6 Best Real Estate Direct Mail Services

Reviewed By:
Sep 11, 2023
6 minute read

The best real estate direct mail companies furnish agents and brokerages with design, print, and mail services. These services enable you to send marketing materials to potential and current clients. These companies present various items, such as letters, flyers, newsletters, catalogs, postcards, and packages. They also offer speedy delivery options, including overnight and Every Door Direct Mail (EDDM), to start capturing leads quickly. These materials enhance brand awareness and generate leads for your real estate business.

Best Direct Mail Companies for Real Estate at a Glance

ProspectsPLUS!
The ProspectsPLUS logo.

4.93 out of 5

4.93 / 5

Starting at 29 cents per item
  • Extensive library of products
  • Target a variety of niches
  • Overnight, EDDM, standard, and first-class shipping
UPrinting
The UPrinting logo.

4.25 out of 5

4.25 / 5

Starting at 2 cents per item
  • Standard, overnight, first-class, and EDDM shipping
  • Dozens of promotional products
  • Unique specialty features
Vistaprint
The Vistaprint logo.

4.04 out of 5

4.04 / 5

Starting at 2 cents per item
  • First-class, standard, and EDDM shipping
  • Customizable designs
  • Quick Response (QR) generator
Modern Postcards
The Modern Postcard logo.

4.0 out of 5

4.0 / 5

Starting at 27 cents per item
  • Overnight, standard, EDDM, and first-class shipping
  • Custom campaigns
  • Access to professional designers
PsPrint
The PsPrint logo.

3.83 out of 5

3.83 / 5

Starting at 3 cents per item
  • Overnight, standard, EDDM, and first-class shipping
  • Design services
  • 20-point quality checklist
PostcardMania
The PostcardMania logo.

3.63 out of 5

3.63 / 5

Starting at 5 cents per item
  • Variety of postcard designs
  • Website and blog design services
  • Retargeting to website visitors

Using real estate direct mail services as a lead generation tool can save you time, money, and effort by providing ready-made templates or professional design services and mail options to ensure your mail is delivered. Take our quiz below to determine the best real estate direct mail service that fits your needs.

Which Real Estate Direct Mail Service Is Best for You?

The ProspectsPLUS logo.Best for Canvassing a Specific Farm Area

Our Expert Opinion on ProspectsPLUS!

ProspectsPLUS! offers exclusive direct mail marketing for real estate professionals, featuring a variety of options and support. Real estate agents receive tailored mailouts, training resources, podcasts, a business plan template, and a marketing planner. With targeted options based on geography, lifestyle, demographics, and buying/selling stage, it’s our top choice. The Market Dominator program ensures automated monthly direct mail to your chosen farm area, customizable to your niche. ProspectsPLUS! could improve by increasing its card stock options.

ProspectsPLUS! Map My Mail territory mapping tool.
Map My Mail territory map. (Source: ProspectsPLUS!)
  • Automated postcard campaigns: Eight postcard campaigns to target different spheres and keep you top of mind.
  • MapMyMail list builder: Helps you choose your farming territory by entering a starting address and specifying the radius you want to cover.
  • Premade mailer templates: Let you choose topics, such as Do It Yourself (DIY), absentee owners, or niche, and input your information into a pre-designed template.
  • EDDM shipping: Every Door Direct Mail helps your mail get into every door in your market with your custom message.

The UPrinting logo.Best for Every Door Direct Mail (EDDM) Services

Our Expert Opinion on UPrinting

UPrinting offers diverse print solutions for businesses, including custom postcards, flyers, brochures, and business cards. Using high-quality press printing and an intuitive platform, it promptly fulfills graphic and customized printing orders. Services include standard and custom designs, robust cardstock, unique coatings, and creative die-cut cards. UPrinting also provides EDDM services for direct mailing, ensuring broad customer outreach. Its direct mailing process makes it the best real estate mailer service for its EDDM, but it could improve by including real estate-specific templates.

An image of a postcard following postal guidelines.
How to design a postcard following USPS guidelines (Source: UPrinting)
  • Specialty features: Die-cut, foil, metallic, raised spot UV, silk, painted edge, plastic, and velvet postcards and business cards.
  • Mini and pocket brochures: Variety of formats, including four panels, 10″x4″ folded to 2.5″x4″ size, premium gloss, or matte paper.
  • Car magnets: Durable 30 pt. magnet, weather resistant, standard and custom sizes.
  • Promotional products: Pens, face masks, golf balls, blankets, totes, apparel, drinkware, health and wellness, technology, outdoor, and leisure.

The Vistaprint logo.Best for the Widest Variety of Marketing Materials

Our Expert Opinion on Vistaprint

Vistaprint is the best real estate direct mail company for its array of items, including brochures, postcards, signs, and promotional materials, ideal for branding and lead generation. Its diverse products cater to real estate agents’ needs, enabling effective marketing to attract buyers and sellers. Despite being limited to postcards for direct mail, Vistaprint’s cost-effectiveness and user-friendly design tools make it a strong choice for real estate campaigns. Better customer service performance would be a good improvement.

An image of the Vistaprint postcard design tool.
Postcard design tool (Source: Vistaprint)
  • Free business sample kit: Includes postcards, brochures, door hangers, rack cards, business cards, roll labels, and a presentation folder.
  • Professional design services: Choose a product, create a brief, connect and work with a Vistaprint designer, and use Vistaprint services to print and mail the finished product.
  • Digital marketing: Wix real estate website builder, free domain, and search engine listing manager to capture new leads.
  • Postcard mailing services: Design your postcard, upload your mailing list, and Vistaprint does the rest.

