Best CRM for Nonprofits: Top 7 Platforms | Fit Small Business

Best CRM for Nonprofits: Top 7 Platforms

Nonprofit customer relationship management (CRM) software enables organizations like community service groups, philanthropic organizations, and political advocacy firms to manage operations, marketing, and financial activities. A CRM for nonprofits provides useful tools to handle donations, volunteers, and communication outreach. We evaluated dozens of systems ideal for donation management to identify the best CRM software for…

Jul 9, 2024
16 minute read

Nonprofit customer relationship management (CRM) software enables organizations like community service groups, philanthropic organizations, and political advocacy firms to manage operations, marketing, and financial activities. A CRM for nonprofits provides useful tools to handle donations, volunteers, and communication outreach. We evaluated dozens of systems ideal for donation management to identify the best CRM software for nonprofits:

Best CRM for Nonprofits at a Glance

ProviderStarting Monthly PriceBased on a monthly price, billed annually. Monthly billing is available at slightly higher rates unless otherwise specified.Free Plan?Our CRM Rating out of 5
Bloomerang logo.$125 for unlimited users4.76
Visit Bloomerang
Neon One logo.$99 for unlimited users4.51
Visit Neon CRM
Donor Tools logo$39 for unlimited users4.48
Visit Donor Tools
CiviCRM logo.$04.44
Visit CiviCRM
The Bitrix24 logo.$49 for 5 users✓(unlimited users)4.37
Visit Bitrix24
Freshsales logo.$9 per user✓(up to 3 users)4.32
Visit Freshsales
Hubspot logo.$15 per user✓(up to 5 users)4.13
Visit HubSpot Marketing

Keep reading to learn more about each nonprofit CRM for small businesses, their features, pricing, and more:

Bloomerang: Best for Data Management

Advertisement

Bloomerang Pricing Plan & Overview*

Bloomerang lets you add and remove products based on what you need.

Bloomerang CRM: Donor Management

Cost:

  • Starts at $125 for unlimited users

Key features:

  • 1,000 contacts or records included
  • Unified constituent managementManage profiles, track engagement, and monitor giving history.
  • Marketing and engagementSend personalized emails and letters with built-in tools.
  • Reports, dashboards, and analyticsMeasure success, demonstrate impact, and gain insights to guide decisions.
  • Data management and segmentation
  • Mobile app

Bloomerang pricing add-ons:

  • Membership management: Starting at $25 per month
  • Fundraising: Starting at $40 per month
  • Volunteer management: Starting at $119 per month

*Pricing is based on annual billing on a per-month breakdown. The price range depends on the number of records or contacts. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Bloomerang made it to the top spot of this list because of its essential features useful for nonprofits, particularly donation management, donor database, online giving, and reports. While the startup cost can be an issue for some organizations as plans get more expensive as the number of contacts increases, this industry-specific CRM provides unique features like donor engagement scoring, nightly address verification, and deceased updates.

Visit Bloomerang

Neon CRM: Best for Managing Fundraising Events

Advertisement

Neon CRM Pricing Plan & Overview*

Cost:

  • Starts at $99 per month

Key features:

  • Donor management
  • Constituent login portal
  • Grant management
  • Activity tracking and prospecting
  • One active workflow
  • Generosity IndicatorShows a score based on a donor's generosity.
  • Unlimited emails and letters
  • Unlimited online forms and file storage
  • Reporting and analytics
  • Customizable dashboards

Add-ons:

  • Radius searchTo uncover niche donor segments with precise location tools. : $60 per year or $5 per month
  • Live chat and support: $50 per month
  • Neon websitesA website builder and editing tool for creating nonprofit websites without coding. : $49 per month
  • Neon Fundraise Peer-to-peer (P2P)Design a website specifically for a nonprofit organization. : Starts at $1,900 per yearPeer-to-peer fundraising includes payment processing, one-click donation, and campaign tools.
  • Membership configuration: 10% of your monthly subscription fee

*Pricing is based on a per-month breakdown. The provider only provides monthly billing. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Neon CRM is a great all-in-one cloud-based nonprofit management solution for fundraising activities—both offline and online. Its Essentials plan includes fundamental functionalities, such as donor management, contact management, a generosity indicator, and fundraising campaigns, making it great for small nonprofits. Upgrade to their higher-priced plans or get add-on features if you need more advanced tools like unlimited workflows.

