TikTok is clearly the place to be if you want to sell and market products. It’s the place of all things trending and viral and in this guide, I listed 20 TikTok products to sell across three categories: home and tech, beauty and fashion, and novelty. You can sell these products in your store and let TikTok do the marketing.
To find the viral TikTok products on this list, we used data from the TikTok Creative Center coupled with trending TikTok items we’ve seen on our own For You Page feeds. Continue reading for our top finds, and view the video below to learn more about how to use the Creative Center to find your own product trends.
Home & Tech
1. Thermal Printer
- Typical selling price: $24-$37
- Wholesale price: $2-$8
- Potential profit: $26-$30
- TikTok impressions: 6 million
@nuclasx Get this inkless printer today! #diy #college #studyhacks #highschool #backtoschool #studytok #student ♬ original sound – ;D
The no-ink portable printer is a popular product among teens and adults alike. Teens use it for their scrapbooks, journals, and “cute” things, demonstrating them in their day-in-a-life videos, while adults use it for organizing in the home by printing labels.
2. Mini and Wireless Power Banks
- Typical selling price: $18-$29
- Wholesale price: $4-$7
- Potential profit: $14-$22
- TikTok impressions: 17 million
I have noticed that most TikTok users are now recommending non-cable chargers—these devices are portable and do not require multiple cable wire outlets. The mini power bank charger, in particular, has been recommended by many TikTok users. The amount of impressions its ads get also indicates sales and user intent.
3. Wireless Charging Stations
- Typical selling price: $20-$50
- Wholesale price: $4-$9
- Potential profit: $16-$40
- TikTok impressions: 17 million
Wireless charging stations have been slowly replacing USB cable chargers on TikTok, particularly those 3-in-1 wireless charging stations you can place on corners of your home and charge your phones, watches, and headphones simultaneously.
4. Remote Scroll and Page Turners
- Typical selling price: $19-$30
- Wholesale price: $4-$6
- Potential profit: $15-$24
- TikTok impressions: 4 million
Someone finally took notice of the amount of time spent scrolling on TikTok and created a solution—the remote control page-turner. This tech item also works on Kindles. Judging from the amount of people on the platform, I bet many would find this useful.
TikTok Wireless Scrolling Control Fingertip Page Turner Phone Bluetooth Scroll Remote Ring with Charging Case (Source: AliExpress)
5. Spill-proof bowl
- Typical selling price: $7-$10
- Wholesale price: $0.34-$0.50
- Potential profit: $6.50-$9.50
- TikTok impressions: 481,000
Spill-proof bowls are trending on TikTok, with fascinating videos of real no-spill action from TikTok videos. I was also pleasantly surprised that the most popular version or model of the product can be found on Alibaba. If you are a seller, you can capitalize on this trend and make lots of sales (cue in the $$$).
Popular Examples on TikTok
@crampreliefpad The spill proof bowl #spillproofbowl #fyp #fyp #babyproducts #snackbowls #snackbowl #easyparenting ♬ I Think I Like When It Rains – WILLIS
6. Household Cleaners
- Typical selling price: Varied
- Wholesale price: Varied
- Potential profit: Varied
- TikTok impressions: 956 million
Household cleaning products are also one of the best-selling products in TikTok Shop. It even gave birth to the hashtag #Cleantok. I am so amazed by the amount of cleaning videos I see on the platform. TikTok users are also keen on sharing their finds, so advertising almost always can be free.
Some best-selling TikTok cleaning products you can consider selling are cleaning agents (bleach, glass, all-purpose cleaner, dish soap) and devices (vacuums, upholstery cleaners, mops, swipers).
A classic viral product in this category is The Pink Stuff. The hashtag #thepinkstuff has more than 115 million posts as of this writing.
Popular Examples on TikTok
7. Pet Products
- Typical selling price: Varied
- Wholesale price: Varied
- Potential profit: Varied
- TikTok impressions: 285 million
Pet products, ranging from the essentials to novelty items, are a surefire hit. Add furry friends into the videos and you get yourself a bestseller.
