The best vanity phone number providers offer an extensive inventory of customizable virtual digits, allowing you to pick combinations that align with your brand. They have a user-friendly interface for number selection and a wealth of call management features that help you accommodate customer inquiries efficiently.
The vanity numbers are often included in monthly subscription plans. Some feature multiple numbers, while others are priced based on the number of users. Our evaluation revealed the seven best vanity phone number providers.
- RingCentral: Best for toll-free vanity numbers
- Grasshopper: Best for number sharing
- JustCall: Best for call tracking
- GoTo Connect: Best for international calling
- Talkroute: Best for business text messaging
- 800.com: Best for programmable bulk messaging
- Phone.com: Best for local vanity numbers
Grasshopper offers a seamless platform designed to empower entrepreneurs and small business owners alike. Take your business to the next level with streamlined communications. |
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Best Vanity Phone Number Providers Compared
Provider | Monthly Starting Price (per User) | Key Features | FSB Rating out of 5 |
|---|---|---|---|
 | 4.93 | ||
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| 4.48 | |
 |
| 4.25 | |
 | Custom pricing |
| 4.22 |
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| 4.07 | |
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| 3.82 | |
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| 3.79 | |
RingCentral: Best for Toll-free Vanity Numbers
What We Liked
- Offers a 99.999% uptime guarantee with less than six minutes of downtime
- Delivers diverse call management functionalities and controls
- Supports international calling and call forwarding to international numbers
Where It Falls Behind
- Provides a capped amount of text messaging per plan
- Charges higher rates than competing services
- Doesn’t include unlimited call recording storage in every plan
RingCentral Monthly Pricing*
- Core: $30 per user for unlimited domestic calling within the US and Canada, 100 toll-free minutes, 25 SMS Short messaging service credits, receptionist console, basic call queues, and shared lines
- Advanced: $35 per user for 1,000 toll-free minutes, 100 SMS credits, advanced call queues, call monitoring, hot desking, and unlimited internet fax
- Ultra: $45 per user for 10,000 toll-free minutes, 200 SMS credits, unlimited storage for files, messaging, and recordings, and device analytics and alerts
- Free trial: 14 days
*Pricing is based on monthly billing. Save up to 33% by paying annually.
Ranking first in our list of the best vanity phone number providers, RingCentral provides the best toll-free digits with its easy-to-use number generator and a toll-free minute allowance offer. The number generator has input fields for entering your preferred combination of letters and numbers with a dial pad reference on the side. Its maximum toll-free minute allowance is 10,000 minutes. More minute bundles are available for businesses dealing with large volumes of long-distance calls.
While this voice-over-internet-protocol (VoIP) phone system is equipped with various call management tools, IVR system, call queues, shared lines, and call monitoring, it doesn’t offer unlimited text messaging. In contrast, Talkroute provides this feature starting in its second-tier plan.
RingCentral Features
Switch between devices during a live conversation by selecting call flip from the call control options. (Source: RingCentral)
- Call delegation: Enable assistants to handle calls on behalf of executives to manage a high volume of inquiries. Assign up to 10 assistants to an executive and 10 executives to an assistant.
- Call flip: This function transfers an ongoing call between phones without interruptions. It is useful when an individual is engaged in a long conversation and needs to switch devices.
- Multilevel auto-attendant: Set up call flow configurations with connections to voicemail, employee extensions, or external phone numbers. Each account can use up to 250 voice menus and submenus.
Grasshopper: Best for Phone Number Sharing
What We Liked
- Provides a dedicated plan for solopreneurs
- Offers live answering solutions via Ruby Receptionists
- Features professional phone greetings, provided by skilled voice actors
Where It Falls Behind
- Costs $10 a month for extra numbers, higher than the typical rate
- Lacks call recording and robust call analytics
- Doesn’t have unified communications features, like team chat
Grasshopper Monthly Pricing*
- True Solo: $18 for one user, one phone number, and one phone extension
- Solo Plus: $32 for unlimited users and three extensions
- Small Business: $70 for four phone numbers and unlimited extensions
- Free trial: Seven days
*Pricing is based on monthly billing. Save over 20% by paying annually.
Grasshopper is at the top of our list of the best vanity phone number providers, ideal for small teams that prefer sharing phone numbers. Its top plan supports multiple business phone numbers and unlimited users, ensuring incoming calls alert several employees and reducing missed queries. Unlimited extensions further streamline customer service by directing callers to the right department or agent with minimal effort.
Users will find it effortless to search for available vanity phone numbers with Grasshopper’s easy-to-use number lookup tool. Simply type the word you want reflected on your number, and the platform will instantly show relevant matches. The downside of choosing Grasshopper is that it lacks some basic VoIP capabilities, including call recording. Other providers have this as a default tool. RingCentral, for instance, offers on-demand and automatic call recording.
