Facebook Ads allow you to reach your audience with ads targeted based on interests, web activity, psychographics, and demographics. You can set up your Facebook Ad Manager account and then run the ads from there. Explore different ad formats to advertise your business effectively, like telling a story with video ads or boosting engagement with…
How To
How to Hire Felons in 8 Steps: What Businesses Need to Know
Learning how to hire felons is complex—but it gives access to a vast pool of untapped potential, diversifies your workforce, and even provides tax benefits. You’ll first need to determine if your job opening and industry are suitable for a felon. Then, you’ll go through the typical hiring process, keeping in mind certain practices to…
What Is the QuickBooks Online Desktop App?
The QuickBooks Online desktop app is a standalone software that you can install directly on your Mac or Windows desktop or laptop computer. Similar to the browser version, it offers all the core features of QuickBooks. However, it comes with added flexibility, such as the ability to stay logged in for six months, switch to…
How to Measure Employee Productivity (+ Free Calculator)
For businesses, measuring employee productivity is important in helping identify how company resources, money, and time are used to produce products or provide services. Learning how to measure employee productivity will help you gauge your workforce’s overall efficiency and capability. It also provides you with the data you need to make operational changes, such as…
How to Hire an Employee in California in 7 Easy Steps
Learning how to hire an employee in California first requires you to understand the nuances of its local labor laws. California new hire requirements often provide more protections for candidates and employees than federal laws—and you must follow these to the tee to ensure full compliance. When hiring an employee in the state, you must…
17 Ways to Get Backlinks From High Authority Sites
One of the best search engine optimization (SEO) strategies to rank higher on Google is to get backlinks from high-authority sites. This leads to higher domain authority for your site, improved rankings, and more web traffic—which ultimately boosts brand awareness and sales. To get backlinks, you first need a website and high-quality content, but there…
Hiring Employees & Contractors in Italy: Small Business Guide
Italy offers a deep talent pool and dynamic market that’s ripe with opportunities—but only if you know how to navigate its complexities. Besides the nuances of hiring and labor law compliance, you’ll have to deal with some language barriers, as most Italians are more comfortable speaking in their native tongue. You must decide first whether…
Workers’ Compensation Insurance Cost: Formula & Factors Impacting It
It is difficult to provide an exact premium without considering all of the elements of your business. This is because workers’ compensation costs are calculated using a formula that draws on multiple data points—including payroll, state regulations, and industry. Your workers’ compensation premium is written as a dollar amount per $100 of your company’s payroll….