Environmental and social responsibility is no longer a niche interest but a key factor in modern retail, shaping today’s retail sustainability trends. Driven by consumer awareness and the urgent need to address environmental challenges, retailers are taking actionable steps to become more sustainable. Some of the top sustainability trends in retail include: Shifting consumer demand…
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Top 13 Microsoft Outlook Features for Small Businesses
Many professionals only scratch the surface of what they can do using Microsoft Outlook features and tools. From branded signatures and sophisticated scheduling tools to time-saving templates, keyboard shortcuts, automation, and layout hacks, we outline the top Microsoft Outlook features. Learn what Outlook can do for small business users below. To use any of the…
11 Best Gmail Add-ons & Extensions for Small Businesses
I, like most business email users, used to schedule at least half an hour every day to check my email, follow up with teammates, note down tasks for the day, and craft the perfect emails to send out to clients. That’s over 180 hours a year spent on emails alone. It doesn’t have to be…
12 Ways to Build Email Lists for Marketing (+ Examples)
Even the most tactical content won’t perform well if it doesn’t reach (enough of) the right prospects. As such, building email contact lists for marketing is foundational to success if you want to generate leads and sales with email marketing. However, getting people to opt in to your list isn’t always straightforward—people want to know…
6 Retail Customer Experience Trends to Know
It seems like retail trends are evolving faster than ever these days, driven by changing consumer preferences, technology, and global events. In 2023 and beyond, small businesses must remain agile and adapt to new online and in-store customer experience trends to stay competitive. Let’s take a look at six key customer experience trends in retail…
Best Businesses to Start With $500 or Less Right Now
Let’s be honest: Who doesn’t dream of running a business, calling all the shots, and raking in the profits? Fortunately, it’s cheaper—and easier—than ever for entrepreneurs to start a profitable business. You can start a website for a few dollars, and the vast number of affordable, easy-to-use digital and artificial intelligence (AI) powered tools offer…
25 Engaging Brochure Examples + Tips for Small Business Marketing
Brochures are one of the most affordable marketing tools at your disposal. They’re reliable, effective (even in the digital age), and are a creative way to showcase your brand. Brochures are also versatile—they’re suitable for almost any type of content or promotion. We’ve rounded up 25 of the best business brochure examples to take inspiration…
16 Types of Press Releases & What to Include in Each Type
Press releases are one of the best ways to get the word about your business out, especially if you have something important to announce, like a merger or a new location opening. Press releases establish your credibility and shape your public narrative. Plus, they’re also versatile, meaning there are different types of press releases for…