Black business owners looking for training and certifications, access to funding, and assistance with key business operations like HR and sales can unlock access to programs and opportunities to help them succeed. We’ve created a list of resources for Black-owned businesses in the following areas: Training and certifications: Get certified as a Black-owned business and…
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18 Valentine’s Day Spending Statistics to Know in 2025
Valentine’s Day is a key date in the retail calendar, presenting unique opportunities to engage with customers, make sales, and gather crucial consumer behavior data. While Valentine’s Day spending declined during the pandemic, it has been on the rise in the years following. Learn how much money is spent on Valentine’s Day, how consumers expect…
9 Ecommerce Trends Shaping Online Shopping in 2025
I identified emerging trends in ecommerce in 2025 to help your business stay on top of the trend cycles and conquer the ecommerce landscape. As more consumers shift to shopping online, retailers and merchants need to be flexible and adapt their strategies based on ecommerce trends. Read the top B2C ecommerce trends I have identified…
Ecommerce vs Brick-and-Mortar Stores Statistics 2025
If you’re thinking about starting a retail business and debating about whether you should stick to ecommerce or pursue physical retail, it’s helpful to see how the two compare. In most cases, a combination of the two will put you on the fastest track to success. Below, let’s take a look at online shopping vs…
17 Best TV Commercials & Why They Work (+ Expert Tips)
When you think of the best TV commercials, what you’ll probably remember most are their sense of humor or emotional pull, or maybe that they had a clever execution. That’s the best thing about video—it’s the best way to fully and creatively express your unique brand identity. And, in recent years, TV commercials have expanded…
2025 POS Trends & Technologies: What Is the Future of POS?
A point-of-sale (POS) system is an invaluable business tool that has replaced the traditional cash register with constantly evolving, tech-driven solutions. POS systems do more than ring up sales. Most can track inventory across multiple sales channels and store locations, handle employee schedules and clock-ins, generate reports, and collect data for business intelligence and personalized…
TikTok Ban for Small Business: What You Need to Know
TikTok is “back” after a 14-hour shutdown. What is the way forward for SMBs?
January 19 was the deadline for ByteDance, TikTok’s Beijing-based parent company, to sell the app to a US company or face a nationwide ban, as ordered by the US Justice Department. The Supreme Court upheld the ban, and US TikTok went dark on January 18. However, through efforts from President Trump, TikTok restored its services…
6 Home Office Ideas for Small Spaces
While remote and hybrid work was once imagined as a temporary state, for many business owners and employees, working from home has become the new normal. However, one of the challenges of working remotely is creating an office in a small space or finding a place to work outside of a dedicated room. From finding…