One of the best and easiest ways to attract real estate clients is by using flyers to advertise your listings, brand, agency, and services. With so many real estate flyer templates to choose from, it’s important to pick innovative designs that target the right audience to generate leads and create buzz about your business. We gathered 24 of the top free and paid real estate flyer templates to create a comprehensive list of flyer options for you.
Check out ProspectsPLUS! if you want to include real estate flyers in your marketing campaign but want to save time preparing materials or going to the printer. The platform specializes in real estate-specific marketing materials and offers easy-to-customize templates and in-house printing options.
Here are the 24 best premium and free real estate flyer templates, divided into categories: occasion, ideas on ways to use them, and what makes them such effective real estate marketing tools.
The most common use of real estate flyers is to advertise listings. Customizing real estate flyer templates to promote listings lets you quickly convey and distribute information about your listing through various channels. They can be sent through the mail or via email, posted on physical bulletin boards or digitally on social media accounts, accessed from flyer boxes, and made available at showings and open house events.
1. Company Colors Flyer
When brand recognition is a top priority, use free real estate flyer templates like this example, which can be customized according to your brand’s colors. It has a large heading with room for your logo, space for four listing photos and your realtor headshot, and text areas for the property description and contact information. This flyer effectively captures potential clients’ attention by highlighting property features and your services.
2. Focus on the Call to Action
With a simple design, this real estate advertising flyer highlights an exterior photo of the house and leaves plenty of room for contact information and property features. The flyer’s top section is dedicated to a headline with a call to action (“Get Your Home Now”) and a customizable italicized quote—directing leads to the next step. Price is also highlighted in a green band repeated at the bottom of the template, where you will add your contact information.
This template for real estate flyer is especially fitting for any agency, team, or brokerage that has a brand slogan or uses a specific call to action to bring clients in the door. A new construction homebuilder or community listing agent could customize this real estate flyer template for marketing available homes or lots.
Open house flyers differ slightly from listing flyers even though they usually have similar information. Many open house flyer templates have a larger heading and rely heavily on real estate photography to attract the right kind of buyers. The ultimate goal is to intrigue, motivate, or even incentivize interested buyers to attend your open house.
3. Detailed Open House Invitation
You want your open house flyer to include as many details as possible. Displaying more information will eliminate or attract buyers depending on what they are looking for in a home. For instance, you may not want to entertain many visitors who aren’t serious buyers, or you may have motivated sellers who want to sell their homes quickly.
This template for real estate flyer is the equivalent of a brochure template for realtors. Multiple sections are dedicated to important information like property features, square footage, number of bedrooms and bathrooms, price, and agent headshot and contact information.
4. Simple Open House Invitation
Not every flyer needs to be complex or detailed. This open house flyer example uses a few simple blocks and a single listing photo to communicate all the necessary information. This free real estate flyer template provides the open house date, time, address, and contact information without being visually overwhelming. Bookmark this template for future use, as it would be effortless for you to customize it for any open house event.
Get tips for creating and distributing open house flyers and more free templates in our article, 14 Free Open House Flyer Templates (+ Distribution Tips).
If direct mail is one of your marketing strategies, you should have one or two go-to real estate agent flyer templates on hand. These are often sent to new contacts, like when you start marketing in a new location, or as a series of mailers sent to your real estate farm area. They can also be an effective leave-behind when introducing yourself to potential clients or referral partners at networking events.
Zillow is another resource for flyer templates and ideas. As a Zillow Premier Agent, you can access an extensive marketing template library. Combined with a high volume of leads ready to convert, using Zillow’s templates could contribute to the growth of your business.
5. Brand-building Agent Flyer
Sending introductory flyers is a classic method of generating real estate leads with a new audience. This custom real estate flyer example, in particular, displays a large headshot to help recipients better recognize the agent behind the brand. In addition, it leans on the brokerage’s brand colors and focuses on the agent’s past successes to establish his authority.
If you want to use a similar strategy, get a custom design with your unique branding from 99designs in one of two ways. You can hire a graphic designer based on their past work and reviews or use a 99designs contest. To run a contest, you will describe what you need or want in your flyer and get multiple creative concepts to choose from and purchase. This is a great way to ensure you get the best possible design.
