Customer relationship management (CRM) software for nonprofits helps organizations like charities and churches raise money, manage donor outreach, and strengthen volunteer relationships. We reviewed a variety of CRMs specifically designed for nonprofits as well as general purpose solutions that are adaptable to nonprofit environments. Check out our top six CRM recommendations and our choice of the best overall.
CRM for Nonprofits | Best For |
|---|---|
(Best Overall) Organizations wanting a comprehensive CRM with nonprofit-specific features | |
Nonprofits needing tools to build and maintain an online ecommerce store | |
Organizations that want a CRM with a built-in phone dialer for low-cost donor outreach | |
Nonprofits that need features like donor lifecycle tracking to nurture donor relationships | |
Organizations that want a forever-free CRM with tools to manage nonprofit activities like bulk email sends | |
Nonprofits needing a reliable way to accept online, mobile, and in-person donations |
How We Evaluated the Best CRM Software for Nonprofits
The nonprofit space includes organizations with a range of different funding models, such as churches with recurring donations, trade associations that offer memberships, and support organizations that rely on fundraising. As a result, nonprofits often need a CRM with industry-specific features like payment processing and volunteer management tools.
However, specialized solutions can be more expensive than general use CRMs, so we evaluated several types of CRM from both categories. Criteria included core CRM features like contact management and bulk email as well as donation, grant, and event management tools that nonprofits find particularly useful. We also prioritized solutions that were easy to set up and maintain, since many nonprofits don’t have reliable access to in-house IT and technical support.
NeonCRM: Best Overall CRM for Nonprofits
Volunteer management module
(Source: NeonCRM)
NeonCRM is a full-featured nonprofit CRM that provides tools to raise money from a variety of sources, from grants to individual donations. It features modules with tools for fundraising, event planning, and membership management, as well as robust relationship management features and nonprofit reporting and analytics tools.
NeonCRM Pros | NeonCRM Cons |
|---|---|
Tier pricing based on the number of records needed | Complicated pricing structure |
Easy to learn, intuitive interface | Phone support requires an additional fee |
Includes social network integration | Lacks email integration |
NeonCRM Pricing
- Essentials Light: From $49 per month for less than 500 records
- Essentials: From $99 per month, depending on number of records needed
- Impact: From $149 per month, depending on number of records needed
- Empower: From $299 per month, depending on number of records needed
- Free trial: 30 days
- Payment processing:
- 2.9% nonprofit rate + 30 cents per transaction
- 1% for AMEX
NeonCRM Features
- Unlimited users and forms
- Unlimited ticket support
- Volunteer project and hours tracking
- Constituent login portal
- Online store
Bitrix24: Best Ecommerce CRM for Nonprofits
Visual website builder
(Source: Bitrix24)
Bitrix24 is a comprehensive, general use CRM with a number of features nonprofits will find useful. Like other options on our list, this solution offers a free plan for unlimited users. But where Bitrix24 really shines is in its easy-to-use ecommerce module that gets your online store up and running in just a few clicks.
Bitrix24 Pros | Bitrix24 Cons |
|---|---|
Offers free plan | Free tier lacks mass email tools |
No transaction processing fees | Per-plan limits on the number of products sold in the online store |
Free mobile app | Limited features on its mobile app |
Bitrix24 Pricing
- Free: Supports unlimited users
- Start+: Supports two users for $24 per month
- CRM+: Supports six users for $69 per month
- Project+: Supports 24 users for $69 per month
- Standard: Supports 50 users for $99 per month
- Professional: Supports unlimited users for $199 per month
- Free trial of paid plans: 30 days
- Payment processing: 0%
Bitrix24 Features
- Turnkey ecommerce shop
- Receive orders over the phone, in live chat, or on social media
- Multiple payment options
- Compatible with payment systems, including Google Pay and Apple Pay
- Real-time payment tracker
Visit our Bitrix24 reviews page to learn more about this CRM.
Freshsales: Best Nonprofit CRM With Built-in Phone for Outreach
Freshcaller dialing widget
(Source: Freshsales)
Freshsales is a general use CRM with a built-in phone system to support your nonprofit’s outreach efforts. Call rates are pay-as-you-go so organizations can keep a close watch on budgets and include reporting tools to keep an eye on call history and activities.
