It was only a decade ago that the 2008 recession wrecked businesses, turned the housing market upside-down, and destroyed personal assets. Unemployment hovered near 10% while entire industries quaked. Fed Chair Ben Bernanke called it the worst financial crisis in our history. Despite the economic growth the U.S. experienced in recent years, there’s concern about…
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Shopify vs Squarespace: Price, Features & What’s Best
Shopify and Squarespace both offer businesses an easy way of building and managing an online store. Shopify is an ecommerce-only solution that’s best for businesses in need of advanced ecommerce features such as multi-channel selling. Squarespace is a general-purpose site builder with ecommerce capabilities, making it best for small businesses with a limited product inventory….
The No-Code Beginner’s Guide to Responsive Web Design
Responsive web design enables websites to automatically adjust to any screen size and device-type, ensuring the best user experience. They are built using code, but you can also get a responsive web design without any code by using a plugin, or a drag-and-drop site builder. As web browsing from mobile devices accounts for half of…
6 Best Facebook Advertising Agencies for Small Businesses
The best Facebook advertising agency provides a full suite of advertising services specific to Facebook, including creative development and ad campaign management. We reviewed dozens of small business advertising agencies based on affordability, campaign setup, campaign management, and optimization, reporting, and customer support, arriving at the top six Facebook ad agencies and the best overall….
Drip Marketing: Ultimate Guide
Drip marketing involves a series of emails or texts sent to subscribers at set intervals that market a business and its products/services. Given the flexibility of drip marketing, all businesses should use it to increase sales. To set up a campaign, define your goals, then use software to design, schedule, and automatically send it. Writing…
Content Management System: Definition, Cost & Providers
A content management system (CMS) offers tools to design, publish, and manage website content without coding skills. Most include drag-and-drop site builders so designers must only click and drag elements like images to build a webpage. The best systems offer companies an easy, do-it-yourself way to create and update a website without paying developers. What…
35 Actionable Affiliate Marketing Tips & Strategies
Affiliate marketing is an income strategy that involves promoting a product or company in exchange for a commission on each sale. With an estimated 35% of affiliate marketers earning more than $20,000 annually, it’s a potentially lucrative business. Industries like fashion and blogging are highly profitable when applied with the right affiliate marketing strategies. Here…
20 Top Examples of Parallax Scrolling Websites
Parallax scrolling is a visual effect used in web design—typically built into templates—where backgrounds scroll at a different rate than overlaid content, creating a 3D-type effect. Businesses can use parallax scrolling websites in many ways, but ultimately parallax makes sites appear dynamic; to illustrate the possible applications, we included 20 parallax site examples below. Building…
6 Fastest Web Hosting Services
The fastest web hosting providers offer plans with features to boost website speed, including solid-state-drive (SSD) storage, website caching, content delivery networks (CDNs), and data center choices. We reviewed 20+ fast web hosting providers to find the top six—including the best overall—based on price, add-ons, speed-boosting features, ease of use, and reviews. Top 6 Fastest…
Best Cities for Journalists 2019: Newspaper, TV & Radio
Recently, the United States Bureau of Labor Statistics predicted a 9% decline in journalism jobs between 2016 to 2026. At the same time, interest in journalism as a major is booming. Universities across the country are reporting a 10% to 25% increase in applicants. With this discrepancy, we wanted to uncover where journalism majors would…
HostGator vs GoDaddy: Price, Features & What’s Best 2019
HostGator and GoDaddy are acclaimed domain hosting providers with integrated templates and website builders. HostGator is more affordable and easier to use for beginners with single-site hosting starting at $3.84 per month. GoDaddy, however, provides affordable ecommerce website options for advanced online stores at $5.99 per month. When to Use HostGator Nontech-savvy business owners should…
Top 18 Best Business Slogans & Taglines
A slogan promotes a product by telling customers how it’s different from those of competitors. A tagline, on the other hand, represents a company’s entire identity and branding. The best slogans and taglines are memorable, benefit-focused, catchy, emotion-inducing, and tell a story. Below, we’ve highlighted the best slogans and taglines of the last 50 years….