The best real estate direct mail companies furnish agents and brokerages with design, print, and mail services. These services enable you to send marketing materials to potential and current clients. These companies present various items, such as letters, flyers, newsletters, catalogs, postcards, and packages. They also offer speedy delivery options, including overnight and Every Door Direct Mail (EDDM), to start capturing leads quickly. These materials enhance brand awareness and generate leads for your real estate business.
- Best for canvassing a specific farm area: ProspectsPLUS!
- Best for Every Door Direct Mail (EDDM) services: UPrinting
- Best for the widest variety of marketing materials: Vistaprint
- Best for multi-location brokerages: Modern Postcard
- Best for custom printing and finishing options: PsPrint
- Best for postcards for new agents: PostcardMania
Best Direct Mail Companies for Real Estate at a Glance
ProspectsPLUS! | |||
 4.93 out of 5 | Starting at 29 cents per item |
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UPrinting | |||
 4.25 out of 5 | Starting at 2 cents per item |
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Vistaprint | |||
 4.04 out of 5 | Starting at 2 cents per item |
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Modern Postcards | |||
 4.0 out of 5 | Starting at 27 cents per item |
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PsPrint | |||
 3.83 out of 5 | Starting at 3 cents per item |
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PostcardMania | |||
 3.63 out of 5 | Starting at 5 cents per item |
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Using real estate direct mail services as a lead generation tool can save you time, money, and effort by providing ready-made templates or professional design services and mail options to ensure your mail is delivered. Take our quiz below to determine the best real estate direct mail service that fits your needs.
Which Real Estate Direct Mail Service Is Best for You?
Best for Canvassing a Specific Farm Area
Pros
- Specify a market by niche, geography, lifestyle, and property type to directly target leads
- Done-for-you campaigns
- BusinessBase system for building a book of business
Cons
- Limited cardstock options for door hangers, notecards, and business cards
- Outdated design interface
- Added fees for carrier routes in full-service shipments
Our Expert Opinion on ProspectsPLUS!
ProspectsPLUS! offers exclusive direct mail marketing for real estate professionals, featuring a variety of options and support. Real estate agents receive tailored mailouts, training resources, podcasts, a business plan template, and a marketing planner. With targeted options based on geography, lifestyle, demographics, and buying/selling stage, it’s our top choice. The Market Dominator program ensures automated monthly direct mail to your chosen farm area, customizable to your niche. ProspectsPLUS! could improve by increasing its card stock options.
Map My Mail territory map. (Source: ProspectsPLUS!)
- Automated postcard campaigns: Eight postcard campaigns to target different spheres and keep you top of mind.
- MapMyMail list builder: Helps you choose your farming territory by entering a starting address and specifying the radius you want to cover.
- Premade mailer templates: Let you choose topics, such as Do It Yourself (DIY), absentee owners, or niche, and input your information into a pre-designed template.
- EDDM shipping: Every Door Direct Mail helps your mail get into every door in your market with your custom message.
ProspectsPLUS! has one of the highest reviews, 4.79 out of 5, based on thousands of reviews. It receives rave reviews for its premade templates, making it easy to choose, design, schedule, and send postcards without customizing them. Reviewers also love the convenience of establishing recurring campaigns. Customer service received positive reviews for their timely replies and troubleshooting support.
ProspectsPlus! has some negative reviews for the quality of the paper, and the website seems outdated and challenging to navigate. A few reviewers state that the ink ran and messed up the lettering on some of their postcards. If you want real estate direct marketing services that offer custom paper finishes, consider PsPrint, which offers specialty finishes like foil stamping and die-cuts.
- Postcards: 30 cents
- Greeting cards: $1.20
- Market Dominator: 99 cents
- Flyers and newsletters: 35 cents
- Brochures: 62 cents
- Magazines: 89 cents
- Business cards: $35 for 250 cards
- Door hangers: 29 cents
- Notecards: 80 cents
- Presentation folders: $3.44 for 100-plus
All prices reflect starting prices per product; prices vary based on quantity, design, and material.
