Local search engine optimization (SEO) are tactics that help your website rank higher in locale-based search results (e.g., “dentists near me” or “dentists in Tucson”). Keep reading to better understand local search optimization and the key local SEO strategies you need to pursue to get your website to the top of local search results. Overview…
How To
How to Set Up a PayPal Business Account in 3 Steps
PayPal is a widely recognized and trusted online payment platform that allows businesses to securely send and receive money worldwide. It is suitable for small businesses looking for a quick and easy way to start receiving payments for occasional sales. Setting up a PayPal Business account is a straightforward process that involves signing up on…
How to Hire a Recruiter in 7 Steps: Small Business Guide
Hiring the right recruiter can be crucial for a growing company’s success. A skilled recruiter helps build a talented and diverse workforce, enhance company culture, and improve employee retention. You can find recruiters on social media or job boards like ZipRecruiter, but first you must determine exactly what kind of skills and experience you need….
How To Process Credit Card Payments in QuickBooks Online
This tutorial will show you how to process credit card payments in QuickBooks Online using QuickBooks Payments. First, we’ll go over how to set up QuickBooks Payments, as you’ll need an account to process payments. Then, we’ll look at how to accept credit card payments in QuickBooks Online using a sales receipt and a customer…
How to Advertise Your Business on Facebook (Beginners Guide)
Facebook Ads allow you to reach your audience with ads targeted based on interests, web activity, psychographics, and demographics. You can set up your Facebook Ad Manager account and then run the ads from there. Explore different ad formats to advertise your business effectively, like telling a story with video ads or boosting engagement with…
How to Hire Felons in 8 Steps: What Businesses Need to Know
Learning how to hire felons is complex—but it gives access to a vast pool of untapped potential, diversifies your workforce, and even provides tax benefits. You’ll first need to determine if your job opening and industry are suitable for a felon. Then, you’ll go through the typical hiring process, keeping in mind certain practices to…
What Is the QuickBooks Online Desktop App?
The QuickBooks Online desktop app is a standalone software that you can install directly on your Mac or Windows desktop or laptop computer. Similar to the browser version, it offers all the core features of QuickBooks. However, it comes with added flexibility, such as the ability to stay logged in for six months, switch to…
How to Measure Employee Productivity (+ Free Calculator)
For businesses, measuring employee productivity is important in helping identify how company resources, money, and time are used to produce products or provide services. Learning how to measure employee productivity will help you gauge your workforce’s overall efficiency and capability. It also provides you with the data you need to make operational changes, such as…