Top 27 Real Estate Postcard Templates & Examples

Real estate postcards effectively grow real estate business by generating leads and building brand recognition. The most successful postcards target a specific audience, showcase expertise, and use eye-catching design to create an impactful direct mail marketing strategy. Draw inspiration for your direct mail campaigns using the real estate marketing postcards below to attract, nurture, and convert real estate leads into clients.

Check out the following 27 real estate postcard templates to foster direct mail success:

Agent Introduction & Real Estate Business Marketing Postcards

When to send introduction and business marketing postcards: When you move to a new area or begin marketing to a new farm area

After you’ve received your license, your sphere of influence (SOI) is the best place to start looking for new clients. These people already know and trust you, so you need to provide them with simple opportunities to work with you or recommend you to others.

Don’t be afraid to put some of your personality into your marketing materials, especially when working with your existing connections. For example, include a photo of your pet or the fact that you love historic homes, especially if they’re commonly found in your area. Inserting information about yourself helps people feel they connect with you, and that they aren’t simply receiving yet another solicitation.

1. Highlight Your Headshot

This postcard clearly communicates a distinct message in a beautiful and modern design. By making your headshot a large part of the postcard, you can start building recognition and brand loyalty—people will feel like they already know you even before you meet. You can even utilize another effective realtor postcard idea and handwrite a short, personal message on the back.

2. Highlight a Positive Testimonial

If simple isn’t your style, go with a design that lets you communicate many details about your business. This sample real estate postcard provides room for your headshot, personal logo, business logo, contact info, a call to action, and a positive client testimonial. Customer reviews are critical in any business and a great way to build trust with future clients.

Buyer Postcards

When to send buyer postcards: Regularly within a direct mail campaign

Finding a new home can be a challenging and emotional process for homebuyers. They often don’t even realize what kind of help they need, so it’s your job to make it easy for them to take the right steps. Sending a postcard to potential buyers is the first step to attracting prospective leads and offering your unique personality and strengths to help them.

This unique design shows 12 different front doors, which piques the recipient’s curiosity, and asks them a fun and engaging question. Most people will be intrigued by this question and will take a few minutes to look at the doors and consider which ones they love. This is a unique and laid-back approach to targeting buyers and building brand recognition.

Even though there are multiple elements on the front of this postcard template, the three blue boxes are most likely to catch the attention of a specific type of lead. This postcard template works for buyers financially ready to purchase a home, but also targets renters or current struggling homeowners who have limited savings and low credit.

Seller Listings Postcards

When to send seller postcards: Regularly within a direct mail campaign

Seller listing postcards are intended for current homeowners who may be interested in selling their homes. They can generate seller leads immediately when sent to the right people at the right time. On the other hand, sending them consistently across your target market builds brand awareness, making it more likely someone will remember and reach out to you when they are getting ready to sell.

The best way to get seller leads is by marketing to them at the right time, which is why you may need a data source like Offrs. Offrs uses market data in combination with artificial intelligence to successfully predict 72% of all listings by analyzing the online behaviors of people visiting real estate websites. Take advantage of this intel to learn where to send seller listing postcards.

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5. An Interactive Challenge

This real estate postcard template from Wise Pelican offers a unique call to action in the form of a fun question to incentivize leads to contact you. Instead of telling sellers what they could sell for, it invites them to name their price, creating an interactive and fun way to break the ice.

While it opens the door for communication, it also gives you an idea of whether the seller’s expectations are realistic so you can then educate them on the market and find out if they are genuinely interested in selling in the near future.

6. Selling a Home With Urgency

The heading on this postcard conveys a sense of urgency, prompting homeowners thinking about selling their homes to take advantage of the current real estate market. It also leaves just enough room to write a short description about why a homeowner should sell their home sooner rather than later. You can even include specific real estate market data here, such as statistics, but keep it simple and easy to digest so it doesn’t distract from the primary message of this card.

