The best vanity phone number providers offer an extensive inventory of customizable virtual digits, allowing you to pick combinations that align with your brand. They have a user-friendly interface for number selection and a wealth of call management features that help you accommodate customer inquiries efficiently. The vanity numbers are often included in monthly subscription plans. Some feature multiple numbers, while others are priced based on the number of users.
Based on our evaluation, the best vanity phone number providers are the following:
- RingCentral: Best for toll-free vanity numbers
- Grasshopper: Best for number sharing
- GoTo Connect: Best for international calling
- JustCall: Best for call tracking
- Talkroute: Best for business text messaging
- Phone.com: Best for local vanity numbers
- 800.com: Best for programmable bulk messaging
Grasshopper offers a seamless platform designed to empower entrepreneurs and small business owners alike. Take your business to the next level with streamlined communications. |
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Best Vanity Phone Number Providers Compared
Providers | Monthly Starting Price (per User) | Key Features | FSB Rating |
---|---|---|---|
| 4.96 out of 5 | ||
| 4.61 out of 5 | ||
Custom pricing |
| 4.42 out of 5 | |
| 4.34 out of 5 | ||
| 4.21 out of 5 | ||
| 3.97 out of 5 | ||
| 3.73 out of 5 | ||
RingCentral: Best for Toll-free Vanity Numbers
What We Liked
- Less than six minutes of downtime, thanks to the 99.999% uptime guarantee
- Wide range of call management capabilities
- Supports international calling and call forwarding to international numbers
Where It Falls Behind
- Doesn’t offer unlimited text messaging
- More expensive than other providers
- Unlimited storage for call recordings is locked behind the most expensive plan
RingCentral Monthly Pricing*
- Core: $30 per user for unlimited domestic calling within the United States (US) and Canada, 100 toll-free minutes, 25 short messaging service (SMS) credits, receptionist console, basic call queues, and shared lines
- Advanced: $35 per user for 1,000 toll-free minutes, 100 SMS credits, advanced call queues, call monitoring, hot desking, and unlimited internet fax
- Ultra: $45 per user for 10,000 toll-free minutes, 200 SMS credits, unlimited storage for files, messaging, and recordings, and device analytics and alerts
- Free trial: 14 days
*Pricing is based on monthly billing; save up to 33% by paying annually.
Ranking first in our list of the best vanity phone number providers, RingCentral provides the best toll-free digits with its easy-to-use number generator and a toll-free minute allowance offer. The number generator has input fields for entering your preferred combination of letters and numbers with a dial pad reference on the side. Its maximum toll-free minute allowance is 10,000 minutes. More minute bundles are available for businesses dealing with large volumes of long-distance calls.
This voice-over-internet-protocol (VoIP) phone system is equipped with various call management tools, namely interactive voice response (IVR) system, call queues, shared lines, and call monitoring. Unfortunately, RingCentral doesn’t offer unlimited text messaging. In contrast, Talkroute provides this feature starting in its second-tier plan.
RingCentral Features
- Call delegation: Enable assistants to handle calls on behalf of executives to manage a high volume of inquiries. Assign up to 10 assistants to an executive and 10 executives to an assistant.
- Call flip: Transfer an ongoing call between phones without interruptions. Use it when engaged in a long conversation and need to switch devices.
- Multilevel auto-attendant: Set up call flow configurations with connections to voicemail, employee extensions, or external phone numbers. Each account can use up to 250 voice menus and sub-menus.
Grasshopper: Best for Phone Number Sharing
What We Liked
- Dedicated plan for solopreneurs
- Offers live answering solutions via Ruby Receptionists
- Professional phone greetings, thanks to voice actors
Where It Falls Behind
- Additional numbers cost $10 per month, higher than the typical rate
- Lacks call recording and robust call analytics
- Doesn’t have unified communications features, like team chat
Grasshopper Monthly Pricing*
- True Solo: $18 for one user, one phone number, and one phone extension
- Solo Plus: $32 for unlimited users and three extensions
- Small Business: $70 for four phone numbers and unlimited extensions
- Free trial: 7 days
*Pricing is based on monthly billing; save over 20% by paying annually.
Grasshopper is at the top of our list of the best vanity phone number providers, ideal for small teams that prefer sharing phone numbers. With multiple business phone numbers and unlimited users in its most expensive plan, several employees get the alert for incoming calls, reducing the likelihood of missing customer queries. Meanwhile, the unlimited extensions help minimize customer effort, allowing callers to reach the specific department or agent they’re looking for without dialing too many buttons.
