Crafting an effective real estate listing is an art that combines precision, creativity, and strategic marketing. A compelling listing description not only showcases the property but also paints a vivid picture in the minds of potential buyers. It involves the use of clear yet descriptive language—appealing to readers and highlighting the location benefits. In this…
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Should You Use AI to Write Product Descriptions in 2024?
Using AI-generated product descriptions is a relatively new approach but is gaining traction and popularity. Small businesses seeking to streamline their ecommerce operations and increase their online sales can definitely benefit from using AI tools for their product descriptions. But while using product description generators can be timesavers, it depends on how much, how often,…
10 Essential Email Marketing Metrics & How to Measure Them
Email marketing is an essential strategy in any small business’ marketing plan. It’s effective in any stage of the customer journey, from brand awareness to brand loyalty. One of the most important aspects of the email marketing process is measuring its effectiveness, which is done by keeping track of its metrics and analytics. Here, we…
Setting Expectations for Employees: 5 Tips
Employee expectations refer to the guidelines and conditions employees should accomplish as part of their job responsibilities. These expectations also include other aspects of their employment, such as professional development, compensation, working conditions, and company culture. Setting expectations for employees plays a crucial role in employee retention. When employees understand their role and what is…
How to Create a Sales Playbook in 9 Steps (+ Examples)
Creating a sales playbook requires you to define its purpose, provide a company and product overview, outline sales processes and goals, and specify your ideal audience. Once created, this simplified sales guide can help reps expedite their training and streamline their day-to-day activity. In this article, we explore sales playbook best practices, components, how to…
How To Create and Manage Projects in QuickBooks Online
Once project tracking is turned on in QuickBooks Online, you can create a new project and track it until it’s completed. You can then assign costs, such as expenses incurred and hourly costs worked by employees, and link invoices to the project. This allows you to monitor how much you spend and earn on that…
6 Steps to Get a New York Real Estate License 2024
To embark on a successful real estate career in New York (NY), you must navigate through a series of steps set by the New York State Department of State (DOS). These include completing a 75-hour prelicensing course, passing the state licensing exam, choosing a sponsoring broker, and adhering to the specific legal and educational requirements…
8 Ways to Check Email Address Owner Information
Learning how to check email address owner information increases the chance that your message reaches its intended recipients and protects you from falling for email phishing scams. The most common ways to check email address owner details include using Google Search, a browser extension, or social media. Here, we also explore how to trace an…