8 Best CRM for Google Workspace

• You want a free CRM for Google: HubSpot CRM has a free plan for unlimited users and no-cost Gmail integration. It also works with Calendar and Contacts to sync data between both systems. The Google Ads integration is even available in the free Marketing Hub. And HubSpot CRM’s freemium option includes a Chrome extension, which gives CRM access to Gmail.
• You frequently manage marketing activities: HubSpot CRM is a prime CRM Google users can use to align sales and marketing functions into one team. On the higher-tier plans for the Marketing Hub or Customer Platform, teams can manage and track Google Ads and associated audiences from the CRM. They can also sync search console and search engine optimization (SEO) data into the CRM for analysis.

• You need a more scalable CRM with Google integrations: There’s no question that HubSpot is a superior free CRM system compared with other products. The challenge is that it gets expensive to scale and update to higher tiers when users need more data capacity and advanced features. The Starter plan costs $15 per user monthly, whereas the Professional plan costs $1,170 for five users—a $1,000 price difference.
  • Alternatives: Zoho CRM and Capsule CRM are our favorite CRMs for cost scalability—offering free options and affordable paid plans.
• You want to readily schedule meetings via Google Calendar using your CRM: While HubSpot has a great Chrome extension tool for accessing CRM records and tracking email activity from Gmail, users must have a connected Google Calendar to schedule with a meeting link. This can be a hassle for some users.
  • Alternative: Copper CRM is a great alternative as its Chrome extension tool is accessible in Gmail and Calendar apps. This functionality is helpful for teams needing to schedule and attend meetings, track emails, and log events on the calendar for lead nurturing and marketing purposes.

• You want to create and edit Google Drive files from inside Pipedrive: With Pipedrive’s Google Drive integration, you can sync files so you can edit them and create new ones from inside the CRM. This helps increase productivity by eliminating the need to edit, download, and reupload files to your database. Plus, you can link files to multiple deals or contacts.
• You want CRM connectivity with all Google apps: Relative to other CRM systems on this list, Pipedrive has some of the broadest integration capabilities for Google apps. Either through Zapier or a direct connection, users can access apps like Gmail, Meet, Calendar, Contacts, Ads, Drive, and Tasks in Pipedrive. You can even use the Google single sign-on (SSO) function to log into the CRM.
• You need to access Pipedrive in Gmail: Pipedrive offers a Chrome extension feature that gives users CRM accessibility from Google. This Google Workspace CRM allows you to add leads, log contact activity and communications, and sync information from a Google app like Gmail into the CRM database. You can also use chatbots and web forms to generate new leads.

• You need free Google integrations: Because Pipedrive has no free-forever plan, users, by default, cannot access the Google CRM integrations for free. This platform may not be a great starting Google CRM for small businesses wanting to try the features first before committing to buying the solution.
  • Alternative: HubSpot CRM is our top recommendation for users looking for free integration with Google apps, such as Gmail, Calendar, Contacts, and Ads. Capsule CRM also offers free Google integrations with its free plan.
• You want direct integration with Google Ads: Pipedrive does allow connectivity with Google Ads to capture lead data from form submissions into the CRM system. This feature, however, requires a third-party connector tool like Zapier and user configuration to create those data flows.
  • Alternatives: HubSpot CRM and Zoho CRM are the best alternatives for direct integration with Google Ads. This feature greatly benefits small businesses wanting to promote their products and services using Google Ads.

• You want to use Google Sites for lead generation: Zoho CRM’s web forms are perfect for Google Sites, helping Google Workspace users capture web visitor information. This capability can simplify your lead generation process because you can create contact records from form submissions on your site. You can also customize web forms and automate emails for lead nurturing and marketing purposes.
• You need broad data sync options across Google apps: Zoho CRM gives a range of connectivity with Google apps, allowing users to sync Calendar, Contacts, Drive, Gmail, and Task data between both systems. Teams can also automatically add contacts to the CRM database for Google Ads conversions while analyzing keywords that led to submissions, all in the CRM.

• You need a robust free Google integration: You can integrate Google with a CRM system for more advanced functionalities, like tracking lead data across these platforms. While Zoho CRM has a free plan, it does not allow third-party integrations, including Google apps, until the Standard plan for $14 per user monthly. Also, pricing for Zoho Mail starts at $1 per user monthly, to get your Gmail emails within Zoho CRM.
  • Alternative: HubSpot CRM is our top recommendation for free direct integrations with Google apps.
• You want a more intuitive CRM interface: Zoho CRM tends to get poor user reviews for product usability, specifically for system navigation, as it has a clunky design with lots of buttons.
  • Alternatives: Copper CRM is a great alternative designed specifically for Google teams with a cleaner interface and solid user experience ratings overall. We also recommend Pipedrive for its user-friendly layout and features.

• You need a Google CRM that records lead data seamlessly: With Insightly CRM, you can view your Gmail contacts or leads by clicking the sidebar icon and pointing the mouse cursor to the contact. The name of your content will appear in the sidebar’s title. Users can also navigate the other icons to see related records.
• You want to see schedules and events in your CRM on Google Calendar: With the Google Calendar feed, you can access all lead appointments and events set on Insightly CRM on your Google Calendar through a link. This way, you won’t miss important sales follow-ups, demo appointments, and related tasks. This calendar sync option is available on paid plans.

