Email marketing is affordable, easy to set up (even for beginners), and effective for both business-to-business (B2B) and business-to-consumer (B2C) businesses. But, I’ve witnessed many instances where email marketing ultimately fell short of expectations and metrics. In most cases, it was because of simple details, like a wrong subject line, offer, or call to action—which…
How To
How to Create an Excel Gantt Chart in 3 Easy Steps (+ Free Template)
Gantt charts visualize your accomplishments vis-a-vis your project schedule over time. Team members use these charts to track milestones and monitor scheduled tasks. To create a Gantt chart in Microsoft Excel, make a project data table, insert the Excel bar chart, and format your chart. This article will walk you through how to create a…
Ecommerce Shipping & Handling Guide [+ Free Checklists]
Ecommerce shipping is more than just sending packages; it’s a make-or-break aspect of your business strategy that can set you apart from competitors and build customer loyalty. Shoppers today expect quick, affordable, and hassle-free shipping options, which can be tricky to balance with operational costs. We’ll cover everything you need to know to build effective…
What Is a W-4 Form? How It Works & How to Guide Employees
A W-4 Form, or Employee’s Withholding Certificate, gives you the information you need to determine how much money to withhold from your employees’ paychecks each pay period to pay their income taxes. Employees must fill it out properly and submit it to you before their first payday to avoid a big tax bill and penalties…
How to Use Zelle for Business
Businesses can accept payments instantly and without any fees through bank transfers using Zelle. Both the merchant and customer need to be Zelle users, and the customer can send the payment using their bank’s or Zelle’s mobile application. Although Zelle’s zero processing fees and rapid transfers make it attractive for small businesses, its limited international…
How to Offer Customer Financing in 4 Steps
Customer financing is when customers pay for a product or service in installments or with store credit instead of paying the full amount upfront. Businesses offer short-term payment plans in exchange for customers agreeing to a small interest amount on top of the purchase price. Offering customer financing options can boost sales, increase conversions, improve…
How to Create a Professional Email Signature in 4 Steps
Ending your emails with a custom signature is an easy and effective strategy to increase brand credibility and conversions. Learning how to create a professional email signature is simple—start by finding an email signature generator (or template). Then, input your information and add your new email signature to your business email apps. Keep reading to…
How to Find Investment Properties for Sale in 18 Ways
Knowing how to find investment properties for sale requires a multifaceted approach, using various strategies and resources. These can include exploring online real estate platforms (like Zillow and Realtor.com), attending local auctions, networking at events, and tapping into the expertise of seasoned real estate agents. We’ve compiled a list of the most effective ways to…