Users will find it effortless to search for available vanity phone numbers with Grasshopper’s easy-to-use number lookup tool. Simply type the word you want reflected on your number, and the platform will instantly show relevant matches. The downside of choosing Grasshopper is that it lacks some basic VoIP capabilities, including call recording. Other providers have this as a default tool. RingCentral, for instance, offers on-demand and automatic call recording.
Grasshopper Features
- Voicemail transcription: It’s easier to note important details in voicemails when they’re written in text rather than listening to them individually as recordings. Read messages when you’re on the go and don’t have time to review the audio files.
- Reporting: Grasshopper features three types of reports. The Usage Report shows the number of inbound and outbound minutes used and the average call length. The Detail Report displays key information, such as call duration, caller ID, connecting number, and extensions. Lastly, the Activity Report shows an overview of calls, voicemails, and faxes.
- Call blasting: Ring up to 15 phone lines at the same time to ensure you won’t miss any calls. This add-on feature costs $10 a month.
GoTo Connect: Best for International Calling
What We Liked
- Unlimited ring groups in all subscription plans
- Supports large call volumes, as it scales to a contact center solution
- 24/7 customer support
Where It Falls Behind
- Pricing isn't readily available on the website
- Entry-level plan doesn't include a shared inbox
- Doesn't offer international phone numbers
GoTo Connect Monthly Pricing
- Phone system: Custom pricing for 1,000 toll-free minutes, unlimited international calling, smart call routing, call queues, and call recording
- Customer engagement: Custom pricing for shared inbox, customer surveys, SMS and MMS campaigns, and customizable analytics dashboards
- Complete CX: Custom pricing for intelligent call routing, skills assignment, ring strategy, and supervisor analytics
- Contact center: Custom pricing for auto-dialer, screen recording, access to digital and social channels, and quality management
If you’re looking for vanity phone numbers and unlimited international calling capabilities, GoTo Connect is the best option. It lets you secure custom digits, a feature included in the subscription plan, including the base-tier package. Similar to RingCentral, this provider offers a toll-free minute allowance. Regardless of your subscription plan, you’ll be able to maximize 1,000 toll-free minutes shared across your account.
While offering vanity numbers, GoTo Connect allows you to call contacts in over 50 countries for free, including Australia, China, France, Germany, Italy, and the United Kingdom. With this, you’ll be able to establish and maintain strong rapport with overseas clients.
Although it features excellent international calling capabilities, GoTo Connect lacks international phone numbers. In contrast, RingCentral enables you to secure phone numbers in over 80 countries, while JustCall offers international numbers in 70-plus territories.
GoTo Connect Features
- Instant response: Respond automatically to every missed call from first-time callers or new customers. Customize the message, stating the date and time you’re free to take a call or alternative ways to contact your business.
- Three-way calling: Launch a mini huddle with team members or clients to discuss important matters quickly. You need to be in an active call to see the option of adding another participant and merging multiple calls.
- Customizable dial plans: Create dial plans that map out how inbound calls will be routed to your phone system. GoTo Connect’s visually appealing dial plan editor lets you drag and drop different routing steps, including sound clips, voicemail, schedule, queue, and auto-attendant.
JustCall: Best for Call Tracking
What We Liked
- Features auto-dialers that facilitate efficiency in customer outreach efforts
- Supports bulk SMS campaigns
- Integrates with 100-plus third-party apps
Where It Falls Behind
- More expensive than other providers
- Only offers one phone number per account in the entry-level plan
- Setup can be a little confusing
JustCall Monthly Pricing*
- Essentials: $29 per user for 1,000 minutes of inbound calls, 500 minutes of outbound calls, business hours routing, call tracking, and basic call analytics
- Team: $39 per user for 1,000 minutes of inbound calls, 1,000 minutes of outbound calls, 60 minutes of call transcription per user, 60 minutes of call summary per user, and single-level interactive voice response (IVR) system
- Pro: $69 per user for call monitoring, auto-dialer, callback automation, and intelligent routing
- Business: Custom pricing for custom inbound and outbound call minutes, service level agreement (SLA), and single sign-on (SSO)
- Free trial: 14 days
*Pricing is based on monthly billing; save up to 35% by paying annually.
JustCall is the best vanity number provider if you regularly run marketing campaigns, as it features a powerful call tracking system. It employs dynamic number insertion (DNI), a short script added to a marketing channel like a website, enabling number swapping that assigns a unique phone number to visitors.
When a customer lands on your website, the DNI technology replaces the default phone number with a distinct tracking number. This allows you to identify the exact marketing source for each call and evaluate which efforts are worth investing in more.