6. Introduction Letter Flyer
This flyer looks similar to a prospecting letter but takes advantage of white space, a header image, and an agent headshot to make it more visually appealing. Prospecting letters are typically written to a specific audience, like renters, potential sellers, expired listings, or first-time homebuyers. Regardless of your audience, focus on the desired recipient rather than yourself and include a simple call to action to make your potential clients more confident about your abilities and expertise.
After purchasing this template from Etsy, it’s customizable through Canva, one of the top online graphic design and editing platforms. Canva is free to use and includes thousands of design elements and templates in a highly user-friendly, web-based platform. In addition to printable marketing materials, it has digital marketing templates for everything from logos to social media posts and stories.
In addition to sending general introduction flyers, some agents succeed by sending educational real estate mailers. These can include various information, like home values or real estate market updates, but are ideally highly relevant to the recipient. They empower your client with real estate knowledge while showcasing your value and expertise as an agent.
7. Real Estate Investing Event
Although this flyer has many more colors, sections, and content than other flyer templates, it has two main headings that instantly grab attention and communicate its message. This flyer promotes a class or educational event for aspiring real estate investors. It’s formatted in a way that conveys the message with large headings and includes multiple sections with more details and information.
8. First-time Homebuyer Seminar Flyer Template
Buying a home for the first time can feel completely overwhelming, which is why many real estate professionals hold events and create resources to market specifically to first-time homebuyers. This flyer promotes a free first-time homebuyer seminar event with extensive resources for those who want to buy a home but need help figuring out how or when to start. It uses a color block to draw attention to the word “free,” which can also be an incentive to attend.
When you have a listing with a distinct style that will appeal to prospects based on lifestyle, use that as a primary feature in your flyers. Many buyers or renters search for a cottage home, modern design, or beachfront. Alternatively, buyers may be looking for a property that provides a luxury lifestyle or caters to their love of privacy or the outdoors.
9. Beach or Waterfront House Flyer
This flyer immediately appeals to those looking for a home near the water with a background image of a beach. Although you will want to use your brand colors when applicable, this flyer also uses font colors and images corresponding to an ocean beach’s colors. This flyer is ideal for owners or property managers to promote a short-term rental, like an Airbnb or VRBO.
10. Luxury Home Flyer
With just a few images, this free real estate flyer template showcases the jaw-dropping view of this luxury home. Be strategic when choosing the photograph for this flyer. Provide space to showcase property features, like the kitchen, closet, garden, and overall property exterior, as it determines how much attention the flyer gets. Remember to take the time to write a descriptive paragraph about the highlights of the property to attract qualified buyers who are more likely to make an offer.
Flyers for rental homes are used to get potential renters to make an appointment to view the property. They should include some basic property information, like the number of bedrooms or square footage, but can include many more details if needed. Choose real estate flyer templates that provide enough space for the information you want to communicate to potential renters.
11. Minimalistic Rental Flyer
This free real estate flyer template feels minimalistic and appealing to a modern audience by only using a few images and plenty of blank space. You can highlight your rental property’s best features and most appealing images without distracting interested recipients with too much additional information. Space for your logo and contact information is also included but keeps this flyer’s minimalistic style and focus.
12. Modern Rental Flyer
This rental flyer template balances multiple photos with white space and blocks for property details and contact information. Combine eye-catching photography with a brief bullet list of the property’s best features, and this rental property flyer template will help you attract the right rental audience.
Marketing your real estate business through printed marketing materials only represents a small part of your advertising possibilities. As you create and edit flyers to print and distribute, it’s just as simple to create and edit flyers to distribute via digital means, including real estate email. These flyers for new real estate agents can be embedded into the body of your email drip campaign as an image, via a link, or sent as attachments to make it easy for your contacts to share the information with other connections.
13. Slideshow Email Flyer
With a slideshow of property photos, this e-flyer feels like a single property website. This template’s clean styling and sophisticated color palette would be an especially great choice when appealing to luxury buyers because it feels much higher-end than some other digital flyers. In addition, this template includes a link for a virtual tour of the property, allowing prospective homebuyers to get a feel and proper look at the property before making an appointment to view it.
Single-property real estate websites are a powerful listing marketing technique. Market Leader is one of the best platforms for single-property websites and templates for ready-to-print flyers and postcards. Not only does Market Leader provide exclusive leads, but its marketing automation tools also provide beautiful templates and designs for both physical and digital marketing.