Grasshopper Features
Read voicemail messages on Grasshopper. (Source: Grasshopper)
- Voicemail transcription: It’s easier to note important details in voicemails when they’re written in text rather than listening to them individually as recordings. Read messages when you’re on the go and don’t have time to review the audio files.
- Reporting: Grasshopper features three types of reports. The Usage Report shows the number of inbound and outbound minutes used and the average call length. The Detail Report displays key information, such as call duration, caller ID, connecting number, and extensions. Lastly, the Activity Report shows an overview of calls, voicemails, and faxes.
- Call blasting: Ring up to 15 phone lines simultaneously to ensure you won’t miss any calls. This add-on feature costs $10 a month.
JustCall: Best for Call Tracking
What We Liked
- Features autodialers that facilitate efficiency in customer outreach efforts
- Supports bulk SMS campaigns
- Integrates with 100-plus third-party apps
Where It Falls Behind
- Costs more than competing solutions
- Offers only one phone number per account in the entry-level plan
- Has a complicated setup process
JustCall Monthly Pricing (per User)*
- Essentials: $29 for 1,000 minutes of inbound calls, 500 minutes of outbound calls, business hours routing, call tracking, and basic call analytics
- Team: $39 for 1,000 minutes of inbound calls, 1,000 minutes of outbound calls, 60 minutes of call transcription per user, 60 minutes of call summary per user, and single-level IVR system
- Pro: $69 for call monitoring, autodialer, callback automation, and intelligent routing
- Business: Custom pricing for custom inbound and outbound call minutes, SLA Service level agreement , and SSO Single sign-on
- Free trial: 14 days
*Pricing is based on monthly billing. Save up to 35% by paying annually.
If you regularly run marketing campaigns, JustCall is the best vanity number provider because it features a call tracking system with real-time insights, such as call volume, wait times, average call duration, and agent availability. It also employs dynamic number insertion, a short script added to a marketing channel (e.g., website), enabling number swapping that assigns a unique phone number to visitors.
When a customer lands on your website, the DNI technology replaces the default phone number with a distinct tracking number. This allows you to identify the exact marketing source for each call and evaluate which efforts are worth investing in more.
Unfortunately, JustCall comes with a hefty price tag. Its entry-level plan costs $29 per user a month. If you want a more affordable vanity phone number provider, use Phone.com. Its base-tier subscription only costs $14.99 monthly, almost half the cost of JustCall. Additional numbers are priced at $4.99 a month, per device.
JustCall Features
Hear incoming call alerts via a speaker to ensure you don’t miss any calls. (Source: JustCall)
- Ring on speakers: If you’re constantly moving about your office, connect your phone to an external speaker to hear incoming calls loud and clear. On the Audio Settings, choose the speaker you prefer.
- Click to call: Add a click-to-call button on your web pages to give customers an easy way to reach your business. Input the phone number, which will be automatically dialed when leads click the button.
- Voicemail drop: Leave a prerecorded message when your call goes unanswered. With this, service representatives won’t have to keep dialing the numbers of customers who are unavailable to take the call.
GoTo Connect: Best for International Calling
What We Liked
- Offers unlimited ring groups in all subscription plans
- Supports large call volumes, as it scales to a contact center solution
- Comes with 24/7 customer support
Where It Falls Behind
- Website lacks readily available pricing details
- Does not provide AI-driven features
- Lacks international phone numbers
GoTo Connect Monthly Pricing
- Phone system: Custom pricing for 1,000 toll-free minutes, unlimited international calling, smart call routing, call queues, and call recording
- Customer engagement: Custom pricing for shared inbox, customer surveys, SMS and MMS campaigns, and customizable analytics dashboards
- Complete CX: Custom pricing for intelligent call routing, skills assignment, ring strategy, and supervisor analytics
- Contact Center: Custom pricing for autodialer, screen recording, access to digital and social channels, and quality management
GoTo Connect is the best option if you’re looking for vanity phone numbers and unlimited international calling capabilities. It lets you secure custom digits, a feature included in the subscription plan, including the base-tier package. Similar to RingCentral, this provider offers a toll-free minute allowance. Regardless of your subscription plan, you can maximize 1,000 toll-free minutes shared across your account.
While offering vanity numbers, GoTo Connect allows you to call contacts in over 50 countries for free, including Australia, China, France, Germany, Italy, and the United Kingdom. This allows you to establish and maintain a strong rapport with overseas clients.
Although it features excellent international calling capabilities, GoTo Connect lacks international phone numbers. In contrast, RingCentral enables you to secure phone numbers in over 80 countries, while JustCall offers international numbers in 70-plus territories.
