zBuyer is a real estate lead generation and marketing company for agents, teams, and brokers. It made our list of the top real estate lead generation companies, earning a rating of 4.13 out of 5. It earned this score based on 23 important components of an effective lead generation tool, like a customer relationship manager (CRM), marketing tools, lead capture forms, and customer reviews. Based on our detailed zBuyer review, we found that it is an ideal tool for growing agents and teams wanting both buyer and seller leads and reliable customer support.
Pros
- Multiple lead generation strategies
- Effectively generates both buyer and seller leads
- Automated lead management CRM
Cons
- Unclear pricing structure
- Leads are not exclusive
- Requires diligent follow-up and lead nurturing
Recommended For
- Real estate professionals who have strong follow-up systems and strategies to nurture each lead
- Growing agents and teams who want to advertise but need a streamlined system to reach their ideal clients
- Agents and teams wanting both buyer and seller leads
Not Recommended For
- Brand-new agents who don’t have space in their budget for advertising
- Inexperienced agents without strong marketing skills or existing follow-up systems
- Professionals who want to focus solely on buyer leads
- Approximately $400 per month
Although there are a relatively small number of zBuyer reviews, most of them are positive and enthusiastic. Users say that the leads from zBuyer are legitimate and that they’ve successfully built relationships and converted them to clients with a strong marketing and follow-up system. One user specifically noted that duplicate leads or leads with bogus contact information are replaced, which makes the zBuyer cost more profitable. Multiple zBuyer.com reviews expressed that they were able to get clients every month since they started using the platform.
- G2: 3.5 out of 5 based on 30 reviews
- Hooquest: 6.7 out of 10 based on one review
- CompareCamp: 73 out of 100 based on one review
On the other hand, a small number of zBuyer leads reviews were unsatisfied with the quality of leads they received. One agent didn’t like the cash offer system from zBuyer and thought his unresponsive leads may have felt the same way. Another user stated that the leads would have been more valuable if they were exclusive. If you’d prefer to work with a real estate marketing and lead generation company that offers only exclusive leads, consider Market Leader.
One of the key advantages of zBuyer is its comprehensive approach to real estate lead generation. It provides tools like online advertising, targeted marketing campaigns, and lead capture forms, making it easier to reach a large pool of qualified leads. Its data-driven insights enable you to understand lead behavior and preferences, allowing for more effective lead nurturing and conversion. In addition, both buyer and seller leads are vetted before they’re sent to your CRM, which increases the quality of each lead that’s generated.
However, zBuyer may not be right for new agents or small teams who aren’t able to consistently nurture their leads and build trust. As you learn how zBuyer works, you’ll find that it is only successful when the agent or team has a strong nurturing and marketing strategy to follow up with leads consistently and automatically. Plus, the zBuyer pricing structure isn’t clear and varies based on the success of online ads, which may not be a feasible purchase for new and inexperienced agents who need to increase their income quickly.
zBuyer Alternatives
Before moving forward with zBuyer, it’s necessary to review it against other options. Here is a list of zBuyer alternatives to evaluate before making a definitive decision:
Software |  |  |  |  |
|---|---|---|---|---|
Best For | Professionals wanting a real estate-specific marketing platform with leads and content creation | Agents and teams wanting a robust CRM that integrates with a variety of tools to customize their marketing strategy | Agents and brokers wanting a customizable IDX website built for content marketing | Real estate professionals wanting a comprehensive lead generation and nurturing tool |
Key Features |
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Pricing | $139 per month | $0 per month | $79 per month | $109 per month |
Learn More |
zBuyer provides just one monthly subscription option for generating leads without a contract, which means you can cancel at any time. Although zBuyer pricing is not specified on their website, the price depends on the availability in your area and the amount that you choose to spend on advertising.
Online estimations say that there is a minimum ad spend of $250 to $400, and that the price per lead is approximately $7 to $9 for buyers and $15 to $17 for seller leads. Because of the lack of transparency and higher cost than other providers, it garnered a lower pricing score.
