ZipRecruiter vs Indeed: Price, Features & What’s Best

ZipRecruiter and Indeed are two of the most popular job boards employers use to find top talent. Both platforms are well-reviewed by job seekers and employers, with many finding them user-friendly and efficient in bridging the gap between potential employers and a large number of job-seeking professionals.

Although they have similar job posting and recruiting tools, some differences in functionalities may help you choose between ZipRecruiter vs Indeed. Here’s a quick look at our recommendations before we dive into our reasoning:

• ZipRecruiter: Best for growing businesses with plans to scale
• Indeed: Best for free job postings and for companies with small recruiting budgets

ZipRecruiter vs Indeed: Quick Comparison

Note that both ZipRecruiter and Indeed offer the following:

• Mobile app
• Smart search tools
• Employer dashboard
• Screening questions
• Unlimited candidate applications

When to Use

Best for Affordability: Indeed

Indeed’s free job postings make it more affordable than ZipRecruiter. Unlimited job posts can be added to Indeed’s general search results at zero cost. However, the free job posts will fall out of search results as they become less relevant—unless you get its pay-per-click “Sponsored Jobs” option.

Sponsored postings can be viewed by job seekers on desktop and mobile, and you only pay when a candidate clicks on your listing. You can set a budget as low as $5 daily (or $150 monthly) per job post, making Indeed a flexible and affordable option for those with a tight recruitment budget. You can also create a hiring campaign with a custom budget. Plus, you are granted access to Instant Match, which lets you view resumes of qualified candidates and invite them to apply.

ZipRecruiter Pricing

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Best for Job Postings: ZipRecruiter

When comparing Indeed vs ZipRecruiter for job postings, they have several similar features, like one-click job postings that send your ads to their networks of partner job boards and sites. However, ZipRecruiter has a few functionalities that are slightly more robust than those of Indeed—it even topped our list of best job posting sites.

ZipRecruiter provides access to over 500 customizable job description templates that make it easy to write an open position’s details, such as the responsibilities and required skills. Templates are available for a variety of industries and roles, so you are more likely to find content that matches your job postings. You can also add screening questions to your job listings to weed out unqualified applicants.

Job slots are also reusable. If you fill one of the jobs you are posting, you can take that post out, save it in drafts, and post a completely unique position in its place to run the remainder of the 30 days or end of billing.

When to Consider Indeed for Job Postings

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Best Recruitment Features: Indeed

Indeed and ZipRecruiter both have resume parsing, search filters, candidate management, and AI tools to help you find qualified applicants who best fit your job hiring requirements. However, Indeed has a better set of recruiting features. It is mainly because of its extensive resume bank (more than 295 million vs ZipRecruiter’s over 43 million), large marketplace of job seekers (over 350 million vs more than 10 million), and robust ATS integrations.

You can also use Indeed to create a free company page with information about the business, such as the organization’s core values, mission, and vision. This can help you promote your employer brand to job seekers, allowing them to know more about your business’ corporate culture and work environment.

When to Consider ZipRecruiter for Recruitment Features

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Best for Ease of Use & Customer Support: ZipRecruiter

When comparing ZipRecruiter vs Indeed for customer support, we found that both have extensive libraries of how-to articles you can access online. Both also offer phone, chat, and email support. However, only ZipRecruiter provides customer service that’s available 24/7.

Both also have user-friendly platforms—employers and job seekers who left reviews on third-party review sites (like G2 and Capterra) reported that they make the job posting and application processes more efficient. Users also like that both systems proactively filter resumes and send interview invites to highly qualified candidates, saving them time.

How We Evaluated ZipRecruiter vs Indeed

We evaluated ZipRecruiter and Indeed using their pricing structures, job posting tools, and capabilities. We also considered both providers’ reputations among job seekers, including customer reviews. Their customer support was also a major consideration since a lot of small business owners may need assistance in navigating through their systems.

ZipRecruiter vs Indeed Frequently Asked Questions (FAQs)

Is ZipRecruiter better than Indeed?

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Can you post jobs for free on Indeed?

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What factors should you consider when deciding on a recruiting site?

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Bottom Line

ZipRecruiter and Indeed offer robust tools for recruiters and job seekers. Both have helped countless employers find qualified candidates that were perfect for their jobs. Hence, choosing either of them could be difficult for a business owner since they both ranked high in many reviews.

Before you choose between ZipRecruiter or Indeed, consider your budget and the number of postings you need each month. For companies with a larger budget, ZipRecruiter’s job posting and recruiting tools may be worth the extra cost. Alternatively, companies with a smaller budget may be better served by Indeed’s pricing structure—plus, you can post jobs for free.