Unfortunately, JustCall comes with a hefty price tag. Its entry-level plan costs $29 per user, per month. If you’re looking for a more affordable vanity phone number provider, go for Phone.com. Its base-tier subscription only costs $14.99 monthly, almost half the cost of JustCall. Additional numbers are priced $4.99 each month.
JustCall Features
- Ring on speakers: If you’re constantly moving about your office, connect your phone to an external speaker to hear incoming calls loud and clear. On the Audio Settings, choose the speaker you prefer.
- Click to call: Add a click-to-call button on your web pages to provide customers with an easy way to reach your business. Input the phone number that will be automatically dialed when interested leads click the button.
- Voicemail drop: Leave a prerecorded message when your call goes unanswered. With this, service representatives won’t have to keep dialing the numbers of customers who are unavailable to take the call.
Talkroute: Best for Business Text Messaging
What We Liked
- Unlimited inbound and outbound calling in the US and Canada
- Call routing available in all plans
- Professional voice-over services thanks to the Voice Studio
Where It Falls Behind
- Base tier doesn’t include an auto-attendant
- Very few integrations, with the exception of Zapier
- Entry-level plan is relatively short on features
Talkroute Monthly Pricing*
- Basic: $19 for one user, 500 text messages, call forwarding, call stacking, and custom greetings
- Plus: $39 for three users, unlimited text messages, auto-attendant, single-digit extensions, and simultaneous ring
- Pro: $59 for 10 users, multilevel auto-attendant, multidigit extensions, scheduled call forwarding, call recording, and analytics
- Enterprise: Custom pricing for more than 20 users, SLA, and dedicated account manager
- Free trial: 7 days
*Additional users cost $5 per month.
Talkroute is the best vanity phone number provider for businesses that frequently use SMS for customer communications, as it offers the flexibility of metered and unlimited texting. Use your vanity number when sending reminders and updates to clients to strengthen brand image and increase brand recall. The base-tier plan provides 500 text credits, while the rest of the plans offer unlimited texts.
While Talkroute wins in the business SMS category, it falls short on third-party integrations. It doesn’t natively work with any apps and would require Zapier to establish connectivity. RingCentral features robust third-party integrations, connecting with over 300 software solutions, including customer relationship management (CRM) apps.
Talkroute Features
- Voice Studio: When creating an auto-attendant or voicemail message, it’s useful to have professional-sounding voice prompts. Talkroute provides voice talent services, and all you need to do is submit the script through their website and wait three business days for the recording.
- Caller ID: Display your preferred phone number and customize your display name as you make outgoing calls. With this, customers are more likely to pick up phone calls since they’re familiar with the entity on the other end of the line.
- Call reporting: Talkroute has comprehensive history reports that provide detailed call information. This includes date, time, duration, caller ID, and status. Use the advanced filtering feature to narrow down call log results.
Phone.com: Best for Local Vanity Phone Numbers
What We Liked
- Offers the option of metered and unlimited calling minutes
- More than 50 VoIP features offered as default tools
- Local fees for select international numbers
Where It Falls Behind
- Entry-level plan only offers one phone number per account
- Limited third-party integrations
- Call recording and call analytics are locked behind the most expensive plan
Phone.com Monthly Pricing*
- Basic: $14.99 per user for 500 calling minutes, call forwarding, auto-attendant, follow me, and call screening
- Plus: $21.99 per user for unlimited calling minutes, compatibility with internet protocol desk phones, voicemail transcription, and SMS
- Pro: $31.99 per user for call recording, call analytics, and third-party integrations
*Pricing is based on monthly billing; save 15% by paying annually. The provider offers a 30-day money-back guarantee.
Phone.com is included in this list of the top vanity phone number providers, ideal for those wanting to strengthen their local presence. It offers local custom numbers, included in the subscription plan. The Basic plan allows one number per account, while the Plus and Pro plans offer one per user. If you need additional numbers, you must pay the one-time setup fee and the monthly rate of $4.99 per number.
The best part about Phone.com is its volume discounts. If you get more than 10 numbers, the price lowers to $4.49 per number. Fifty-plus numbers will reduce the fee to $2.99 per number. If you buy over 100 numbers, the rate will be $1.99 per number. However, the disadvantage of choosing this provider is that it prohibits bulk calling. JustCall is a better alternative if you conduct regular customer outreach efforts, as it features auto-dialing tools.
Phone.com Features
- Call logs: Displays the details of all the calls made in your phone system. Each log contains the call date, time, type, and caller ID. If call recording is enabled, an audio recording will be included.
- Call screening: Every time you pick up a call, the phone system will announce the caller ID and the number they called, including the option to accept or decline the call. While listening to the announcement, the caller hears your phone system’s ringtone.
