UCaaS vs VoIP: Which Is Better for Small Business?

Written By
Silvana Peters
Silvana Peters
Reviewed By:
Dec 5, 2023
5 minute read

Unified communications as a service (UCaaS) integrates business communications—voice, video, email, and messaging—into a single platform, while voice-over-internet-protocol (VoIP) delivers voice communications via the internet. This article compares UCaaS vs VoIP and how to use them for your business. Both technologies elevate how businesses communicate, but whether one is better depends on your needs.

Based on our comparison, the best use cases for UCaaS vs VoIP are as follows:

  • UCaaS: Best for multichannel support and real-time collaboration
  • VoIP: Best for affordability and advanced voice calling features

UCaaS vs VoIP at a Glance


UCaaSVoIP
Best ForOrganizations looking to unify all their communication channelsBusinesses wanting to expand voice calling features
Monthly Starting Price$30 to $40 per user$10 to $30 per user
UserAgents, staff, and managersAgents and staff
OperatorService providerService provider
Communication Channels
  • Voice calling
  • Voicemail
  • Short message service (SMS) messaging
  • Virtual fax
  • Chat and instant messaging
  • Social media integration
  • Email
  • Voice calling
  • Voicemail
  • Limited SMS texting
Key Features
  • Call analytics
  • Video conferencing
  • Website chat
  • Team presence
  • Interactive voice response (IVR)
  • Cloud file storage
  • High-definition (HD) voice
  • Conference calling
  • Call waiting, transferring, and forwarding
  • Redial
  • Voicemail
Data Reports & AnalysisIn-depth analysis across different channels of communicationAvailable but limited in scope
Ease of UseVery easy to use, with more tools and featuresVery easy to use, with advanced phone functionality
Learn MoreRead our guideRead our guide
Buyer’s GuideUCaaS buyer’s guideVoIP buyer’s guide

Differentiating UCaaS & VoIP

VoIP refers to calls or voice exchanges placed through the internet, while UCaaS integrates the functionality of VoIP with other features, such as screen sharing and user presence. Their main differences are as follows:

  • VoIP is limited to voice communication and often forms part of a UCaaS solution.
  • UCaaS is a more comprehensive solution, with advanced communication and collaboration tools like live chat and voicemail to email.

How UCaaS Works

UCaaS is a cloud-based communications delivery model combining conferencing, voice, chat, and messaging services into a single platform. Unified communications (UC) technology works over the internet, allowing employees to access your system and its tools on nearly any device from anywhere, at any time. The UCaaS provider uses data centers to host their cloud services and handles all the maintenance requirements of multiple global points of presence.

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Pros & Cons of UCaaS


PROSCONS
Real-time data visibilityIncreased information sharing requires robust privacy policies
Supports several communication channelsDependent on the strength of internet connections
Robust collaboration tools for enhanced productivityService provider controls the back-end network

When to Use UCaaS

A UCaaS phone system takes the capabilities of VoIP to a higher level by unifying chat apps, voice, video, and messaging. The technology uses VoIP for voice calling and creates a UC system that streamlines the user experience while lowering costs. Here are some examples of how UCaaS solutions are used across sectors and industries.

Supports Remote Workforces

With distributed workforces becoming the new norm, improve team support by introducing robust collaboration tools and providing remote access to business systems regardless of their location. UCaaS solutions serve as virtual workspaces with built-in tools like file sharing, shared calendars, to-do lists, and cloud storage. Depending on your chosen solution, use project management features to delegate tasks and improve workflow efficiently.

Improves Video Conferencing Functionality

UCaaS solutions often include video conferencing technology, allowing teams to hold face-to-face meetings virtually. For example, global teams and field agents can communicate in real time, even from different locations. UCaaS solutions with video conferencing enable users to conduct online recruitment, training, and sales activities.

Enhances Agent Productivity

UCaaS platforms can integrate with third-party applications like Google Workspace, HubSpot, and Salesforce. Integrating UCaaS solutions streamlines the agent experience by reducing the time it takes to switch between different tabs or applications. Agents can easily view customer data and provide more nuanced client support during interactions.

How VoIP Works

VoIP allows users to place calls over the internet through “packet switching,” which converts your voice into digital signals. The packets travel over the internet via a router. Once it reaches its destination, the packets are decoded and decompressed back into audio signals for the recipient to hear. Unlike traditional landlines, which use a public switched telephone network (PSTN) to make calls over wired landlines, VoIP allows calls to be made over the internet.