For anyone who has a pet, you know that you are in a constant battle against pet hair. Thankfully, a trending TikTok product might save the day—the pet hair roller. Basically a giant lint roller, the pet hair roller is a great tool for removing pet hair and debris from furniture, upholstery, or your car. Not only that, but you don’t have to worry about sticky lint roller sheets or constantly replacing your roller. Simply remove the gathered hair from the container in the back of the device and use it again and again.
Some of the most popular pet products are:
- Pet hair cleaner: pet hair rollers or pet hair vacuum
- Pet brushes
- Pet water bottles
- Pet food
Beauty & Skincare
8. Fragrance Mist
- Typical selling price: $5-$22
- Wholesale price: $1.22-$3.50 for 100ml bottles, $20-$35 for 1L bottles
- Potential profit: $3-$20, more if private label
- TikTok impressions: 896 million
Perfumes have always done well on TikTok and are consistently one of the top-selling product categories. Perfumes range from body sprays to mists, and high-end parfums. Most ads center around lifestyle and personal care.
9. Lip Tints and Oils
- Typical selling price: $4-$22
- Wholesale price: $0.80-$1.20
- Potential profit: $3-$20
- TikTok impressions: 735 million
Skincare and makeup are now combined, with most makeup products including skincare ingredients to protect the skin, like how foundations these days include sunscreen (SPF) in their formulation.
The lip oil glow is another example of this trend. It is described as a “glossy lip oil that deeply protects and enhances the lips, lastingly bringing out their natural color.” It claims to be non-greasy and non-sticky and shapes lips “with an almost magnifying mirror-shine effect”.
TikTok influencers describe it as “like a lip gloss and a lip balm—gives shine of a lip gloss, care of a lip balm.” It currently has 56.1 million posts on the platform.
10. Glow Cushion Makeup
- Typical selling price: $17-$35
- Wholesale price: $4-$7
- Potential profit: $13-$28
- TikTok impressions: 637 million
Glass skin has been replaced by “glowy” skin on trends. You see “glow” as a keyword now across makeup products. Cushion powder foundation has always been a popular product but the new variety, glow cushion, is taking the Internet by storm.
TIRTIR is a South Korean beauty brand that’s popular in this product category, with over 40 shades—the most ever in foundation shade makeup among Korean beauty brands.
11. Facial Beauty Masks
- Typical selling price: $9-$19
- Wholesale price: $0.20-$1.75
- Potential profit: $8-$18
- TikTok impressions: 77 million
Skincare products always sell well on TikTok, from serums, essences, and moisturizers, to sunscreens. Eye treatments and anti-aging products are what’s trending these days, however, particularly under-eye masks and collagen leave-on facial masks.
Popular Examples on TikTok
@makeupbybrooktiffany No wonder this face mask went Viral! Definitely incorporating this in my skincare routine once a week 🤍 #collagenfacemask #glassskin #collagen ♬ original sound – Makeupbybrooktiffany
Fashion
12. Bodysuits
- Typical selling price: $14-$36
- Wholesale price: $1.80-$9
- Potential profit: $12-$27
- TikTok impressions: 88 million
Thanks to the Kardashians’ SKIMS product, bodysuits have grown in popularity. There are 179.3 million posts about “bodysuits” on TikTok, mostly videos demonstrating the flattering effects of shapewear. “Waist-snatching” is what I commonly see in these posts.
Popular Examples on TikTok
@khennedy444 the difference in my waist from this shapewear bodysuit is UNREAL!! Just look at the difference in my shorts. In my “skims inspired” list – the material makeup is exactly the same #feelingirl #skimsdupeamazon #bodyshaper #amazonmusthave #amazonfashionfinds #amazonbodysuits #shapewear #amazonskimsbodysuit #amazonshapewear ♬ Collide (more sped up) – Justine Skye
13. Sweatpants
- Typical selling price: $15-$30
- Wholesale price: $3.50-$4.70
- Potential profit: $12.50-$25
- TikTok impressions: 97 million
Leggings, while still popular, are waning in TikTok virality and are being replaced by sweatpants. “Oversized,” “baggy,” “gray,” and “comfy” are the most-searched keywords along with sweatpants. And judging from the millions of posts about it, it is safe to assume that this clothing apparel is a sure TikTok product hit.
