Rippling vs Gusto: Which Is Best for Payroll in 2023
This article is part of a larger series on Payroll Services.
Rippling and Gusto both offer easy-to-use payroll and HR solutions for small businesses. Although Rippling’s core product is HR and Gusto’s specialty is payroll, they have similar features, like unlimited pay runs, tax filing services, and benefits administration. However, Rippling provides a wider solution suite that includes IT tools, while Gusto is more affordable and has a robust selection of employee benefits, including 529 college savings plans and Gusto Cashout for employees needing early access to earned wages.
Here are our recommendations to help you determine whether Rippling vs Gusto is right for your business.
- Rippling: Best for tech-heavy companies and small businesses with plans to scale and wanting help managing their growing employee data, payroll, HR, and IT needs
- Gusto: Best for small businesses looking for solid payroll and basic HR tools to streamline basic processes
Rippling vs Gusto Compared
4.36 out of 5 | 4.66 out of 5 | |
Starter Monthly Pricing | $8 per employee plus $35 base fee* | $40 plus $6 per employee |
Number of Plans | One customizable plan (its modular solutions allow you to select tools you need in addition to its core workforce management platform) | Three plus a contractor-only payroll option |
Payroll Coverage | Employees, contractors, and international workers | Employees, contractors, and international contract workers (costs extra) |
Payment Options | Manual checks and direct deposits | Manual checks, direct deposits, pay card, and pay-on-demand |
Employee Benefits** | Standard options only (such as health and retirement insurance) | Standard and non-standard options (like college savings plans) |
Health Insurance Coverage | 50 states | 38 states +1 US territory |
Workers’ Compensation (Pay-as-you-go Plans) | ✓ | ✓ |
Time Tracking | Paid add-on (included in pricing quote) | Included in higher tiers |
Learning Management | Paid add-on | N/A |
Performance Reviews | N/A | Included in higher tiers |
IT Tools to Manage Business Apps and Devices | $5 per employee monthly | Included in higher tiers (business app and email management only) |
Third-party Software Integrations | 500+ | 130+ |
Customer support | Online help center; chat and email support; access to HR advisers with live phone support for an extra cost | Online help center; chat, email, and phone support; access to HR advisors available in higher tiers |
*Pricing is based on a quote we received; includes payroll, time tracking, and access to Rippling’s core workforce management platform
**Some benefits plans cost extra or have participation fees
When to Use Rippling
What We Like
- User-friendly and feature-rich platform
- Unlimited pay run with global payroll capabilities
- Over 500 third-party software integrations
- Modular HR, payroll, and IT solutions; you can select modules/features that you want
- PEO option available
- Robust workflows make it easy to automate processes
What's Missing
- Pricing isn’t all transparent
- “Rippling Unity” workforce management solution must be purchased before any other products
- Can get pricey as you add more features
- Limited customer support; expert HR support (via phone and email) costs extra
- Lacks performance management tools
Rippling has a comprehensive solution suite that can manage your HR and payroll needs, including the computers and business software that your workforce will use. This makes it a good option for tech-heavy companies that want to manage people operations, workflows, system permissions, apps, and computer devices in just one integrated platform. Plus, it has an extensive network of partner apps (more than 500), so it’s highly likely that the business software your company uses is part of Rippling’s integration options.
What’s also great about Rippling is its modular solutions—you can create a custom plan with features that you need (although its core Rippling Unity workforce management platform is a must-purchase solution). And if your business’ HR needs have grown and you need expert assistance in managing day-to-day HR and payroll processes, Rippling has a flexible professional employer organization (PEO) service you can easily turn on and off.