Renter Real Estate Postcards

When to send renter postcards: Regularly within a direct mail campaign

Renters are a prime population to target with direct mail. Mail or distribute them to nearby apartment complexes or locations that have a high population of renters. With the right real estate marketing postcard strategy, it can be incredibly effective in showing renters what’s possible within their budget.

People are often unaware of the numbers and how they may work in their favor, so aim to be the person who opens their eyes and points them in a new direction. By showing them how what they are currently spending could get them closer to homeownership, they may be pleasantly surprised at how affordable it would be to buy instead of rent.

7. Easy to Own

This design is relatively simple but aesthetically pleasing, with simple shapes and bright colors. The content is intended to intrigue renters by giving them a hint of how easy it would be to buy a home. In addition, it shows the juxtaposition between staying in a smaller living space versus the possibility of moving to a much larger space if they buy. The call to action is an invitation to learn more about how they could make the leap.

8. Renting vs Owning Information

This real estate postcard organizes a lot of information in a small space and clearly describes four reasons why owning is a better choice than renting. It is a great way to establish yourself as someone with knowledge and authority. Because it’s full of so much valuable information, renters are likely to hang on to this type of postcard for future reference.

Past Client Postcards

When to send past client postcards: Regularly within a direct mail campaign

Every successful realtor knows that marketing doesn’t stop when a transaction is finished. Sixty-three percent of all sellers and 38% of buyers find their agent through a referral, so it is an absolute must to stay top of mind with past clients. Use the following real estate postcard ideas to make it easy for them to send you referrals and repeat business.

9. Ongoing Home Maintenance Postcard

This spring-themed postcard is not only eye-catching and engaging but also provides valuable tips on taking care of a home during a specific season of the year. This sample real estate postcard is perfect for sending to past clients to stay top of mind and continue providing value to them even when they’re not participating in a transaction.

10. Same Agent, New Company

It’s relatively common for real estate agents to change brokerages or teams after they’ve been working in the industry for some time. When this happens, it’s best to contact your previous clients to share the update, whether or not they originally found you through your previous company. This postcard template is perfect for updating them on your status and prompting them to continue (or start) following your emails or social media.

Market Trends & Knowledge Postcards

When to send market trends postcards: Regularly within a direct mail campaign

Future and current homeowners are usually interested in the prices of local real estate, so sending market trends and updates is a great way to capture their attention. The following realtor postcard ideas can help you translate complex topics into easily understandable information to target potential clients.

11. Home Values in Your Neighborhood

Many people are naturally curious about the local real estate market and pricing, even if they aren’t immediately planning to buy or sell. This postcard stands out from other general market reports by giving specific property information about home values in an easy-to-digest chart. Don’t forget to add your contact information and logo, as this is the type of marketing collateral many recipients will hold onto.

12. Free Home Market Analysis

As you may have noticed throughout all the real estate postcard examples included in this article, offering an incentive is one of the more powerful and effective direct mail strategies. It’s common for agents to offer home valuations on their websites or landing pages, but don’t forget to provide the same offer to potential leads through direct mail.

Holiday Postcards

When to send holiday postcards: During holiday seasons

During the holidays, people are already receiving and displaying cards from other friends and family, so this can be a particularly effective time to reach your audience through their mailbox. Sending a holiday card can group you in with some of the clients’ closest loved ones, and help you become someone that leads and clients know, like, and trust. However, make sure to avoid any hard pitches and use holiday postcards as a top-of-mind brand awareness reminder or check-in.

13. Introduction Holiday Postcard

This holiday real estate postcard template is perfect for mailing to a new area during the holiday season. Its design is similar to many other family cards that are sent at this time, so it can help you build a sense of connection with recipients. This template provides just enough room for you to share some information about your business in general or showcase some of the successes you’ve had throughout the year.

14. Traditional Holiday Card Style

This real estate postcard looks almost identical to holiday cards that many people send and receive to friends and family. It’s intended to help people connect with you on a more personal level, especially when sent with a photo of you and your family. It’s a great option for sending to past clients, professional colleagues, and members of your neighborhood.