Visit Neon CRM

Donor Tools: Best for Simple Interface

Advertisement

Donor Tools Pricing Plan & Overview*

Donor Tools

Cost:

  • $39 per organization

Key features:

  • Branded web page to accept online donations
  • Custom and filtered reports on donations and donor activity
  • Option for users to organize and track donor contact records to view their activity and donation history
  • Online donations recorded automatically

Add-on:

Payment processing: Integration with WePay for online donations allows processing with a low, 2.3% plus $0.30 for all cards.

*Pricing is based on a per-month breakdown with no contract required. Interested users can sign up for a 30-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Donor Tools is a simple tool recommended for startup nonprofit organizations needing a dependable platform to accept and record donations. This nonprofit CRM software program has only one plan, with all features included for an unlimited number of users and donor records. If you’re looking for the best CRM for small nonprofits, Donor Tools can be an excellent option that also provides a more affordable payment or donation processing option like PayPal.

Visit Donor Tools

CiviCRM: Best for Nonprofit CRM Customization

Advertisement

CiviCRM Pricing & Overview*

CiviCRM

Cost:

  • $0 per license

Key features:

  • Contact management
  • Contribution management
  • Event management
  • Membership management
  • Email marketing tools
  • Reports
  • Case management
  • Advocacy campaign management

*CiviCRM is an open-source CRM that is free to download, use, and share. Go to https://civicrm.org/download to access developer resources.

Our Expert Opinion

CiviCRM is the only open-source CRM on this list, making it a great option for organizations that not only need a free tool but a highly customizable one for their unique needs. Users can configure the data to create no-code forms and add customized data fields. The only catch is that they need a programming background if they want to tailor the system to their internal processes.

Visit CiviCRM

Bitrix24: Best for Price for Unlimited Users

Advertisement

Bitrix24 CRM Pricing Plan & Overview*

Cost:

  • $0 for unlimited users

Key features:

  • Task management including recurring tasks, subtasks, and status summary
  • Deal management including unlimited leads, deals, and contacts
  • File sharing within the platform
  • Simple visual website builder
  • Websites for marketing teamsLaunch ad campaigns quickly, promote specific items, and drive traffic to your website.

*Pricing is based on annual billing on a per-month breakdown. Paid plans offer a 15- to 30-day free trial. Monthly billing is available for a higher cost, and a two-year contract for a lower cost. An Enterprise plan is also available at a higher price, suitable for 250 users. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Bitrix24 is a free, feature-packed CRM that offers fundamental features like contact and task management, a website builder, and calendar management. However, it has no nonprofit-specific features, such as donation and fundraising event management tools. Still, if you need basic CRM functions like keeping tabs on tasks and donor contacts, Bitrix24 is a good option.

Visit Bitrix24

Freshsales: Best for In-app Calling and Analytics

Advertisement

Freshsales Pricing Plan & Overview*

Cost:

  • $0 for three users

Key features:

  • Contact and account management with contact lifestyle changes
  • Custom fields
  • Deal management
  • Data import and export with a CRM migration
  • Email templates
  • Built-in phone with inbound caller ID
  • Chat widget for ecommerce website
  • AI chatbot with pretrained answers and intent capture
  • Chat dashboard
  • Mobile app

Freshsales pricing add-ons:

  • Workflows: $5 for 10 workflows
  • Phone credits: Starts at $5
  • CPQ (Configure, Price, Quote): $19 per user, monthly
  • Additional bot sessions: $75 for 1,000 bot sessions per month

*Pricing is based on annual billing on a per-month breakdown. Paid plans offer a 21-day free trial. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

Freshsales is a good choice for users who need to place calls through the system while having access to all vital information about their donors, including viewing their profiles or recording notes based on conversations. Also, Freshsales is one of the most intuitive and all-around CRM solutions. However, it’s more designed as a general-purpose CRM than a nonprofit one.