Read how our experts feel about this real estate marketing company in our Market Leader review.
14. Photo Gallery Listing Email Flyer
This digital flyer could be used to showcase multiple listings or, as the template shows, luxury apartments. There’s a menu at the top that can help recipients look at commercial, residential, or luxury properties, and then there are multiple photo galleries below the listing descriptions. This email marketing template would be an excellent real estate agent flyer to share the word about numerous properties or categories.
Commercial real estate marketing appeals to different audience types since commercial space can be used for retail, restaurants, offices, and more, which changes the marketing needs and messages. Since most templates are highly customizable, it is possible to transform just about any of them to fit your needs. However, finding and using premade commercial real estate flyers already designed for your target audience is simpler.
15. Discount or Promotion Commercial Real Estate Flyer
This commercial real estate template’s primary focus is promoting a limited-time deal. It has a simple design, with three large blocks and some basic information at the bottom. This simple design makes this a perfect flyer to distribute when you have a promotion or opportunity to share, and it can be used for rental properties and sales.
16. Commercial Real Estate Listing Flyer
By highlighting your logo at the top, this flyer offers a more industrial, brand-forward style design. It’s two-sided, which provides the extra space needed for commercial property details, contact information, photos, and a map. The design will appeal to a commercial audience that wants to rent or buy industrial-friendly space for manufacturing, storage, or distribution.
Real Estate Teams
Flyers for real estate teams are similar to agent flyers since they aim to introduce the team and establish their authority with an audience. However, team templates differ because they often have multiple images to highlight all team members and their unique selling proposition. When you search for templates suitable for your team, think about how you can best convey the unique characteristics of your team.
17. Flyers for Real Estate Specialties
This real estate flyer example is designed for teams that work within a real estate niche or have a specialty like condos and leasing. This flyer could be perfect for spreading the word about your team when you have a clearly defined audience, like divorcees, retirees, military families, veterans, or a specific property type.
If you’re ready to add flyers to your marketing strategy but need more confidence in your design skills, check out Fiverr. You can hire a freelance graphic designer for as little as $5, making Fiverr a great way to create professional-looking real estate flyers without breaking the bank or spending valuable time on graphic design.
Read how our experts feel about this real estate marketing company in our Fiverr review.
18. Achievement-focused Flyer
With a sizeable blue section at the top touting its #1 standing, this flyer focuses on the team’s experience. When you send mail to a new audience, you may only have a few seconds to grab their attention, and this flyer accomplishes that. It even includes a section that lists awards won, so recipients of this flyer can fully understand the team’s expertise. It’s also a great choice when you need marketing materials to share at educational or networking events or trade shows.
Real Estate Brokerages
Most real estate agencies’ and brokerages’ marketing efforts are conducted to establish the agency’s reputation as a community of knowledgeable and trustworthy real estate experts. For that reason, you’ll notice that most real estate agency flyer templates focus on a specific value or takeaway, like excellence or generosity, in addition to general services and expertise.
19. Service-based Agency Flyer
The first thing you notice about this flyer is the large font listing the three types of services provided by most real estate agencies. Although there are other essential details given on the flyer, like awards and the agency’s website address, it is clear that those are not the primary focus. Instead, this flyer perfectly establishes your company as the go-to source for specific or niche services.
20. Bold & Colorful Real Estate Agency Flyer Example
Although this flyer includes an image, it’s in the background, shown in black and white, which keeps the focus on the colorful center of this layout. By adding a picture of a real estate agent or brokerage and using a bright color, this flyer stays focused on one primary message and call to action. It also uniquely includes a section on the bottom for a brief real estate market report.
While you might think that all real estate flyers aim to generate leads, this isn’t necessarily the case. Advertising is a complex field, and some flyers are meant to establish brand recognition or keep your agency top of mind rather than strictly lead generation. When you want to focus on generating leads directly from your flyers, including a simple and relevant call to action is essential. You can also choose to offer an incentive or use time-sensitive market information to promote a sense of urgency.
21. Modern Residential Lead Generation Flyer
This double-sided flyer mixes and matches the large script, plain text, multiple images, and color blocks to introduce a real estate agency or agent. The front of this flyer describes how and who the real estate professional or brokerage can help to generate real estate buyer leads or gain sales listings.