Just Listed Real Estate Postcards

When to send just listed postcards: At the time you list a new home for sale

Just listed marketing postcards have one obvious purpose: to spread the word about a new property on the market. However, there are a few other behind-the-scenes reasons why they are often used by agents who want to become successful in real estate.

For instance, just listed postcards show other potential sellers how you successfully market properties. Although the front of the design doesn’t showcase you as the realtor specifically, it should include your real estate branding, like your logo and contact information. Plus, you can include more details about your business on the reverse side.

15. Bright & Modern Design

The best real estate postcards stay focused on their main purpose—in this case, showcasing the listing. Only one image is featured on the front, highlighting the impressive features, natural light, luxury, and simplicity of the space. In addition, the actual postcard design perfectly suits the image. Ultimately, this postcard will be most appealing to buyers looking for a bright, clean, and luxurious home.

This is just one of many real estate postcard templates from Canva, a popular and user-friendly graphic design platform. There are thousands of free postcard and mailer templates, graphics, and fonts, and more on the low-cost paid plan. Start using Canva for free today and see even more professional examples of real estate postcards.

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16. Just Listed With Urgency

This design uses bold colors and messaging to grab the attention of potential buyers. The top call to action creates a strong sense of urgency, perfect for a buyer’s market. Alternatively, it indicates that the home will move fast because it’s appealing to many buyers.

Another clever real estate postcard idea shown here is the incentive of a homebuying consultation. This is a great way to generate real estate leads because it helps sell a property and attract potential buyers. In fact, this offer may attract buyers who aren’t necessarily interested in purchasing this home but are looking to purchase it in the near future.

Just Sold Postcards

When to send just sold postcards: When you go under contract or close on the sale of a listing

Just sold postcards are similar to just listed mailers, but are sent at a different point in the process. Use these real estate mailer templates to showcase beautiful properties you recently sold in your real estate farm area, properties you sold in minimal days on the market, and those that sold for more than the listing price.

By highlighting these victories, you show potential sellers that you know how to successfully list and sell properties and that you are a valuable asset to them. In addition to showcasing the win you got for your client, include a clear and simple call to action so prospective clients know you are ready to help them.

17. Follow Up Just Sold Postcard

This simple design uses one listing photo and large text with the words “just listed” and “sold.” This type of real estate marketing postcard could be used as a follow-up for a Just Listed campaign, showing that the home you promoted was successfully sold. It shows that you are able to quickly sell properties, which is important for homeowners and potential sellers.

Plus, this is an extremely easy design to update for multiple properties. Simply switch out the black and white photo and recreate this campaign to showcase various types of wins. By sending this campaign for multiple types of properties, recipients will start to recognize the design and branding, which helps you build a reputation of trustworthiness.

18. Sold Over Asking Price

While many real estate postcard messages mention a home that was just sold, they don’t often share the exact price. This postcard clearly draws attention to the fact that you not only sold a home but helped your clients get the maximum profit.

Plus, neighbors typically feel curious about home values in their neighborhood, so this wording piques their interest. You may even choose to provide a link to your website or a landing page where you provide more details about the price you sold the home for and your other real estate listing marketing strategies.

Expired Listing Postcards

When to send expired listing postcards: When a real estate listing expires from the market

Expired listing postcards are sent to homeowners who previously listed but failed to sell their home or property. They may have listed the house themselves, known as for sale by owner (FSBO) listings, or worked with a real estate agent who was unable to sell their home in the allotted time frame.

When targeting these types of prospects, keep in mind that it’s often a difficult time for homeowners. They were unable to complete the task of selling their home and may have also had a poor experience with their former agent. Instead of hitting them with an overconfident marketing pitch, your real estate prospecting postcard should focus on answering their questions, easing their concerns, and showing how you could help them move forward.

