Sales apps help small businesses manage leads, communicate with prospects, track deals, and organize sales tasks from one device. The best sales apps for small business also offer mobile access for iOS and Android. This makes it easier for reps to update CRM records, join meetings, make calls, manage projects, and prospect while in the…
Sales apps help small businesses manage leads, communicate with prospects, track deals, and organize sales tasks from one device. The best sales apps for small business also offer mobile access for iOS and Android. This makes it easier for reps to update CRM records, join meetings, make calls, manage projects, and prospect while in the field.
I reviewed sales apps across key categories, including CRM, deal management, omnichannel outreach, video conferencing, business phone systems, B2B prospecting, customization, and sales project management. Based on features, affordability, usability, and mobile accessibility, these are the eight best sales apps for small businesses.
The best sales apps help businesses manage leads, track deals, communicate with prospects, and stay organized throughout the sales cycle. Because this category includes CRM platforms, prospecting tools, phone systems, meeting software, and project management solutions, I evaluated each provider based on how effectively it supports revenue-generating activities while remaining accessible and affordable for small businesses.
I assessed core functionality, mobile capabilities, ease of use, pricing, customer support, and specialized features tied to each platform’s primary use case. Review my criteria for ranking the best sales apps for small businesses.
General features: I reviewed the core capabilities needed to support sales teams, including contact and lead management, reporting and analytics, integrations, mobile access, task management, automation, and collaboration tools.
Advanced/niche features: Because each provider serves a different purpose, I evaluated specialized capabilities such as pipeline management, omnichannel outreach, business calling, video conferencing, prospecting databases, workflow customization, and project management.
Pricing: I assessed free plan availability, entry-level pricing, scalability, billing flexibility, and overall value for small businesses. I also considered whether key features were included in base plans or reserved for higher tiers.
Ease of use: I evaluated navigation, onboarding, setup requirements, mobile usability, automation tools, and how quickly teams could adopt and use each platform effectively.
Support: Customer support was evaluated based on availability through phone, live chat, and email, along with self-service resources such as tutorials, product documentation, training materials, and user communities.
Expert score: In addition to firsthand testing, I reviewed verified user feedback to assess usability, reliability, feature quality, and overall value. This helped validate how well each platform performs in real-world business environments.
Legend: ✓ Built-in | ◐ Via integration/add-on/customization | ✕ Absent
Best CRM sales apps
Customer relationship management (CRM) software is the ultimate app for sales because it offers a single platform to generate, track, and manage sales activities. These products include contact databases, deal-tracking systems, communication tools, to-do list apps, collaboration software, and marketing platforms on a single platform. Below are three of the best CRMs for small business that sales teams can leverage.
What makes HubSpot CRM the best all-in-one sales app for small business?
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What makes Pipedrive the best sales rep app for deal management?
What makes Freshsales the best for omnichannel sales outreach?
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Communications software
Communications software are sales applications that let you engage leads or customers. They either contain telephonic capabilities, video conferencing tools, or entire contact center modules to manage inbound and outbound calls. These products can also be useful for internal collaboration with other reps to coordinate sales deals or projects within a small business operation.
What makes Zoom the best for video sales meetings?
What makes Nextiva the best business phone system for sales?
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Prospecting Tools
Prospecting tools are used early in the sales process to help identify potential customers who would be a good fit for your products or services. These are large-scale databases full of company and contact information, which can be filtered to create lead lists based on criteria such as industry, job title, company size, and location.
What makes UpLead the best for B2B prospecting?
Work/task management systems
Work management systems are used to oversee sales tasks and projects. They’ll be highly customizable in terms of tailoring data fields, project milestones, and viewing options to meet user and operational requirements. These tools allow sales teams to track sales opportunities and day-to-day tasks. They also help manage large initiatives, such as CRM migrations, content development projects, or software implementations, that can improve the overall sales operation.
What makes ClickUp the best for customizable sales workflows?
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What makes Asana the best for sales project management?
Frequently asked questions (FAQs)
A sales app is a web or mobile software product that reps can use to organize their sales activity, manage data records, communicate with leads, and track workloads. Because one rep performs many different tasks, a sales app can take numerous forms depending on the use case, such as a CRM system, communications tool, work management system, or prospecting database.
The best sales app will depend on your objectives and business needs. For example, if your sales team needs an all-in-one system to manage leads, deals, and outreach campaigns, you’ll likely want to purchase a CRM, such as HubSpot or Pipedrive. Alternatively, if all you need is B2B lead data, then UpLead would be the best sales app for you, while you may look to Zoom to interact virtually with prospects.
Many apps can be used to track sales activity, such as emails sent, calls made, and proposals sent, as well as performance metrics like deals closed and revenue generated. CRMs like HubSpot and Pipedrive include sales-tracking capabilities that can be reported on the system dashboard or downloaded as a file.
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Bottom line
Sales apps allow teams to improve data organization, task efficiency, and lead engagement. The best sales apps will include both web and mobile capabilities for in-the-office or on-the-go sales management. Because of the wide range of software categories, teams will need to consider whether they want a full set of tools, as seen in a CRM like HubSpot, or specialized software like ClickUp, which is used only for task and project management.
Bianca Caballero is a sales and customer experience contributor with a background in field sales and territory management, supporting B2B and B2C growth. She draws on experience working with customers across the health, pharmaceutical, and insurance space to help small businesses improve pipeline performance and grow revenue.
Her work focuses on practical, easy-to-apply strategies for customer acquisition, sales execution, and the tools small teams use to operate more efficiently.
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