Visit Freshsales

HubSpot Marketing: Best for Nonprofit Marketing Features

Advertisement

HubSpot Marketing Hub Pricing Plan & Overview*

Cost:

  • $0 for five users

Key features:

  • User option to send up to 2,000 mass emails per month with five email templates and one automated action
  • Ads management and custom landing pages for simple audiences
  • Simple web form designer plus hosting of up to one blog
  • Contact management, and up to one deal pipeline
  • Prospects tool to view companies visiting the website plus basic live chat
  • Up to one ticket pipeline to manage customer inquiries

*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost, and a two-year contract for a lower cost. While we update pricing information regularly, we encourage our readers to check current pricing.

Our Expert Opinion

HubSpot is one of the most popular CRM providers in the market—specifically because of its robust free plan and excellent marketing tools. It’s a great option for nonprofits that want to create professional, creative-looking templates for fundraising emails. However, the biggest drawback of HubSpot is its expensive paid subscription plans, which could be steep for small nonprofit organizations.

Visit HubSpot

How We Evaluated the Best CRM Software for Nonprofits

To determine the best nonprofit CRMs, we considered niche product features specific to managing a community service, philanthropic, or trade organization. For instance, donation processing tools, features for tracking volunteer time, and email capabilities to nurture the donor base are crucial to nonprofits. We also looked into each software’s price, general CRM features, ease of use, and customer support. The tabs below offer insight into our evaluation process for the best CRM for nonprofits:

Methodology weights
Pricing 15%
General Features 25%
Niche-specific Features 25%
Help & Support 20%
Expert Score 15%

Pricing takes into account free plan availability, various scalable pricing options users can purchase affordably, and the availability for a subscriber to either pay monthly or save by paying annually. Additionally, we looked at the costs specifically for built-in features or integrations with nonprofit solutions. We also evaluated and compared whether the price plans are reasonable for the best CRM software for small nonprofits and large organizations.

In addition to specialized nonprofit features, we look at the overall functionality necessary for all the best CRMs for nonprofits. This includes various CRM integration options, reporting and analytics tools, and a mobile app. We also evaluate other common capabilities in most CRM platforms, such as contact management and workflow automation.

The best CRM for nonprofits will have features relating directly to managing nonprofit operations and marketing. For instance, email campaigns, donor and contribution tracking, and volunteer management solutions are nonnegotiables for organizations serving a societal cause or advocating for political or commercial interests.

Extensive support and service help prevent poor user experiences and outcomes users may encounter while using these systems. Help and support are evaluated in terms of customer service hours and the availability of support via phone, live chat, and email. We also look at online resources for users to review, like tutorials, forums, or training modules.

In addition to first-hand experience with these nonprofit CRM systems, we evaluated what real users say about each product. These criteria consider how customers representing nonprofit-based organizations feel based on their reviews to gain insight into platform popularity, ease of use, and overall value for the price.

Advertisement

Frequently Asked Questions (FAQs)

The best nonprofit CRMs include Bloomerang, Neon CRM, Donor Tools, and CiviCRM. These systems are industry-specific and provide helpful donor management features like donor scoring. On the other hand, the general-use CRMs like Bitrix24, Freshsales, and HubSpot also have useful features like event management tools for nonprofits.

Nonprofits need CRM software to manage and analyze their interactions with donors, volunteers, and other stakeholders. It can help automate routine tasks like sending thank-you notes, organizing fundraising campaigns, and managing memberships. It provides valuable insights into the effectiveness of fundraising efforts, donor retention, and outreach campaigns.

Yes. A CRM can help nonprofits get donors by collecting and analyzing data on donor behavior. The best CRMs for nonprofits provide valuable insights into the motivations and preferences of various donor segments. This allows nonprofits to tailor their outreach campaigns and messages accordingly.

Bottom Line

Nonprofit CRM solutions support organizations through premade or customizable modules for fundraising, donor and volunteer management, and marketing outreach tools. While Bloomerang is our top choice for the best nonprofit CRM software, the other products on this list could be better depending on your organization’s usability requirements, feature demands, and tolerance for customizing the platform to your needs.

Visit Bloomerang

Lorraine Daisy Resuello

Lorraine Daisy Resuello is a specialist at Fit Small Business who focuses on Sales and Customer Service topics and she has experience in customer service in business process outsourcing (BPO). At present, she uses her decade-long writing experience to provide FSB readers with the best answers to their questions.

Fit Small Business Logo

Our mission is to provide small business owners with the information you need to succeed. Learn how to start, market, run, and grow your business today!

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.