19. Relevant Information for Expired Listings

Breaking the ice via direct mail is just as important as breaking the ice when meeting a stranger in person. This design is part of a four-part series of real estate marketing postcards titled, “Four Questions You Should Ask About Your Expired Listing.” By presenting information in a question format, it provides homeowners with important information in a sensitive way.

Giving knowledge to your potential clients empowers them and proves that you can add value to their situation. In addition, splitting up the questions into four different postcards naturally makes these homeowners wonder, “What are the other three questions I should have asked?” This simple but unique strategy is a great way for your real estate mailers to stand out and generate leads.

This postcard template is available from ProspectsPLUS!, one of the best direct mail companies on the market. It offers the widest variety of real estate mailers and niche templates, so you can find exactly what you need without having to work with a designer or make changes to a template.

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20. Urgency Meets Experience

It’s impossible to look at this postcard without immediately noticing the giant red panic button. The feeling of panic is one that many expired listing owners can relate to, so it’s a great realtor postcard idea to capture attention. However, it doesn’t leave the owner without a solution for their panic. Instead, the language on this card offers help from someone with experience and proof in this specialized circumstance.

21. Incentive for Expired Listing Leads

This sample real estate marketing postcard takes a different approach to target owners of expired listings by offering an incentive. Not only does this advertise a significant monetary reward, but the reward is also directly related to your offer of listing the home. In many cases, owners of expired listings need to make improvements prior to relisting their homes for sale, so a gift card to a hardware store can be highly relevant and motivating.

This is just one of many real estate postcard templates from PostcardMania, which also provides services like graphic design, bulk mailing, and mail tracking through Google. The unique barcodes printed on the postcards track when your mail arrives and then automate text and image ads that complement your mailer for optimal brand awareness. Learn more about how PostcardMania can help you create successful postcard mailing campaigns.

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Open House Real Estate Postcards

When to send open house postcards: Approximately one week before a scheduled open house

Open house postcards are invitations to view a listing, so keep this in mind as you design one. Consider what information is needed in order to attend an event, like timing, address, reasons to attend, and potentially even parking details. Don’t forget to also send the postcards at the right time in relation to your event to maximize attendees.

22. Bright Open House Invitation

This real estate postcard template highlights information using effective placement and color. The date and address are clearly posted, and there is even a spot for a positive testimonial. This postcard design provides all the details a potential buyer would need without making them closely read the text or even turn the card over. Consider real estate postcard ideas that make it easy for interested buyers to stick on the refrigerator with a magnet.

23. Property Spotlight Open House Postcard

This postcard conveys the most important information and puts the spotlight on the property in a clean, simple design. There is a prominent feature image to show off the best part of the home, the price of the listing is on the top, and an additional large heading that communicates exactly what the event is.

Foreclosure Postcards

When to send foreclosure postcards: When the owner defaults on mortgage payments

Marketing to foreclosures is similar to expired listings in that it’s extremely important to be sensitive. No homeowner aspires to go through foreclosure, so you won’t get positive results without extending kindness and empathy. In your real estate marketing materials, use language and designs that communicate how you can help them find a solution to their problems.

24. Avoid Foreclosure Postcard

This simple heading of “Avoid Foreclosure” and subheading of “Let’s Take The First Step” work to grab readers’ attention about an issue they’re currently having. The back of the postcards leaves room for a short description with more details about how the agent can help the owner. It’s perfectly suited to send to people who want someone approachable to consult with to find the best way out of a foreclosure situation.

25. Falling House Postcard

In a world that’s oversaturated with complicated designs, blank white space is a simple way to stand out and draw readers in. Plus, this foreclosure postcard template shows a symbolic image of falling blocks, and the primary heading calls out a feeling that anyone going through a foreclosure can relate to: instability. The copy conveys empathy and provides a solution to help. Make sure to include your logo, contact information, and a call to action on the back of this postcard.

