Nonprofit customer relationship management (CRM) software enables organizations like community service groups, philanthropic organizations, and political advocacy firms to manage operations, marketing, and financial activities. A CRM for nonprofits provides useful tools to handle donations, volunteers, and communication outreach. We evaluated dozens of systems ideal for donation management to identify the best CRM software for nonprofits:
- Bloomerang: Best for data management
- Neon CRM: Best for managing fundraising events
- Donor Tools: Best for simple interface
- CiviCRM: Best for nonprofit CRM customization
- Bitrix24: Best free option for unlimited users
- Freshsales: Best for in-app calling and analytics
- HubSpot Marketing: Best for nonprofit marketing features
- Best CRM for Nonprofits at a Glance
- Bloomerang: Best for Data Management
- Neon CRM: Best for Managing Fundraising Events
- Donor Tools: Best for Simple Interface
- CiviCRM: Best for Nonprofit CRM Customization
- Bitrix24: Best for Price for Unlimited Users
- Freshsales: Best for In-app Calling and Analytics
- HubSpot Marketing: Best for Nonprofit Marketing Features
- Frequently Asked Questions (FAQs)
- Bottom Line
Best CRM for Nonprofits at a Glance
| Provider | Starting Monthly PriceBased on a monthly price, billed annually. Monthly billing is available at slightly higher rates unless otherwise specified. | Free Plan? | Our CRM Rating out of 5 |
|---|---|---|---|
![]() | $125 for unlimited users | ✕ | 4.76 |
| Visit Bloomerang | |||
![]() | $99 for unlimited users | ✕ | 4.51 |
| Visit Neon CRM | |||
![]() | $39 for unlimited users | ✕ | 4.48 |
| Visit Donor Tools | |||
![]() | $0 | ✓ | 4.44 |
| Visit CiviCRM | |||
![]() | $49 for 5 users | ✓(unlimited users) | 4.37 |
| Visit Bitrix24 | |||
![]() | $9 per user | ✓(up to 3 users) | 4.32 |
| Visit Freshsales | |||
![]() | $15 per user | ✓(up to 5 users) | 4.13 |
| Visit HubSpot Marketing | |||
Keep reading to learn more about each nonprofit CRM for small businesses, their features, pricing, and more:
Bloomerang: Best for Data Management
Bloomerang Pricing Plan & Overview*
Bloomerang lets you add and remove products based on what you need.
Bloomerang CRM: Donor Management
Cost:
- Starts at $125 for unlimited users
Key features:
- 1,000 contacts or records included
- Unified constituent managementManage profiles, track engagement, and monitor giving history.
- Marketing and engagementSend personalized emails and letters with built-in tools.
- Reports, dashboards, and analyticsMeasure success, demonstrate impact, and gain insights to guide decisions.
- Data management and segmentation
- Mobile app
Bloomerang pricing add-ons:
- Membership management: Starting at $25 per month
- Fundraising: Starting at $40 per month
- Volunteer management: Starting at $119 per month
*Pricing is based on annual billing on a per-month breakdown. The price range depends on the number of records or contacts. While we update pricing information regularly, we encourage our readers to check current pricing.
Our Expert Opinion
Bloomerang made it to the top spot of this list because of its essential features useful for nonprofits, particularly donation management, donor database, online giving, and reports. While the startup cost can be an issue for some organizations as plans get more expensive as the number of contacts increases, this industry-specific CRM provides unique features like donor engagement scoring, nightly address verification, and deceased updates.
Neon CRM: Best for Managing Fundraising Events
Neon CRM Pricing Plan & Overview*
Cost:
- Starts at $99 per month
Key features:
- Donor management
- Constituent login portal
- Grant management
- Activity tracking and prospecting
- One active workflow
- Generosity IndicatorShows a score based on a donor's generosity.
- Unlimited emails and letters
- Unlimited online forms and file storage
- Reporting and analytics
- Customizable dashboards
Add-ons:
- Radius searchTo uncover niche donor segments with precise location tools. : $60 per year or $5 per month
- Live chat and support: $50 per month
- Neon websitesA website builder and editing tool for creating nonprofit websites without coding. : $49 per month
- Neon Fundraise Peer-to-peer (P2P)Design a website specifically for a nonprofit organization. : Starts at $1,900 per yearPeer-to-peer fundraising includes payment processing, one-click donation, and campaign tools.