14. Casual Dresses
- Typical selling price: $19-$39, very varied
- Wholesale price: $0.80-$5.60 for light casual spring and summer dresses
- Potential profit: $18 and up
- TikTok impressions: 310 million
Clothing and apparel have always been evergreen in popularity. Casual dresses, though, are one of the most popular items sold on TikTok. Ads are laden with models and influencers wearing them as their outfits for the day.
You will often see casual dresses showcased in TikTok fashion hauls, style challenges, and daily outfit inspirations. Some casual dresses that are popular on the platform are wrap dresses, maxi dresses, shirt dresses, bohemian-style dresses, and T-shirt dresses.
Novelty
15. Self-cleaning Hair Brush
- Typical selling price: $9-$12
- Wholesale price: $0.75-$2
- Potential profit: $8-$10
- TikTok impressions: 915 million
Another new trend I have noticed is the self-cleaning hairbrush, with over 915 million impressions. The keyword “Self cleaning hair brush for women” has over 159.7 million posts as of this writing. The brush works by pushing the hair to the top just by pressing a button in the brush. There is also a brush type that retracts the hairbrush bristles, allowing you to get the hair strands and clean it, like pictured below.
Popular Examples on TikTok
@ezshopia50% OFF Self-Cleaning Hair Brush! 🌟👱♀ Easy Detangling, Effortless Cleaning! 💖🛍♬ original sound – EZshopia
16. Soft Silicone Rabbit Night Light
- Typical selling price: $11-$15
- Wholesale price: $3.65-$5
- Potential profit: $6-$12
- TikTok impressions: 7 million (novelty lights)
This ultra-cute night light is just one of the many novelty night lights I have seen on TikTok. The rabbit night light is the most popular as I have seen multiple videos of this in my For You Page for quite some time already.
Novelty lights like LED strips, filament lamps, and floating night lamps are trending all the time. Think cute and kitschy.
@my.bunnylight What a cute night lamp😍#light #fyp #cute #kawaii #bunny #viral #tiktokmademebuyit #lamp ♬ Head Empty – Tsundere Twintails
17. Face Massagers
- Typical selling price: $25-$40
- Wholesale price: $5-$8
- Potential profit: $20-$32
- TikTok impressions: 24 million
Beauty facial devices have gained popularity on the viral platform as they are often used in conjunction with beauty treatments and skincare products.
Guasha and facial ice rollers were the popular products last year, but lately, a surge in popularity for electric facial massagers has dethroned the two “must-have” anti-aging devices. I read a comment from one of the posts about LED massagers saying that “this is basically like a guasha on crack”, and judging from its viral popularity, it just might be!
18. Teeth Whitening Kit
- Typical selling price: $21-$34
- Wholesale price: $4-$8
- Potential profit: $17-$26
- TikTok impressions: 244 million
Teeth whitening products are also popular in TikTok. I particularly noticed how high impressions were for teeth whitening kits. A quick look at the hashtag #teethwhitening resulted in a lot of influencer videos demonstrating their before and after teeth color.
Similar to beauty and skincare products, this product type is sure to be a TikTok hit because of the amount of user-generated content (UGC) it can generate. Add influencers into the mix and you’ve got yourself a killer hit product.
19. Spa Headbands (Bubble Headbands)
- Typical selling price: $5-$10
- Wholesale price: $0.66-$0.85
- Potential profit: $4.50-$9
- TikTok impressions: 1 million
Spa headbands that come with velcro closures and stretchy garter have undergone an improvement with the bubble headbands. Basically the same thing except that it has more form and can be worn like a fashion headband, bubble headbands are going viral for being a fashion and skincare accessory.
I have seen this in almost every TikTok video of a makeup and skincare product and those that promote the headband even show people wearing them during yoga and outings.
20. Robot (Smart) Pot Plant
- Typical selling price: $80-$120
- Wholesale price: $49-$55
- Potential profit: $30-$65
- TikTok impressions: 398,000
Smart robot pot planters are all the rage right now, even with the considerably higher markup prices I see on Amazon. I have seen these a few times on my For You Page (FYP) on TikTok, and I have seen great engagement with the few videos I have watched.
