Every month, I search the internet for the best voice-over-internet-protocol (VoIP) phone system for small business owners that offers cloud-based communication features not found in traditional landlines, all at a low cost. While I prefer providers with advanced features and artificial intelligence tools, various services cater to different business needs.
Specifically, the best VoIP for small businesses goes beyond standard voice calls; it provides a centralized platform for advanced call management, video conferencing, messaging, and seamless app integrations. Check out the list below for my top picks, with monthly fees starting at $10 per user for the most affordable plans:
| Best VoIP providers | Best for | Monthly starting price (per user) |
|---|---|---|
| RingCentral | Small businesses | $30 |
| Nextiva | Customer communications | $23 |
| Zoom Phone | Affordability | $12 |
| Phone.com | Fluctuating call volume | $18 |
| GoTo Connect | International calling | Contact sales |
| Grasshopper | Business messaging | $18 |
| Ooma | Call quality and reliability | $19.95 |
| Talkroute | Call forwarding | $19 |
- Comparing the best small business VoIP services
- RingCentral: Best overall VoIP phone system for small business
- Nextiva: Best for customer communications
- Zoom Phone: Best for affordability
- Phone.com: Best for changing call patterns
- GoTo Connect: Best for international calling
- Grasshopper: Best for business messaging
- Ooma: Best for call quality and reliability
- Talkroute: Best call forwarding service
- How to choose the best VoIP service for your small business
- Frequently asked questions (FAQs)
- Bottom line
Comparing the best small business VoIP services
| Best VoIP providers | AI features | Key features | My score (out of 5) |
|---|---|---|---|
| RingCentral | Yes |
| 4.69 |
| Nextiva | Yes |
| 4.62 |
| Zoom Phone | Yes |
| 4.41 |
| Phone.com | Yes |
| 4.39 |
| GoTo Connect | Yes |
| 4.37 |
| Grasshopper | Limited |
| 4.24 |
| Ooma | Limited |
| 4.19 |
| Talkroute | Limited |
| 4.15 |
RingCentral: Best overall VoIP phone system for small business
My expert opinion
When it comes to small business VoIP services, RingCentral is always an industry leader. What sets it apart is its robust call management system, which streamlines the handling of both inbound and outbound calls with exceptional efficiency. Even with its base plan, you receive a range of essential features for effective call distribution.
It also secured a spot on our list of the best business cell phone plans due to its essential call features, including call forwarding, call transfer, and answering rules. But if you find RingCentral’s features and integrations a little overwhelming for your needs, consider a straightforward alternative like Ooma. This provider prioritizes call quality and ease of use, making it an ideal choice for businesses seeking simplicity.
Pricing
| Plans and pricing (per user) | Monthly | Annual |
|---|---|---|
| Core | $30 | $20 |
| Advanced | $35 | $35 |
| Ultra | $45 | $25 |
| Customer engagement bundle | Contact sales for pricing. | |
Standout features
- Multilevel IVR: Set up routing menus with a visual IVR editor and route calls to voicemail, extensions, and external phone numbers. Each account supports up to 250 voice menus and submenus.
- Multisite management: Support the unique needs of all of your branch offices within a single account. Each site has its own outbound caller ID, call handling rules, user roles, and auto-receptionist.
- AI assistant: Paired with call recording, the AI features provide transcriptions, summaries, and notes that offer virtual assistance and feedback during business calls.

Nextiva: Best for customer communications
My expert opinion
When it comes to customer experience (CX), Nextiva is my go-to choice. If you’ve had the chance to attend a Nextiva event, you know the company offers deep insights and reports that show how to elevate VoIP phone systems into a powerful multichannel customer experience platform. Nextiva also stays on the cutting edge of digital technology, offering access to an AI receptionist and agentic tools.
But even with its wide array of features, Nextiva limits SMS messaging credits on its small-business plans. If business messaging is key to your customer experience, then consider Grasshopper. It’s one of our top picks for cheap VoIP services due to its unlimited business messaging across plans.
Pricing
| Plans and pricing (per user) | Core | Engage | Scale |
|---|---|---|---|
| Monthly | $23 | $50 | $75 |
| Yearly | $15 | $25 |
Standout features
- Call pop: This feature displays the caller’s details before you pick up the call. Customize it to display whatever customer information you need, such as sentiment or account value.
- Automation tools: Enhance service efficiency with automation features like automated surveys, real-time suggestions, and automatic follow-ups.
- Call flip: This feature transfers an ongoing call between devices without interruption. This feature works on desk phones, computers, and mobile phones.

