Some businesses operate exclusively as wholesalers. In other wholesaling models, existing retailers expand by selling their goods wholesale to other retailers. Wholesale selling provides higher revenue from fewer transactions, lower overheads, lucrative partnerships with retailers, and a considerable source of repeat revenue. This guide walks you through how to sell wholesale online to retailers to…
How To
How to Conduct a Panel Interview: 7 Steps for Success
The foundation of a successful panel interview—a recruitment practice that involves a group of team members interviewing one candidate—is thoughtful planning. In their best form, these group interviews allow interviewers to combine their strengths, perspectives, and experiences—leading to effective and comprehensive questions. Follow these steps to structure a panel interview successfully: Select your interview team…
How to Set Up QuickBooks Payroll Direct Deposit in 4 Steps
The setup for QuickBooks Payroll direct deposit will require the input of your company’s basic information (such as business name, address, and employer identification number or EIN), your business bank account details, and your employees’ banking information (like account and routing numbers). In this guide, we’ll walk you through how to set up payroll direct…
How to Get a Commercial on TV for Your Business
Getting a commercial on TV is an effective way to get brand recognition and generate sales, especially for local businesses looking to reach location and demographic-based audiences. Even more so now, as you can target your audience with ads on local channels or through a wide range of interest-based streaming networks. Keep reading to learn…
How to Sell Private Label Cosmetics in 6 Steps
Private label cosmetics are beauty products manufactured by one company and sold under another brand’s name. You can learn how to sell private label cosmetics profitably by finding the right supplier, developing a brand, and marketing your private label products. Small retailers can easily bring in several thousand dollars monthly selling private label cosmetics. Samples…
How to Market a Product Effectively
Product marketing is the process of introducing and selling your goods to customers. Effective product marketing includes determining who your product is right for, finding the right pathways to get it to them, creating an appealing message, and continuing to use insights and smart planning to propel your product forward. In this article, we show…
Store Management: Managing a Retail Shop for Success
Store management is all the processes involved in running your store, including building your team, sourcing and managing inventory, driving sales, creating store policies and procedures, leading by example, and marketing your business. Effective retail shop management is one of the most important parts of ensuring your business’s success. Here, we will look at all…
What Is a Sales Funnel? A Small Business Guide
A sales funnel visualizes the stages of your sales process, showing the customer buying journey from awareness to purchase. The “funnel” shape reflects how if you add leads to the top of a funnel, the number decreases incrementally until only a small percentage that converts to customers reach the bottom of the funnel. In this…