GoTo Connect Features
Customize call flows by dragging and dropping elements on the Dial Plan Editor. (Source: GoTo Connect)
- Instant response: Respond automatically to every missed call from first-time callers or new customers. Customize the message, stating the date and time you’re free to take a call or alternative ways to contact your business.
- Three-way calling: Launch a mini huddle with team members or clients to discuss important matters quickly. You need to be in an active call to see the option of adding another participant and merging multiple calls.
- Customizable dial plans: Create dial plans that map out how inbound calls will be routed to your phone system. GoTo Connect’s visually appealing dial plan editor lets you drag and drop different routing steps, including sound clips, voicemail, schedule, queue, and auto-attendant.
Talkroute: Best for Business Text Messaging
What We Liked
- Provides unlimited calls within the US and Canada
- Features call routing functionality in all plans
- Delivers professional voiceover services with the Voice Studio
Where It Falls Behind
- Doesn’t offer auto-attendant in the base tier
- Offers limited integrations, except Zapier
- Provides a smaller selection of features in the entry-level plan compared with other providers
Talkroute Monthly Pricing*
- Basic: $19 for one user, 500 text messages, call forwarding, call stacking, and custom greetings
- Plus: $39 for three users, unlimited text messages, auto-attendant, single-digit extensions, and simultaneous ring
- Pro: $59 for 10 users, multilevel auto-attendant, multidigit extensions, scheduled call forwarding, call recording, and analytics
- Enterprise: Custom pricing for more than 20 users, SLA, and dedicated account manager
- Free trial: Seven days
*Additional users cost $5 a month.
Talkroute is the best vanity phone number provider for businesses that frequently use SMS for customer communications, as it offers the flexibility of metered and unlimited texting. Use your vanity number when sending reminders and updates to clients to strengthen brand image and increase brand recall. The base-tier plan provides 500 text credits, while the rest offer unlimited texts.
While Talkroute wins in the business SMS category, it falls short on third-party integrations. It doesn’t natively work with any apps and would require Zapier to establish connectivity. RingCentral features robust third-party integrations, connecting with over 300 software solutions, including customer relationship management (CRM) apps.
Talkroute Features
See a list of all your phone calls on Talkroute’s call history. (Source: Talkroute)
- Voice Studio: When creating an auto-attendant or voicemail message, it’s useful to have professional-sounding voice prompts. Talkroute provides voice talent services, and to use their services, you submit the script through their website and wait three business days for the recording.
- Caller ID: Display your preferred phone number and customize your display name as you make outgoing calls. This makes customers more likely to pick up phone calls since they’re familiar with the entity on the other end of the line.
- Call reporting: Talkroute has comprehensive history reports that provide detailed call information, including date, time, duration, caller ID, and status. Use the advanced filtering feature to narrow down call log results.
800.com: Best for Programmable Bulk Messaging
What We Liked
- Offers an extensive selection of vanity numbers
- Supports text messaging and autoreplies
- Provides all subscribers with access to all VoIP features
800.com Monthly Pricing*
- Personal Monthly: $23 for one phone number and 1,000 minutes
- Unlimited Monthly: $59 for one number and unlimited minutes
- Pro Monthly: $149 for five numbers, 5,000 minutes, and unlimited seats
All plans include extensions, call forwarding, call screening, voicemail, voicemail transcription, analytics, call recording, and texting.
*Pricing is based on monthly billing. Save 15% by paying annually. The provider offers a 30-day money-back guarantee.
800.com is an excellent provider of vanity phone numbers for businesses wanting to send bulk messages programmatically to customers. It features an SMS application programming interface (API), allowing you to add text messaging capabilities to your existing business software platform, including broadcasting a million messages in an instant.
The provider delivers long-form texts of up to 600 characters and sends picture messages, along with delivery receipts. While 800.com is among the top vanity number providers, it lacks advanced VoIP tools like an IVR system.
If you constantly deal with a large volume of calls, it’s best to go for feature-rich phone systems such as RingCentral and GoTo Connect, which have capabilities that easily scale to a contact center platform.
800.com Features
Alert multiple phones in a specific order until an incoming call is answered. (Source: 800.com)
- Sequential call forwarding: When an incoming call comes in, ring multiple phone numbers in a specific order until someone picks up. Set schedules for each number, depending on the availability of the agent or team assigned to the phone number.
- Call analytics: Review call metrics to gather key insights for improving customer service. Categorize calls by day and time, geography, or duration.
- Call recording: Record all phone conversations for an objective reference for client and stakeholder agreements. Refer to previous phone calls to identify areas for improvement.