Zoom Phone: Best for affordability
My expert opinion
Before audio conferencing became the staple of remote work, Zoom was already making waves as a pioneer in video conferencing technology. But here’s something you might not know. Beyond its popular Workspace plans, Zoom Phone offers a range of calling options specifically designed for small business owners, featuring both metered and unmetered plans at affordable prices.
Unfortunately, Zoom Phone does not provide vanity numbers for businesses seeking to create a memorable impression with their customers. A great alternative is Grasshopper, our top virtual phone system provider, which offers toll-free number bundles and vanity numbers at no extra cost.
Pricing
| Plans and pricing (per user) | Monthly | Annual |
|---|---|---|
| US & CA Metered | $12 | $10.50 |
| US & CA Unlimited | $18 | $16 |
| Pro Plus | $24 | $20.50 |
| Business Plus | $29 | $24.50 |
Standout features
- Call quality dashboards: View the overall quality of phone calls and filter voice data for a specific user. It includes usage reports that display phone usage data for a specific user or call queue.
- Shared line groups: Share a phone number and extension with common area phones or a group of phone users. You can set routing rules and apply custom business hours.
- Call delegation: Assign a phone user to make and receive calls on behalf of another user. Both users can view the status of the shared lines and access the delegator’s direct phone numbers.

Phone.com: Best for changing call patterns
My expert opinion
Starting a new business comes with its own set of challenges, and selecting the right phone plan can feel overwhelming, especially when you’re unsure about call volumes or your clients’ needs. That’s exactly why I chose Phone.com as one of the top choices for a VoIP phone system. Phone.com offers flexible plans that are tailored for small businesses with low or seasonal call volumes.
At the same time, Phone.com has relatively few integrations, limiting its ability to connect with third-party apps. If you’re looking for a VoIP solution that seamlessly integrates with your existing app stack, consider RingCentral. It features a dedicated app gallery with over 300 business solutions for automation, CRM, and productivity.
Pricing
| Plans and pricing (per user) | Basic | Plus | Pro |
|---|---|---|---|
| Monthly | $18 | $27 | $40 |
| Annual | $15 | $22.50 | $33.33 |
Standout features
- Call handling: Create rules to route incoming callers to the right destination. Options include forwarding, auto-attendant, dial-by-name directory, and scheduled routing.
- Live receptionist: Add live answering services to your Phone.com account. With a monthly starting fee of $125, you get professional phone operators to answer your business calls.
- Voice tagging: This feature announces which menu option the caller selected before answering the call. It is helpful for businesses with multiple auto-attendant options that ring to the same number.

GoTo Connect: Best for international calling
My expert opinion
Gone are the days when an international phone call could significantly impact your budget, making it challenging for businesses to tap into global markets. With GoTo Connect, you can enjoy unlimited calls to over 50 countries for a single monthly subscription. Unlike other providers, which limit access to business phone numbers, GoTo Connect offers toll-free and vanity phone numbers tailored to your business needs.
Additionally, it provides number porting services, helping you save time and money when transferring an existing phone number. But, as much as I enjoy GoTo Connect’s AI features and unified communications system, it still cannot outperform RingCentral, which excels with its powerful analytics, popular integrations, and superior call handling, making it my recommendation for growing businesses.
Pricing
| Plans and pricing (per user) | Phone System | Connect CX | Contact Center |
|---|---|---|---|
| Subscriptions | Contact sales for pricing | ||
Standout features
- Custom auto-attendants: Record unlimited customized messages and voicemail greetings with the GoTo Connect desktop or web app. Use it to share important updates and keep callers engaged while they wait in a queue.
- Team messaging: GoTo Connect enables you to send files and messages to team members, facilitating communication and collaboration on projects.
- Customized call flows: The drag-and-drop interface is an intuitive admin tool that enables you to edit, update, and modify call flows. It also allows you to set up multiple auto-attendants and track how calls are routed to extensions or departments.

Grasshopper: Best for business messaging
My expert opinion
Among all the providers on this list, Grasshopper stands out as a top choice for small business owners. Specifically, Grasshopper has always stood out to me for its dedication to creating business phone plans designed for solopreneurs. To further enhance a business’s professional image, Grasshopper offers toll-free vanity numbers at no cost, solidifying its reputation as one of the best free VoIP services.
While most VoIP providers charge a one-time setup fee for vanity numbers in addition to the monthly rate, Grasshopper allows you to choose a local or toll-free vanity number when you subscribe to a monthly plan. However, Grasshopper lacks features like video meetings and team chat. For businesses that require these tools for effective team collaboration, Nextiva is a better choice due to its comprehensive unified communications features.
Pricing
| Plans and pricing (per user) | True solo | Solo plus | Small business |
|---|---|---|---|
| Monthly | $18 | $32 | $70 |
| Annually | $14 | $25 | $55 |
Standout features
- Call control: Grasshopper lets you screen incoming calls by blocking callers and setting custom schedules based on your business hours.
- Virtual receptionist service: Adding Ruby to your Grasshopper account gives you a professional phone answering service that will handle calls on behalf of your business.
- Custom greetings: You can record phone greetings or have a professional voice actor record your script in Grasshopper’s voice studio.

