition (Source: Pointagram)
3. Ambition: Best for All-around Sales Management Tools
Ambition is a sales management program that leverages performance intelligence, coaching orchestration, and gamification to increase sales. First, the software delivers detailed information about seller behavior and results. With that data, team leaders can customize a unique, automated coaching program. Finally, the gamification platform motivates sellers to leverage what they’ve learned in both head-to-head and team-based contests.
Ambition notes their automated tools decrease the time spent creating, tracking, and updating competitions by as much as 96%, giving team leads more time to focus on other high-value tasks like one-on-one training. Accolades for high performers are automatically calculated and displayed on customizable leaderboards, in shared emails, and via Slack.
Pricing & Plan Overview
Cost: $750 per month, billed annually, based on 30-seat average
Key Features:
- Sales TVs
- Competition engine
- Metric dashboards
- Accolades
- Scorecards
- 15 metrics
- 25 alerts (Slack, TV, email)
Ambition season competition board (Source: Ambition)
4. Zoho Motivator: Best for Zoho CRM Users
Zoho Motivator is a free add-on for current users of Zoho CRM Plus and Zoho One. By pulling data directly from the CRM, Motivator allows for contest creation specific to the sales reps and teams in your business.
Even if you’re not staging an official competition, you can track progress toward team-wide key performance indicators (KPIs) as well as each individual’s efforts. Plus, all ongoing contests and goal-targeting campaigns can be monitored on a centralized sales gamification dashboard tailored to your preferences.
While Zoho Motivator is less robust than other gamification solutions (there are no coaching or rewards options built into the platform), it may still be ideal for Zoho CRM users who want to level up their sales efforts without integrating brand-new software.
Zoho Motivator individual competition card (Source: Zoho)
5. Spinify: Best for Customer Support
Starting with hundreds of predesigned competitions and rewards, Spinify users can customize their own sales gamification tools for their team. The celebration of top performers is also fully customizable. Plus, it’s visible via real-time updates across devices, third-party platforms like Microsoft Teams and Slack, and the Spinify app. Spinify can even sync with your CRM data using integrations with popular products, including Salesforce, HubSpot, and Pipedrive.
Ultimately, what sets Spinify apart from other platforms is its focus on customer service. In addition to round-the-clock support through a live chat feature, every business is connected with its own customer support manager to provide more targeted guidance. Spinify Academy also offers courses in some of Spinify’s key integrations (e.g., Google Sheets Genius and Salesforce Sorcerer) to ensure maximum benefit from the platform.
Spinify competition leaderboard (Source: Spinify)
6. SmartWinnr: Best for Ease of Use
SmartWinnr is a comprehensive gamification software that allows teams to implement contests, incentive programs, and coaching regimens all in one product. Users tout the platform’s ease of use and love the variety of competition capabilities available, including long-term and on-the-spot contests, as well as leagues and tournament-style competitions.
With a variety of predesigned themes made available through the platform, users can create and launch a contest in just three clicks. SmartWinnr’s structured, automated coaching platform can also be gamified. After conducting baseline assessments, providing feedback, and establishing coaching goals, team leads can create competitions that encourage education and engagement.
To reward particularly motivated team members, SmartWinnr also allows users to manage incentive compensation plans with flexible payout structures. This incentive system integrates with human resource management systems (HRMS) to easily add performance-based compensation to the sales rep’s paycheck.
SmartWinnr competition board (Source: SmartWinnr)
Gamification Platforms With Robust Customization
These sales gamification tools offer highly customizable sales competitions, goal campaigns, and performance management features—ideal for larger sales teams or those with unique operations. Firms seeking sales leaderboard software with a high degree of customization options will also find these platforms beneficial.
7. LevelEleven: Best for Coaching & Performance Management
With LevelEleven, inspiring your team to increased sales success doesn’t end with contests and leader tracking on a sales gamification dashboard. Data integrated from Salesforce or other third-party platforms can be used to perform “What if” analyses that help predict your team’s future outcomes. With this information, LevelEleven’s coaching feature becomes more targeted and effective, while performance scorecards use a color-coded system to provide a quick, in-depth look at each rep’s results.
Managers can backdate competitions and include data from before the contest’s start date. Once the game is in play, sales leaderboards broadcast real-time standings on LevelEleven’s Channel11 feature. Plus, automated Splashes celebrate achievements across all linked devices.
Pricing & Plan Overview (Monthly)
Cost: $30
Key Benefits:
- Real-time leaderboards
- Contest automation
- Personalized songs/videos
- Company-wide alerts
- Broadcast live to TVs
- Discounting based on user count and contract length
LevelEleven’s color-coded performance scorecard (Source: LevelEleven)
8. Hoopla: Best for Brick & Mortar Retail
Hoopla understands that engaged employees lead to lower turnover, higher productivity, and an improved customer experience, and it has zeroed its focus on brick-and-mortar retail businesses. For fashion, fast-casual dining, and similar companies, contests can be created in minutes that encourage friendly competitions in head-to-head matchups, even across multiple business locations.
Performances can be tracked live and presented on various visual scoreboards showing comparative rankings, contest progress, and results as they happen. Hoopla also offers a robust rewards program with custom point systems and prizes redeemable by employees, such as gift cards, tech gadgets, travel perks, and clothing.