Freshsales Pros | Freshsales Cons |
|---|---|
Free plan supports unlimited users | Calling features not available with Free plan |
Robust contact management including auto-profile enrichment from social media | No nonprofit-specific features like grant management |
Multicurrency support for accurate record keeping | Lacks online store capabilities |
Freshsales Pricing
- Free: Supports unlimited users
- Blossom: $12 per user, per month
- Garden: $25 per user, per month
- Estate: $49 per user, per month
- Forest: $79 per user, per month
- Free trial of paid plans: 21 days
- U.S. outgoing call rate: 2.2 cents per minute
- Incoming call rate from any country: 1.6 cents per minute
- Payment processing: Via third-party integration, fees vary
Freshsales Features
- Built-in phone dialer makes calls in one click
- Call logs with integrated notes
- Agent-to-lead live chat within the system
- SMS tools to send personalized messages
- Call metrics and reporting
Visit our Freshsales reviews page to learn more about this CRM.
Kindful: Best Nonprofit CRM for Building Donor Relationships
Kindful donor base analytics
(Source: Kindful)
Kindful is a nonprofit CRM designed to help organizations build and nurture donor relationships through robust reporting and donor management tools. It also offers integrations with third-party fundraising tools like GivingFuel and GoFundMe Charity to sync donor records and transactions automatically.
Kindful Pros | Kindful Cons |
|---|---|
All features available with all service plans | Entry-level service plan is a bit costly |
Email and phone support on weekdays | Lacks email tracking |
Self-import tool for contacts and transactions | Complex imports may require costly support team assistance |
Kindful Pricing
- $100 per month: Supports up to 1,000 contacts
- $200 per month: Supports up to 5,000 contacts
- $300 per month: Supports up to 15,000 contacts
- $400 per month: Supports up to 25,000 contacts
- $500 per month: Supports up to 40,000 contacts
- $600 per month: Supports up to 55,000 contacts
- $700 per month: Supports up to 70,000 contacts
- Payment processing:
- 2.9% + 30 cents per transaction for credit cards
- 1% + 30 cents per transaction for ACH payments
Kindful Features
- Customizable donor life cycle tracking
- Donor login portal for personal account maintenance
- Relationship and household tracker
- Integration with popular third-party fundraising and event planning apps
- Unlimited report templates
HubSpot: Best Free CRM for Nonprofits
HubSpot personalized email creator
(Source: HubSpot)
HubSpot is a free, general purpose CRM that supports unlimited users and 1 million contacts, making it a forever-free solution most nonprofits will never outgrow. Though HubSpot’s features aren’t nonprofit-specific, they are easily mapped to nonprofit activities like bulk email sends and collecting lead data via online webforms or pop-ups.
HubSpot Pros | HubSpot Cons |
|---|---|
Free online nonprofit resource library | Free plan lacks customer support |
Permanently free plan for unlimited users | Some third-party integrations require an additional monthly fee |
Easy upgrade for more marketing or sales tools | Plan add-ons can be costly |
HubSpot Pricing
- Free: Supports unlimited users
- Sales Hub and Marketing Hub add-ons: $50 per month to $800 per month depending on the features selected
- Payment processing: Via third-party integration, fees vary
HubSpot Features
- Email marketing tools
- Gmail and Outlook integrations
- Website visitor tracking
- Customizable reporting dashboard
- Online document storage
Visit our HubSpot reviews page to learn more about this CRM.
Donor Tools: Best Nonprofit CRM for Donation Management
Donor Tools donor record
(Source: Donor Tools)
Donor Tools is a no-frills CRM for nonprofits offering the core features organizations need to raise funds and manage donations. Unlike other nonprofit-specific CRM, there are no limits on users or records, and no complex service plan tiers to grapple with.
Donor Tools Pros | Donor Tools Cons |
|---|---|
Reasonable processing fees | No ACH |
Supports unlimited donors and donations | Lacks contact import capabilities |
Online payment security through WePay | Does not support payments made outside of WePay |
Donor Tools Pricing
- Flat-fee service plan: $39 per month for access to all features
- Free trial: 30 days
- Payment processing:
- 2.3% + 30 cents per donation for all cards (U.S. and Canada)
Donor Tools Features
- Online donations recorded automatically
- Branded donation webpages
- Auto-generated receipts
- Donation summary reports by time frame
- Accept donations from mobile devices, kiosks, computers, check, or cash
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