Although similar to an agent flyer, the messaging primarily focuses on those ready to buy or sell rather than making a general introduction. On the back, there is room for calls to action, a bio, a list of awards or certifications, and a client testimonial to further appeal to prospects.
Generating leads for your business requires you to start with the right tools. HubSpot is an affordable solution for content and other types of inbound marketing, acting as a lead magnet to attract the right audience to you. From a user-friendly dashboard, you can easily create landing pages for your direct mail campaigns and listings, send email marketing, manage online ads, and access in-depth reports to improve your results continually.
Read how our experts feel about this real estate marketing company in our HubSpot review.
22. Time-sensitive Agent Flyer
This template for real estate flyers is meant to generate leads from your audience when the market favors them. It could be customized to generate real estate seller leads or buyer clients. Make sure to customize the call to action and use words that communicate a sense of urgency, like “now” and “today,” to generate leads most effectively.
Recruiting for Real Estate Agencies
Real estate agencies can only be successful with the right team members. When it’s time for your team to grow, flyers are a great way to get your message in front of the right people. Remember that you’ll likely get the best results by sharing the best benefits of working with your company. As with other types of flyers, they can be distributed in person at events or trade shows, sent via email, added as a downloadable link from your website, or used to enhance online job postings.
23. Recruiting New & Experienced Agents
This real estate recruiting flyer has a simple, modern, and aesthetically pleasing layout and design. The main heading presents the call to action, and the most important details about the benefits of the company are presented primarily in the bullet points, making it effective in generating and capturing potential leads. This flyer also uses a large picture of the existing team and brokerage, helping to build brand familiarity.
24. Hiring Real Estate Agents Flyer
This real estate flyer template has a simple overall layout, providing enough information to draw in qualified applicants without overwhelming them. Plus, the image used—a guy reaching out his hand—clearly conveys their intention to hire a real estate agent.
Where to Distribute Real Estate Flyers
One of the reasons you save so much time using real estate flyer templates is that the layout includes preset places for all the necessary information. However, those who are successful in real estate know that after you’ve customized your design, it needs to reach your intended audience.
Depending on your business plan and marketing strategy, real estate agents and brokerages can send real estate marketing flyers through several methods. To effectively use real estate flyers, you can incorporate them in the following ways:
- Share on social media: You must create a JPEG, PNG, or PDF format of your real estate flyer and post it to the social media platforms where you are most active, such as Facebook, Twitter, and Instagram, for maximum visibility.
- Distribute during open houses: Give open house fliers to prospective buyers so they have something that will remind them of you and your listing after a long day of house-hunting.
- Attach to your yard signs: Place your real estate marketing flyers in view for onlookers, house hunters, and those out for a stroll who might share your listing flyer with a friend or relative looking for a home nearby.
- Send via email: Email your real estate flyers to your client network, local buyer’s agents, and everyone in your sphere of influence who can help promote your listings.
For additional marketing tips, take a look at our article 21 Best Real Estate Marketing Ideas & Strategies for Success.
Cost & Where to Purchase Flyers
The cost of using real estate flyers depends on the number of flyers, whether you are designing them yourself or outsourcing, and the cost of printing. Generally, you can expect a real estate flyer template to range from $0 to $20 each.
Printing costs vary depending on paper quality, printing color, quantity, and whether you print the flyers yourself or use a company. If you want to print the flyers yourself, a ream of paper costs $5 to $20, on average. Companies will generally charge about 20 cents to $1 per printed flyer, depending on the quantity.
However, designing, editing, and printing your real estate flyers is easy, but you’ll need the right tools. Here are some useful direct mail websites and tools that can make it simple for you to distribute and create high-quality real estate marketing materials.
Its online design tools and free real estate-specific templates
Agents who need help from freelance graphic and marketing pros
Agents and brokers wanting highly targeted mailers
Multi-channel marketing campaigns combining mailers with online display and social media ads
Free; paid plan starts at $12.99
$5 per project
35 cents for 2,500+ flyers
13 cents for high-volume order
Flyers are real estate marketing materials that can be posted on your website and social media, provided at open houses, placed in yard arm box signs, sent via email, distributed at trade shows and networking events, or shared with your community via direct mail. Optimize every flyer by choosing a template best suited to the type of flyer you need to create and customize it with your branding, high-quality photos, descriptive details, and contact information.