6 Best CRMs for Nonprofits

Customer relationship management (CRM) software for nonprofits helps organizations like charities and churches raise money, manage donor outreach, and strengthen volunteer relationships. We reviewed a variety of CRMs specifically designed for nonprofits as well as general purpose solutions that are adaptable to nonprofit environments. Check out our top six CRM recommendations and our choice of the best overall.

How We Evaluated the Best CRM Software for Nonprofits

The nonprofit space includes organizations with a range of different funding models, such as churches with recurring donations, trade associations that offer memberships, and support organizations that rely on fundraising. As a result, nonprofits often need a CRM with industry-specific features like payment processing and volunteer management tools.

However, specialized solutions can be more expensive than general use CRMs, so we evaluated several types of CRM from both categories. Criteria included core CRM features like contact management and bulk email as well as donation, grant, and event management tools that nonprofits find particularly useful. We also prioritized solutions that were easy to set up and maintain, since many nonprofits don’t have reliable access to in-house IT and technical support.

NeonCRM: Best Overall CRM for Nonprofits

Volunteer management module
(Source: NeonCRM)

NeonCRM is a full-featured nonprofit CRM that provides tools to raise money from a variety of sources, from grants to individual donations. It features modules with tools for fundraising, event planning, and membership management, as well as robust relationship management features and nonprofit reporting and analytics tools.

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NeonCRM Pricing

• Essentials Light: From $49 per month for less than 500 records
• Essentials: From $99 per month, depending on number of records needed
• Impact: From $149 per month, depending on number of records needed
• Empower: From $299 per month, depending on number of records needed
• Free trial: 30 days
• Payment processing:
  • 2.9% nonprofit rate + 30 cents per transaction
  • 1% for AMEX

NeonCRM Features

• Unlimited users and forms
• Unlimited ticket support
• Volunteer project and hours tracking
• Constituent login portal
• Online store

Bitrix24: Best Ecommerce CRM for Nonprofits

Visual website builder
(Source: Bitrix24)

Bitrix24 is a comprehensive, general use CRM with a number of features nonprofits will find useful. Like other options on our list, this solution offers a free plan for unlimited users. But where Bitrix24 really shines is in its easy-to-use ecommerce module that gets your online store up and running in just a few clicks.

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Bitrix24 Pricing

• Free: Supports unlimited users
• Start+: Supports two users for $24 per month
• CRM+: Supports six users for $69 per month
• Project+: Supports 24 users for $69 per month
• Standard: Supports 50 users for $99 per month
• Professional: Supports unlimited users for $199 per month
• Free trial of paid plans: 30 days
• Payment processing: 0%

Bitrix24 Features

• Turnkey ecommerce shop
• Receive orders over the phone, in live chat, or on social media
• Multiple payment options
• Compatible with payment systems, including Google Pay and Apple Pay
• Real-time payment tracker

Freshworks CRM: Best Nonprofit CRM With Built-in Phone for Outreach

Freshworks CRM’s built-in phone dialer (Source: Freshworks CRM)

Freshworks CRM is a general use CRM with a built-in phone system to support your nonprofit’s outreach efforts. Call rates are pay-as-you-go so organizations can keep a close watch on budgets and include reporting tools to keep an eye on call history and activities.

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Freshworks CRM Pricing

• Free: Supports unlimited users
• Blossom: $12 per user, per month
• Garden: $25 per user, per month
• Estate: $49 per user, per month
• Forest: $79 per user, per month
• Free trial of paid plans: 21 days
• U.S. outgoing call rate: 2.2 cents per minute
• Incoming call rate from any country: 1.6 cents per minute
• Payment processing: Via third-party integration, fees vary

Freshworks CRM Features

• Built-in phone dialer makes calls in one click
• Call logs with integrated notes
• Agent-to-lead live chat within the system
• SMS tools to send personalized messages
• Call metrics and reporting

Visit our Freshworks CRM reviews page to learn more about this CRM.

Kindful: Best Nonprofit CRM for Building Donor Relationships

Kindful donor base analytics
(Source: Kindful)

Kindful is a nonprofit CRM designed to help organizations build and nurture donor relationships through robust reporting and donor management tools. It also offers integrations with third-party fundraising tools like GivingFuel and GoFundMe Charity to sync donor records and transactions automatically.

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Kindful Pricing

• $100 per month: Supports up to 1,000 contacts
• $200 per month: Supports up to 5,000 contacts
• $300 per month: Supports up to 15,000 contacts
• $400 per month: Supports up to 25,000 contacts
• $500 per month: Supports up to 40,000 contacts
• $600 per month: Supports up to 55,000 contacts
• $700 per month: Supports up to 70,000 contacts
• Payment processing:
  • 2.9% + 30 cents per transaction for credit cards
  • 1% + 30 cents per transaction for ACH payments

Kindful Features

• Customizable donor life cycle tracking
• Donor login portal for personal account maintenance
• Relationship and household tracker
• Integration with popular third-party fundraising and event planning apps
• Unlimited report templates

HubSpot: Best Free CRM for Nonprofits

HubSpot personalized email creator
(Source: HubSpot)

HubSpot is a free, general purpose CRM that supports unlimited users and 1 million contacts, making it a forever-free solution most nonprofits will never outgrow. Though HubSpot’s features aren’t nonprofit-specific, they are easily mapped to nonprofit activities like bulk email sends and collecting lead data via online webforms or pop-ups.

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HubSpot Pricing

• Free: Supports unlimited users
• Sales Hub and Marketing Hub add-ons: $50 per month to $800 per month depending on the features selected
• Payment processing: Via third-party integration, fees vary

HubSpot Features

• Email marketing tools
• Gmail and Outlook integrations
• Website visitor tracking
• Customizable reporting dashboard
• Online document storage

Visit our HubSpot reviews page to learn more about this CRM.

Donor Tools: Best Nonprofit CRM for Donation Management

Donor Tools donor record
(Source: Donor Tools)

Donor Tools is a no-frills CRM for nonprofits offering the core features organizations need to raise funds and manage donations. Unlike other nonprofit-specific CRM, there are no limits on users or records, and no complex service plan tiers to grapple with.

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Donor Tools Pricing

• Flat-fee service plan: $39 per month for access to all features
• Free trial: 30 days
• Payment processing:
  • 2.3% + 30 cents per donation for all cards (U.S. and Canada)

Donor Tools Features

• Online donations recorded automatically
• Branded donation webpages
• Auto-generated receipts
• Donation summary reports by time frame
• Accept donations from mobile devices, kiosks, computers, check, or cash