When to Use Gusto
What We Like
- Transparent pricing
- Reasonably priced with a low-cost contractor-only payroll plan
- Full-service payroll with unlimited and automatic pay runs
- Wide selection of employees benefits; includes free access to Gusto Wallet (financial management app) and Gusto Cashout (early access to salaries)
- Access to HR pros and a priority support included in higher tiers
- Offers essential HR tools for hiring employees, posting jobs, and tracking performance reviews
What's Missing
- Health insurance coverage is limited to 39 states
- Limited global payroll capabilities (only covers international contractors)
- Lacks learning management tools and PEO services
- Third-party software integration isn’t as robust as Rippling’s
- Most of its HR solutions (like time tracking and recruiting) are available in higher tiers
While Gusto may not have Rippling’s robust software integrations and extensive IT solutions, it has efficient online tools for tracking applicants, onboarding new hires, paying employees, and managing performance reviews. The software, which is our top pick for the best small business payroll system, is more affordably priced than Rippling because many of its HR tools are already included in its core platform.
Rippling requires you to purchase features that you need, which can get pricey as you add more modules to its core workforce management system. With Gusto, you only need to upgrade to its higher tiers if you want additional HR functionalities such as time tracking and HR advisory services (both are paid add-ons with Rippling).
When to Use an Alternative
Best For |
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Starter Monthly Pricing | $5 per employee plus $45 base fee | $5 per employee plus $39 base fee | $16 per employee* |
*Includes payroll add-on ($6 per employee monthly); requires at least five employees
If you’re primarily looking for help with payroll, check out the top payroll services we recommend.
Best in Pricing: Gusto
Pricing Score | 4.63 out of 5 | 5 out of 5 |
Monthly Pricing* | $8 per employee plus $35 base fee* | Simple: $6 per employee + $40 base fee Plus: $12 per employee + $80 base fee Premium: Custom-priced |
Paid Add-ons* | Benefits administration: pricing varies, based on insurance broker selected Benefits administration using own broker: $0–$5 per employee monthly (depending on broker) App and device management: $5 per employee monthly | Benefits administration using own broker: $6 per eligible employee monthly Health insurance: pay for premium only 401(k) retirement savings: Starts at $49 + $8 per participant monthly 529 college savings: $6 per participant monthly (with an $18 monthly minimum) International contractor payroll: Custom-priced |
Special Payroll Plan | N/A | Contractors-only payroll plan: $6 per contractor monthly |
Time and PTO Tracking | Included in pricing quote* | Included in higher tiers |
Applicant Tracking and Job Postings | Custom-priced | Included in higher tiers |
Learning Management | Custom-priced | N/A |
Performance Reviews | N/A | Included in higher tiers |
HR Advisory Services | Custom-priced | Included in Premium plan; costs $8 per employee monthly for Plus subscribers |
Why We Recommend Gusto
Gusto’s fully transparent pricing and multiple payroll plans are just some of the reasons why this provider outscored Rippling, earning perfect marks in our pricing criterion. It even offers a low-cost contractor-only payroll plan—an option that Rippling lacks. This is great for businesses that employ only contract workers. Plus, you don’t have to worry about paying contractor payroll fees every month as Gusto will charge you only for months that you processed salary payouts for contractors.
When comparing Rippling vs Gusto in terms of pricing, the former may look more affordable given its monthly fees of $35 plus $8 per employee (this is based on a quote we received) and modular solutions that enable you to create a custom plan with the HR and IT tools you need—provided you get its core workforce management platform too. Gusto, however, is more reasonably priced (monthly fees start at $40 + 6 per employee) because its starter Simple plan already includes some of the features (like email provisioning and PTO tracking) that cost extra with Rippling.
You may also end up paying more with Rippling, especially if you get all of its HR modules, HR advisory services, and IT solutions for managing apps and company-assigned computers.
When to Use Rippling
If you’re unsure whether to get Rippling vs Gusto, take a look at your HR needs and budget. If you don’t have a limited budget and you need a feature-rich platform with robust third-party software integrations to fit your growing HR needs, consider Rippling. Aside from its HR, payroll, and IT tools that work well with one another, its efficient workflows make running reports and managing processes across multiple data sets and systems easy for users.
Rippling vs Gusto Pricing Calculator
Need a quick way to compare costs? Use our online calculator to compute how much you will pay using Rippling and Gusto.