Best for Every Door Direct Mail (EDDM) Services
Pros
- User-friendly editor
- EDDM templates and process
- Free sample kit to preview quality
Cons
- No real estate-specific templates
- High shipping costs
- Pricier than some of the alternatives
Our Expert Opinion on UPrinting
UPrinting offers diverse print solutions for businesses, including custom postcards, flyers, brochures, and business cards. Using high-quality press printing and an intuitive platform, it promptly fulfills graphic and customized printing orders. Services include standard and custom designs, robust cardstock, unique coatings, and creative die-cut cards. UPrinting also provides EDDM services for direct mailing, ensuring broad customer outreach. Its direct mailing process makes it the best real estate mailer service for its EDDM, but it could improve by including real estate-specific templates.
How to design a postcard following USPS guidelines (Source: UPrinting)
- Specialty features: Die-cut, foil, metallic, raised spot UV, silk, painted edge, plastic, and velvet postcards and business cards.
- Mini and pocket brochures: Variety of formats, including four panels, 10″x4″ folded to 2.5″x4″ size, premium gloss, or matte paper.
- Car magnets: Durable 30 pt. magnet, weather resistant, standard and custom sizes.
- Promotional products: Pens, face masks, golf balls, blankets, totes, apparel, drinkware, health and wellness, technology, outdoor, and leisure.
We like UPrinting’s exceptional EDDM and the quality of unique features to add to your mailers. It has a customer review rating of 3.13 out of 5 stars. Positive reviews state they were pleased with the printing quality and how quickly items were delivered. Some say that the previews of their designs were identical to what they received in hand.
Some UPrinting negative reviews report that the orders were left outdoors in inclement weather and that customer service is unhelpful. Another dissatisfied reviewer states that the shipping charges cost half the order price. A few reviewers are unhappy with the time between the order and delivery. If you prefer overnight shipping with highly rated customer service, check out ProspectsPLUS!, which received excellent reviews for both features.
- Brochures: 4 cents
- Postcards: 2 cents
- Door hangers: 4 cents
- Flyers and newsletters: 4 cents
- Business cards: 4 cents
All prices reflect starting prices per product; prices vary based on quantity, design, and material.
UPrinting has numerous promotional and direct mail products from which to choose. Making it a one-stop shop for your real estate marketing and direct mailing needs.
Best for the Widest Variety of Marketing Materials
Pros
- Quality design tools
- Widest variety of materials
- New Vista + Wix website option
Cons
- Real estate mailing services are limited to postcards
- Lower quality templates
- Customer service needs improvement
Our Expert Opinion on Vistaprint
Vistaprint is the best real estate direct mail company for its array of items, including brochures, postcards, signs, and promotional materials, ideal for branding and lead generation. Its diverse products cater to real estate agents’ needs, enabling effective marketing to attract buyers and sellers. Despite being limited to postcards for direct mail, Vistaprint’s cost-effectiveness and user-friendly design tools make it a strong choice for real estate campaigns. Better customer service performance would be a good improvement.
Postcard design tool (Source: Vistaprint)
- Free business sample kit: Includes postcards, brochures, door hangers, rack cards, business cards, roll labels, and a presentation folder.
- Professional design services: Choose a product, create a brief, connect and work with a Vistaprint designer, and use Vistaprint services to print and mail the finished product.
- Digital marketing: Wix website builder, free domain, and search engine listing manager to capture new leads.
- Postcard mailing services: Design your postcard, upload your mailing list, and Vistaprint does the rest.
Vistaprint received a customer score of 3.29 out of 5 with its wide range of direct mailing products and reasonable prices. Positive Vistaprint reviewers love how easy the web interface is to use. They also like the variety of products they can use for their businesses. One reviewer said she liked that she could save her designs on the platform, making it easy to reorder as needed.
Some Vistaprint negative reviews spoke of disappointment with customer service. A few reviewers said they didn’t appreciate predatory upselling tactics. Others wished they had more real estate mailing services besides postcards. If you want various direct mailing service options, look at UPrinting, which offers standard, overnight, first-class, and EDDM.
- Postcards: Starting at 2 cents per item
- 100 brochures: $105
- 100 Flyer templates: $18.60
- 100 business cards: $18
- 100 door hangers: $50.70
- Postcard direct mailing services: $88.54 for 100 pieces, including printing, postage, and fees
All prices reflect starting prices per product; prices vary based on quantity, design, and material.