According to a product listing on Amazon, the smart pot planter can cultivate over 40 different plants and it has expressions that help you care for your plants better. It also has a smart home remote control that can activate lighting by touching the leaves of your plant.
Its screen displays multiple functions, too—time and weather, Pomodoro clock countdown, digital photo frame, and more.
Popular Examples on TikTok
How to Find Trending Products to Sell on TikTok
I used the following methods to come up with this list and identify the top products to sell on TikTok.
Use Hashtags and Trends to Discover Viral Products
The TikTok platform is the best place to discover the best products to sell. The algorithm works well in highlighting which posts are trending, and you can easily see which ones are going viral by clicking through hashtags.
Here are the best hashtags to use for searching:
- #TikTokMadeMeBuyIt: Find trending products
- #trendalert: Discover the latest trends
- #viralproducts: Check which products are going viral
Check TikTok Ads to Explore Top Products
You can check the Ads Library in the TikTok Creative Center to see which products have been featured in a lot of ads in a specific country within a particular time frame.
For example, for this article, I filtered products that ran on ads in the US for the past 30 days. I also sorted them by popularity and impressions. I also looked at views, likes, shares, and comments on the featured ads on products.
The view on TikTok Ad Center where you can filter based on shares, comments, and impressions. (Source: TikTok Ad Center)
Here are the metrics you need to look out for:
- Impressions: Number of times your ad is shown
- CTR (Click-through rate): Clicks indicate user interest
- Engagement: Measures interactions by likes, shares, and comments
Check & Engage With the Community
Engaging in the TikTok platform also helps you observe trends better and check firsthand which majority of consumers prefer. TikTok users are a highly engaged audience, so you can identify popular products quickly.
Here are other places where I also checked for trends and viral products:
- Google Trends
- TikTok viral products on Amazon
How to Source TikTok Products to Sell
So, you want to add best-selling products on TikTok to your store, but you’re not sure where to find them. Don’t worry, sourcing viral TikTok products is not as difficult as you might think. Here are a few places you can look:
- Alibaba: This is the largest business-to-business (B2B) online marketplace for a wide variety of products and vetted member suppliers. Most suppliers are from Asia, so you can find incredible prices, but be sure to check on ship times.
- Trade shows: If you want to see products in person before you buy, attend a retail tradeshow. There are lots to choose from, so check out our guide to the best retail trade shows for our breakdown of the top trade shows for the year and what types of products are at each one.
- Wholesale directories: In addition to online marketplaces like Alibaba, you can also show B2B via wholesale. For more on how to buy wholesale, check out our guide on finding wholesale providers.
Interested in dropshipping viral TikTok products? Check out our guides to get you started:
- How to Open a Shopify Dropshipping Store
- What Is Dropshipping & How Does it Work
- How to Start a Dropshipping Business
Frequently Asked Questions (FAQs)
Click through the tabs below to get answers to some of your most-asked questions about TikTok best selling products.
Yes, you can sell products on TikTok through the TikTok Shop or by integrating your online store into the platform.
You can sell almost anything on TikTok, but most of the top-selling products on TikTok fall under the categories of beauty, skincare, home, and tech. Additionally, most viral products on TikTok are under $50.
The best way to find products to sell on TikTok is through TikTok itself. Keep an eye on trending hashtags and follow the top influencers to see what products they are pushing. You can also check out the TikTok top products page on Amazon for a roundup of products.
The best items to sell on TikTok Shop are usually lightweight and under $50. Beauty and skincare products are a great fit as they generate a lot of user-generated content (UGC) which can work as user reviews and help in promotion.
Bottom Line
TikTok is the hub for creating viral products, and with TikTok Shop, shopping and promotion just got easier. If you are looking for products to sell on TikTok, use this list to guide you in identifying which ones are a good fit for your business goals.
Remember, though, that there is always something new taking the app by storm, so keep your eyes peeled because the top products on TikTok change by the minute. You can also explore top winning products on TikTok through the Creative Hub or the Business Center.
