The Ad That Broke the Internet On Nov. 21, 2019, popular fitness startup Peloton released a 30-second holiday-themed ad for its high-end stationary bike that rubbed people the wrong way. The ad, entitled “The Gift That Gives Back,” depicts a woman receiving a Peloton bike for Christmas from her husband and then chronicling her use…
How Much Does Google Advertising Cost?
Google Ads is a cost-effective pay-per-click advertising platform where businesses pay based on interactions, such as a click. The average cost per click, or CPC, is $2.69. However, CPCs range greatly from under $1 to $20+. The average small business using Google Ads has an ad spend of around $1,500 to $3,000+ per month. Google…
13 Best Email-Design Tips & Eye-Catching Examples 2020
Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, entice recipients to click on…
6 Best Digital Marketing Agencies for Small Businesses
A digital marketing agency offers business services to build a positive online presence, including web design, search engine optimization (SEO), off-page marketing (like email marketing), and digital advertising. We reviewed 40 top digital marketing agencies to land on the best six, including the best overall, based on services, specialties, affordability, customer service, and customer reviews….
Squarespace vs GoDaddy: Price, Features & What’s Best in 2020
Squarespace and GoDaddy are both top all-in-one website building platforms known for their easy-to-use site editors, professional templates, and affordable pricing. Where they differ is that Squarespace is best for those seeking a highly customizable website, whereas GoDaddy is best for those that need to build a simple website in minutes. Squarespace vs GoDaddy: Compared…
Email Analytics: The 7 Best Metrics to Track & How to Track Them
Email analytics are a set of metrics that reveal how well email campaigns lead to accomplishing business marketing goals. Useful email metrics include call-to-action (CTA) button click-through rates (CTRs), bounce rates, conversion rates, list-growth rates, return-on-investment (ROI), share rates, and A/B-testing results. Email analytics help businesses understand how campaigns lend to meeting their marketing goals….
How to Advertise on Google & Boost Your Business in 2020
Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords. To advertise on Google, set up a Google Ads Manager account, click “+” to start the new campaign creation process, and follow the prompts to complete all steps….
Ultimate Guide to Effective Marketing Materials in 2020
Digital marketing may have taken center stage, but businesses that overlook tangible marketing materials and print marketing campaigns may be missing out on a big opportunity to build lasting awareness, leads, and sales. Marketing materials can be used in a number of ways and give businesses the chance to connect more personally with audiences offline….
The Complete Guide to Social Media Advertising 2020
Social media advertising, otherwise known as paid social, is a form of advertising over social networks, such as Facebook, Instagram, or YouTube. With 2.65 billion worldwide social media users, paid social gives businesses a cost-effective way to reach their advertising goals by putting their ads in front of users of your choice based primarily on…
11 Content Marketing Statistics to Help You Crush Your 2020 Goals
Content marketing is hot—red hot, in fact. Videos, blogs, emails, podcasts, and viral-worthy images are among the most popular content tactics for boosting search rankings and skyrocketing sales. We’ve compiled a list of 11 eye-opening content marketing statistics that will help you bring your A-game to all your content marketing initiatives in 2020.
Search Engine Marketing: The Ultimate Guide
Search engine marketing, or SEM, is a strategy for increasing site visibility and traffic using tactics like SEO and paid digital ads. It grows a business by generating brand awareness and driving traffic to a well-designed site, meaning every business looking to leverage its site as a sales tool to grow should consider using SEM….
Cheap Domain Registration: 6 Best Options
A domain is an address people use to access a website online, such as www.yourbusiness.com. Domain registration can sometimes be expensive. To help find you an inexpensive option, we reviewed 30 top domain registrars to select the top six—including the best overall—based on price, security, add-ons, and more. Top 6 Cheap Domain Registration Providers 2019…