Hoopla leaderboard (Source: Raydiant)
9. Hurrah! Leaderboard: Best for Leaderboard Tracking
Hurrah! Leaderboard by CRM Gamified pulls data directly from your integrated CRM to create real-time tracking of sales team metrics and performance. The sales leaderboard is viewable through in-office TV broadcasts and shared channels accessible by remote teams. Meanwhile, a communication channel allows leaders to engage directly with reps by sharing updates, discussing strategies, and acknowledging positive outcomes.
Hurrah!’s gamification software includes various celebration options, with sound effects, videos, images, and messages to recognize individuals or teams for their accomplishments publicly. Similar acknowledgments can be distributed through email and communication tools such as Slack and Microsoft Teams.
Hurrah! Leaderboard contest board (Source: CRM Gamified)
Best Reward-based Gamification Platforms
Gifts and rewards are great ways to incentivize team members to reach new heights in their daily efforts. These software products make the process of distributing those rewards easier than ever.
10. Tango Card: Best for Rewards Options
With the most robust rewards system on this list, Tango Card has a plethora of options for sales competition winners and top performers. Recipients can select from gift cards, prepaid cards, and options to donate to popular charities, ensuring every team member is motivated to compete.
Rewards are redeemed with a preloaded Tango card, distributed via email. Once received, team members activate the card with a private code and PIN and can select from seemingly endless reward options.
Tango Card gift card catalog (Source: PAT Research)
11. Wooboard: Best for Employee Wellness Tools
Wooboard knows healthy employees are happier and more productive. And because the software emphasizes employee recognition and support, it’s a smart choice for leaders of all teams—sales and non-sales alike. An expansive list of mindfulness-related activities and features (including regular check-ins and an interactive library of wellness exercises) gives employees the foundation they need to perform at their highest level.
Wooboard also includes many of the standard offerings of other gamification tools, including integration with Slack and Microsoft Teams for easy communication. Leaderboards and achievement badges enable public recognition of individuals, and team members can also give their peers a “Woo” to acknowledge a job well done.
Wooboard feedback board (Source: SoftwareSuggest)
Best Customer Service Gamification Software
Delivering exceptional customer service is just as crucial for revenue generation as bringing in new business. These gamification tools are designed to keep customer support teams motivated and engaged.
12. Playvox: Best for Customer Service Competitions
Playvox is a customer service management solution with modular software options for workforce management, training, performance management, real-time coaching, and gamification. Customizable competitions can be designed and implemented to track KPIs and other metrics specific to customer support operations.
Playvox’s platform is accessible by in-office and remote workforces, as well as team leaders who can manage coaching sessions and learning courses for their support agents. At the same time, the community wall feature fosters cohesion and communication between team members, while also creating opportunities to recognize high performance and goal achievement.
Playvox goal and progress tracking (Source: Freshworks)
13. Scorebuddy: Best for Call Center Performance Management
Scorebuddy is a quality assurance management system specifically designed for overseeing call center agents and teams that assist with customer support functions. This platform combines training, coaching, analytics, and performance management into one solution to help agents provide the best quality service.
Scorebuddy includes goal-setting features, scorecard tracking, and gamification that turns day-to-day call center activities into competitions encouraging agents to accomplish more. Each agent receives a profile with badges, points, awards, and leveled tiers for completing courses, achieving milestones, or participating in customer support activities.
Scorebuddy profile achievements (Source: Scorebuddy)
Key Gamification Stats
The gamification of sales and other business functions doesn’t just sound like a good idea on paper. Studies have proven its real-world benefits, including increased employee engagement and performance, as well as heightened energy and morale.
Here are some key gamification stats you should know:
- On average, there is a 60% increase in work engagement when activities are gamified.
- Companies using gamification are up to 7x more profitable than those that do not.
- 72% of people agree that motivation from gamification makes them work harder.
- 66% of employees report that gamification reduces their stress levels while at work.
- 71% of employees believe that gamification increases their energy levels.
- The North American gamification software industry is valued at $2.72 billion.
- An industry report found that the implementation of gamification increases customer retention by 5% on average and profits by 25% to 95%.
Frequently Asked Questions
CRM gamification is the integration of gamification software into a business’ CRM in an effort to improve the sales process. Some CRMs, including Zoho CRM and Agile, have native gamification options already enabled. Others, like Salesforce, allow for the easy integration of third-party gamification tools.
While gamification software is often used to drive revenue by motivating sales teams to close more deals, it can also be used to galvanize other business departments. As long as there’s a trackable data set associated with the role, gamification software can be used to encourage and reward hard-working team members. For example, the number of qualified inbound leads can be tracked for a marketing team, while a customer service team might measure the number of tickets closed satisfactorily.
Aside from motivation and reward, one of the key benefits of gamification software is the ability to provide in-platform coaching. The capabilities vary across providers, but many offer the opportunity for managers to provide real-time training and feedback when they see the performance of individual team members start to flag.
Bottom Line
Leveraging gamification in sales helps teams boost performance through healthy competitions, goal campaigns, and the promise of rewards for a job well done. There’s valuable data behind the results too. Gamifying business activities has been proven to boost engagement, leading to higher team performance. Plus, with more than a dozen sales gamification software providers on the market, there’s a platform to suit every business’ needs.