Best for Payroll: Tie
Payroll Features Score | 4.75 out of 5 | 4.75 out of 5 |
Full-service Payroll | ✓ | ✓ |
Unlimited and Automatic Pay Runs | Unlimited pay runs only | ✓ |
Tax Payment and Filing Services | ✓ | ✓ |
Year-end Tax Reports (W-2/1099s) | ✓ | ✓ |
Direct Deposit Processing Time | Two days | Two and four days; next-day with premium plans |
Manual Paychecks | ✓ | ✓ |
Pay Cards and Pay-on-Demand Options | N/A | ✓ |
Wage Garnishment Services | ✓ | South Carolina not included |
Global Payroll Capabilities | International employees and contractors | International contractors only |
Early Access to Wages | N/A | via Gusto Cashout |
When to Use Gusto
In the battle between Gusto vs Rippling for pay processing functionalities, both earned similar scores (4.75 out of 5) this criterion. The two providers both have unlimited payroll, tax filing services, year-end tax reporting, and wage processing for employees and contractors. However, Gusto is a better choice if you primarily want payroll tools with multiple payment options and direct deposit timelines.
Running payroll with Gusto is easy, and you can pay employees through paychecks, pay cards, pay-on-demand, and direct deposits (Rippling has limited payment options). Its processing timelines for direct deposits are four and two days, but if you sign up for its higher tiers, you get a next-day option. Plus, if your employees need early access to their earned wages during emergencies, they can use the Cashout feature of the Gusto Wallet app—a functionality that Rippling doesn’t offer.
Gusto’s pay runs follow a four-step process. (Source: Gusto)
When to Use Rippling
Rippling may not have Gusto’s multiple payment and direct deposit options, but if you have international staff or plan to set up office locations outside of the US, the Rippling payroll solution can help you manage payments for global employees. Rated as one of our top international payroll software, it lets you pay both employees and contractors, wherever they are working, be it from your corporate headquarters in the US or a satellite office somewhere else in the world (Gusto only handles payroll for international contractors).
With Rippling, you can process payroll in just a few clicks. (Source: Rippling)
Best for HR Features: Tie
HR Features Score | 4.75 out of 5 | 4.75 out of 5 |
Job Postings to Popular Job Boards | ✓ | ✓ |
Applicant Tracking | ✓ | ✓ |
Online Onboarding | ✓ | ✓ |
State New Hire Reporting for Employees | ✓ | ✓, plus includes new hire reporting for contractors |
Time Tracking | ✓ | ✓ |
Standard Benefits Options | Medical, dental, vision, 401(k), FSA, HSA, commuter benefits, ACA and COBRA compliances | Medical, dental, vision, 401(k), FSA, HSA, commuter benefits, ACA/HIPAA/ERISA and COBRA compliances |
Non-standard Benefits Options | N/A | College savings plan, free Gusto Wallet (financial management app), early access to earned wage via Gusto Cashout |
Health Insurance Coverage | 50 states | 38 states +1 U.S. territory |
Learning Management | ✓ | N/A |
Performance Reviews | N/A | ✓ |
PEO Option | ✓ | N/A |
Self-Service Portal | ✓ | ✓ |
When to Use Gusto
This is another criterion where both providers earned similar scores (4.75 out of 5). However, if you need basic HR solutions for tracking applicants, posting jobs to popular job sites (like ZipRecruiter and LinkedIn), onboarding new hires, and managing performance reviews, we recommend Gusto. It’s also an ideal option for those looking for non-standard benefits such as college savings plans. Your employees can even download the Gusto Wallet if they want free access to financial management tools, including the option to get a salary advance (via Gusto Cashout) if they need financial assistance in between paydays.
If you want health insurance and are not in one of the states Gusto hasn’t yet expanded to (Montana, Wyoming, North Dakota, South Dakota, Nebraska, Louisiana, Alabama, Mississippi, West Virginia, Alaska, and Hawaii), signing up for benefits plans will be easy for you and your employees.