- Membership configuration: 10% of your monthly subscription fee
*Pricing is based on a per-month breakdown. The provider only provides monthly billing. While we update pricing information regularly, we encourage our readers to check current pricing.
Our Expert Opinion
Neon CRM is a great all-in-one cloud-based nonprofit management solution for fundraising activities—both offline and online. Its Essentials plan includes fundamental functionalities, such as donor management, contact management, a generosity indicator, and fundraising campaigns, making it great for small nonprofits. Upgrade to their higher-priced plans or get add-on features if you need more advanced tools like unlimited workflows.
Donor Tools: Best for Simple Interface
Donor Tools Pricing Plan & Overview*
Donor Tools
Cost:
- $39 per organization
Key features:
- Branded web page to accept online donations
- Custom and filtered reports on donations and donor activity
- Option for users to organize and track donor contact records to view their activity and donation history
- Online donations recorded automatically
Add-on:
Payment processing: Integration with WePay for online donations allows processing with a low, 2.3% plus $0.30 for all cards.
*Pricing is based on a per-month breakdown with no contract required. Interested users can sign up for a 30-day free trial. While we update pricing information regularly, we encourage our readers to check current pricing.
Our Expert Opinion
Donor Tools is a simple tool recommended for startup nonprofit organizations needing a dependable platform to accept and record donations. This nonprofit CRM software program has only one plan, with all features included for an unlimited number of users and donor records. If you’re looking for the best CRM for small nonprofits, Donor Tools can be an excellent option that also provides a more affordable payment or donation processing option like PayPal.
CiviCRM: Best for Nonprofit CRM Customization
CiviCRM Pricing & Overview*
CiviCRM
Cost:
- $0 per license
Key features:
- Contact management
- Contribution management
- Event management
- Membership management
- Email marketing tools
- Reports
- Case management
- Advocacy campaign management
*CiviCRM is an open-source CRM that is free to download, use, and share. Go to https://civicrm.org/download to access developer resources.
Our Expert Opinion
CiviCRM is the only open-source CRM on this list, making it a great option for organizations that not only need a free tool but a highly customizable one for their unique needs. Users can configure the data to create no-code forms and add customized data fields. The only catch is that they need a programming background if they want to tailor the system to their internal processes.
Bitrix24: Best for Price for Unlimited Users
Bitrix24 CRM Pricing Plan & Overview*
Cost:
- $0 for unlimited users
Key features:
- Task management including recurring tasks, subtasks, and status summary
- Deal management including unlimited leads, deals, and contacts
- File sharing within the platform
- Simple visual website builder
- Websites for marketing teamsLaunch ad campaigns quickly, promote specific items, and drive traffic to your website.
*Pricing is based on annual billing on a per-month breakdown. Paid plans offer a 15- to 30-day free trial. Monthly billing is available for a higher cost, and a two-year contract for a lower cost. An Enterprise plan is also available at a higher price, suitable for 250 users. While we update pricing information regularly, we encourage our readers to check current pricing.
Our Expert Opinion
Bitrix24 is a free, feature-packed CRM that offers fundamental features like contact and task management, a website builder, and calendar management. However, it has no nonprofit-specific features, such as donation and fundraising event management tools. Still, if you need basic CRM functions like keeping tabs on tasks and donor contacts, Bitrix24 is a good option.
Freshsales: Best for In-app Calling and Analytics
Freshsales Pricing Plan & Overview*
Cost:
- $0 for three users
Key features:
- Contact and account management with contact lifestyle changes
- Custom fields
- Deal management
- Data import and export with a CRM migration
- Email templates
- Built-in phone with inbound caller ID
- Chat widget for ecommerce website
- AI chatbot with pretrained answers and intent capture
- Chat dashboard
- Mobile app
Freshsales pricing add-ons:
- Workflows: $5 for 10 workflows
- Phone credits: Starts at $5
- CPQ (Configure, Price, Quote): $19 per user, monthly
- Additional bot sessions: $75 for 1,000 bot sessions per month
*Pricing is based on annual billing on a per-month breakdown. Paid plans offer a 21-day free trial. Monthly billing is available for a higher cost. While we update pricing information regularly, we encourage our readers to check current pricing.