- Business hours: Set your company’s operational hours to route calls to preselected destinations when a customer calls after hours. Routing rules for lunch hours and national holidays are available.
800.com: Best for Programmable Bulk Messaging
What We Liked
- Large inventory of vanity numbers
- Supports text messaging and auto-replies
- All VoIP features are included in all subscription plans
Where It Falls Behind
- Doesn’t comply with Health Insurance Portability and Accountability Act (HIPAA) standards
- May not be used for bulk call-in lines
- Lacks team collaboration tools like team chat
800.com Monthly Pricing*
- Personal Monthly: $23 for one phone number and 1,000 minutes
- Unlimited Monthly: $59 for one number and unlimited minutes
- Pro Monthly: $149 for five numbers, 5,000 minutes, and unlimited seats
All plans include extensions, call forwarding, call screening, voicemail, voicemail transcription, analytics, call recording, and texting.
*Pricing is based on monthly billing; save 15% by paying annually. The provider offers a 30-day money-back guarantee.
800.com is an excellent provider of vanity phone numbers for businesses wanting to send bulk messages programmatically to customers. It features an SMS application programming interface (API), allowing you to add text messaging capabilities to your existing business software platform, including broadcasting a million messages in an instant.
The provider delivers long-form texts of up to 600 characters and sends picture messages, along with delivery receipts. While 800.com is among the top vanity number providers, note that it doesn’t have advanced VoIP tools like an IVR system.
If you constantly deal with a large volume of calls, it’s best to go for feature-rich phone systems such as RingCentral and GoTo Connect, which have capabilities that easily scale to a contact center platform.
800.com Features
- Sequential call forwarding: When an incoming call comes in, ring multiple phone numbers in a specific order until someone picks up. Set schedules for each number, depending on the availability of the agent or team assigned to the phone number.
- Call analytics: Review call metrics to gather key insights for improving customer service. Categorize calls by day and time, geography, or duration.
- Call recording: Keep a record of all phone conversations to have an objective reference for agreements with clients and other stakeholders. Refer to previous phone calls to identify areas for improvement.
How We Evaluated the Best Vanity Phone Number Providers
We compared dozens of cloud-based phone solutions offering vanity numbers for business use. Our ratings and evaluations are based on reliable customer feedback and our experience working with VoIP platforms. From there, we handpicked the top seven providers based on an established set of criteria.
Learn how we evaluated the best vanity phone number providers by clicking on the tabs below:
30% of Overall Score
Since the cost is typically a determining factor for businesses on a budget, we assessed each provider’s business plans while checking for discounts for annual payments. Those with free trials got extra points.
20% of Overall Score
In addition to virtual number options, we checked the call management features available on each provider and awarded points to those offering unlimited domestic calling, auto-attendant, and incoming caller ID select. We considered the uptime percentage of their platforms.
15% of Overall Score
We examined the niche features of each vanity phone number provider to see if they cater to specific business needs. These include call forwarding, call blocking, voicemail-to-email, and text messaging. We checked if the solutions feature call and SMS logs.
10% of Overall Score
We evaluated each provider’s user interface by testing its usability and assessing the technical skill required to set up and operate its software. We explored its web portal, desktop app, and mobile app and considered the firsthand experience of its current users.
10% of Overall Score
We looked at the available support channels, including phone, live chat, and a ticketing system. Additional points are given if all support channels are available 24/7.
15% of Overall Score
We based our expert assessment on our personal use of each software solution to determine ease of use and value for money. We also consulted customer reviews to measure the provider’s popularity.
Frequently Asked Questions (FAQs)
A vanity phone number makes contacting a business easier because people are more likely to remember words or phrases than typical phone numbers. It boosts brand recognition since it encourages customers to associate your contact information with your products and services.
It depends on the policy of the service provider where you purchased your vanity number. Ask them about the terms and conditions of changing a vanity number, including its limitations and additional fees.
Yes, most VoIP providers allow transferring of existing phone numbers from one provider to another. RingCentral, for one, supports this process, requiring companies to submit a copy of the latest bill of the number being transferred and provide the account name, type of account, and registered address.
Bottom Line
Associating your brand with your company number increases brand recall value for prospects and customers. It improves brand recognition and increases the likelihood of customers contacting your business.
Among our top picks, we chose RingCentral as the best vanity phone number provider because the custom digits are already included in the subscription plan, along with a toll-free minute allowance. On top of this, it boasts a robust call management system that lets businesses efficiently accommodate large volumes of calls. Get started with RingCentral today by signing up for its 14-day free trial.