Pros & Cons of VoIP


PROSCONS
Affordable initial investmentVery dependent on internet connectivity
Highly scalable and great for growing teamsLimited to cloud-based voice services
Enhances team mobilityEmergency calling limitations
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When to Use VoIP

Comparing UCaaS vs VoIP requires a clear understanding of the different ways you can use each communication solution. It’s an excellent option for budget-conscious businesses looking for a phone service to handle a higher volume of domestic and international calls. VoIP offers more functionality than traditional phone systems thanks to its ability to make and receive calls from a desktop or mobile device.

Lowers Communication Costs

Get an immediate reduction in long-distance calling fees because calls placed over the internet are much cheaper than traditional phone lines, which require a PSTN. Unlike PSTN, VoIP doesn’t need a network of cables and wires—you only need an internet connection and a smart device. Using this technology means you won’t need to get separate phone lines or invest in physical infrastructure, reducing overall maintenance costs.

Strengthens Call Management Features

VoIP phone systems offer advanced call management features, such as call recording, visual voicemail, dial-in conferencing, and automated call routing. Set up different types of phone numbers, including local, toll-free, vanity, and international numbers, to make it easier for customers to contact your business.

Improves Customer Service

Great client service is the cornerstone of any company, and using a VoIP system significantly enhances your ability to handle customer inquiries, route calls, and monitor call performance. Growing teams often need to make and receive a high number of concurrent calls, and VoIP services can instantly scale your communications system to meet your current needs.

Top Providers With UCaaS & VoIP Features

While VoIP is a standalone technology, it usually forms part of a UCaaS platform. Many UCaaS solutions contain VoIP technology, giving teams an advantage in productivity and connectivity. Choosing a UCaaS provider with advanced VoIP telephony features may seem daunting, but when evaluating potential cloud communication vendors, consider price, value, security, and features offered.

Even though you’re comparing VoIP vs UCaaS, it’s good to note that you don’t have to choose one over the other. Here are the top providers offering UCaaS and VoIP features:

RingCentral logo that links to the RingCentral homepage in a new tab.

RingCentral is one of our recommended UCaaS providers because it’s a feature-rich communication platform combining voice, video conferencing, fax, and team messaging. It offers various call management features, such as call forwarding, answering rules, and multilevel auto-attendant. RingCentral is one of the best VoIP apps for small businesses thanks to real-time analytics and video conferencing features.

Learn more in our RingCentral review and discover what makes it one of the leading UCaaS providers.

Supervisor's dashboard showing call management statistics
Improve call center workforce performance by monitoring key performance indicators. (Source: RingCentral)

Frequently Asked Questions (FAQs)

How secure are cloud-based phone systems?

VoIP and unified communications systems have enterprise-grade security features like encryption and two-factor authentication. However, the level of security depends on the features offered by your provider. Any and all data is subject to risk, so opt for a provider with robust data security features.

How reliable is UCaaS?

The reliability of UCaaS communication systems largely depends on your internet connection. Reliability is crucial to ensuring high levels of customer satisfaction and employee productivity. To ensure your UCaaS solution will perform well, we recommend choosing a provider with at least a 99.999% service uptime guarantee.

Is UCaaS the same as CCaaS?

No. UCaaS and CCaaS (contact center as a service) are both cloud-based solutions with voice, video, and messaging capabilities, but they vary in terms of use and who they serve. UCaaS integrates different communications solutions for improved collaboration, while CCaaS is an all-in-one communications channel for sales and customer support departments.

Bottom Line

Your business can reach its sales, customer service, and support goals if it has a robust set of phone system features. In this UCaaS vs VoIP comparison, we found that VoIP enhances a business’ voice calling capabilities, while UCaaS solutions allow for deeper collaboration across different communication channels. Cloud-based phone systems help lower communication costs and improve team performance regardless of your chosen solution.

Silvana Peters

Silvana Peters

Staff Writer, Office Technology at Fit Small Business

Silvana is an office technology writer at Fit Small Business, focusing on unified communications, virtual phone systems, and voice-over-internet protocol. She’s passionate about giving small business owners the information they need to succeed. Silvana’s been engaged by various businesses and organizations to produce technical reports and content ranging from current events, business, technology, lifestyle, and development.

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