Editorial and Partnership Disclosure A balance transfer allows you to move your existing debt from one credit card to another, often with a lower interest rate or even a 0% Annual Percentage Rate (APR) promotional offer. So, how do balance transfers work? Once you request a transfer, your new credit card provider pays off the…
How To
Gen Alpha Consumers: Who They Are, Key Behaviors & How to Market
Gen Alpha are the new kids on the block or, better yet, the new consumers in the market. After Gen Z, Gen Alpha is the next consumer group on businesses’ minds. As the consumer group ages and gains more spending power, it’s important for brands to get in early and make relationships now that can turn into sales for years to come.
Keep reading to learn more about who the Gen Alpha are, what their consumer behaviors and preferences are, and how your business can appeal to their needs and convert them into customers. Get to Know the Alpha Generation of Consumers The alpha generation of consumers, or Gen Alpha, are people born between the years of…
How to Form an Employee Engagement Committee
Forming an employee engagement committee is not just about gathering a group of enthusiastic employees; it’s about creating a diverse think tank that reflects the multifaceted nature of your business. Start by selecting your committee members and defining and implementing the goals of your program. Follow the steps below to learn more about how to…
How to Import from China to the US in 6 Steps 2025
Amid the planned 10% tariff in custom charges from China to the USA, importing from China remains to be lucrative.
This guide gives all the information you need to get started importing from China—finding products, choosing and negotiating with suppliers, purchasing, and figuring out the best way to ship your items. I also discuss common shipping terms you need to know, plus an overview of import costs from China—duties, taxes, and other fees. China is…
How to Send a Press Release in 6 Steps (+ Tips & Template)
Press releases play an important role in getting the word out about your business but they don’t just grant you wide visibility, they also help build your credibility as a brand. When people read about your business in the paper or see it in the local news, it significantly increases your credibility and gets more…
How to Start a Personal Training Business
If you’re a personal trainer, starting your own personal training business can be the route to more freedom, flexibility, and income. Of course, this is only true if you run your business in a way that drives your success. Fortunately, learning how to start a personal training business is simple when you follow a step-by-step…
How to Accept Recurring Payments: 2025 Small Business Guide
A recurring payment—also referred to as a subscription payment, recurring billing, or automatic payment—is an electronically processed payment that repeats according to a preset schedule. Businesses often set these up to collect fees for memberships, subscriptions, lessons, and services. The easiest way to accept recurring payments is with an all-in-one payment processor or merchant account…
How to Accept Apple Pay in 5 Steps
The leading contactless payment system, Apple Pay, lets your customers pay via their Apple Watch or iPhone (iOS 6 and higher). It is secure for both merchants and customers and costs merchants the same processing fees as regular credit cards. Accepting Apple Pay starts with choosing a compatible payment processor, purchasing a near-field communication (NFC)…