To help you confirm whether the state where your business is located is covered, check out the health benefits map below.
When to Use Rippling
If you need a wide range of HR tools, consider Rippling. This is mainly because Gusto specializes in payroll, while Rippling’s core product is HR. Aside from its workforce management platform, it offers a robust suite of solutions for managing the entire employee lifecycle—from recruiting and new hire onboarding to benefits administration and learning management.
And while Gusto may provide performance review solutions (Rippling doesn’t have this), it lacks the professional employer organization (PEO) service that Rippling offers. This allows you to outsource payroll and day-to-day HR tasks, which is optimal for employers whose HR needs have grown but they either don’t have an in-house HR staff or are not willing to expand their current HR team.
Rippling’s health insurance plans also have a wider coverage compared to Gusto’s. Its health plans are available across the US, while Gusto’s medical, vision, and dental options are limited to 39 states as of this writing.
Rippling provides access to popular benefits providers, but you can also opt to use your existing broker for a fee. (Source: Rippling)
Best for Reporting: Tie
Reporting Score | 5 out of 5 | 5 out of 5 |
Basic Reports | Available | Available |
Large Library of Pre-formatted Reports (60+) | ✕ | ✕ |
Report Customizations | ✓ | ✓ |
Capability to Create New Reports Directly in the System | ✓ | ✓ |
When to Use Rippling
In our evaluation of Rippling vs Gusto for reporting features, both earned perfect marks in this criterion. While neither provides a large selection of canned (preformatted) reports, the two providers offer customizable reports and the capability of creating new ones within the system. Reports can also be exported for use within multiple departments.
However, Rippling’s reporting capabilities (as tested by our experts) offer more customization options. Unlike Gusto, it has data aggregation capabilities, enabling you to add calculations based on specific data fields.
For example, you want a report that shows the employees’ expected payouts if bonuses are computed based on a fixed percentage of annual salaries (let’s say 3% of the annual salary). Simply select the annual compensation data field in addition to the employee names and other information you want (like department and position title). Then, insert the applicable formula (annual compensation X 0.03) and run (or save) the report. Rippling will automatically calculate the amounts based on the formula you added.
Rippling has Excel-like formulas that you can easily add to your custom reports. (Source: Rippling)
When to Use Gusto
If you require mostly payroll reports to help you track labor and job costs, bank transactions, and agency payments (like federal, state, and local tax deposits), consider Gusto. While it may not have Rippling’s Excel-like formulas that you can add to reports, its payroll journal and employee report builders allow you create custom report templates that you can save and reuse.
Gusto’s reporting tool allows you to filter and drag-and-drop data fields that you want. (Source: Gusto)
Best for Ease of Use & Customer Support: Gusto
Ease of Use Score | 2.75 out of 5 | 4 out of 5 |
Learning Curve | Relatively easy | Relatively easy |
Ease of Use | Good | Good |
Customer Support | Chat and email (phone support is available but via its paid HR help desk/advisory solution) | Chat, email, and phone support |
HR Advisory Services | Paid add-on | Available in highest tier |
Setup Assistance | ✕ | Available in highest tier |
Access to a Dedicated Customer Success Manager | ✕ | Available in highest tier |
Online How-to Guides | ✓ | ✓ |
Software Integration Options | 500+ | 130+ |
Why We Recommend Gusto
The providers may have similar functionalities, like online platforms that are simple to learn and use and setup wizards to help new users get the software up and running in no time, but Gusto scored higher (4 out of 5) in this criterion primarily because of customer support. All of its plans come with unlimited phone, chat, and email assistance, whereas Rippling only has chat and email support. If you get its higher tiers, Gusto offers priority support with access to direct email and phone lines.
How-to guides and FAQs are easily accessible through Gusto’s online help center. Plus, you are granted free access to HR advisory services and a dedicated support representative if you subscribe to its Premium plan. Rippling doesn’t assign a dedicated customer support rep to its clients and you have to pay extra if you want assistance from HR professionals.
