Ecommerce SEO, or search engine optimization, is a set of practices for increasing your website’s performance in search engine results pages (SERPs). The goal of SEO for ecommerce is to improve your site’s visibility and gain more clicks while boosting conversions—ultimately leading to greater revenue. It’s important for online sellers, considering nearly 9 in 10…
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Retail Commission Structure: Everything You Need to Know
A retail commission structure is when a business compensates an individual each time they close or contribute to a sale. Retail commission structures take many forms, from fixed to variable rates, and can be based on individuals or teams. You can also offer commissions to employees or contractors. Commission-based compensation is a store management approach…
Packaging Supplies: How to Choose Packaging for a Product
As any retailer knows, getting your product safely to the customer is vital for fostering trust and loyalty. At the same time, going overboard on shipping supplies will lead to increased materials and shipping costs, which deter shoppers and cut into your bottom line. The challenge of packaging is to find the most secure, cost-effective…
What Social Media Advertising Is, How It Works & What It Costs
Social media advertising is any type of paid advertising on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok, among others. It’s a widely used and effective way for small businesses to easily connect with targeted audiences. Keep reading to learn everything about social media ads, what they are, how they work, average costs,…
How Much Does VoIP Cost? 7 Considerations Affecting Prices
The average cost of a cloud-hosted voice-over-internet-protocol (VoIP) service ranges from $15 to $60 per user on a monthly basis. Other fees add to your VoIP expenses in the form of metered calls, types of phone numbers, number of users registered, premium call features (add-ons), hardware, and internet plan. In this guide, we’ll explore how…
Shopify Pricing Plans: Comparison, Fees & Calculator
Starting at just $5 per month, Shopify pricing is transparent and straightforward, consisting of monthly and per-transaction fees.
Shopify offers a starter plan perfect for social media selling at $5 a month and a full-fledged online store starting at $39 a month. Shopify’s affordable pricing plans (along with its ease of use and robust yet scalable features) earned it the top spot in our list of the best ecommerce platforms. However, if you’re…
Retail Expansion: What You Need to Know to Grow Your Store
Perhaps you didn’t consider expansion when you first started your retail business—it can be intimidating to think about growth when you are just starting. However, retail expansion doesn’t have to be overwhelming if you approach it strategically. This guide will walk you through everything you need to know when considering retail expansion—from determining when the…
IVR Containment Rate: Definition & How to Improve It
The interactive voice response (IVR) containment rate, a call center metric, refers to the percentage of calls the IVR system successfully handled without assistance from a human agent. A high IVR containment rate means the system was able to resolve customer concerns, reducing the burden on the human workforce and improving the overall call center…