Our Expert Opinion
Freshsales is a good choice for users who need to place calls through the system while having access to all vital information about their donors, including viewing their profiles or recording notes based on conversations. Also, Freshsales is one of the most intuitive and all-around CRM solutions. However, it’s more designed as a general-purpose CRM than a nonprofit one.
HubSpot Marketing: Best for Nonprofit Marketing Features
HubSpot Marketing Hub Pricing Plan & Overview*
Cost:
- $0 for five users
Key features:
- User option to send up to 2,000 mass emails per month with five email templates and one automated action
- Ads management and custom landing pages for simple audiences
- Simple web form designer plus hosting of up to one blog
- Contact management, and up to one deal pipeline
- Prospects tool to view companies visiting the website plus basic live chat
- Up to one ticket pipeline to manage customer inquiries
*Pricing is based on annual billing on a per-month breakdown. Monthly billing is available for a higher cost, and a two-year contract for a lower cost. While we update pricing information regularly, we encourage our readers to check current pricing.
Our Expert Opinion
HubSpot is one of the most popular CRM providers in the market—specifically because of its robust free plan and excellent marketing tools. It’s a great option for nonprofits that want to create professional, creative-looking templates for fundraising emails. However, the biggest drawback of HubSpot is its expensive paid subscription plans, which could be steep for small nonprofit organizations.
How We Evaluated the Best CRM Software for Nonprofits
To determine the best nonprofit CRMs, we considered niche product features specific to managing a community service, philanthropic, or trade organization. For instance, donation processing tools, features for tracking volunteer time, and email capabilities to nurture the donor base are crucial to nonprofits. We also looked into each software’s price, general CRM features, ease of use, and customer support. The tabs below offer insight into our evaluation process for the best CRM for nonprofits:
Pricing takes into account free plan availability, various scalable pricing options users can purchase affordably, and the availability for a subscriber to either pay monthly or save by paying annually. Additionally, we looked at the costs specifically for built-in features or integrations with nonprofit solutions. We also evaluated and compared whether the price plans are reasonable for the best CRM software for small nonprofits and large organizations.
In addition to specialized nonprofit features, we look at the overall functionality necessary for all the best CRMs for nonprofits. This includes various CRM integration options, reporting and analytics tools, and a mobile app. We also evaluate other common capabilities in most CRM platforms, such as contact management and workflow automation.
The best CRM for nonprofits will have features relating directly to managing nonprofit operations and marketing. For instance, email campaigns, donor and contribution tracking, and volunteer management solutions are nonnegotiables for organizations serving a societal cause or advocating for political or commercial interests.
Extensive support and service help prevent poor user experiences and outcomes users may encounter while using these systems. Help and support are evaluated in terms of customer service hours and the availability of support via phone, live chat, and email. We also look at online resources for users to review, like tutorials, forums, or training modules.
In addition to first-hand experience with these nonprofit CRM systems, we evaluated what real users say about each product. These criteria consider how customers representing nonprofit-based organizations feel based on their reviews to gain insight into platform popularity, ease of use, and overall value for the price.
Frequently Asked Questions (FAQs)
The best nonprofit CRMs include Bloomerang, Neon CRM, Donor Tools, and CiviCRM. These systems are industry-specific and provide helpful donor management features like donor scoring. On the other hand, the general-use CRMs like Bitrix24, Freshsales, and HubSpot also have useful features like event management tools for nonprofits.
Nonprofits need CRM software to manage and analyze their interactions with donors, volunteers, and other stakeholders. It can help automate routine tasks like sending thank-you notes, organizing fundraising campaigns, and managing memberships. It provides valuable insights into the effectiveness of fundraising efforts, donor retention, and outreach campaigns.
Yes. A CRM can help nonprofits get donors by collecting and analyzing data on donor behavior. The best CRMs for nonprofits provide valuable insights into the motivations and preferences of various donor segments. This allows nonprofits to tailor their outreach campaigns and messages accordingly.
Bottom Line
Nonprofit CRM solutions support organizations through premade or customizable modules for fundraising, donor and volunteer management, and marketing outreach tools. While Bloomerang is our top choice for the best nonprofit CRM software, the other products on this list could be better depending on your organization’s usability requirements, feature demands, and tolerance for customizing the platform to your needs.