Phone.com: Best for Local Vanity Phone Numbers
What We Liked
- Offers the option of metered and unlimited calling minutes
- Offers more than 50 VoIP features as default tools
- Accepts local fees for select international numbers
Where It Falls Behind
- Offers only one phone number per account in the entry-level plan
- Has limited third-party integrations
- Locks call recording and call analytics behind the most expensive plan
Phone.com Monthly Pricing (per User)*
- Basic: $14.99 for 500 calling minutes, call forwarding, auto-attendant, follow me, and call screening
- Plus: $21.99 for unlimited calling minutes, compatibility with internet protocol desk phones, voicemail transcription, and SMS
- Pro: $31.99 for call recording, call analytics, and third-party integrations
*Pricing is based on monthly billing. Save 15% by paying annually. The provider offers a 30-day money-back guarantee.
Phone.com is included in this list of the top vanity phone number providers, ideal for those wanting to strengthen their local presence. It offers local custom numbers, which are included in the subscription plan. The Basic plan allows one number per account, while the Plus and Pro plans offer one per user. If you need additional numbers, you must pay the one-time set-up fee and the monthly rate of $4.99 per number.
The best part about Phone.com is its volume discounts. If you get more than 10 numbers, the price lowers to $4.49 per number. Fifty-plus numbers will reduce the fee to $2.99 per number. If you buy over a hundred numbers, the rate will be $1.99 per number. However, the disadvantage of choosing this provider is that it prohibits bulk calling. JustCall is a better alternative if you conduct regular customer outreach efforts, as it features autodialing tools.
Phone.com Features
Configure routing rules based on business hours. (Source: Phone.com)
- Call logs: This feature displays the details of all the calls made in your phone system. Each log contains the call date, time, type, and caller ID. If call recording is enabled, an audio recording will be included.
- Call screening: Every time you pick up a call, the phone system will announce the caller ID and the number they called, including the option to accept or decline the call. While listening to the announcement, the caller hears your phone system’s ringtone.
- Business hours: Set your company’s operational hours to route calls to preselected destinations when a customer calls after hours. Routing rules for lunch hours and national holidays are available.
How We Evaluated the Best Vanity Phone Number Providers
We compared dozens of cloud-based phone solutions offering vanity numbers for business use. Our ratings and evaluations are based on reliable customer feedback and our experience working with VoIP platforms. From there, we handpicked the top seven providers based on an established set of criteria. Gain insights into how we evaluated the best vanity phone number providers.
10% of Overall Score
Since the cost is typically a determining factor for businesses on a budget, we assessed each provider’s business plans while checking for discounts for annual payments. Those with free trials and no termination fees got extra points.
30% of Overall Score
In addition to virtual number options, we checked each provider’s call management features and awarded points to those offering unlimited domestic calling, uptime SLA, mobile apps, and number porting. We also considered each platform’s IVR and incoming caller ID select capabilities.
25% of Overall Score
We examined the niche features of each vanity phone number provider to see if they cater to specific business needs. These include call forwarding, call blocking, voicemail to email, and text messaging. We checked if the solutions feature call and SMS logs.
10% of Overall Score
We evaluated each provider’s user interface by testing its usability and assessing the technical skill required to set up and operate its software. We explored its web portal, desktop app, and mobile app and considered the firsthand experience of its current users.
10% of Overall Score
We looked at the available support channels, including phone, live chat, a knowledge base, and a ticketing system. We give additional points if all support channels are available 24/7.
15% of Overall Score
We based our expert assessment on our personal use of each software solution to determine ease of use and value for money. We also consulted customer reviews to measure the provider’s popularity.
Frequently Asked Questions (FAQs)
A vanity phone number makes contacting a business easier because people are more likely to remember words or phrases than typical phone numbers. It boosts brand recognition by encouraging customers to associate your contact information with your products and services.
First, determine the purpose of your vanity number—whether it’s for local business promotion or customer support. Next, select a service provider that offers free vanity numbers, such as RingCentral, Phone.com, or Grasshopper.
After choosing a provider, pick your desired vanity number, set up your account, and assign the number to your preferred extensions and users. Our step-by-step guide outlines how to get a vanity phone number from top phone service providers so you can build your customer base.
To check if a vanity number is available, use the search tools offered by phone service providers and vanity number websites. Enter your desired number or relevant keywords to see if they are already being used. If your preferred number is taken, the service may suggest similar options.
Bottom Line
Associating your brand with your company number increases brand recall value for prospects and customers. It improves brand recognition and increases the likelihood of customers contacting your business.
We chose RingCentral as the best vanity phone number provider among our top picks because the custom digits and toll-free minute allowance are already included in the subscription plan. It also boasts a robust call management system that lets businesses efficiently accommodate large call volumes. Get started with RingCentral today by signing up for its 14-day free trial.