Plans | zBuyer Subscription |
|---|---|
Who Plan Is Best For | Real estate agents and teams wanting to generate high-quality buyer and seller leads from multiple online strategies |
Annual Price Range ($/User/Month) | Minimum $300-400 ad spend |
Month-to-Month Subscription | ✓ |
Real-time Leads | ✓ |
Lead Details | ✓ |
Bargain Home Finder | ✓ |
Cash Value & Market Value | ✓ |
- Real-time leads
- zBuyer mobile app
- Detailed lead descriptions and preferences
- Landing pages for buyers and sellers
- Integrations with third-party CRMs for lead management
zBuyer’s platform includes a range of lead generation tools to attract qualified leads and seamlessly transfer their information to local real estate agents. The platform is accessible on a computer and on a mobile app, which makes it easy to stay connected and responsive on the go. Furthermore, zBuyer integrates with many real estate CRMs to automate your lead nurturing strategy.
zBuyer mobile app (Source: zBuyer)
Advanced zBuyer Features
As a lead generation platform, zBuyer provides advanced lead generation tools to help you attract targeted leads and nurture them effectively. Instead of getting a guaranteed number of leads per month, you will receive new leads’ contact information as soon as they are ready. Plus, leads are more qualified and more likely to become a client since they complete a questionnaire before you receive their contact information.
Read the details about each zBuyer feature by clicking on the tabs below:
- Automatic syndication
- Saves time and effort from manual input
- Continually manage leads
zBuyer’s versatility extends to its seamless integration with a wide range of third-party customer relationship management (CRM) software. The leads generated from zBuyer will automatically be transferred to your CRM or lead management software, which streamlines the process of managing new leads and ensuring they are contacted immediately. zBuyer integrates with some of the best real estate CRMs, including Follow Up Boss, Top Producer, and Wise Agent.
Third-party CRM integrations (Source: zBuyer)
- On-the-go efficiency
- Immediate responses and notifications
- Search filters
zBuyer offers a mobile app to easily access the platform from any location. This is ideal for growing real estate agents and teams and allows them to check new or existing leads and read the detailed information in between home showings, appointments, and at any time of the day. Using the mobile app empowers real estate professionals to be more responsive and efficient, which are crucial qualities when building trust with new leads. The mobile app also provides detailed search filters and property views so you can easily access lead or property information.
zBuyer mobile app (Source: Google Play)
- Generate quality leads
- Training included
- Landing pages
zBuyer uses multiple marketing strategies and a transparent process to generate the most high-quality leads. For example, they use online real estate ads to attract targeted traffic, then they capture their contact information with landing pages designed for homebuyers and sellers. This type of marketing funnel isn’t unique to zBuyer, but it removes the steep learning curve and expenses from creating your own landing pages, home valuation pages, and having to learn the ins and outs of online advertising. In short, zBuyer provides agents the ability to leverage their extensive advertising and marketing expertise.
In addition, zBuyer also provides a training page to help agents be even more successful. Training includes videos, articles, and scripts for calls and emails. More training and tutorials are being added constantly, so zBuyer users are equipped to get the maximum results from each and every lead.
Real estate training topics (Source: zBuyer)
- All leads complete a questionnaire that ensures
- Detailed descriptions of each new lead
- Lead replacement
One of the most commonly discussed features in zBuyer leads reviews is the high quality of leads, especially when compared to other popular lead generation websites. This is due to zBuyer’s unique approach to vetting all incoming leads.
Each lead must complete a comprehensive questionnaire and confirm that they are willing to be contacted by local agents. This not only proves the validity of the leads and builds their trust, but it also provides agents with valuable insights into their preferences and requirements. zBuyer also uniquely offers a lead replacement policy for leads who provided nonexistent contact information or if they already completed a transaction.