The Modern Postcard logo.Best Direct Mail Services for Multi-location Brokerages

Our Expert Opinion on Modern Postcard

Modern Postcard offers design, printing, and mailing services and is the best for multi-location/multi-agent real estate offices. It also provides digital marketing to enhance direct mail campaigns and grow your brand. Despite higher prices and complexity, it’s a top choice with quality products, expert designers, and convenience. It’s especially suitable for offices looking to save time and connect with campaign design professionals. The service could perform better if it allowed agents to design their own postcards.

Image of the Modern MAX digital mailing and social ad marketing.
Modern MAX digital integration (Source: Modern Postcard)
  • Modern MAX: Integrates direct mail, mail tracking, Informed Delivery email, Google retargeting real estate ads, social media ads, and social match.
  • Marketing consultation: Seasoned experts lead you through the process of a successful direct mail campaign while tracking, evaluating, and making recommendations to improve the process.
  • Design services: Provide your ideas or use a free, ready-made template, and the Modern Postcard team will turn it into a professional-looking, high-impact, high-quality piece.
  • Digital marketing: Offers website retargeting, email marketing, digital display advertising, addressable geofencing, and mobile and SMS advertising.

The PsPrint logo.Best for Custom Printing & Finishing Options

Our Expert Opinion on PsPrint

PsPrint offers diverse direct mail and printing services, including EDDM, making it a standout choice for unique real estate marketing with its customizable options for your prospective clients. Their custom design shapes, foils, and sturdy paper cater to agents aiming to stand out. PsPrint’s combination of custom printing and finishing features positions it as a top direct mail marketing company for real estate professionals. Overnight shipping would offer a significant advantage.

PsPrint design your own mailer tools.
Do it yourself tool (Source: PsPrint)
  • Custom printing: Includes different shape die-cuts, unusual folds, landscape and short-side binding, and custom paper coating.
  • Premium postcard printing: Offers soft-touch and UV coating, 13 to 15-point cover stock in velvet, gloss, matte, and recycled matte.
  • Marketing and business essentials: Offer brochures, door hangers, flyers, newsletter templates, postcards, rack cards, business stationery, and business cards.
  • 100% Customer Satisfaction Guarantee: If you’re not happy with your printing and contact them within the first 30 days, they will reprint all or part of your order or, in some cases, refund you.

The PostcardMania logo.Best for Postcards for New Real Estate Agents

Our Expert Opinion on PostcardMania

PostcardMania is a comprehensive postcard direct mail marketing company catering to multiple industries, including real estate, with EDDM services. It is the best choice for new agents because their offerings encompass design, printing, and mailing list acquisition. For real estate agents on a budget seeking simple, effective postcards, PostcardMania is an excellent choice. Its focus on no-frills postcards on standard cardstock makes it a cost-effective option, particularly for new agents entering direct mail marketing. By increasing its product types, the service could offer more options for agents.

PostcardMania real estate open house postcard design options.
Options for open house postcards (Source: PostcardMania)
  • Postcard design: Professional graphic design team or create your own.
  • Postcard printing: Full-color, glossy, customized postcards in three sizes.
  • Mailing list: Highly targeted mailing lists from reputable vendors.
  • Social media integration: Mail tracks with a barcode, so prospects get funneled into an ad system on Google, YouTube, Facebook, and Instagram.

How We Evaluated the Best 6 Real Estate Direct Mail Services

We evaluated the above-mentioned best real estate direct mail companies based on five points. These include price, features, types of delivery and timeframes, mailing options like mailing lists and EDDM, and the availability and effectiveness of customer support.Chosen as the top real estate direct mail service, ProspectsPLUS! stands out with its specialized focus on real estate agents, advanced mapping tools, and versatile product range. The platform equips agents with effective prospecting through precise targeting of niches, demographics, and neighborhoods, streamlining direct mail management.Here are details of the criteria used to determine the best direct mail companies for real estate in 2023:
Methodology weights
Features 30%
Price 25%
Delivery 20%
Mailing options 15%
Customer support 10%
If all direct mail were the same, it wouldn’t get responses. We looked for platforms that offered additional features like custom designs, tracking, bulk discounts, and satisfaction guarantees.
The best real estate direct mail marketing companies should be affordable and effective. We looked for solutions with a measurable tracking system to determine the return on investment (ROI) to help real estate agents gauge results.
Direct mail requires timely delivery. We favored platforms that offer next-day delivery, but the primary element is reliable delivery with tracking.
The ability to purchase and send direct mail fast is critical, as well as the option to have the company send your mail directly to your contacts. In addition, some agents need a mailing list for their direct mail campaigns, so we favored platforms with EDDM and options for creating mailing lists.
Customer support should handle every question or concern, whether you need help uploading your mailing list or creating direct mail postcards. We sought the best real estate direct mail companies offering support across various channels.

Bottom Line

Real estate direct mail is an easy way to market your services and helps agents find prospects and increase sales. Although online communication is prevalent, direct mail stands out for having an excellent open rate and long-lasting brand exposure. We recommend ProspectsPLUS! as the best choice for real estate agents, brokers, property managers, and investors who want quality and speed to govern a specific farm area.

Melanie Patterson

Melanie is a staff writer and a real estate expert at Fit Small Business and the editor of our sister site, The Close, specializing in real estate business development for new and seasoned agents, property managers, and real estate investors. She has over 30 years combined experience in real estate sales, marketing, property management, and investing and is a licensed real estate agent in NH & MA.

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