• You are seeking a free CRM with Google integration: While Insightly CRM can be integrated with Google, this feature comes at a relatively high cost of $29 per user monthly with its Plus plan. This can be a drawback for small businesses that regularly use Google and prefer a free Google CRM.
  • Alternatives: HubSpot CRM’s free plan offers integration with Google Workspace apps, including Gmail and Google Ads. Capsule CRM also has a freemium option that offers integration with Gmail, Google Calendar, and Google Contacts.
• You are looking for a Google CRM with cheaper sales automation: Insightly CRM offers project and CRM automation starting in its Plus plan at $29 per user monthly. This price can be costly for startups.
  • Alternatives: HubSpot CRM offers simple automation for deal tasks and notifications with its paid plans (starting at $15 per user monthly). Zoho CRM also offers workflow automation in its Standard plan at $14 per user monthly.

• You want to use your CRM in Gmail for lead management: Streak is our top recommendation for the best Gmail CRM. You can see and store contacts and manage email communications, tasks, and lead nurturing activities on one interface.
• You are a freelancer looking for a fully customizable pipeline management tool: Streak CRM is our best CRM for Gmail for its customizable features for pipeline management within Gmail. If you are a solo-operated business user, this capability lets you track sales deals, client projects, and financial activities like invoicing within Gmail.

• You want to connect with non-Google apps: If you want to connect your CRM with non-Google applications, you should look elsewhere. Streak CRM doesn’t allow other integrations until the Pro+ plan for $69 per user monthly and can only directly connect with Calendly, Slack, and Typeform. The others require Zapier connection tools.
  • Alternatives: You can integrate HubSpot CRM with Outlook, Microsoft Exchange, Slack, Facebook Messenger, and third-party apps in the HubSpot App Marketplace starting with its freemium option.

Zoho CRM also offers native integration with Zoho apps (including Zoho Desk, Projects, and Campaigns) with its free plan. Paid plans (starting at $14 per user monthly) offer third-party app integrations from the Zoho CRM Marketplace.

• You prefer a traditional CRM interface: Streak CRM’s reliance on Gmail may not be ideal for users who prefer a traditional, standalone CRM interface.
  • Alternatives: HubSpot CRM and Pipedrive are traditional CRMs with an intuitive interface and high usability ratings.

• You want to connect to Google Calendar for project and task management: Capsule CRM integrates well with Google Calendar across all plans, allowing you to see your sales tasks side-by-side with your Google appointments. This platform also generates a calendar feed where you can view all your tasks in Google.
• You want to leverage an AI-powered Google CRM for writing sales emails: All of Capsule’s plans, including the free tier, offer an AI Content Assistant. This tool automatically drafts sales emails from your contact records and recommends the right topic and tone for your message.

• You want a Google CRM with two-way data sync: Capsule CRM’s integration with Google Contacts is one-way, so you can only sync contacts from Capsule CRM to Google.
  • Alternatives: Zoho CRM’s Standard plan ($14 per user monthly) has a two-way data sync option with Google. Pipedrive’s Advanced plan ($34 per user monthly) also offers two-way email sync when you use Gmail in the CRM.
• You need a CRM with email tracking tools: While Capsule CRM offers basic email marketing features and templates, it does not have tools for email tracking.
  • Alternative: HubSpot CRM is our overall best email marketing CRM because of its mass email and performance tracking tools that come at no cost.

• You need an intuitive Google Chrome extension: Copper CRM is built for Google and uses a similar clean and modern interface design. This is best expressed in its Chrome extension tool that lets users access the CRM directly in Gmail and Calendar. While other CRMs offer a similar extension or add-on, none are more intuitive than Coppers CRM’s.
• You want a true Google CRM: Copper CRM is the closest thing you’ll get to a CRM by Google. The developer intentionally created the product for Google Workspace teams, allowing broad integrations with apps like Gmail, Contacts, Calendar, Drive, Sheets, and Data Studio. Plus, you can access Copper through the Gmail and Google Calendar interfaces.

• You need free Google integrations and low-cost email sequences: Copper CRM does not offer a free plan. While its entry-level plan is not necessarily expensive at $9 per user monthly, some small teams and businesses might prefer starting with a free option before scaling up their operations.
  • Alternatives: HubSpot CRM and Capsule CRM are excellent alternatives with free plans, simple interfaces, and no-cost integrations with all the available Google apps.
• You want more affordable mass email: One of the more expensive features of Copper CRM is the mass emailing tools that let you deploy marketing campaigns or conduct sales outreach on a mass scale. This capability requires the Professional plan for $59 per user, per month.
  • Alternative: HubSpot CRM includes mass email capabilities with engagement tracking and templates, all on the free-forever plan. Streak CRM’s free plan also offers email power tools, such as email tracking and bulk emailing.

• You want to integrate with Google Analytics: One of the key capabilities of Salesforce is that users can integrate directly with the Google Analytics 360 platform. This provides teams with detailed customer insights for creating segmented audience lists and tracking every stage of the buyer journey. It also allows you to see website analytics in the Sales Cloud and evaluate organic searches.
• You need to access Salesforce in your Gmail: Salesforce, through a strategic partnership with Google, offers a “Lightning for Gmail” tool that lets users access CRM data from Gmail and Calendar. This Google CRM tool allows you to sync data and manage contacts, accounts, and opportunity records without leaving Google.

• You need an affordable Google CRM tool: Because of its advanced features and focus on boosting sales team performance, Salesforce is more expensive than most of the top small business CRM providers on this list—starting at $25 per user, per month, billed annually on the lowest plan.
  • Alternative: HubSpot CRM is the most cost-friendly option, with a robust free plan that offers all main Google integrations, plus tools for managing sales, marketing, and service processes.
• You want a CRM designed specifically for Google: Salesforce is one of the most popular general-use CRM systems in the world. Therefore, while it may have partnerships with Google and accessible integrations, the tools and modules were not designed specifically for Google users.
  • Alternatives: Copper CRM, Capsule CRM, and Streak CRM are three great alternatives designed to integrate with Google apps, look like Google apps, or operate within Google apps.