Sample seller lead details (Source: zBuyer)
- Online listing platform HousingNow.com
- Bargain Home Finder
zBuyer generates buyer leads for its users in two primary methods: an online listing platform and social media ads. zBuyer owns HousingNow.com, which hosts hundreds of thousands of property listings across the U.S. When potential homebuyers request information on a listing, zBuyer sends their contact information and preferred property details to local agents. In addition, zBuyer advertises to HousingNow visitors to generate even more leads.
HousingNow online listing website (Source: HousingNow.com)
- Cash value
- Market value
- Nearby sales
In our zBuyer review, we determined that one of the most standout features is zBuyer pulse. This is the platform’s unique method of generating listing leads by advertising to homeowners who are most likely to sell their home. Online ads lead to customizable landing pages that offer homeowners information on the cash value or market value of their home and details on nearby sales. zBuyer agents get notified as soon as leads have finished the process so they can offer tailored insights and expert guidance, positioning themselves as trusted advisers in the real estate selling process.
Sample zBuyer cash offer landing page (Source: zBuyer)
- Nationwide group of zBuyer users
- Online Facebook group
- Includes trainings and tips
Another benefit of using zBuyer to grow your real estate business is the zBuyer Mastermind Facebook group. This exclusive community allows you to communicate directly with other agents, users, and members of the zBuyer team. It serves as a hub of collective knowledge so you can learn how to continually improve your lead nurturing strategy and get updates on zBuyer tools.
zBuyer Mastermind group (Source: Facebook)
zBuyer is an easy-to-use tool with an intuitive interface and well-organized features that simplify the lead generation process, even for those with limited technical expertise. The desktop version and mobile app have a user-centric design that reviewers almost unanimously love.
Plus, zBuyer provides a one-on-one onboarding session to make sure you are confident using the platform immediately. Although customer service is only available during business hours, the Facebook group is active at all times, so you can always find support and answers to your questions.
zBuyer app filter search (Source: GetApp)
How We Evaluated zBuyer
To compile an accurate zBuyer review, we scored the software using specific criteria for generating leads against other lead generation companies. This criteria includes pricing, lead management, customer support, and ease of use. Our examination of this lead generation tool was scored with the following criteria:
30% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with mass marketing tools, lead list generation, lead capture forms, and customizable reports.
25% of Overall Score
We searched for companies that either include a lead generation website or integrate with IDX platforms. We also looked for those with CRM capabilities, social media integrations, and features like workflow automation, trigger and alert setting, and marketing assistance.
20% of Overall Score
While budgetary constraints must be met, cost per lead and return on investment (ROI) are arguably more important than the actual monetary cost. We evaluated each option to find companies offering the best value for the money.
10% of Overall Score
We specifically evaluated each platform’s unique or standout features as well as popularity and the overall value for the cost.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product and the popularity of each real estate lead generation company.
5% of Overall Score
It’s important that platforms are easy to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
Frequently Asked Questions (FAQs)
zBuyer is a comprehensive real estate marketing and lead generation platform designed to help real estate professionals generate high-quality buyer and seller leads. It offers a range of features to generate targeted leads, evaluate the leads’ validity, and contact them quickly for the highest chances of conversion.
zBuyer provides real estate professionals with qualified leads by using a variety of strategies, including online advertising, targeted marketing campaigns, lead capture forms, and customizable landing pages. Leads who complete a questionnaire are then sent directly to an agent’s CRM, making it easy for agents to efficiently and effectively nurture new leads.
zBuyer uses multiple marketing strategies to generate leads for agents, including online advertising, targeted marketing campaigns, hosting a national listing platform, and lead capture forms on its landing pages. Based on the quality of zBuyer’s targeting and advertising, leads voluntarily submit their information when seeking property-related information or valuation estimates.
Bottom Line
zBuyer is a robust tool to help real estate agents and teams generate high-quality buyer and seller leads. The platform’s unique features, like its customizable landing pages, cash offer calculations, and access to an exclusive Mastermind Facebook group, make it possible for real estate professionals to see results in a short period of time. zBuyer reviews confirm that when this platform is used with a strong nurturing campaign, it can generate high-quality leads and a high return on investment (ROI).