When to Use Rippling
Despite having a user-friendly platform, Rippling didn’t score well (earning only a 2.75 out of 5) in this category because its customer support options are limited compared to Gusto. Rippling is a good option for businesses with in-house HR personnel who are experts in managing HR, payroll, and a cloud-based system—hence, they don’t need constant support. If you do need expert advice from HR professionals and are willing to pay additional monthly fees for its HR help desk solution (which includes phone and email support), Rippling may just be what you need.
Further, while Gusto may integrate with 130+ third-party systems, it doesn’t beat Rippling’s large network of partner apps (over 500). This is optimal for those who use a lot of business software and want to connect it with Rippling’s HR platform to ensure that employee-related data sync seamlessly across solutions.
Best for Popularity Among Users: Tie
Popularity Score | 5 out of 5 | 5 out of 5 |
User Feedback | Mostly positive | Mostly positive |
Average User Ratings* | 4.85 out of 5 | 4.45 out of 5 |
Average Number of Reviews* | 1,600+ | 2,000+ |
To evaluate Rippling vs Gusto user popularity, we looked at each providers’ average number of user reviews and the average overall ratings on third-party review sites like G2 and Capterra. Both received perfect marks in this category, but in terms of ratings from actual users, Rippling’s average score is higher than Gusto (4.85 vs 4.45 out of 5).
What Users Think: Rippling vs Gusto
How We Evaluated Rippling vs Gusto
We compared Rippling vs Gusto by using a five-star scale designed to assess HR payroll solutions and services for small businesses. We compared both providers’ features—from pay processing and tax filings to HR tools and employee benefits options. We also looked into other key criteria, like ease of use, pricing, and customer support, including whether users have access to expert professionals who can provide HR and payroll advice.
In our evaluation, Gusto scored higher than Rippling—with an overall rating of 4.66 out of 5 versus Rippling’s 4.36. Click through the tabs below for the detailed breakdown of our evaluation criteria.
15% of Overall Score
We checked to see if the provider has transparent pricing, zero setup fees, and multiple plan options with unlimited pay runs. We also gave additional points to those with plans that cost $1,200 or less per year for 10 employees. Gusto won in this criterion given its multiple full-service payroll plans and transparent pricing. Rippling only has one plan albeit with an option to select the modules/solutions that you need. Plus, not all of its pricing is available on its website.
20% of Overall Score
We gave the most credit to solutions that process direct deposits in two days or less, have multiple payment options, handle year-end tax reporting, manage tax payments and filings (federal, state, and local taxes), and offer a penalty-free guarantee. Both Rippling and Gusto scored well (4.75 out of 5) in this criterion.
35% of Overall Score
5% of Overall Score
Preference was given to software with built-in basic payroll reports and customization options. Rippling and Gusto both earned perfect marks in this criterion.
20% of Overall Score
We looked for features that make the software easy to use, such as having an interface that’s intuitive and customizable. Extra points were given to providers that offer integration options, set-up assistance, live phone support, and a dedicated representative. Gusto outdid Rippling here (4 vs 2.75 out of 5) mainly because of its extensive customer support (phone, email, and chat) with access to a priority phone line and free HR advisory services for those on its higher tiers.
5% of Overall Score
Bottom Line
Choosing between Rippling vs Gusto may not be as easy as it seems because both have outstanding features that your company can utilize to make your HR and payroll processes more efficient. However, in finding the right payroll solution, you should first consider the types of features your business currently needs and what it will need in the near future.
Start by assessing the level of HR and IT support you need. If you’re actively hiring, want help purchasing and setting up new computer devices, need learning management tools, or have international employees, consider Rippling. It’s also a great choice if offering health insurance in all US states is a priority—Gusto’s is limited to 39 states.
However, if your company is a small business wanting a solid set of payroll features with basic HR tools and multiple employee benefits choices, consider Gusto. It offers reasonably priced plans, including a low-cost contractor-only tier, and is the more affordable option between the two payroll software providers.