There are numerous tax write-offs for self-employed professionals that individuals can claim to save thousands of dollars. Here are 18 tax write-offs you should claim as a small business owner: Qualified business income tax deduction (QBID) Self-employment tax deduction Home office or work space tax deduction Depreciation deduction Internet and phone expenses Health insurance premiums…
Listicle
10 Famous Brand Positioning Examples & Strategies
Carving out your position in a crowded market requires positioning your brand to stand out from the competition. Brand positioning is a vital part of your marketing strategy and especially for your brand identity. To help inspire you, we’ve singled out 10 of the best brand positioning examples from around the world. What Brand Positioning…
12 Types of Employee Training to Enhance Workforce Skills
In today’s dynamic business landscape, developing a skilled and adaptable workforce is crucial for success. Effective employee training plays a pivotal role in enhancing productivity, fostering innovation, and maintaining a competitive edge. According to LinkedIn’s 2023 Workplace Learning Trends, providing learning opportunities is the top way companies are improving retention. Let’s explore 12 different types…
13 Local Marketing Ideas to Attract & Retain Customers
Local marketing is a core component of building a successful small business, and it can be done affordably. Reaching local customers takes a unique focus and knowledge. To help you succeed with your local marketing strategy, we unpack 13 of the best methods for getting the word out about your small business, from deploying direct…
24 Effective Marketing Materials for Small Businesses (Print + Digital)
When it comes to marketing your small business, a diverse approach always works best. It’s always most effective to cover as much ground as possible, using both online and offline marketing materials—from websites to direct mail and more—to build a solid brand presence. In fact, using various marketing methods can be up to three times…
How to Give Feedback in the Workplace: 8 Tips for Success
Providing effective and constructive feedback is a crucial skill for anyone working in a professional environment. However, giving feedback can be challenging, as it requires a delicate balance between offering guidance and maintaining a positive working atmosphere. Some of our best tips for giving effective feedback are to be objective, consider the timing of your…
10 Types of Management Styles: How to Effectively Run a Team
Management styles refer to the approach or manner in which a manager or leader exercises authority, makes decisions, communicates with employees, and oversees the operations and performance of a team or organization. It encompasses the behaviors, attitudes, and strategies employed by a manager in their day-to-day interactions with their team members. A management style influences…
10 Website Marketing Strategies to Build Brand Presence Online
Once your site is online, you need to use effective website marketing strategies to attract your target audience, generate leads and sales, and grow your brand’s online presence. The good news is many of the best tactics for marketing a website can be done for free, requiring only your time, like regularly updating your website…