Marketing mailers are an effective way of building your brand and bringing awareness to your business. Check out our 5 Essential Real Estate Marketing Materials to Succeed article for more ways to capitalize on real estate direct mailers.
Best Direct Mail Services for Multi-location Brokerages
Pros
- Custom direct mail services
- Extensive design and marketing options
- Email and Short Message Service (SMS) text marketing integration
Cons
- No option to do it yourself
- No real estate-specific templates
- Expensive for agents with a small budget
Our Expert Opinion on Modern Postcard
Modern Postcard offers design, printing, and mailing services and is the best for multi-location/multi-agent real estate offices. It also provides digital marketing to enhance direct mail campaigns and grow your brand. Despite higher prices and complexity, it’s a top choice with quality products, expert designers, and convenience. It’s especially suitable for offices looking to save time and connect with campaign design professionals. The service could perform better if it allowed agents to design their own postcards.
Modern MAX digital integration (Source: Modern Postcard)
- Modern MAX: Integrates direct mail, mail tracking, Informed Delivery email, Google retargeting ads, social media ads, and social match.
- Marketing consultation: Seasoned experts lead you through the process of a successful direct mail campaign while tracking, evaluating, and making recommendations to improve the process.
- Design services: Provide your ideas or use a free, ready-made template, and the Modern Postcard team will turn it into a professional-looking, high-impact, high-quality piece.
- Digital marketing: Offers website retargeting, email marketing, digital display advertising, addressable geofencing, and mobile and SMS advertising.
Modern Postcard received ratings of 4.9 out of 5 based on over 2,000 reviews. Customers stated that the process was smooth, the materials top-shelf, and the teams they worked with were helpful and professional. Other positive reviews said that their direct mail arrived in mailboxes on schedule.
Negative Modern Postcard reviewers are unhappy with the lengthy process, sometimes taking four weeks to complete the cycle. One reviewer says that after over 2,000 postcards were mailed, she didn’t get a single response, and she expected better results for the price. If you want a faster turnaround time, we recommend ProspectsPLUS!, which has a quick turnaround and overnight shipping.
- Flyers and newsletters: 49 cents
- Brochures and magazines: 44 cents
- Business cards: 8 cents
- Door hangers: 27 cents
- Miscellaneous: $1.44
All prices reflect starting prices per product; prices vary based on quantity, design, and material.
Best for Custom Printing & Finishing Options
Pros
- Die-cutting and foil printing
- Design services
- 20-point quality assurance checklist to ensure your mailers are perfect before sending
Cons
- Glitchy website
- Customer support limited to phone and email
- No overnight shipping
Our Expert Opinion on PsPrint
PsPrint offers diverse direct mail and printing services, including EDDM, making it a standout choice for unique real estate marketing with its customizable options for your prospective clients. Their custom design shapes, foils, and sturdy paper cater to agents aiming to stand out. PsPrint’s combination of custom printing and finishing features positions it as a top direct mail marketing company for real estate professionals. Overnight shipping would offer a significant advantage.
Do it yourself tool (Source: PsPrint)
- Custom printing: Includes different shape die-cuts, unusual folds, landscape and short-side binding, and custom paper coating.
- Premium postcard printing: Offers soft-touch and UV coating, 13 to 15-point cover stock in velvet, gloss, matte, and recycled matte.
- Marketing and business essentials: Offer brochures, door hangers, flyers, newsletter templates, postcards, rack cards, business stationery, and business cards.
- 100% Customer Satisfaction Guarantee: If you’re not happy with your printing and contact them within the first 30 days, they will reprint all or part of your order or, in some cases, refund you.
PsPrint has a rating of 4.7 out of 5 based on over 77,000 reviews. Customers love its reasonable prices, frequent sales and discount codes, and accurate delivery times. They also love the customization options and unique finishes. Several reviewers say the site is user-friendly and allows them to upload images quickly.
We did find some negative reviews centered on the slow website and difficulty understanding the print preview option. Others said the customer service wasn’t the most helpful and was difficult to reach since they’re only available during business hours. For more helpful customer service, consider Modern Postcard, which received positive reviews for its quality customer service.