FSBO or FRBO Postcards

When to send FSBO or FRBO postcards: As soon as you see a new FSBO listing on the market

FSBO (for sale by owner) and FRBO (for rent by owner) clients often hesitate to work with a real estate agent since they may not trust agents, feel that they can do better on their own, or don’t want (or can’t afford) to pay a commission out of their proceeds. But with the right marketing and communication, it is possible to consistently convert these homeowners into clients.

26. Validate FSBO’s Hard Work

The front of this postcard design uses two short and simple empathetic sentences to target potential FSBO listings. This wording clearly validates the lead’s efforts instead of approaching the topic with a negative attitude. On the back of the postcard template, there is room for a few paragraphs of text, your headshot, contact information, and a call to action.

27. Free FSBO Resources

The word “free” is a universal power word because it naturally grabs our attention. By offering a free resource to FSBO owners, you provide a clear solution to the common problems they face and an incentive to reach out. Offering valuable information at no cost is a proven way to overcome objections an FSBO seller might have about working with an agent and sets you up as the expert on FSBO real estate transactions.

What to Include in Real Estate Marketing Postcards

Direct mail is still an incredibly effective marketing method, but it requires you to create a thorough strategy to convert recipients into leads and clients. Without a well-crafted message and design, clients may perceive your mail to be an advertisement and skip over it. However, by thinking carefully about your audience and choosing the right postcard templates, you can get potential clients to read your postcards and take action to contact you.

When planning what to include in a real estate postcard, consider these five elements:

• Unique, memorable, recognizable branding: Even when you send out multiple real estate farming postcard campaigns, your branding and the general style of your marketing postcards should be consistent. When leads start to think, “This looks familiar!” you’re on the right track.
• A clear, valuable takeaway: With all marketing methods, the question that leads are ultimately asking is, “What’s in it for me?” Focus your postcard messaging on the client by providing a guarantee, a successful result, or some unique benefit they will receive when they choose to work with you.
• An incentive: There are very few instances when giving away money or a gift does not generate results. An incentive can be a coupon, a gift card, a free evaluation, a free drawing at an open house or educational event, or being entered into a giveaway.
• Useful information: By including a calendar, recipes, common measurements, and local events, or by printing the schedule of a local sports team on a magnet, leads are much more likely to save your marketing collateral and even display it where it will be seen often. Alternatively, including a competitive market analysis or sending marketing mailers with local market statistics is another way to draw prospective clients in.
• Easy-to-take call to action: By using a quick response code (QR code), recipients can scan with their smartphone’s camera to instantly send them to a landing page. You can also provide a specific email address or phone number to make it as simple as possible for them to take an action and join your sales pipeline.

How Much Real Estate Postcards Cost & Where to Buy Them

According to our research, real estate postcards can cost anywhere from five cents to $2 each, sometimes including postage and mailing to your contacts. However, there are many factors that affect the price of postcards and mailers. To get the most accurate estimate of how much it costs to send real estate postcards, consider these three elements:

• Design costs: There are generally three choices for direct mail design: designing it yourself, customizing a template, or hiring a professional graphic designer.
• Printing costs: Platforms like VistaPrint and ProspectsPLUS! include printing services in your overall cost, but you may choose to do the printing yourself or work with an independent printing company.
• Mailing costs: With a mailing service, a postcard will generally cost from 23 to 41 cents per card. Another option is to use Every Door Direct Mail (EDDM), which will send a postcard to every door in a specific neighborhood location.

There are many different places to find postcard templates, design or customize your own, get them printed, and get them mailed. However, using multiple different tools for each need can be confusing and time-consuming. Instead, consider simplifying the process by choosing a real estate direct mail service that helps with multiple facets of designing and mailing your postcards.

A few of the best real estate direct mail services include:

Frequently Asked Questions (FAQs)

How effective are postcard real estate mailers?

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Bottom Line

Sending real estate postcards is one of the most time-tested real estate marketing ideas, and can still be an incredibly powerful part of your business. By sending postcards to the right people at the right time, keeping your message targeted, and offering value, your real estate marketing mailers can generate leads and grow your business.