Free Resources

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A person typing on the laptop.

March 25, 2025

How to Create a Social Media Marketing Strategy for Small Businesses

In the six years since I started doing social media & marketing for startups, it’s safe to say plenty has changed. New players have entered the field (hello, Bluesky and Threads), while old players have undergone pretty major changes (Twitter becoming X, TikTok’s near-death and

Writing a press release.

January 27, 2025

How to Send a Press Release in 6 Steps (+ Tips & Template)

Free Template

Press releases play an important role in getting the word out about your business but they don’t just grant you wide visibility, they also help build your credibility as a brand. When people read about your business in the paper or see it in the

Note with SEO audit.

March 7, 2024

What Is an SEO Audit? (+ SEO Audit Checklist)

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By now, you've probably heard "SEO" a million times and maybe are still wondering what it is. Search engine optimization is how a business can fine-tune its site to attract more search traffic. But how do you know whether your optimization efforts are working? By

December 18, 2023

How to Write a Brand Story That Stands Out (+ Free Template)

Free Template

More and more businesses are finding out that it’s easier to connect with an audience if they see you as more than just someone who sells to them. Writing a brand story will allow you to share your business’ mission, values, and purpose—without making it

September 7, 2023

How To Write a Brand Positioning Statement in 8 Steps (+ Template)

Free Template

Learning how to write a brand positioning statement isn’t hard, but it will take some time on your part. First, research examples and competitor positioning. Next, identify your core customer, create an overarching goal, figure out what sets your brand apart, and list the pain

Content marketing services concept.

September 4, 2023

7 Best Content Marketing Services for Small Businesses

Free Checklist

Content marketing is one of the most effective strategies for growing a business. It boosts your website’s ranking in search, earning you more traffic, leads, and sales. And, it establishes you as a leader in your field—all while offering value to your readers. But effective

Best startup marketing agency

August 4, 2023

8 Best Startup Marketing Agencies for New Businesses

Free Checklist

Getting a foothold in the industry is one of the biggest challenges in the startup journey. From branding to reaching your target audience, finding the right strategy is critical—which is where a startup marketing agency can help. From agencies that build brands from scratch to

Website marketing strategies.

July 11, 2023

10 Website Marketing Strategies to Build Brand Presence Online

Free Template

Once your site is online, you need to use effective website marketing strategies to attract your target audience, generate leads and sales, and grow your brand’s online presence. The good news is many of the best tactics for marketing a website can be done for

A team planning for Social Media marketing

December 29, 2022

How to Make a Social Media Plan in 5 Steps [+ Free Template]

Free Social Media Plan Template

Creating a social media plan is essential for success on social networks as it allows you to save time and avoid mistakes when posting on platforms. To make one, set campaign goals, define your audience, and analyze the competition. Set your campaigns up for success