An on-call schedule is a type of employee schedule that ensures your business has enough of the right staff to respond to increased customer demand, day or night. Companies in certain industries use on-call scheduling for a variety of reasons, like keeping medical or technology services running and addressing customer concerns. For the easiest time…
How To
How to Do Payroll in Texas: What Employers Need to Know
Learning how to do payroll in Texas is a much easier process than in other states. There’s no income tax, businesses aren’t required to purchase workers’ comp insurance, and employers only pay state unemployment taxes (SUTA). There are some special laws concerning overtime and minimum pay frequency, but overall, Texas follows federal regulations. Running Payroll…
How To Rank Higher on Google: Small Business Strategies
Ranking higher on Google encompasses a variety of on- and off-page search engine optimization (SEO) tactics. This includes everything from keyword and competitor research to publishing high-quality content, getting backlinks, building listings, and optimizing the content itself on each page of your website. Helping small businesses learn how to rank higher on Google is one…
How To Do Permission-based Email Marketing in 5 Steps
Permission-based email marketing, otherwise known as opt-in email marketing, is one of the most effective ways to nurture leads and stay connected with your customers. Setting your own permission-based email marketing involves five steps—choosing a platform, importing your contacts, creating and launching the campaign, and then tracking results to gain insights for improving future campaigns….
New Employee Onboarding Best Practices: Steps & Checklist
Onboarding new employees is the process of integrating a new worker into your company culture, ethos, policies, and teams. The goal is to provide the new hire with the tools and information needed to become productive and to help them feel welcome. Prepare your new employee for success by: Confirming new hire data prior to…
12 Common Customer Service Problems & How to Resolve Them
Customer service problems can harm your business, affecting customer satisfaction, trust, and loyalty. Some of the most common issues in customer service are slow response time, rude communication by the support staff, and lack of real-time engagement. Continue reading as we discuss the reasons for these issues, give tips on how to solve customer service…
Social Media Marketing for Small Business: Guide + Template
Using social media to promote your small business allows you to connect and engage with your audience organically. It lets people know your business is accessible and present, which can make all the difference in getting your brand found and chosen over a competitor. To get started, choose the best platforms for your audience, learn…
How to Set Up Shopify Store for Dropshipping in 5 Steps
Dropshipping is a popular low-cost ecommerce model because you don’t have to buy products upfront or keep inventory on hand. In this article, we show how to set up your Shopify store for dropshipping success. Shopify connects to hundreds of dropshippers via apps that automate every step making it the quickest, easiest, and most economical…