Getting a commercial on TV is an effective way to get brand recognition and generate sales, especially for local businesses looking to reach location and demographic-based audiences. Even more so now, as you can target your audience with ads on local channels or through a wide range of interest-based streaming networks. Keep reading to learn…
How To
How to Sell Private Label Cosmetics in 6 Steps
Private label cosmetics are beauty products manufactured by one company and sold under another brand’s name. You can learn how to sell private label cosmetics profitably by finding the right supplier, developing a brand, and marketing your private label products. Small retailers can easily bring in several thousand dollars monthly selling private label cosmetics. Samples…
How to Market a Product Effectively
Product marketing is the process of introducing and selling your goods to customers. Effective product marketing includes determining who your product is right for, finding the right pathways to get it to them, creating an appealing message, and continuing to use insights and smart planning to propel your product forward. In this article, we show…
Store Management: Managing a Retail Shop for Success
Store management is all the processes involved in running your store, including building your team, sourcing and managing inventory, driving sales, creating store policies and procedures, leading by example, and marketing your business. Effective retail shop management is one of the most important parts of ensuring your business’s success. Here, we will look at all…
How to Create a Sales Plan in 10 Steps (+ Free Template)
Sales plans enable businesses to set measurable goals, identify resources, budget for sales activities, forecast sales, and monitor business progress. These all contribute to guiding the sales team toward the company’s overall strategy and goals. In this article, we explore how to create a sales plan, including details on creating an action plan for sales,…
How to Open a Juice Bar in 11 Steps
To open a juice bar or a storefront that serves fresh-squeezed juices and smoothies, you’ll need a prime location, savvy business plan, and juicing equipment. Average starting costs range between $20,000–$400,000, and average annual revenue is around $100,000–$600,000. Successful juice bars require hard work, creativity, and a passion for fresh foods. The most important 11…
What Is a Sales Funnel? A Small Business Guide
A sales funnel visualizes the stages of your sales process, showing the customer buying journey from awareness to purchase. The “funnel” shape reflects how if you add leads to the top of a funnel, the number decreases incrementally until only a small percentage that converts to customers reach the bottom of the funnel. In this…
How to Use Google Voice for Small Business Communications
Using Google Voice for business is quick and easy as long as you have a stable internet connection and a Google account. It works seamlessly across iOS and Android devices, a web browser, and even a desk phone. Core functionalities include unlimited domestic calls, text messaging, voicemail transcription, and an auto-attendant. In this walk-through, we…