Ooma: Best for call quality and reliability
My expert opinion
While some business owners thrive on a comprehensive suite of features, others simply need a dependable service that delivers exceptional call quality. That’s why I chose Ooma. The platform emphasizes essential functions, including call forwarding, voicemail, automated routing, hold music, and ring groups. Although it has limited collaboration tools and integration options, it is ideal for smaller teams looking to manage call traffic through an app.
Additionally, this platform earned a spot on our list of the best VoIP services for home offices, primarily for its free home phone service. But, even with its video conferencing capabilities, Ooma’s collaboration tools are not as advanced as those provided by other VoIP services. For a more robust solution, I recommend Zoom Phone, which offers all the benefits of a business phone system, along with access to a suite of unified communication tools.
Pricing
| Plans and pricing(per user) | Monthly |
|---|---|
| Essentials | $19.95 |
| Pro | $24.95 |
| Pro Plus | $29.95 |
| Enterprise | Custom pricing |
Standout features
- Multidevice ring: This call forwarding type allows you to receive calls on any device and enables multiple devices to ring simultaneously when an Ooma user is called.
- Extension monitoring: This feature enables a user or receptionist to monitor the status of other phone extensions and perform various actions, such as call transfer or three-way calling.
- Distinctive ringtones: Add a unique ringtone to a call queue or ring group to notify team members about the nature of the incoming call.

Talkroute: Best call forwarding service
My expert opinion
Among all the VoIP providers on the market, Talkroute is one of my top picks. Its user-friendly apps make managing call forwarding seamless. With features such as simultaneous ring, live call transfer, and a sophisticated multilevel auto-attendant, you can tailor your call handling to your needs. Plus, the ability to customize a call forwarding schedule for different devices adds an extra layer of convenience.
At the same time, Talkroute may not be the best choice for businesses that operate outside the US, as it does not support international outgoing calls. Companies aiming to conduct business overseas should consider a provider with unlimited international calling capabilities, such as GoTo Connect.
Pricing
| Plans and pricing(per user) | Monthly | Users included |
|---|---|---|
| Basic | $19 | 1 |
| Plus | $39 | 3 |
| Pro | $59 | 10 |
| Enterprise | Custom pricing | 20+ |
Standout features
- Call stacking: Simultaneously place multiple callers on hold to manage a complex forwarding system with call queues and routing to various devices.
- Hours of operation: Set specific days and time ranges for when your business is available to take calls. You can play a closing-time message or set an after-hours destination.
- Caller ID name: Customize your caller ID to make your outgoing calls appear more professional. If you have multiple phone numbers, Talkroute will display any of your business numbers when making outbound calls.

How to choose the best VoIP service for your small business
Choosing the best VoIP service starts with understanding how your business handles customer and team communication. Some businesses only need a professional phone number and basic call handling, while others need advanced routing, texting, video meetings, analytics, and integrations with sales or support tools.
Before choosing a provider, consider the following:
- Your daily call volume: If your business handles a steady flow of customer calls, prioritize call queues, ring groups, auto-attendants, and call routing. For lower call volumes, a simpler virtual phone system may be enough.
- How your team works: Remote and hybrid teams should look for strong mobile and desktop apps. Office-based teams may need desk phone support, shared lines, paging, or hot desking.
- Customer communication channels: Decide whether your team only needs voice calling or also relies on SMS, video meetings, team chat, email, social messaging, or website chat.
- Phone number needs: Check whether the provider offers local, toll-free, vanity, and international numbers. This matters if you want a local presence, national reach, or separate numbers for departments and campaigns.
- Call routing setup: Think through how callers should move through your business. Features like IVR, extensions, call forwarding, and business-hours routing help ensure customers reach the right person quickly.
- Tool connections: Choose a VoIP service that works with your CRM, help desk, calendar, ecommerce platform, or productivity apps. This keeps call history and customer context easier to manage.
- Growth plans: Pick a provider that can support more users, locations, phone numbers, and advanced features as your business grows. Switching phone systems later can be disruptive, especially if your team depends on call flows and integrations.
- Total cost: Look beyond the advertised starting price. Factor in add-ons for toll-free minutes, call recording, analytics, AI tools, international calling, SMS, hardware, and premium support.
How I evaluated the best small business VoIP service
Frequently asked questions (FAQs)
Is VoIP worth it for a small business?
Yes, VoIP is a valuable investment for small businesses seeking an efficient and affordable way to communicate with employees and customers. It offers excellent call quality, advanced call features, and the flexibility to work from anywhere without incurring high costs.
How do you set up VoIP for a small business?
The first step in setting up a VoIP system is to identify business needs, assess bandwidth requirements, and evaluate the budget. The remaining steps are to select a VoIP provider, transfer or obtain a business phone number, and set up your new VoIP system.
Do I need hardware to start using VoIP?
Yes. However, VoIP has less extensive hardware requirements than traditional analog phone setups. Since VoIP is software-based, it can be installed on any device that connects to the internet, including desktop computers, laptops, smartphones, tablets, or an internet protocol (IP) phone.
Bottom line
It’s no secret that remote work is here to stay, and this shift has sparked a revolution in how businesses communicate. This means more companies are investing in VoIP services, which offer substantial cost savings, robust features, and the flexibility to work from anywhere.
In response to these shifts in the modern workplace, RingCentral tops this list as my go-to VoIP provider for small businesses poised to thrive in the digital age. With its robust call management features, RingCentral benefits companies with high call volumes and assists small businesses that want to scale their phone solutions or enhance team collaboration features over time.