- Postcards: Starting at 3 cents each
- Brochures: Starting at 2 cents each
- Booklets: 24 cents
- Newsletters: 2 cents
- Business cards: 2 cents
- Flyers: 3 cents
- Door hangers: 4 cents
- Miscellaneous items: 8 cents
All prices reflect starting prices per product; prices vary based on quantity, design, and material.
Best for Postcards for New Real Estate Agents
Pros
- Free direct mail planning
- EDDM
- Solutions for Realtors, property managers, and real estate investors
Cons
- Basic no-frills postcards in various sizes
- Limited product types
- Most common 14-point cardstock
Our Expert Opinion on PostcardMania
PostcardMania is a comprehensive postcard direct mail marketing company catering to multiple industries, including real estate, with EDDM services. It is the best choice for new agents because their offerings encompass design, printing, and mailing list acquisition. For real estate agents on a budget seeking simple, effective postcards, PostcardMania is an excellent choice. Its focus on no-frills postcards on standard cardstock makes it a cost-effective option, particularly for new agents entering direct mail marketing. By increasing its product types, the service could offer more options for agents.
Options for open house postcards (Source: PostcardMania)
- Postcard design: Professional graphic design team or create your own.
- Postcard printing: Full-color, glossy, customized postcards in three sizes.
- Mailing list: Highly targeted mailing lists from reputable vendors.
- Social media integration: Mail tracks with a barcode, so prospects get funneled into an ad system on Google, YouTube, Facebook, and Instagram.
PostcardMania has a score of 4.7 out of 5 based on over 1,700 reviews, with its positive reviews about customer service, print quality, and beat any price guarantee. One reviewer said that they have been using the service for years, the team is responsive, and the communication is clear. Another stated that the customer portal was easy to use. A few said their design proofs were perfect on the first try.
Negative reviewers were disappointed they had to keep sending postcards because the service would continue to bill them even if the company sent no cards. Other reviews focused on not getting the results from the direct mailing service they anticipated. If you want a real estate direct mail service with transparent pricing and pay-as-you-go, check out ProspectsPLUS!.
- Postcards: 5 cents
- Flyers: 13 cents
- Brochures: 12 cents
- Business cards: 3 cents
- Door hangers: 9 cents
- Rack cards: 9 cents
All prices reflect starting prices per product; prices vary based on quantity, design, and material.
How We Evaluated the Best 6 Real Estate Direct Mail Services
We evaluated the above-mentioned best real estate direct mail companies based on five points. These include price, features, types of delivery and timeframes, mailing options like mailing lists and EDDM, and the availability and effectiveness of customer support.
Chosen as the top real estate direct mail service, ProspectsPLUS! stands out with its specialized focus on real estate agents, advanced mapping tools, and versatile product range. The platform equips agents with effective prospecting through precise targeting of niches, demographics, and neighborhoods, streamlining direct mail management.
Here are details of the criteria used to determine the best direct mail companies for real estate in 2023:
30% of Overall Score
If all direct mail were the same, it wouldn’t get responses. We looked for platforms that offered additional features like custom designs, tracking, bulk discounts, and satisfaction guarantees.
25% of Overall Score
The best real estate direct mail marketing companies should be affordable and effective. We looked for solutions with a measurable tracking system to determine the return on investment (ROI) to help real estate agents gauge results.
20% of Overall Score
Direct mail requires timely delivery. We favored platforms that offer next-day delivery, but the primary element is reliable delivery with tracking.
15% of Overall Score
The ability to purchase and send direct mail fast is critical, as well as the option to have the company send your mail directly to your contacts. In addition, some agents need a mailing list for their direct mail campaigns, so we favored platforms with EDDM and options for creating mailing lists.
10% of Overall Score
Customer support should handle every question or concern, whether you need help uploading your mailing list or creating direct mail postcards. We sought the best real estate direct mail companies offering support across various channels.
Bottom Line
Real estate direct mail is an easy way to market your services and helps agents find prospects and increase sales. Although online communication is prevalent, direct mail stands out for having an excellent open rate and long-lasting brand exposure. We recommend ProspectsPLUS! as the best choice for real estate agents, brokers, property managers, and investors who want quality and speed to govern a specific farm area.
